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The Social Commerce Master's Guide: Part 3

Nov 18, 2014

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Marketing

David Ahn

The consumer world today is rapidly changing. Long gone is the era of passive consumerism, these days consumers want to have their say on every product and service they invest in.

And with the cutthroat competition, companies are actively seeking ways to gain more leverage through innovation. With the birth of a whole new universe of social media, businesses play an entirely different ballgame.

There are many definitions of Social Commerce in the world today but the simple fact is that if you are making money via the use of social media in any way or if you plan on making money via social media as a tool, you are already involved in the world of Social Commerce.

The only thing that changed is that it now has a name that separates you from the many people who use social media for sharing their family photos, funny videos, and bewildering content. These people do not expect any financial gain from their sharing.

Versus only talking about the success of companies whom have benefited from Social Commerce, our 8-part guide focuses on the foundations of Social Commerce domination which involves solid Social Media skills.

Find out more about our 8-part Social Commerce Master's Guide in Part 3 - "Set Up and Manage a Facebook Page That Works." Stay tuned to our updates by Following Us on SlideShare, and please feel free to visit us at www.creativeloot.com to signup and test our breakthrough in-stream social selling application called Pro Loot.
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Page 2: The Social Commerce Master's Guide: Part 3

About This PresentationOur 8-part guide is for any and everyone interested in selling and growing their business through the power of social media.

So many people think they know social media but they are way off. Strategies that are specifically centered around one goal can hurt you in the long run.

Think about it…

Wouldn’t you rather learn how to cook versus learn how to fry chicken?

If you take the time to absorb the info contained in our guide, you will find yourself as the most intelligent social media expert in the room no matter where you go.

Page 3: The Social Commerce Master's Guide: Part 3

The Social CommerceMaster’s Guide

Prior to viewing this presentation, make sure that you view the previous parts of

“The Social Commerce Master’s Guide” which can be found on our SlideShare account.

Page 5: The Social Commerce Master's Guide: Part 3

Set up and Manage a Facebook Page That Works

Facebook is perhaps the most famous global phenomenon that continues to grow exponentially since its launch.

Originally designed for college students, we don’t need statistics to prove that Facebook has moved leaps and bounds beyond its original use.

Over time, it became recognized as an extremely powerful networking medium for businesses.

Page 6: The Social Commerce Master's Guide: Part 3

Setting UpCreating a Facebook Page (also known as Brand Page) can provide you a powerful tool to interact with your market on a different level that traditional media will not be able to provide.

By helping your customers gain a close connection with your corporate brand, you can turn them into loyal patrons and unpaid brand ambassadors.

Page 7: The Social Commerce Master's Guide: Part 3

Setting UpTo get started, follow these simple steps:

1. If you don’t have an existing account, sign up for one. If you already have one, log in and click “Pages” button located on the left-hand side of the screen.

2. Select what type of Facebook page you want to create, such as Brand, Company, Institution and Organization.

3. Fill in all the specific information.

4. Agree to the detailed Facebook Pages Terms.

5. Enter all the relevant information required. Once you have indicated the specific category of your business, you can start customizing your page. Facebook walks you through the entire customization process by providing you a list of pending things you should complete to get started.

6. Upload a company image or logo, which you can also include website, tagline, and Twitter page, along with other social media pages you maintain.

7. Save your settings.

Page 13: The Social Commerce Master's Guide: Part 3

The Social CommerceMaster’s Guide

Follow us on SlideShare to stay up to date on our 8-part series.

Part 4 of our guide will focus on “Tweeting Your Way To Online Prominence.”

The SlideShare presentation will be released on Tuesday September 8th, 2014.

Don’t want to wait?

The complete download of “The Social Commerce Master’s Guide” can be found for free at bit.ly/SoComGuide

Page 14: The Social Commerce Master's Guide: Part 3

About Creative LootCreative Loot is a Social CommercePlatform and Innovation Think Tankbased in Atlanta, Ga.

Social commerce, sometimesabbreviated as "s-ecommerce,“ is aterm often used to describe newonline retail models or marketingstrategies that incorporateestablished social networks and/orpeer-to-peer communication to drivesales.

Creative Loot designs and developsvarious technologies and strategiesto help enhance the socialcommerce user experience for bothsellers and buyers.

To learn more, send an email to [email protected]

Page 15: The Social Commerce Master's Guide: Part 3

Please feel free to visit us at www.creativeloot.comto sign up and test our breakthrough in-stream social selling application called Pro Loot.

About Creative Loot

Page 16: The Social Commerce Master's Guide: Part 3

DisclaimerThe purpose of our guide is to educate and provide information about Internet marketing and Social e-Commerce.

The data shared in our guide has been sourced from and by various experts, users, and thought leaders through vetted research, and analysis.

Every effort has been made to make this guide as complete and accurate as possible. However, there may be mistakes in typography or content. Also, our guide provides information only up to the publishing date.

The author and the publisher does not warrant that the information contained in our guide is fully complete and shall not be responsible for any errors or omissions.

The author and publisher shall have neither liability nor responsibility to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by our guide.