The Semiconductor Technology Fuels the WiMAX …...Fuels the WiMAX Success Providing WiMAX System Solutions Utilizing The New IDM Business Model Keith Horn Senior Vice President Sales

The Semiconductor Technology Fuels the WiMAX Success

Providing WiMAX System Solutions Utilizing The New IDM Business Model

Keith HornSenior Vice President Sales and MarketingFujitsu Microelectronics America, Inc.

2WiMAX Summit, November 2005 © Fujitsu Microelectronics America, Inc. 2005

Fujitsu OverviewWiMAX

WiMAX History and Fujitsu Achievements

Why WiMAX will Succeed

WiMAX Competitive Strengths

Why Fujitsu for WiMAX

WiMAX Vision – 2008 Beijing Olympics

Market Structure – WiMAX Ecosystem

Market Structure – WiMAX Forum

Enabling Technologies and IDM Business ModelInterplay of the WiMAX Ecosystem; Semiconductor is the Key

Fujitsu WiMAX SoC Roadmap

New IDM Business Model and StrategiesEnabling IP Technology

Technology Migration and Integration

Process Technology

Time-To-Market

Summary

AgendaAgenda


Fujitsu at a GlanceFujitsu at a Glance

Note: FY 2004 consolidated net sales and R&D expenditure; US$1 = ¥107; WW employees as of March 31, 2005.

Headquarters: Tokyo, JapanPresident: Hiroaki KurokawaEstablished: June 1935Revenue: 4,762.7 billion yen (US$44.5 billion)Net Income: 31.9 billion yen (US$298 million)R&D Expenditure: 240.2 billion yen (US$2.2 billion)Employees: 151,000 worldwidePrincipal Business Areas: Technology Solutions, Ubiquitous

Product Solutions, Device SolutionsStock Exchange Listings: Tokyo (Code: 6702), Osaka, Nagoya,

Frankfurt, London, Swiss


Device Solutions

Technology Solutions

Ubiquitous Product Solutions

Principal Services and ProductsPrincipal Services and Products

IT ConsultingSystems Integration(System Construction, Application Management, Application Integration)IT Infrastructure Management(Outsourcing, Managed Services) Network Services

Personal ComputersMobile Phones* Hard Disk Drives and Other Storage Devices

Semiconductors(ASICs, MPUs/MCUs, System Memory, ASSPs)Media Devices

Note: *Japan market only

Servers Enterprise Storage SystemsNetwork Systems (Optical, IP, Mobile, Submarine)Software(Middleware, Applications/ Packages, Network Management)Retail and Financial Systems

Document Imaging and Other PeripheralsOptical Modules

Electronic ComponentsFoundry Services(front-end / back-end services)


Our Integrated Business ModelOur Integrated Business Model

Services

Full Lifecycle Management

Computing & Communications Products

Electronic Devices

New IDM Model

Integration

Comprehensive Solutions

TRIOLE (IT infrastructure optimization)

Competitive Services, Products & Technologies

Fujitsu Strategic Advantage:



Integration

Integration

Integration

We leverage our highly integrated business model to help customers manage increasing IT diversity, complexity and speed of change.

CustomersCustomers

CustomersCustomers

CustomersCustomers

CustomersCustomers


Ubiquitously Connected – Unleash WiMAXUbiquitously Connected – Unleash WiMAX


WiMAX History and Fujitsu AchievementsWiMAX History and Fujitsu AchievementsHistory of WiMAX Forum

June 2001 – WiMAX Forum was established

June 2004 – 802.16-2004 Standard 256 OFDM PHY mode of the 802.16-2004 standard, which was ratified by the IEEE

July 2005 – Fixed WiMAX CertificationCetecom began testing WiMAX Forum member companies’ products to certify that they meet WiMAX Forum conformance and interoperability standards

End of 2005 – Mobile WiMAX StandardMobile WiMAX standard is planned to be ratified

2006 – WiMAX Forum Certified ProductsCommercial trials in the fourth quarter. We are optimistic that networks could be commercially deployed by the first quarter of 2006

Fujitsu WiMAX Milestones

2003 – Fujitsu Joined WiMAX ForumFounding and board member of the WiMAX Forum

2003 – Strategic PartnershipsEstablished strategic partnerships with broadband wireless system companies to jointly develop the fixed WiMAX SoC, ongoing since 2003

January 2005 – Product SamplingSampling of first ES to early adopters and customers

April 2005 – Product LaunchLaunched the Fujitsu fixed WiMAX SoC at Broadband Wireless WorldSupporting both base station and subscriber station applicationsEngaging with more than 20 customers worldwide

July 2005 – Certification BeginsAperto Networks, one of Fujitsu’s customers, sent Packet MAX product portfolio to Cetecomlabs to begin the WiMAX Forum certification process, and achieved good test results


Standards-based broadband wireless technologyMore available spectrums globallyNon-line-of-sight offered Large economies of scaleRobust quality of serviceLong term product commitments from semiconductor to system providersField trials committed by global service providers and operators

All Leading to Mass-market Adoption by the Average Consumer

Why WiMAX Will SucceedWhy WiMAX Will Succeed


WiMAX Competitive StrengthsWiMAX Competitive StrengthsBenefits

Bridge the information gap between developed and developing nationsMore Options to Users

Offer carriers and their customers more options to choose from, depending on their business models and lifestyles

Better SupportSupport both point-to-point and point-to-multipoint broadband wireless communications

Lower CostLower network investment costs compared to 3G, DSL or cable-modem-powered networks

More Available SpectrumsOperate in licensed (2.5GHz, 3.5GHz) and license-exempt (5.8GHz) radio spectrums, and other potentially lower frequency bands (700MHz – 900MHz)


Why Fujitsu for WiMAX?Why Fujitsu for WiMAX?Commitment

Founding and board member of WiMAX Forum since 2003Full commitment to the WiMAX cause from the very beginning

Process TechnologiesProven deep submicron process technology with a roadmap beyond 90nm

IPsFull suite of communications and multimedia IPs and innovative package lineup to enable feature-rich mobile products

Mixed-signal Design ExpertiseExtensive mixed-signal SoC design experience – embedding high-speed ADC/DAC and complex RISC processors together

SoC Design ExpertiseLongstanding SoC design experience in the telecommunication and networking areas


WiMAX Vision – 2008 Beijing OlympicsWiMAX Vision – 2008 Beijing Olympics


Market Structure – WiMAX EcosystemMarket Structure – WiMAX Ecosystem

SemiconductorProviders(Fujitsu)

Carriers System

Partners

WiMAX

RFICs Baseband ICs

The Semiconductor is the Key for the Success of WiMAX


Market Structure – WiMAX ForumCurrently more than 350 member companies and more are joining


Enabling Technologies and New IDM Business Model


Interplay of the WiMAX EcosystemInterplay of the WiMAX Ecosystem

ODM(Original DesignManufacturers)Baseband SoC

ProviderRFIC

Provider

Component VendorsOEM(Original Equipment

Manufacturers)

System Makers

Subscriber Stations

Subscriber Stations

Base StationsSubscriber Stations

OEM EngagementCost Optimization

Cost Optimization

The Semiconductor is the Key for the Success of WiMAX


Fujitsu WiMAX SoC Roadmap

Fixed WiMAX

SoC

Fixed WiMAX

SoC w/ partial

mobility

eChip

Time

Feat

ure

Inte

grat

ion

802.16-2004based

Upgraded802.16-2004

based

802.16ebased

2005 2006


New IDM Business Model and Strategies


New IDM and WiMAXNew IDM and WiMAX

The Fujitsu WiMAX SoC Competitive AdvantagesEnabling IP Technology

Technology Migration and Integration

Process Technology

Time-To-Market


Enabling IP TechnologyEnabling IP Technology

OFDM PHY&

FEC

Radio Control&

Measurement

PeripheralsPeripherals

NetworkInterface

RadioInterface

RadioControl

Control

LMACRISC/DSP

Engine

AGC

External ProcessorInterface

UMACRISC Engine

Ethernet Controller

DMA Controller

MemoryMemory Controller

External Processor(Optional)

AGCAttenuator

The Fujitsu WiMAX SoC Architecture


Technology Migration and IntegrationTechnology Migration and IntegrationMobility

Data Rate

High

Low

GSMWCDMA, EVDO Nx

802.16e(Mobile WiMAX)

xDSL 802.16-2004(Fixed WiMAX)


Our state-of-the-art 90nm and 65nm process technologies, coupled with our wide-ranging application expertise, enable customers to put more functionality on a chip, boost system performance, and speed time-to-market.

Fujitsu’s AdvantagesProven technology with excellent Cu & low-k interconnect backed by extensive experience in process technologies (since 180nm node)Higher speed with lower power consumptionUsed in MPUs helping to drive competitive advantage of our high-end serversStable capacity and cost-competitiveness through new state-of-the-art 300mm fab at our Mie plant

Leading-edge Process TechnologiesLeading-edge Process Technologies


300mm Fab in Mie, Japan


Process Power Rating ComparisonProcess Power Rating Comparison

21100Standby Power

75100Active Power

125100Speed

Fujitsu(90nm)

Standard Foundry (90nm)

Speed and Power Comparison


Time to Market Time to Market

Subscriber Station(Reference design board)

Base Station(Reference design board)


Summary – Fujitsu for WiMAX Summary – Fujitsu for WiMAX Fujitsu is fully committed to be the leading WiMAX SoC provider to further expand the global WiMAX ecosystem by leveraging:

Leading-edge and enabling technologiesProcessIPDesign methodology

Partnerships and customer collaborationsFlexible and early customer engagements with close collaborationsTailored support and services to meet customers’ time-to-market requirements

Resulting in the Semiconductor Technology Fueling the WiMAX Success


WiMAX Vision – 2008 Beijing OlympicsWiMAX Vision – 2008 Beijing Olympics


Ubiquitously Connected – Unleash WiMAXUbiquitously Connected – Unleash WiMAX

The Semiconductor Technology Fuels the WiMAX …...Fuels the WiMAX Success Providing WiMAX System Solutions Utilizing The New IDM Business Model Keith Horn Senior Vice President Sales

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