June 17, 10:15 – 11:30 Hashtag: #MMCConLD1 @s_yamkovenko & @ChatterBachs
The Rise of Visuals in Social Media - #MMCcon
Aug 21, 2014
With many associations solidly established on social media platforms like Facebook, Twitter, and LinkedIn, the next wave driving member and constituent engagement is centered around the rise of visual social media. Hear why images matter now more than ever, and how you can maximize your communications efforts by capitalizing on this trend.
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June 17, 10:15 – 11:30Hashtag: #MMCConLD1
@s_yamkovenko & @ChatterBachs
Facebook Changes
Status Updates
50%
Photos33%
Links17%
2013
Status Updates
20%
Links39%
Photos41%
2014
Twitter Images
No Visual, No Share
Twitter: For Sharing
Twitter: Advocacy, Celebrity
Pinterest: For Conferences
Pinterest: For Showcasing Members
Instagram: Make Mission Visual
Instagram: Expand Audience
SlideShare: For Your Community
SlideShare: For the Public
Vine: Energize Enthusiasts
• https://vine.co/v/bl0KjZ3bOBg
Q&A
• What have you been doing with visuals and what has been successful?
• What is your biggest challenge when it comes to adding visuals to your social media and web content?
Instagram-esque Photos Are Better
Affordable & Free Stock Photos
Flickr Creative Commons
Infographics
Data Visualization
Quotes
Memes
Group ActivityAs a group, answer these questions:• What visuals can we use for this content?
• Where will we find the visual or how will we create it?
• Which social network is best for sharing this visual?
Piktochart
Animoto
Canva
Other Tools
How to Re-Use Your Content
Visual Storytelling Tips
• Keep it timely• Customize your visual content to the
platform it will be delivered on• Make your marketing personal• Create images and graphics which spark
curiosity
Chuck Frey, “Tips for Maximizing the Storytelling Impact of Visual Content”, CMI
Keep it timely
Keep it timely- bonus round
Make it personal
Video Content
• Keep it brief• Must feel authentic• Tell a story that inspires• Behind-the-scenes• Focus on the audience; don’t sell• Blogger outreach- related themes
Natasha Giraudie,“Using Video Content to Tell High-Emotion Stories: Nonprofit Marketing”, CMI
Contact UsStephanie YamkovenkoWeb EditorAmerican Occupational Therapy [email protected]@s_yamkovenko
Jay Daughtry Relationship Development ManagerPersonify [email protected]@ChatterBachs
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