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The Power of Visual Communication The Noun Project
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The Power of Visual Communication

Oct 17, 2014

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This presentation explains the importance of using visuals to improve communication, as well as what makes symbols effective communication tools.
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Page 1: The Power of Visual Communication

The Power of Visual Communication

The Noun Project

Page 2: The Power of Visual Communication

The Noun ProjectThe Power of Visual Communication

Visual Communication is all around us, it is ubiquitous.From digital screens to our built environments, information is communicated to us through a universal visual language. There’s a reason why iconography is all around us.

Page 3: The Power of Visual Communication

The Noun ProjectThe Power of Visual Communication

Combining visuals with text improves communication and learning by 89%.*

Page 4: The Power of Visual Communication

The Noun ProjectThe Power of Visual Communication

People remember 10% of what they hear, 20% of what they read, but 80% of what they see.**

Page 5: The Power of Visual Communication

The Noun ProjectThe Power of Visual Communication

83% of human learning occurs visually.***

Page 6: The Power of Visual Communication

The Noun ProjectThe Power of Visual Communication

What makes symbols effective communication tools?

Page 7: The Power of Visual Communication

The Noun ProjectThe Power of Visual Communication

Symbols communicate information faster than words

Caution! Don’t fall down the stairs or

you will hurt yourself!

Page 8: The Power of Visual Communication

The Noun ProjectThe Power of Visual Communication

Symbols can be understood by diverse audiences, they are universal

Page 9: The Power of Visual Communication

The Noun ProjectThe Power of Visual Communication

Symbols communicate a lot of information without taking up a lot of space

Page 10: The Power of Visual Communication

The Noun ProjectThe Power of Visual Communication

Symbols have semantic meaning, they serve to visually define a concept

Collaborative Learning Hackathon Wearable Technology

Page 11: The Power of Visual Communication

The Noun ProjectThe Power of Visual Communication

Symbols can be used in fun ways, making them memorable

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The Noun ProjectThe Power of Visual Communication

The Noun Project is the defining resource for the world’s visual language.

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The Noun ProjectThe Power of Visual Communication

Most Extensive Collection of Diverse symbols

The Noun Project consists of over 30,000 symbols submitted by a global community of designers. The symbols represent concepts that are relevant for everything from the boardroom to the classroom.

High Quality symbols.

Each symbol submitted to the collection undergoes a rigorous design evaluation based on technical and design criteria, as well high level of user comprehension.

Page 14: The Power of Visual Communication

The Noun ProjectThe Power of Visual Communication

Human Centric Search

Our search feature integrates a lexical database that uses natural language processing to provide meaningfully related symbols.

Easy to Use Interface

Incredibly easy interface that allows you to find and download icons effortlessly and as quickly as possible.

Page 15: The Power of Visual Communication

The Noun ProjectThe Power of Visual Communication

Simple Licensing

Signing up for a premium account enables your team to use any of the symbols in commercial projects with no attribution, no exceptions.

Supports Design Community

Profits from icon downloads are shared with contributing designers to encourage the best talent to continue building the world’s visual language.

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www.thenounproject.com/pricing/

50 icon licenses / monthDownload or API

10 user accounts

Free public domain iconsDownload or API

Save 50% per icon!

100 icon licenses / monthDownload or API

20 user accounts

Free public domain iconsDownload or API

Save 50% per icon!

500 icon licenses / monthDownload or API

100 user accounts

Free public domain iconsDownload or API

Save 50% per icon!

500+ icon licenses / monthDownload or API

Unlimited user accounts

Free public domain iconsDownload or API

Save 50% per icon!

Professional$50/month

Team$100/month

Agency$500/month

Professionalvaries

Page 17: The Power of Visual Communication

The Noun ProjectThe Power of Visual Communication

Sources

* “Visual Language and Converging Technologies in the Next 10-15 Years and Beyond” by Robert E. Horn, visiting scholar at Stanford University, Dec. 2001.

** “Syntactic Theory of Visual Communication” by Paul Martin Lester, California State University at Fullerton, 1994–1996.

*** “Presenting Effective Presentations with Visual Aids” by U.S. Department of Labor, OSHA Office of Training and Education, May 1996.

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