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Our Visual ID The Official Guide to Tidewater Community College’s Visual Identity Standards TIDEWATER COMMUNITY COLLEGE From here, go anywhere. TM 6 VERSION 1.0_02_13
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Mar 31, 2018

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Page 1: The Official Guide to Tidewater Community College’s · PDF fileThe Official Guide to Tidewater Community College’s ... the Tidewater Community College’s Visual iD ... The Monogram

Our Visual

ID

The Official Guide to

Tidewater Community College’s Visual Identity Standards

TIDEWATER COMMUNITY COLLEGE

From here, go anywhere.TM

6

VersiOn 1.0_02_13

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Our Visual iD | Version 1.0_02-13 | 3

6

a visual identity can have a powerful impact on an institution. With the proper care, it comes to symbolize the most positive aspects of an institution’s reputation and values. all marketing, public relations, and word-of-mouth testimonies are encapsulated in the depiction of these visual symbols. This is a case where a “picture” really is worth a thousand words.

This document provides standards and guidelines for the use of the TCC logos. it also provides information about the use of graphics, color, typography, imagery and layout. These standards are to be consistently applied to all of our branded touchpoints, including advertising, print, collateral, stationery, signage and digital media.

Why StanDarDS?

Our identity is a powerful asset.

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Branding ..............................................5Creative strategy ..................................8

IdentIty elementSTCC logos..........................................10stacked logo .....................................12Horizontal logo ..................................14Monogram logo ..................................16logo Mark ..........................................19incorrect usage ..................................20 Tagline ..............................................22logo Minimum sizes & Clear space .....25logo extensions .................................26logo units .........................................28 logos without the TCC Tagline .............30logo exceptions ................................32logo Partners .....................................34College seal .......................................36

6contentS

You are the keeper of our brand.

branDIng

The outstanding work you deliver daily makes our brand flourish, but there is still more to be done. By following the guidelines in this book, you’ll be doing your part to protect and strengthen The Tidewater Community College brand. inside you’ll find simple directions on how to use our visual identity correctly, while always capturing the unique spirit of our College.

Why uSIng the brand IS Important. By consistently applying all the elements of the Tidewater Community College’s Visual iD across all touchpoints, we create and maintain a strong “brand” that reinforces who we are, how we define our personality, and the value we provide to our key audiences.

Inconsistent use of a brand is the number one factor that reduces its strength. Conversely by consistently putting forth a unified image to the public, we are bringing value, prominence and awareness to our institution. This increased visibility helps TCC prosper in admissions, recruitment, fundraising and other areas of growth. To ensure consistent and proper use of the brand, the Office of Visual Communications has developed a set of approved identity and visual elements for your use. By adhering to these guidelines, we accrue the following benefits:

6

• Itallowsclearcommunicationandaunified voice, rather than confusing audiences with multiple interpretations that can be in conflict.

• Itprovidesinstantrecognition,awayto immediately differentiate Tidewater Community College from any other college.

• Itstrengthensaunit’sreputationanddemonstrates a common mission, a message of “we’re all in this together.”

• Ithelpstoavoidduplicationofeffort,allowing units in the college to perform efficiently and economically.

• Itprotectsthebrandtrademarkrightsthrough common and consistent use.

On the following pages, you will find prescribed uses for our identity, which is composed of the logo, colors and typefaces.

VISual SyStem elementSColor Palette ......................................39Primary Color .....................................40accent Colors .....................................41 using our Colors .................................45Typefaces ...........................................47alternate Typefaces .............................48athletic artwork ..................................49school spirit artwork ..........................51imagery .............................................53

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“From here, go anywhere” is Tidewater Community College’s bold brand promise to its students and community. Through quality teaching and learning, through articulated transfer agreements, and through a strong tradition of community service, TCC has built a solid reputation for its tagline: “From here, go anywhere.”

To keep the integrity of our brand intact, all of our communications must consistently reflect the quality, value and opportunity we deliver to our students, faculty, stakeholders and community.

The following pages offer guidelines in order to convey our brand with a consistent look and feel that is, at-once, both memorable and recognizable.

Our brand is conveyed not only by what we say, but how we say it – through words and tone of voice, and how it is visually represented – through design, colors, images, etc.

These guidelines ensure that all of our communications are coordintaed. They create a benchmark against which all of our communication and marketing activities can be measured. For our brand to be sustainable, everyone involved in the creation and execution of our brand message must live it.

Communicating effectively takes time and careful planning. These guidelines make sure that our brand is used in a clear, consistent way that confirms the promise behind everything we do: “From here, go anywhere.”

Core ValueS

The mission statement describes the essence of what guides our work every day:

Tidewater Community College provides collegiate education and training to adults of all ages and backgrounds, helping them achieve their individual goals and contribute as citizens and workers to the vitality of an increasingly global community.

6branDIng

The Brand Promise. hoW to refer to tIdeWater CommunIty College

When writing about or referring to the college in copy, please follow the following rules:

4 The college’s proper name is “Tidewater Community College.”

4 as an acronym, always use “TCC.” Only use this when preceded by the full name of the College with TCC set off in parentheses directly after the first official reference.

4 if the word “college” is used in place of its proper name, it must be clear that it refers to Tidewater Community College and “College” should be capitalized.

6

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a creative strategy visually and verbally articulates the essence of the institution and the key attributes that define it. The creative strategy guides all the ways in which an institution expresses itself: visually through its logo and visual identity and verbally through messaging and tone of voice, across all its communications.

using the creative strategy as a filter for all communication decisions will ensure that Tidewater Community College builds a strong, consistent identity and speaks with a common voice across all its touchpoints — helping us tell our story in a way that stands out in the marketplace and drives awareness and understanding of who we are and what we stand for.

Why IS CreatIVe Strategy Important?Clarifies what makes the Tidewater Community College special.

differentiates Tidewater Community College from its peer institutions.

Inspires students, faculty and staff to select Tidewater Community College as their destination of choice.

motivates partners and donors to invest in Tidewater Community College’s success.

encourages alumni to stay connected and give back.

Sparks the interest of the community, the nation and the world.

6creatIve Strategy

CreatIVe Strategy attrIbuteSThe key brand attributes give substance to the initial creative guidance and define specific expectations for stakeholders. in TCC’s case, the key brand attributes are the foundations of the message house.

4 From here, go anywhere

4 easy transfer to four year school

4 Prepare yourself for a specific career

4 Building an educational and enlighted population

6

Clarifies. inspires. sparks.

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The TCC logo is the most important and recognizable element of our brand’s visual identity. it is the visual representation for our brand and its depiction communicates who we are and how we differentiate ourselves from our peers. using these logos consistently ensures that we build awareness and recognition for our brand, while using them correctly ensures we communicate our brand’s integrity.

Tidewater Community College has a suite of logos that were developed for specific purposes.

This suite (seen on page 11) comprises five individual logos and is presented here in order of hierarchy. The role and uses for each logo will be explained in subsequent pages.

each logo is composed of the TCC Mark, signature, and Tagline.

do not alter, redraw or add any additional words or graphic elements to the logo. always use approved and/or provided electronic artwork.

all variations of the tCC logo are available for download on our web site: tcc.edu/standards/logos. If you need help choosing the right logo, please contact the office of Visual Communications.

6IDentIty elementS

Our logo suite

stacked logo

TIDEWATER COMMUNITY COLLEGE

From here, go anywhere.TM

TIDEWATER COMMUNITY COLLEGEFrom here, go anywhere.TM

Horizontal logo

TCCMonogram logo (restricted)

TIDEWATER COMMUNITY COLLEGEFrom here, go anywhere.TM

Horizontal stacked logo

logo Mark

TIDEWATER COMMUNITY COLLEGEFrom here, go anywhere.TM

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6IDentIty elementS

stacked logo The Tidewater Community College stacked logo (seen opposite) should be used whenever possible to reflect the whole of the college.

except for limited and pre-approved circumstances, the stacked logo must always be used in external communications (both print and electronic).

The stacked logo can be used alone, but when there is a need to use the Monogram logo, it must always be in visible proximity.

ChooSIng the CorreCt logospecific logo files have been created and are available for download at tcc/vc/standards. To help you choose the right file type, please read below:

1-Color logoSall TCC logos are based on one color, TCC Blue (PMs 302)*, but no one file type works for all your needs. if you are using the logo in a PowerPoint presentation, for instance, you will need to download the version created specifically for that. likewise, if you need the logo for TV or digital use, you will find a downloadable logo specifically for that. Web, promotional merchandise, and print also have specifically created files for download, which can be found at www.tcc.edu/standards/logos.

reVerSe logouse the black and white logo only in instances where a document is printed only in black, such as duplicated forms, etc.

Do not alter, redraw or add any additional words or graphic elements to the logo. always use approved and/or provided electronic artwork.

* TCC Blue refers to PMs 302. see page 34 for more details

TIDEWATER COMMUNITY COLLEGE

From here, go anywhere.TM

TIDEWATER COMMUNITY COLLEGE

From here, go anywhere.TM

TIDEWATER COMMUNITY COLLEGE

From here, go anywhere.TM

Black and reverse logos

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6IDentIty elementS

Horizontal logos

Black and reverse logos

The Horizontal logos can be used to represent the college as a whole when spatial restrictions do not accommodate the stacked logo. However, it should never be used as preference over the stacked logo.

The Horizontal logos can also be used as an email signature to documents and communications. Please note the placement example on page X.

refer to page 1p for assistance in choosing the correct logo.

do not alter, redraw or add any additional words or graphic elements to the logo. always use approved and provided electronic artwork.

* TCC Blue refers to PMs 302. see page 34 for more details

TIDEWATER COMMUNITY COLLEGEFrom here, go anywhere.TM

TIDEWATER COMMUNITY COLLEGEFrom here, go anywhere.TM

TIDEWATER COMMUNITY COLLEGEFrom here, go anywhere.TM

TIDEWATER COMMUNITY COLLEGEFrom here, go anywhere.TM

TIDEWATER COMMUNITY COLLEGEFrom here, go anywhere.TM

TIDEWATER COMMUNITY COLLEGEFrom here, go anywhere.TM

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6IDentIty elementS

Monogram logo

Black and reverse logos

The Monogram logo is the least formal logo in the logo suite; however, through continued use, it has become highly recognizable as a symbol for TCC. it’s most often employed when the words “Tidewater Community College” are difficult – or impossible – to read in small type. However, it is also used for visual impact to communicate to an audience already familiar with the college, with the exception of institutional-level communications. Clothing is the only application where the Monogram logos can exist on its own. all other uses of the Monogram logo must be used in visual proximity to the stacked or Horizontial logos. Overall, the Monogram logo has very limited uses and must always first be approved by the Office of Visual Communications.

refer to page12 for assistance in choosing the correct logo.

do not alter, redraw or add any additional words or graphic elements to the logo. always use approved and provided electronic artwork.

* TCC Blue refers to PMs 302. see page 34 for more details

TCC

TCC

TCC

TCC Mecca S. MarshInterim Dean of Student Services

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6IDentIty elementS

logo MarkWhen using the stacked or Horizontial logo, the logo Mark may be used as a graphic element.

as a trademark of TCC’s brand identity, the mark must clearly represent the brand promise of Tidewater Community College.

4 Do not combine it with text or slogans that do not reflect the brand promise (see also “Tagline on page 23).

4 Do not use it to dot an “i” or replace an “o.”

4 Do not use it to replace a golf ball, baseball, basketball, or other sports equipment.

4 Do not combine it with entity names that imply a “logo” of any kind.

examples

Use the SIS online features to view your Financial Aid Awards.

From the TCC homepage (www.tcc.edu) click on myTCC.

When the myTCC page opens, enter your Username and Password.

On the My Tools page, click on VCCS SIS: Student Information System.

Click on Self Service.

Click on Student Center. On the Student Center screen check your HOLDS and TO DO LIST items. Take care of these to assure that your aid is not delayed.

Click on View Financial Aid.

Click on the Aid Year you wish to view. � e Award Summary page will open displaying the type of � nancial aid that will be made available to you for the year. � ere is also a breakdown by term of how much you can expect to receive as a full-time student.

VIEWING YOUR FINANCIAL AID AWARDS WITH SIS (STUDENT INFORMATION SYSTEM)

� e scheduled Disbursement Date is actually just an estimate of when � nancial aid disbursements will begin for each term. Once that date is met, disbursements will continue to be made throughout each term as funds are awarded. If you have � nancial aid that exceeds your institutional charges, you will receive a check with the remaining balance. � e scheduled date is NOT the date when your check will be available to you. TCC will provide speci� c information to you regarding when and how to expect your refund. Call the Financial Aid Hotline, 822-1355, for disbursement dates.

Don’t forget to click Sign Out at the top right corner of the screen when you are � nished.

Students with questions about their Financial Aid Awards should visit their campus � nancial aid o� ce.Chesapeake Campus, George B. Pass Building, Room 196Norfolk Campus, Andrews Building, Room 1120Portsmouth Campus, Building A, Room A-152Virginia Beach Campus, Kempsville Building, Room D110

Financial Aid Support Call Center – 757-822-1688

For Assistance Using the SIS Features:Call the Information Center – 757-822-1122

Visit a Campus Open Computer Lab

Chesapeake Campus, Pass Building, Room 161

Norfolk Campus, Roper Building, Room 4101

Portsmouth Campus, Building A, Room A-240

Virginia Beach Campus, Bayside Building, Second Floor, B200

Advanced Technology Center, Room 208

757-822-1122 • 1-800-371-0898www.tcc.edu

6/2012

To view � nancial information, you must set your institution to TCC in the User Preferences settings. If your Financial Aid Award has been posted to your student account, you will see the name of the award type (i.e. Federal Pell Grant) and the amount of the award. Note that the award shows as Amount O� ered by term. � is amount is based upon your taking at least twelve credit hours. If you take fewer than 12 credits, your grant awards may be adjusted.

Your Pell Grant will be adjusted if you take less than 12 credits.

Part-time Tuition Assistance Program (PTAP) may be available if you are enrolled in 1 to 8 credits.

You must be enrolled in a minimum of 6 credits to qualify for a loan, COMA and SEOG.

See a campus � nancial aid advisor to determine the amount of funds you may be eligible to receive.

STEPS FOR RECEIVING FINANCIAL AID&HOW TO VIEW YOUR FINANCIAL AID AWARDS

TM

Dear TCC Student:

Our records indicate that you applied to Tidewater Community College for Fall 2011 or Spring 2012 admission, but you have not yet enrolled in classes. We understand that you may have decided not to attend or that personal circumstances may have prevented your enrollment.

If you are planning to attend the Norfolk Campus – TCC during our Fall term, we have listed a few important dates below that may be helpful to you:

July 9th – August 22nd — New and returning students August 9th — Tuition payment deadline August 23rd — First day of classes for Fall semester

Come in and let us help you!

Check our website or give us a call to find out about our financial aid workshops.

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6IDentIty elementS

incorrect logo usageCorrect and consistent use of the logo suite is an essential part of building brand equity. While a great deal of flexibility has been built into the visual identity system, the use of each element has been carefully defined.

The color for our logo is TCC Blue*. if TCC Blue is not available, then the logo should be printed in black or the darkest color available.

if the background is dark, use a reverse (white) logo.

When the logo is printed in black and white, the color saturation should be at 100% black.

if the logos are printed TCC Blue* and photocopied, they will appear grey and, depending on the equipment, may print poorly. To avoid this problem, have the master document designed as a as a 1-color black.

see page 22 for more information about color.

all college publications intended for distribution to an external audience must be approved by the Office of Visual Communications prior to printing. if in doubt, you should request assistance from the Office of Visual Communications to elevate the quality of external communications.

* TCC Blue refers to PMs 302. see page 34 for more details.

4 Don’t remove the Tagline from the logo.

4 Don’t remove the “TM” symbol from the logo.

4 Don’t distort the logo.

4 Don’t rearrange elements of the logo.

4 Don’t change the size relationship between elements in the logo.

4 Don’t tilt the logo.

4 Maintain prope space between the logo and the copy text. see page 25.

4 Don’t reverse the logo out of a lightly colored background.

4 Don’t reverse the logo out of a patterned background.

4 Don’t reverse the logo out of a busy photograph.

4 Don’t place the logo on top of distracting graphic elements.

4 Don’t rotate the logo mark.

4 Don’t substitute fonts.

4 Don’t apply visual effects such as “glow” and “blur”.

do not alter, redraw or add any additional words or graphic elements to the logo. always use approved and/or provided electronic artwork.

all variations of the tCC logo are available for download on our web site: tcc.edu/standards/logos. If you need help choosing the right logo, please contact the office of Visual Communications.

TIDEWATER COMMUNITY COLLEGE

From here, go anywhere.TMXTIDEWATER

COMMUNITY COLLEGEFrom here, go anywhere.TMX

TIDEWATER COMMUNITY COLLEGEFrom here, go anywhere.TMX

TIDEWATER COMMUNITY COLLEGE

From here, go anywhere.TMXTIDEWATER

COMMUNITY COLLEGEFrom here, go anywhere.TMX

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unaCCeptable uSeS

TIDEWATER COMMUNITY COLLEGEFrom here, go anywhere.TM

Department Names or CampusX

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6IDentIty elementS

TaglineTidewater Community College’s trademarked tagline is an external expression of the college’s brand promise: From here, go anywhere.™

if the stacked or Horizontial logo is visible, then the tagline can be typeset apart from the logo and used as artwork.

The Tagline may be typed in text where it clearly represents the brand promise of Tidewater Community College.

a) When typed as a headline:

4 capitalize the “F”

4 insert a comma after “here”

4 insert a period after “anywhere”

4 include the trademark symbol “™” (unless the Tagline first appears prominently with the trademark symbol)

B) When typed at the end of a sentence:

4 apply similar rules as “a,” except; when enclosed in quotation marks

C) When typed into the middle of a sentence:

4 apply similar rules as “a,” except; when enclosed in quotation marks

4 do not insert a period after “anywhere” (to avoid awkward punctuation)

D) in all cases, always insert a comma after “here”

TIDEWATER COMMUNITY COLLEGE

From here, go anywhere.TM

TIDEWATER COMMUNITY COLLEGE

From here, go anywhere.TM

example

4

4 Program

Culinary Arts

4 From here, go anywhere.

4

Getting Started!

Enrolling at TCC is easier than you think. Get started today without waiting until it’s time to register for classes. Submit an application form and see a counselor or academic advisor as early as possible. They will help you choose a program of study, select your courses, and apply for financial aid – all before registration begins! Request an application form and program information by calling the TCC Information Center at 757-822-1122 or 1-800-371-0898 or by going online at www.tcc.edu. On our website you will find information on admission requirements, tuition, financial aid, and full and part-time study options including weekend and online courses. Also, use the TCC search engine to find program information.

For more information

4 TCC Information Center 757-822-1122 | 1-800-371-0898

4 TCC Website | www.tcc.edu

4 Culinary Arts Program Norfolk Campus | 757-822-1350

About the College

Tidewater Community College (TCC) is among the nation’s fastest-growing community colleges.

The college:4 Enrolls nearly 50,000 students annually.

4 Offers more than 150 academic programs.

4 Maintains flexible schedules and affordable prices.

4 Serves South Hampton Roads with four campuses, the Visual Arts Center, the TCC Roper Performing Arts Center, the Advanced Technology Center, a Regional Health Professions Center, a state-of-the-art science building, TCC at Tri-Cities Center, and the Regional Automotive Center.

4 Provides a rewarding college experience including clubs, sports, and a full range of student activities.

Serving South Hampton RoadsChesapeake • Norfolk • Portsmouth

Suffolk • Virginia Beachwww.tcc.edu

Tidewater Community College does not discriminate on the basis of race, color, religion, national origin, political affi liation, veteran status, gender, age, sexual orientation, or disability in its programs or activities. Inquiries related to the college’s nondiscrimination policies may be directed to the Director of Human Resources, Post Office Box 9000, Norfolk, VA 23509-9000, 757-822-1708.

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logo mInImum SIze

in order to maximize legibility and integrity, the logo may not appear smaller than the sizes illustrated. The mark should not be smaller than .375 or 3/8 inch.

logo nonInterferenCe SpaCeTo allow for maximum legibility and integrity of the logo, a noninterference area (equal to the capital height of the letter “T” in the logo signature) around the logo must be maintained. no other elements, such as typography, other logos, graphics, or photos may intrude upon this minimum area. likewise, placing the logo too close to a cut or folded edge also violates the noninterference space.

relatedly, the logo should appear on either a white background or one that has enough contrast to allow sufficient “readability.” a busy pattern, for instance, would interfere with, or weaken, the image. in instances where the background is solidly dark, the logo should be reversed.

6IDentIty elementS

logo Clear space and sizes

TIDEWATER COMMUNITY COLLEGE

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6IDentIty elementSWIth reStrIctIonS

logo extensionslogo extensions are developed for the purpose of extending TCC’s brand to include individual programs and offices within the college. We realize that many TCC offices, departments, and divisions want to establish a unique identity to promote their services. However, we know that these entities will benefit from the positive equity garnered through the TCC brand. Therefore, we can create distinct visual images that promote individual identification while staying within the brand guidelines. They can be used in place of the stacked or Horizontial logo as appropriate.

each logo extension is created and supplied by the Office of Visual Communications. in all cases, these extensions will consist of the Horizontal logo, followed by the entity’s name set in the typeface Garmond. Just like the logo suite, logo extensions should not be altered or created by any office but the Office of Visual Communications. executive staff must approve any development of a logo extension.

The following are examples of approved extensions (see page 27):

4 Beazley school of nursing

4 Center for Military and Veterans education

4 regional automotive Center

4 regional Health Professions Center

4 roper Performing arts Center

4 Visual arts Center

4 Workforce Development

TIDEWATER COMMUNITY COLLEGEFrom here, go anywhere.TM

Visual aRts CenteR

TIDEWATER COMMUNITY COLLEGEFrom here, go anywhere.TM

CenteR foR MilitaRy &VeteRans eduCation

TIDEWATER COMMUNITY COLLEGEFrom here, go anywhere.TM

WoRkfoRCe deVelopMent

TIDEWATER COMMUNITY COLLEGEFrom here, go anywhere.TM

Regional autoMotiVe CenteR

TIDEWATER COMMUNITY COLLEGEFrom here, go anywhere.TMRegional HealtH pRofessions CenteR

TIDEWATER COMMUNITY COLLEGEFrom here, go anywhere.TM

Beazley sCHool of nuRsing

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Use Academic Alert for Student Success

ADVISOR’S PROCEDURAL GUIDE

ACADEMIC ALERT

TCC

First Year Success

TIDEWATER COMMUNITY COLLEGEFrom here, go anywhere.TM

ACADEMIC ALERT PROGRAM CONTACT INFORMATION

CHESAPEAKE CAMPUS Kristy Simpkins822-5241

NORFOLK CAMPUSMeredith Pollard822-1021

PORTSMOUTH CAMPUSDana Singleton822-2219

VIRGINIA BEACH CAMPUSNina E. Dones822-7519

TECHNICAL ASSISTANCEDerek D’Amore, SARS Administrator822-1150

AVP FOR STUDENT SUCCESSKathy Maalouf822-1298

An initial email notification is received when a student is referred in the Academic Alert Referral System (SARS) by a faculty member to use suggested services related to noted concerns.

Sample of Email to Faculty

James Matthews has referred Smith, John, 1111111, to the Academic Alert Program. The student is enrolled in ACC 100, DO1C. Please help the student to address noted Concerns.

The student may be contacted via phone using the following number: (757) 555-5555. The student may also be contacted via email using the following address: [email protected]

Reading comprehension

The following message was included on the referral form to provide more insight about the student’s concerns:

[Faculty members may include notes regarding the referral here.]

The advisor contacts the student within 48 hours using the phone number listed in the email. If voicemail, leave message: “I am trying to contact you to help you achieve academic success! Please call me at your earliest convenience at 757-822-✱✱✱✱.”

1

2

INITIAL EMAIL NOTIFICATIONS

Record all unsuccessful attempts in the SARS Academic Alert Advisor comment box.

If contact is unsuccessful, the advisor attempts to contact the student again in one week.

If contact is still unsuccessful or phone number is invalid, a postcard is sent to the student.

The advisor emails the faculty member letting him or her know contact was unsuccessful.

The advisor may keep notes on the student either using the SARS NotePad, in a spreadsheet, on a form, or in any manner he or she chooses. The notes are confidential and should not be placed in the comments box on the Academic Alert Referral System.

3

4 5

6

7

IF CONTACT IS UNSUCCESSFUL

ADVISOR’S GUIDE

6IDentIty elementSWIth reStrIctIonS

logo unitslogo units are developed solely for the purpose of internal communications (within the college community). a logo unit may only be used on the cover or main page of an internal document or at the top of e-communications and web pages. logo units cannot be used as substitutes for the TCC logo. When the logo unit is used, the TCC logo must be located in visual proximity.

each logo unit is created and supplied by the Office of Visual Communications. Just like the logo suite, logo units should not be altered or created by any office other than the Office of Visual Communications. executive staff must approve any development of a logo unit.

the logo unit may be used as a stand alone logo without the primary logo in proximity on clothing and name tags only.

The following are examples of logo units (see page 29):

4 stormDollars

4 student activites

4 First Year success

4 Women’s Center

never use the logo extensions in conjunction with the logo extensions.

examples

TCC StormDollars

A History of Latinos in AmericaKeynote Address

Mes de la Herencia Hispana

HISPANIC HERITAGE MONTH

TCC celebrates Hispanic Heritage Month with a key-note address by Juan González, author of Harvest of Empire: A History of Latinos in America. During a career that has now spanned more than thirty years, Juan González has emerged as one of the country’s best-known and most-respected Latino journalists. González has been a staff columnist for The New York Daily News since 1987 and a co-host for the past fourteen years of Democracy Now!, a daily morning news show that airs on more than 700 community and public radio and television stations across the US and Latin America. His investigative reports on the labor movement, the environment, race relations and urban policy have garnered numerous accolades, including the 1998 George Polk Award for commen-tary and a 2004 Leadership Award from the National Hispanic Heritage Foundation.

Juan GonzálezJournalist

TIDEWATER COMMUNITY COLLEGEFrom here, go anywhere.TM

A History of Latinos in AmericaKeynote Address

Juan GonzálezThursday, September 19, 2013Opening reception – 5:30PM

Address begins – 6:00PM

Book signing followsTCC Roper Performing Arts Center Free and open to the public

Mes de la Herencia HispanaHispanics: Serving and Leading Our Nation with Pride and Honor

HISPANIC HERITAGE MONTH

TCC Office forIntercultural Learning

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IDentIty elementS WIth reStrIctIonS

logos without the TCC taglinelogos without the taglines are not part of the official TCC logo suite. They have been created soley for exterior signage and the tagline is removed for expense and visibility issues. They have restricted usage and are not available for download on our website. They should never be used on print materials, web pages or electronic communications.

These logos without taglines should not be reproduced or created by any office other than the Office of Visual Communications.

logos without the tagline can only be used with approval form the office of Visual Comunications for tCC signage.

6

TIDEWATER COMMUNITY COLLEGE

TIDEWATER COMMUNITY COLLEGE

TIDEWATER COMMUNITY COLLEGE

From here, go anywhere.TM

TIDEWATER COMMUNITY COLLEGE

From here, go anywhere.TM

f Kempsville buidling

l princess anne building

k library

TIDEWATER COMMUNITY COLLEGE

From here, go anywhere.TM

hparking

TIDEWATER COMMUNITY COLLEGE

From here, go anywhere.TM

f building andrewbuidling

l martin building

TIDEWATER COMMUNITY COLLEGE

TIDEWATER

COMMUNITY COLLEGE

From here, go anywhere.TM

TIDEWATER COMMUNITY COLLEGE

From here, go anywhere.TM

regional health professions Center

examples

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entities that are linked to TCC’s core brand for strategic and economic reasons, but have distinctive personalities and missions, may seek approval for development of their own logo. They have more flexibility in the use of the visual identity standards.

These logos must have name “Tidewater Community College” or the letters” TCC” in their logo.

Some examples include:

4 alumni association

4 educational Foundation

4 roper Performing arts Center

Student organIzatIonS logoSunder guidance of college leadership, sponsored student-funded clubs and organizations are permitted to develop their own logos. These logos should not incorporate elements of the college’s Visual identity, which includes the TCC logo Mark.

6IDentIty elementS

logo exceptions

TIDEWATER COMMUNITY COLLEGE

PERFORMING ARTS CENTER

TIDEWATER COMMUNITY COLLEGEEDUCATIONAL FOUNDATION

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entities that are linked to TCC through a variety of strategic and economic reasons but have distinct personalities and missions. These logos are a result of partnerships and are not required to fall under the TCC branding guidelines. When these logos are used by TCC, the official TCC logo must be included.

Some examples include:

4 The advanced Technology Center

4 Joint use library

6IDentIty elementS

logo Partnerships

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6IDentIty elementS

College sealThe College seal is the official ceremonial mark of the institution and is restricted for use on official documents (such as diplomas). it may also be used for formal presidential ceremonies or other college-wide special events (such as commencements or investitures), presidential and board communications, and college-wide certificates.

hoW to uSeThe College seal should be printed with silver metallic ink (PMs 877) or TCC Blue (PMs 302) whenever possible. it may also be printed in black, when necessary (ie: certificates printed on a laser printer).

examples

Commonwealth of VirginiaState Board for Community Colleges

Tidewater Community CollegeThis is to certify that

is presented this

Award of Completion

Given this _______________ day of __________________________ Two Thousand Twelve

_____________________________________ _____________________________________ President Chancellor, Virginia Community College System

In appreciation and recognitionfor

we present this certificateto

on the 26th day of April 2012

Five Years of Loyal Service

Delissa R. allen

57thCommencement Exercises

alma mater

By Atlantic’s crystal waters, ‘neath the blue Virginia sky,Stands our noble Alma Mater, where our heart shall e’er abide.May she always grow and prosper, long may she prevail.TCC forever onward, Alma Mater hail, all hail.

— Dan Edwards Class of 1972

7:00 p.m., Friday, December 20, 2013

Ted Constant Convocation Centerat

Old Dominion University

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100% 90% 80% 70% 60% 50% 40% 30% 20% 10%

TCC Blue | PMs 302

100% 90% 80% 70% 60% 50% 40% 30% 20% 10%

TCC Green | PMs 383

TCC red | PMs 484 Only use at 100%

TCC Tan | PMs 7500

TCC Teal | PMs 636

100% 90% 80% 70% 60% 50% 40% 30% 20% 10%

100% 90% 80% 70% 60% 50% 40% 30% 20% 10%

TCC Gray | PMs 431

100% 90% 80% 70% 60% 50% 40% 30% 20% 10%

6vISual SyStem elementS

Color PaletteThe color palette is essential to the Tidewater Community College brand. Consistency and proper usage of the palette protects and strengthens the brand.

The Tidewater Community College color palette includes a Primary Color, a secondary Color, and accent Colors.

The Primary Color (PMs 302) is always used in the logo suite. This core color serves to delineate Tidewater Community College’s brand. it should be present across all college-related communications and applications. accent Colors are always subordinate to the primary color and are used, as appropriate, to expand and develop the brand and to add creative flexibility. Please note the importance of the color white in this palette. The use of “white space” helps emphasize the logo, text and messaging.

The accent Colors add variety and is always used in combination with the primary brand color. They are never to be used as a replacement or alternative to the primary brand color.

For examples of color uses and application, please refer to the application section of these guidelines.

6

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The official color of Tidewater Community College is TCC Blue, Pantone Matching system (PMs) 302

Color term defInItIonS

PMs (Pantone Color) is used by many industries for universal color matching.

CMYK is used to define colors in printing.

rGB is used to define colors in video.

HeX is used to define colors in Web pages.

pmS number print electronic

302 C 100 r 0 Coated Paper M 72 G 64 Y 38 B 101 K 28 hex #005581

uncoated Paper C 86 M 59 Y 37 K 17

TCC Blue

6vISual SyStem elementS

Primary Color

6 6vISual SyStem elementS

6

pmS number print electronic

383 C 26 r 162Coated Paper M 3 G 173 Y 93 B 0 K 17 hex #B2BB1e

uncoated Paper C 16 M 3 Y 97 K 13

TCC Green

accent ColorsThe colors in the accent Color palette may be used in addition to the Primary Color. These support colors should not overwhelm the Primary Color.

TCC Teal

TCC red

pmS number print electronic

484 C 8 r 152 Coated Paper M 91 G 50 Y 92 B 34 K 33 hex #B32317

uncoated Paper C 7 M 78 Y 68 K 12

pmS number print electronic

636C C 38 r 144 Coated Paper M 0 G 215 Y 5 B 231 K 0 hex #83D2e4

uncoated Paper C 36 M 0 Y 9 K 0

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TCC Tan

TCC Gray

pmS number print electronic

7500C C 1 r 233Coated Paper M 5 G 223 Y 23 B 185 K 3 hex #F7eeD4uncoated Paper C 3 M 4 Y 27 K 2

pmS number print electronic

432 C 67 r 55Coated Paper M 45 G 66 Y 27 B 74 K 70 hex #455560

uncoated Paper C 69 M 55 Y 46 K 13

TCC silver

pmS number

877C

metallIC ColorOur metallic color can only be used and applied by the Office of Visual Communications. it is reserved for presidential and ceremonial events.

757.822.5028www.tcc.edu

PROGRAMSTECHNOLOGYTCC

TIDEWATER COMMUNITY COLLEGEFrom here, go anywhere.TM

DIESEL

MARINE

AUTO

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4 every project (web/print/video/etc) should include the Primary Color to promote brand recognition, except when the only color printed is black.

4 One-color printing utilizes TCC Blue or black.

4 Two-color printing utilizes the Primary and secondary Colors. Tinting the colors offers more variations on these colors.

4 Full-color printing utilizes the Primary and secondary Colors and may include one or more of the accent Colors. screening back (tinting) the colors offers more variations on these colors. never tint TCC red.

4 Paper selection does affect color reproduction. Coated and uncoated colors have been supplied on page 36-39.

6vISual SyStem elementS

using our Colors

don’tforget

(See other side for details)

Summer 2013 TuitionPayment Deadline is

THURSDAY,MAY 9th

Career and employment ServiCeSis where education and employment meet. The goal is to enhance student success by providing linkages between educational preparation and employment.

Career and employment ServiCeS

CONNECTING NEW PROFESSIONALS WITH MANY CAREER OPPORTUNITIES

MISSIONOur mission is to provide students and alumni with exceptional and professional related employment services and to maintain consistent working relationships with businesses in the community in order to ensure employment opportunities for students and alumni.

TOPICS PERTAINING TO CAREER AND EMPLOYMENT SERVICESLiterature is available to students pertaining to the job search process to include:

•  Resume Writing Assistance•  Resources on Interviewing Skills and  

Completing Applications•  Apprenticeship Information•  U.S. Labor Market Information•  Industrial and Occupational Employment Projections•  Virginia Job Outlook•  Opportunity Inc. – One-Stop Workforce•  And many more!

FOR ADDITIONAL INFORMATION, CONTACTCareer and Employment ServicesTCC Virginia Beach Campus 1700 College Crescent Princess Anne Bldg., Room A-105 Virginia Beach, VA 23453

Office: (757) 822-7228 Fax: (757) 722-7232

Email: [email protected]

Web Sites: www.tcc.edu/students/careers/ses and http://www.tcc.edu/students/career/ careerdevelopment.htm

Tidewater Community College does not discriminate in its programs or activities. 9/2012

GET IT NOWTCC.EDU/TCCMOBILE

TCC Mobile

YOUR TCC LIFE.EASIER.

placeseventsresearchcontactsdirectionsregistrationfinancial aid

The College

QUICK FACTS

•   11th largest public two-year community college in the U.S.

•   The second largest provider of undergraduate education in Virginia

•   Largest undergraduate African American enrollment in Virginia higher education—9th largest associate degree producer among two-year colleges for African American students

•   The 17th largest associate degree producer in the U.S. among  two-year institutions

•   11 nationally accredited degree programs

Our Students 2012–2013

•   44,393 students served; 20,975 annual FTES

•   51% of south Hampton Roads residents who enrolled in higher education enrolled at TCC

•   39% full-time; 61% part-time

•   44% college transfer programs; 46% occupational/technical

•   Cities of residence: 40% Virginia Beach, 21% Chesapeake, 17% Norfolk, 10% Portsmouth, 5% Suffolk

•   Average age is 28.1 years;  50% 18-24 years of age

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Trade GoThic Bold condensed 20Trade GoThic Bold condensed 20 oBliqueTrade GoThic condensed 18Trade GoThic condensed 18 obliqueTraDe GoThiC BolDTrade GoThic Bold oBliquetrade gothIC bold no. 2Trade GoThic Bold No. 2 oBiliqueTrade GoThic LiGhTTrade GoThic LiGhT obLiqueTraDe GOTHiC MeDiuMTrade GoThiC obliqueTrade GoThicexTendedTrade GoThic exTended Bold Mrs eaves rOManMrs eaves italicMrs eaVes sMall Caps

mrS eaveS petItIe capS

Mrs eaves fractiOns Mrs eaves BoldAdobe gArAmond ProAdobe gArAmond Pro ItAlIcAdobe gArAmond Pro boLdAdobe gArAmond Pro boLd ItALIcgaramondgaramond ItalIcgaramond ItalIc Bold

6vISual SyStem elementS

TypefacesTypefaces, or fonts — including Trade Gothic, Mrseaves, and Garamond — have been chosen as the official typefaces for TCC communications. all high level communications to an external audience should incorporate the official TCC Typefaces.

Trade Gothic Bold Condensed 20 Trade Gothic Bold Condensed 20 Oblique Trade Gothic Condensed 18 Trade Gothic Condensed 18 Oblique Trade Gothic Bold Trade Gothic Bold Oblique Trade Gothic Bold no.2 Trade Gothic Bold no.2 Oblique Trade Gothic light Trade Gothic light Oblique Trade Gothic Medium Trade Gothic Medium ObliqueTrade Gothic extendedTrade Gothic Bold extended Mrseaves roman Mrseaves italic Mrseaves small Caps Mrseaves Petite Caps Mrseaves Fractions Mrseaves Boldadobe Garamond Pro adobe Garamond Pro italic adobe Garamond Pro Bold adobe Garamond Pro Bold italic Garamond Garamond italic Garamond Bold Garamond Bold italic

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6vISual SyStem elementS

alternative Typefacein cases where Trade Gothic is not available, arial is the approved substitute.

AriAl AriAl itAlic AriAl Bold AriAl Bold itAlic AriAlNArrow

AriAlNArrow itlAic

AriAlNArrow Bold

AriAlNArrow Bold itAlic

AriAl BlAck

AriAlrounded

6vISual SyStem elementS

athletics artwork athletics artwork, normally using the TCC “storm” in the image, may be used only with the approval of the Office of Visual Communications.

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6vISual SyStem elementS

school spirit artworkschool spirit artwork may be used only with the approval of the Office of Visual Communications.

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6vISual SyStem elementS

imagerylike all elements in the TCC brand toolkit, photography must be considered at all points to convey a consistent brand message. specific photo styles have been selected to properly reinforce the “from here, go anywhere” promise of the TCC brand.

all photography is archived by the Office of Visual Communications and available for use upon request.

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TIDEWATER COMMUNITY COLLEGE

From here, go anywhere.TM

6

ContaCt InformatIon

For questions related to general branding, logo and tagline usage, and/or visual communications services, please contact:Mary Beth appersonManager of Visual [email protected]