THE NEW GOLD RUSH Opportunities in Mobile Gaming Richard Bown Founder @
"The New Gold Rush: Opportunities in Mobile Gaming" by Richard Bown, Founder, Xyglo Mobile Gaming
May 15, 2015
Rebooting the EU App Economy / Fraunhofer HHI, Berlin, Germany / 13th November 2013
Richard Bown, Founder, Xyglo Mobile Gaming
"The New Gold Rush: Opportunities in Mobile Gaming"
Richard Bown is an IT consultant and entrepreneur in enterprise software development and product development. With his latest venture, Xyglo, he started by taking a careful look at the mobile games development market before jumping in with both feet. Xyglo has just published their first game for mobile – Mote Wars. This talk will bring together his experiences from the last two years of mobile game development and where he thinks the area is headed.
Richard Bown, Founder, Xyglo Mobile Gaming
"The New Gold Rush: Opportunities in Mobile Gaming"
Richard Bown is an IT consultant and entrepreneur in enterprise software development and product development. With his latest venture, Xyglo, he started by taking a careful look at the mobile games development market before jumping in with both feet. Xyglo has just published their first game for mobile – Mote Wars. This talk will bring together his experiences from the last two years of mobile game development and where he thinks the area is headed.
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Transcript
THE NEW GOLD RUSH
Opportunities in Mobile Gaming
Richard Bown Founder @
Introduction & background
Competing in the gaming industry
Solutions & examples
OVERVIEW
ELITE NOW AND THEN..
$30bn in 2012 = approx. 50% global market
$50bn in 2016 = approx. 60% global market
Fragmenting market - mobile/tablet - mobile/online - subscription MMO - console - casual gaming/gambling
MOBILE GAME MARKET
Various Sources (NPD, iResearch and Digi-Capital)
Tablet Growth > 50% in 2013 (Gartner)
1 Billion Smartphones to ship in 2013 (IDC)
MOBILE & TABLET GROWTH
Attractive market
Fragmentation of market makes it complex
App development is complex and expensive (despite “low barriers to entry”)
MARKET SUMMARY
BIG HITS
Angry Birds was a low cost hit ($70k)
GTA V budget was $265m
Candy Crush approx. $30m/month revenues
BIG NUMBERS
Mobile game business is still a business
Focus on your motivation for starting the business and keep referring to it
Explore opportunities (platforms, languages, IP)
Enjoy the process
DEFINING A PLAN FOR SUCCESS
More and more people enjoy playing games through mobile
Fast moving business (instant feedback)
Customers who actually pay send a big message
MOTIVATION
In-house or off-shore?
Budget, timescales and funding
Defining your target market
Software development practices
PLANNING
Free or Paid
Adverts - Network? Integrator? Plugins?
Freemium
MONETISATION MODEL
Pricing
Testing and promotions
Social media (presence and integration)
Age appropriate model (new regulations)
MARKETING AND COMPETING
Languages (Naming, Audio, Video)
Text translations
App stores
LOCALISATION
Design
Development
Testing
Analytics and Bug reporting
EXECUTION
MIDDLEWARE
Evolved rather than planned based on experience
XNA/C# Editor ("Friendlier”)
Brazil Framework
Unity3D
Android, iOS, Windows Store
XYGLO MODEL
Retro sci-fi look and feel
Ages 6 - Adult
Simple, progressive gameplay
Admob (lite) & Ad free paid version - may change
MOTEWARS
MOTEWARS
Simple graphics
Reusable engine
Seasonal variations/new games growth
MOTEWARS DESIGN
Improve MoteWars (stores, languages, gameplay)
Examine Friendlier/Urho3D/middleware possibilities
More platforms (Windows, Blackberry, HTML5, Facebook)
More interfaces (Kinect, Leap)
More games
XYGLO FUTURE
Richard Bown
@xyglo
www.xyglo.com
THANKS!
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