The Network Marketers’ Guide to Internet Marketing

Presentation by ApogeeINVENT

The Network Marketers’ Guide to Internet Marketing

MLM Marketing Overview

• MLM Business Marketing Overview.

• Benefits of the Internet.

• How to Market on the Internet.

• Network Marketing Technology.

Keys to MLM Success

• Being a good salesman

• Getting the right training

• Using the right tools

• Building the right downline

Building Your Brand

Your name is your brand.

Your focus should be on building your brand using these key PR tips:

What are the benefits of the Internet for Network Marketers?

• It is accessible.• It is affordable.• It is prolific.

Network Marketing Tools

• Contact Manager (CRM)• Website / Landing Page with Sign up Forms• Email Campaigns / Drip Emails• Phone Dialer to make marketing calls• Lead Lists to increase your sales and downline

through email and phone calls.• Content and Social Media Marketing Tools• Training on business management, marketing,

and sales

Benefits of the Internet

• The network marketing industry is growing, in large part due to the Internet.

• What are the benefits of the Internet for Network Marketers?

Benefit #1 The Internet is accessible.

• Basically anyone in the US, and in many countries of the world, can get online.

• Nearly 80% of people in North America are online.

Benefit #2 The Internet is affordable.

• Free marketing techniques: Email marketing, blogging, and social media.

• Affordable marketing options, like PPC Campaigns.

• Compared to the expense of face – to – face selling (travel expenses, time commitments, party hosting, conference fees, etc.), online selling has a very low price tag.

Benefit #3 The Internet is prolific.

• The Internet makes staying connected easy and takes it beyond the regional constraints of small businesses.

• This is in part responsible for the huge increase in home-based businesses.

How to Market on the Internet

• The top 5 most affordable ways to market online:– Email– Social Media– Content Marketing– PPC (Pay per click) advertising

Email Marketing

1. Find an email marketing service (like PostalParrot) that lets you send out mass emails.

2. Create emails and send them to your audience.

3. Use automated emails like drip and auto-responders to work for you.

How to get email leads

How do you get leads to email?• Use a contact form on your website or landing

pages combined with PPC (paid advertising campaigns).

• Buy qualified leads.• Collect emails on your blog comments.• Import social media contacts.

Social Media

Social media has a 100% higher lead-to-close rate than outbound marketing.

Create Social Media Accounts where your target audience hangs out.

What to post on social sites

• Post information about your opportunity.• Start a page for your business.• Throw a party for your product and use social

media to send out invites.• Share industry tips to become a thought

leader• Hold webinars, hangouts, or other online

networking events.The important thing to remember is that Social Media is all

about building and nurturing relationships.

What to post on social sites

The important thing to remember is that Social Media is all about building

and nurturing relationships.

Network, network, network!

Network with others in your industry. This should be obvious – get tips, advice, and learn from example.

You never know when a connection could come in handy!

It is called NETWORK marketing because the key to success is building your network, not just a downline!

Websites & Landing Pages

Businesses with 31 to 40 landing pages got 7 times more leads than those with only 1 to 5 landing pages.

More Pages = More Leads

Websites & Landing Pages

Build each web page to focus on one specific call to action.

Use PPC (pay per click, or paid advertising) to increase the number of people that view your pages.

Join Now!

Content Marketing

Good content marketing will bring traffic, build trust, and increase product sales & sign-ups.

Paid Advertising

Paid Advertising guarantees you traffic.

Paid Advertising

Steps to building a good PPC campaign:1. Pick what you want to sell.2. Determine the action you are

purchasing.3. Create your ad.4. Build a landing page around 1 CTA.5. Set up your campaign.

Start Marketing Online!

Try one or all of the marketing techniques.

Remember, you might not see results overnight, but consistent effort in building your brand will pay off.