The Mobile Apps Ecosystem

Slide 1

the mobile apps ecosystempresented by jim ayson

smart developer network05.04.2012 / 9:30 / geekcamp baguio

version 1.1

Slide 2

About the speaker

Questions? Twitter: @jimaysonFacebook: facebook.com/jimaysonGoogle+: +JimAyson

Download the slides: Slideshare.net/jimayson

Jim Ayson heads the Partner Management teamat Smart. This covers technology partners, content providers and the developer community.

Slide 3

My workmail:

[email protected]

Slide 4

Our 20 minute presentation

And a 10 minute Q&A

Slide 5

Some Disclaimers

Slide 6

The images in this presentation are all taken from web sources. Copyrights belong to the owners of the images.

Slide 7

Agenda

• The Post-PC world and the move to smartphones

• What is an “App”• The app economy• The app ecosystem• The mobile operator’s view• The app ecosystem in the

Philippines• Q&A (10 mins)

Slide 8

The Post-PC World

Slide 9

The PC World of the 80s and 90s

PC’s, MS Windows, Office, desktop browsers

Slide 10

The Post-PC World is mobile

Smartphones / Tablets / Apps

Slide 11

Mobile devices surpassed PCs in 2010 Source: Mary Meeker, Kleiner Perkins

Slide 12

“We are in the post Web 2.0 era” - Forbes

• Companies founded in 1994-2001. Portals and Search engines - Yahoo, Google, Amazon, AOL, eBay

Web 1.0

• The Social Web – Facebook, LinkedIn, Groupon

Web 2.0

• 2010 to the present. The App is mainly mobile: Instagram, Foursquare, Path

Mobile

Slide 13

The mobile app ecosystem

Slide 14

Defined by Apple

• iPhone in 2007 (modern smartphone)• iPad in 2010 (the modern tablet computer)

Slide 15

Apple defined the eco-system

hardware apps app store

Slide 16

Apps DevelopersThey are crucial to the eco-system!

Slide 17

What is a mobile app today?

• Can be a native app (iOS, Android, Java)

• Can be a web app (HTML5)

• Can be developed via HTML5 and converted to a web widget running through a widget runtime (wrt).

• Developed in HTML5 and run as an app via a wrapper like Phonegap.

Slide 18

The App Economy

Apps are the new face of the internet (complementing, and sometimes replacing the web)

Slide 19Foursquare Instagram

Slide 20

More than 25 Billion apps downloaded from the Apple app store

Inventory of almost 600,000 apps on Apple

Slide 21

More than 13 Billion apps downloads from Android Market

450,000 apps, 1 Billion downloads a month

Slide 22

Apple App sales

• Revenues of $5.71B since 2008.

• Paid over $4B to developers.

• Apple keeps 30% revenue share, Developers keep 70%

Slide 23

How the Apps make money

• Business Models:– Paid downloads– Free but advertiser

supported– Free but contains

in-app payments and subscriptions

– Revenue share with app store owner

Slide 24

The Mobile Operator’s View

• Apps are important because they drive mobile internet usage.

• More Usage = Revenue

• Mobile operators (like SMART) are trying to become part of the app ecosystem

Slide 25

AT&T App store

AT&T Apps Center

Slide 26

SMART App Store

Slide 27

The App Ecosystem + Mobile Operator

Handsets

Apps

App Store

Developers

Operatpr

Customers

Slide 28

Mobile Operators as part of the app ecosystem

Operator billing (payment for apps and items through load)

APIs and tools for developersRevenue Share with developers

Slide 29

Mobile operator app ecosystem

Developer Community Programs Operator run app storePromotes local apps, Allows in-app charging

Slide 30

Slide 31

Slide 32

SMART in the app ecosystem• APIs and tools for apps

developers• Developer program (SMART

DevNet)• Operator billing (apps payments

through load)• SMART App Store• Cooperation with international

telcos through WAC and GSMA• Assisting technopreneurs

through the IdeaSpace Foundation

Slide 33

IdeaSpace

Slide 34

Slide 35

Smart Developer Network

• Twitter: @smartdevnet• E-mail: [email protected]

Slide 36

End / Q&A

slideshare.net/jimayson