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The Mobile App Business New opportunities in a changing world Emmanuel Carraud CEO MagicSolver [email protected]
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The Mobile App Business: New opportunities in a changing world

Aug 11, 2014

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Page 1: The Mobile App Business: New opportunities in a changing world

The Mobile App Business

New opportunities in a changing world

Emmanuel Carraud CEO MagicSolver

[email protected]

Page 2: The Mobile App Business: New opportunities in a changing world

MagicSolver in a few words…

Winner of Cambridge University Entrepreneurs in 2009

Sudoku Magic

Solve any Sudoku

puzzle

with your iPhone

Page 3: The Mobile App Business: New opportunities in a changing world

Try to solve a big PROBLEM: The App Store – too many apps!

How to find good apps?

How to be visible?

How to target my audience? Global Brands

Users

Developers

Page 4: The Mobile App Business: New opportunities in a changing world

SOLUTION: MagicSolver Apps Discovery

Surprise users every day Targeted Promotions

Developers

Global Brands

Daily apps deals

and

Daily apps recommendation expertise

Page 5: The Mobile App Business: New opportunities in a changing world

The Advent Calendar 2009 • Our first big success

300,000 downloads in 2009

… over 3 million downloads in 2013

Topped App Store charts in 30 countries

Page 6: The Mobile App Business: New opportunities in a changing world

World Football Calendar 2010 to … World Football Calendar 2014

• News, live results, push notifications, national anthems and…

• A new free app to discover every day

• 1.5 million downloads!

• Very successful 2014 edition

Page 7: The Mobile App Business: New opportunities in a changing world

Free App Magic: helping millions of fans save money with their iPhone every day

Free App Magic video on BBC Click

1 million daily active users who: Receive a daily Push Notification Can discover up to 3 paid apps for free every day Have already saved over £60 million

Page 8: The Mobile App Business: New opportunities in a changing world

2013 – New Innovations: Partnership with key brands

Page 9: The Mobile App Business: New opportunities in a changing world

Diversification with Blue Panda Apps Entertainment, Game, and Utility Apps

Page 10: The Mobile App Business: New opportunities in a changing world

Diversification with Blue Panda Apps Match 3 Puzzle Game

Page 11: The Mobile App Business: New opportunities in a changing world

• 5 years on the App Stores • 50 iOS apps + 15 Android apps • #1 on App Store in 50 countries • 50 million downloads for our apps • Specialist in apps discovery • 500 developer partners • 100 million downloads for our

partners

MagicSolver’s 5 Years expertise with mobile apps

Page 12: The Mobile App Business: New opportunities in a changing world

App Store: a $35 billion market:

….will double again by 2017

8,318

18,559

26,683

34,988

45,366

58,207

76,517

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

2011 2012 2013 2014 2015 2016 2017

Re

ven

ue

s ($

mill

ion

)

Year

Total revenues App Store

Source Gartner

Page 13: The Mobile App Business: New opportunities in a changing world

It is a complex ecosystem:

global and fragmented

Page 14: The Mobile App Business: New opportunities in a changing world

Google Play surpassed iOS in Worldwide apps downloads but iOS still generate 2/3 of revenues

Source AppAnnie

Page 15: The Mobile App Business: New opportunities in a changing world

Asia= 40% of apps revenues in 2013 vs 23% in 2012

Global revenue distribution by region: 2012-2013, Source Distimo

Page 16: The Mobile App Business: New opportunities in a changing world

US, Japan and Korea top the app revenue table

Page 17: The Mobile App Business: New opportunities in a changing world

South Korea, China and Japan

enjoy the highest growth of revenues

Page 18: The Mobile App Business: New opportunities in a changing world

On iOS, China and Russia in the Top 10

Source AppAnnie

Page 19: The Mobile App Business: New opportunities in a changing world

On Google Play, 5 emerging countries in the Top 10 in volume, none in the top ten in value

Source AppAnnie

Page 20: The Mobile App Business: New opportunities in a changing world

iOS dominant in Western countries,

Android in Korea, Japan and emerging countries

Page 21: The Mobile App Business: New opportunities in a changing world

The Fremium model become dominant on the App Store

iOS App Store 2013, source Distimo

Page 22: The Mobile App Business: New opportunities in a changing world

Games and social networking leading the Freemium trend while Productivity and Navigation keep a paid model

Page 23: The Mobile App Business: New opportunities in a changing world

Freemium model won: Freemium apps generate 93% of the games and 57% of the non-games revenues

Source AppAnnie 2013 report

Page 24: The Mobile App Business: New opportunities in a changing world

Games get the lion share of downloads (40%) on both iOS and Google Play

Source Distimo

Page 25: The Mobile App Business: New opportunities in a changing world

Games represent 77% of revenues (vs 64% in 2012)

up to 94% Google Play revenues in Korea

Page 26: The Mobile App Business: New opportunities in a changing world

Candy Crush Saga and Puzzle & Dragon are topping the game category

Source AppAnnie

Page 27: The Mobile App Business: New opportunities in a changing world

Facebook and Line are topping the non games categories

Source AppAnnie

Page 28: The Mobile App Business: New opportunities in a changing world

Thanks for Listening

Contact for questions, new ideas, and partnership [email protected]