The Marketing Group

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Introduction

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PedigreeleadershipExperiencedleadershipacrossalloperatingfirms

IndustrydefyinggrowthpotentialStrongnear-termacquisitionpipeline

BestinclassportfoliooffirmsGlobalportfolioof

successfulsubsidiaries

Innovativeandcuttingedge

Digitaltransformationdrivingopportunity

MaximizeShareholderreturnsDelivervalueaccretive

profitablegrowth

DiversifiedwithstrongcustomerbaseDe-riskedopportunity;

blue-chipclients

A silo approach to a full 360-degree offering.

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Leadershipteam

JeremyHarbourExecutiveChairman

Jeremyisanentrepreneurwithaglobalfocus,owninginvestmentsin12countriesandhavingboughtandsoldover50firms,andadvisedonaround200more.JeremywasCouttsEntrepreneuroftheYearrunner-upthreetimes,hasbeeninvitedtoBuckinghamPalaceandParliamentintheUKtoadviseonbusiness,andhasbeenwrittenaboutintheSundayTimesandFinancialTimes.HewasfeaturedontheMoneyChannel,andin2012wasaskedbyCapstonetowritehisstory,forabookcalledGoDo.

CharlesBartholomewChiefFinancialOfficer

Charlesisaninvestorincompanies,heisalsoanexpertinhelpingbusinessesandentrepreneursgrowthroughproperlydirectedacquisition.

Hisspecialtyisinbusinessrescueandturnaround,mergers,acquisitionsandrollups.

CharlesistheCFOofTheMarketingGroup,andtheDirectoratCatalyst(UK)Ltd.PriortothishewastheFinanceDirectorofCVTLtd,andaPartneratJetstreamProfitLLPandCloverhillConsulting.

CallumLaingAsiaPresident

Callum Laing is an entrepreneur who understands how to grow business enterprises on a global basis. He was recently awarded the Asia Best Employer ‘Outstanding Leadership’ award and he is a Mentor / Advisor to DBS Business Class. Callum also is the author of a number of widely acclaimed books. His first business success was with ‘Network-IT’ – a specialist consultancy and recruitment company that he co-founded in 2000 and later went on to sell. Callum has had various successful enterprises in the areas of mobile technology, customer relationship management and sporting/lifestyle events. Callum's 2011 business, Fitness-Buffet –was valued at US$10m and grew to 11 countries.

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TobyStreetEuropeanPresident

Specialisesinleadingyoungbusinessestoexpansionandsustainedgrowth,structuringJVsandstrategiccollaborationtyperelationshipsforhorizontalandverticalgrowthinitiatives.

Heholdsconferencesdailywithinvestors,equityhouses,familyofficesofHighNetWorthIndividualsandotherpartners.Toby’sexperienceincludesleadingbusinessestoexpansionandsustainedgrowth,structuringjointventuresandstrategiccollaborationtyperelationshipsforhorizontalandverticalgrowthinitiatives.

AdamGrahamChiefExecutive

Adamhasover15years’experienceleadingandgrowinginnovativedigitalmarketingandadvertisingagencies.AdamservedasCEOofWeapon7,adigitalcommunicationsagencywithinOmnicom’sBBDO,between2011and2013.Priortothatheco-foundedandservedasManagingDirectorofSaint,thedigitalarmofWPP’sRaineyKellyCampbellRoalfe/Y&R,whichwonRevolution’sandNMA’screativeagencyoftheyearAwardsin2011.EarlierinhiscareerAdamfoundedthee-marketingagency3wMediaintheUKandwasamongthepioneersofinternetradio,withthefoundingofiChooseRadioin1998.

TheMarketingGroup:AtaglanceCompanySnapshot

TheMarketingGroup(“TMG”)isaglobaldigitalmarketingandadvertisingcompanycomprisingaportfolioofindependentandsuccessfulmarketingsubsidiarybusinesses,eachofferinguniqueandcomplementaryproductsandservices.TMGprovidesacentral,publiclistedoperatingplatformthatenableseachsubsidiarytoconcentrateondeliveringbest-in-classservicestotheirclients.

• TMGprovidesaplatformfortheportfolioofindependentlymanagedsubsidiarybrands,eachwithspecialistexpertiseandservicesandservingblue-chipclients.

• Eachsubsidiarybusinessbenefitsfromscale,shareliquidity,internationalcoverage,accesstotalent,servicesandmarketsandoperationalsynergiesassociatedwithbeingpartofthegroup.

• TMGwaslistedonNasdaqFirstNorthStockholminJune2016comprisingoffoursubsidiaries.Sincethen,ithasgrownto18agencieswith31officesin8countries.

KeyStatistics

Market Capitalisation €108 Mn(as at 1 Dec 16)

Subsidiary Companies 18

Employees ~250

Number of issued shares 34 Mn

Pro-Forma financials (Q3 2016)

EBITDA €4.3 Mn

Earnings per share 3.3 cents

PortfolioBusinesses

Best-in-classservicestoblue-chipclients

Mediabuying&production

Advertising Digitalmarketing

Digitalleadgeneration

Brandconsultancy

App&gamedevelopment

E-learning PR

Selected Client Examples:

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Recap:InvestmentSummary

1. Globalcompanydeliveringafull360-degreemarketingandadvertisingserviceofferingtoblue-chipclients,competingwithglobalagencies.

2. Diverseportfolioofbrandsacrossgeographiesandservicetypesde-riskingindividualcountryormarketexposure.

3. Uniqueagglomerationmodelenablesrapidgrowthwhichdefiesindustrystandards.

4. Strongpipelineofqualitymediabusinesseslineduptodrivecontinuousgrowthinlinewithourambition.

5. Valueaccretivestrategyfocusedonacquiringqualitybusinessesbenefittingshareholdersthroughcapitalappreciationanddividendyield.

6. Bestinclassleadershipteamwithsuccessfultrackrecordandthevisiontobuildaglobalmarketingandadvertisingbusiness.

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Since IPO, The Marketing Group has expanded into 18 Agencies with 31 offices in 8 countries serving a global market - USA, Europe, Asia, Australia and New Zealand.

TMGservesaglobalmarket

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Our Strategy

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TMGhassuccessfullyexecutedonaggressiveaccreditivegrowthwithdiversificationinmarkets&segments

Revenuediversificationbycountry

218

0102030405060708090

100

Pre-IPO 2015 Post- IPO Q316

Euros (Mn)

Keyfinancials

4

87

Revenue(+ 1,882%)

EBITDA(+ 1,058%)

Pre-IPO2015

Post IPOQ316

Net Profit % 19% 20%

Note: Financials are based on consolidated Pro Forma Accounts including exclusive terms and tactical deals as of Nov 2016. Pre IPO service includes: LinkedIn Marketing, Social Media Marketing, Creative Content, Brand Activation; Post IPO additions include: Digital Lead Generation, Media Marketing, Performance Marketing Consultancy, Information Technology and Services, E-learning, Direct Mail and Marketing Services, B2B, Integrated Demand Generation, Digital Product Development, Entertainment Production, Brand Consultancy, Advertising Services, PR & Social Media, Strategic Sponsorship Sales, Content and Communications and Advertising ActivitiesSource: Company management accounts

Revenue(%)

83%17%

17%

29%16% 9%30%

0%

50%

100%

Pre IPO 2015 Post IPO Q316

Singapore UK USA New Zealand Australia

New markets diversification

Productsandservices

4

19

0

10

20

Pre-IPO 2015 Post- IPO Q316

# Services

Pre-IPO2015

Post IPOQ316

Increased offerings facilitates further synergies

# Companies 4 19

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Continuestotargetvalueaccretiveacquisitionsthroughrobustmulti-phasescreeningprocess

StandaloneTest

HygieneTest

Strategicfit

ValueAccretive

1 30

• Pre-screening based on product portfolio fit or Production-asset-technology fit

• Attractive growth exposure based on megatrends

• Clear potential for synergies and leverage

AgglomerationTargets

Approach

• Extensive legal, commercial, executive and financial due diligence to determine

1. Market positioning

2. Asset quality3. Growth exposure

and outlook4. Cost structure 5. Competitive

landscape

• Negotiate valuations below trading multiple for arbitrage opportunities

• Further crystallization of pipeline themes

2

Strategyc fit Standalone Test Value accretive

• Companies must qualify all 3 criteria to start discussions

1. Debt-free2. Profitable3. Leadership in

strategic segments

Deal flow from:1. Introducers2. Existing members3. Founders networks4. Walk-ins

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Ambitiontoprogressivelyelevatingprofilewithinkeycapitalmarkets

Market Cap

Primary Listing

Investor Profile

Secondary Listing

Advisor Selection

• Promotion in primary listing (ie First North Premier

• Speed to market• Low cost; • Ease of execution

• Mainboard• Potential dual listing

Phase 1Stabilisation

Phase 2 Growth

Phase 3Steady State

Time

#2 Improve capital markets profile in line with mid cap and extend investor reach

# 1 Ensure market understands business strategy to provide sound valuations

# 3 Establish position in line with large cap industry competitors

1st FYAnnouncement

3rd FYAnnouncement

• Complementary markets listing

• Provides wide coverage in key financial markets

• Tier 2 for increased recognition

• Worldwide coverage

• Boutique advisors • Low cost• Local or regional coverage

• Top tier with strongreputation

• Worldwide coverage

• >25% Float• Increase cornerstone

investors• Growth/ value investors

• ~25% Float• Likely majority retail

• > 25% Float• Substantial Institutional

holdings• Growth / Value/ Yield

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CurrentTMGprofilewouldpotentiallyappealtogrowthandvalueinvestors

Note: GARP stands for growth at a reasonable price. Shareholder returns is based on BCG total shareholder returns methodology.

Earningsgrowth

Yield(dividends &

share buybacks)

Shareholder Returns

Change in valuation multiple

1 2 3Capital gains

TMG’s agglomeration approach is designed to fulfil Growth and Value Investor objectives

+ +=

InvestorProfile

Yield• Lower risk, lower

growth• Higher current

yield/income• Lower valuation

Growth• Higher risk, higher growth• Lower current yield/income• Higher valuation

Value• Invest when actual value

is below intrinsic value; • P/E below 15 (or below

peers)• Exit when P/E exceeds

average

MomentumAggres-

sive Growth

Core Growth GARP Alpha

ValueCore Value

IncomeValue Yield

Despitevolatility,TMGstilloutperformsmajorindustrypeersincreatingshareholdersvalue

Note: Theoretical growth in value assuming that dividends are reinvested; 13 June 2016 = 100; Returns index is based on daily dividend-adjusted closing share price Source: Capital IQ

ValueCreation ($)

Shareholderreturn (%)

13 Jun – 7 Dec ’16

TMGNext FifteenWPPPublicisM&C Saatchi

60%18%11%

1%-7%

0

50

100

150

200

250

300

350

400

450

500

6/13/2016 7/13/2016 8/13/2016 9/13/2016 10/13/2016 11/13/2016

For every $100 invested on 13th Jun, TMG investors gained $160, which equals to 60% shareholders’ returns

Shareholders value creation chart of $100 invested in June 13th

Acquisition of WBB

Acquisition of Ulysses and Nice & Polite

Acquisition of Augustus Acquisition

of Vodrum

Acquisition of Rinnik

Acquisition of Markace

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FinancialsQuarter Two & Quarter Three Comparisons

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ComparativeReview

0

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

7,000,000

Q23 months

ended 30/6/2016

Q33 months

ended 30/9/2016

Total Revenue (Euros)

€6,188,327

Comparison of Q2 vs Q3: Revenue

€1,367,652

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ComparativeReview

0

100,000

200,000

300,000

400,000

500,000

600,000

700,000

Q23 months

ended 30/6/2016

Q33 months

ended 30/9/2016

EBITDA (Euros)

Comparison of Q2 vs Q3: EBITDA

€447,729

€614,365

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ComparativeReview

€ -

€ 200,000.00

€ 400,000.00

€ 600,000.00

€ 800,000.00

€ 1,000,000.00

€ 1,200,000.00

€ 1,400,000.00

Q26 months

ended 30/6/2016

Q39 months

ended 30/9/2016

Total EBITDA (Euros)

€695,682

€1,310,047

Comparison of Q2 vs Q3: Total EBITDA

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ComparativeReview

0

2

4

6

8

10

12

14

16

18

20

30/6/2016QUARTER TWO

30/9/2016QUARTER THREE

Number of Companies Number of Countries

Comparison of Q2 & Q3: Number of Companies and *Countries

*Three of the eight companies roll up revenue into their headquarter locations in the UK - totaling five countries in terms of the revenue streams (USA, UK, Australia, New Zealand and Singapore).

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ComparativeReviewGrowth in employees post acquisition

Number of employees are figures provided by clients (based on org chart).

0

50

100

150

200

250

300

9/6/2016IPO

30/6/2016Q2

30/9/2016Q3

Total number of employees

• 54% growth since Q2• Since IPO TMG has seen 74% growth in the number of employees • From 65 employees at IPO to 250 employees to date

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FinancialsInterim Report for the nine months ended 30th September 2016

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Financial Overview

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Financial Overview

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Appendix

A silo approach to a full 360-degree offeringForinternaluseonly.

OurNetwork

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Vodrum GroupUlysses Group Rinnik GroupAugustus GrpInitial Four WBB Group

Nice & Polite is a creative content agency founded in 2011. Right from the get go, it has been a well-respected competitor in this particular field, achieving a fair level of success. It provides full in-house service production from anything film or TV related all the way to album artworks. More specifically, they work across a wide range of disciplines, creating moving image for promos, commercials and TV & film whilst offering a full-service campaign design team. They pride themselves in being able to deliver a story that cuts at the core of the message.

Nice & Polite has many clients who are key players in their industry, such as Disney, SYFY, NBC, Glenmorangie, Lego, Louis Vuitton, etc.

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Black Marketing is a premium, personalised, boutique B2B marketing consultancy that was established in 2014. The company specializes in social media marketing through LinkedIn and creates value for businesses by enhancing personal brand on LinkedIn. More specifically, it creates and manages the Linkedin pages of companies. It also does ghost blogging on Linkedin as one of its services and has proved itself as a key player in B2B content marketing strategies.

Black Marketing is known as a winning new business on Linkedin; the world’s Premier B2B Social Media Platform. Black Marketing is a global operation with offices in Singapore (Head Office) for Asia Pacific, Toronto and New York for North America, London for the UK, Sydney for ANZ, Hong Kong for North Asia and China and Manila for the Philippines.


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Creative Insurgence is a marketing agency specializing in lifestyle marketing with some of the region’s biggest brands and groups including Ministry of Sound, the Pangaea Group and the Massive Collective outlets. It provides 360 solutions for clients from on-the-ground to online. Creative Insurgence manages many loved brands – these include Stella Artois, Jagermeister and Hoegaarden for the Pacific Beverages group. With a staff strength of 35 in 3 cities in Asia, they are proud to helm a tightly knit community of “insurgents” which is an active and evolving database numbering into 100,000, all united by their love for what the brand represents: fun, energy and a good time. �

In 2015, they expanded into the role of operator. Today the agency is part owner and exclusive operator of the Fashion TV club Singapore, a 10,000sq feet venue with a capacity of 1000. They are currently planning expansion into Thailand.

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Founded in 2008 by Laurent Verrier, One9ninety operates in Asia through its office in Singapore. From social strategy to daily campaign execution, they have a dedicated Team that strives to deliver best in class social and digital media programs and have proudly partnered with over 50 brands and customers in APAC.

One9Ninety specializes in marketing brands on the social web, recommend, develop and execute social and digital media strategies. The team has an intense focus on business objectives to deliver brand equity, sales and loyalty. They also develop innovative web, Facebook & mobile applications and are expert in influencer marketing.

The company has worked with a number of big industry players such as L’Oreal, IKEA, P&G, Unilever, Universal Music, COTY, Friesland Campina and LG to name a few.

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Rainmakers was established in August 1995. It is a fully-accredited independent media agency, offering tailored solutions for clients, through maximisation of every dollar assigned to the task across all media.

Place-through business is now a major part of Rainmakers and accounts for at times 40% of turnover and, whilst the margins are less than direct business, it provides volume, proving a stronger voice in media owner negotiations and interactions with media suppliers.

By growing Television billings, Rainmakers has been able to invest in the full suite of industry software programmes including Nielsen Research, Pegasus & TVMap. Rainmakers practices Collective Intelligence.

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Founded by Edward Sedgley and based in Melbourne, Australia, The Lead Generation Company (LGCo) develops, implements and manages phone-based and digital lead generation activities for businesses looking to increase brand awareness and increase new business opportunities.

They have over a decade of experience in not only generating quality leads for businesses but also providing complete solutions to enhance your organisations marketing strategies so your message is delivered to the relevant decision makers at the right time.

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Founded by Keith Patton (CEO and Microsoft Regional Director) and Jon Beattie (Director) in 2011, Marker Metro Ltd create chart-topping games and world-class apps for top publishers and brands.

Renowned for deep application technical skills, creative flair and an unflinching attention to detail, Marker Metro is trusted in the delivery of high profile cross platform applications across Windows, iOS, Google Play and Amazon platforms.

Marker Metro is also one of the world’s leading game porting and co-development studios delivering major games for top US publishers across any mobile or TV based gaming platform.

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Founded by James Downton and based in the United Kingdom and Lithuania, Clickverta is an International Performance Marketing Consultancy that engineers predictable sales revenue for premium service B2B businesses and B2B SaaS companies.

Clickverta implement the Inbound Methodology, to help SaaS businesses attract, convert, close, and delight their ideal prospects, by helping them redefine and construct their buyer journey.

As well as their focus on B2B SaaS companies, Clickverta also have a B2C department that specialise in design and build for large e-commerce websites across the UK, USA, Russia, the Baltic States.

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Founded by Seth Oberman, CEO and Owner in 1995, Skye MM, LLC (Skye) delivers training solutions with a specific focus on the Healthcare industry.

The team consists of instructional designers, writers, graphic designers, animators, developers, and project managers who provide end-to-end delivery of business solutions.

Skye was formed in April of 1995 and has developed hundreds of training applications for many of today’s Fortune 1000 companies.

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Founded by Rusty Donohoo, Wilkin Marketing is a full service marketing firm, specialising in direct mail and promotional marketing with a focus on the Gaming, Retail, Travel, & Hospitality industries.

They offer a complete array of marketing products and services – from full-service agency services to in-house variable data print direct mail production. Wilkin Marketing has developed fully integrated kiosks solutions that are self-coping with a loyalty interface that allows guests to spend LESS time waiting in lines.

They can assist in database marketing activities – from segmentation to re-investment optimization. It can also assist with e-marketing efforts – from PURL’s to website creation to targeted email marketing, SMS/text marketing and social media marketing.

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Imagine Group Entertainment (“IGE”) is the leader in unscripted (“Reality TV”) content in Asia and was established 6 years ago by Riaz Mehta is the CEO and Founder of the Group.

IGE is one of the rare production companies in Asia as it is creating leading original reality TV shows that are now being formatted in different languages in various countries.

IGE’s production quality is internationally recognised by various awards and nominations including The International Emmy Award nomination for The Challenger Muay Thai.

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Marker Limited specialises in creating enterprise-quality web, cloud, tablet and mobile apps that fundamentally support, strengthen or enhance our clients’ product and service offerings.

These are typically manifested as: HTML5 responsive web apps (i.e. web applications you can access using desktop, tablet and mobile browsers), iOS apps for iPhone and iPad, Android apps for phone & tablet and supporting services and infrastructure, such as cloud services, API’s, and Content Management Systems.

Marker Limited service offering spans the entire product development lifecycle, from strategy development, ideation, product research and validation, through to development, and post-launch additions, enhancements and support.

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The Brand Theatre Worldwide group is a brand consultancy who offers an end-to-end branding solutions for various organisations, from B2C, B2B, Government, with size ranging from SME to global and multinational companies.

With its extensive experience, The Brand Theatre helps organisations inbringing their brand to the next level through Research, Brand Strategy Development, Communication Strategy & Execution, Internal Alignment, and Customer Experience Strategy.

Their vision is to transform businesses through brand strategy, culture and training to achieve high level performance and success.

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Channelzero is a creative brand agency that provides high-level strategic thinking and creativity to global brands.

Based in Sydney, Channelzero is the only marketing business in Australiathat directly connects brands to grocery buyers with an end-to-end solution that includes packaging and positioning and sales and supply chain management alongside core creative brand strategy.

A few of Their awesome and valued clients include Sanitarium, Nestle Professional, News Limited, Rio Tinto, Gloria Jean’s Coffees, Vidal Sassoon, Adrenalin, EB Games, Nudie, Sanity and Volkswagen.

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Established in 2002, Ranieri is a communications consultancy with a focus on consumer technology – They’re consumer tech PR specialists.

Ranieri is better placed than their competitors to deliver tailored campaigns, measured results, strategic consultancy and a wide range of services that really work in this sector.

Ranieri consistently provide consultative, intelligent and imaginative campaigns that will get their clients noticed.

Ranieri works with companies from across the UK, as well as around the globe.

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Slingshot Sponsorship helps some of the world’s most forward thinking organisations create sustainable sponsorship platforms that attract global brands.

Is not industry specific, enabling individual to tap into best practice across all sectors including media, events, festivals, sports and charities.

Sees value others miss – creating brand assets that not only restructure commercial platforms, but amplify your overall business objectives.

Slingshot Sponsorship helps individual create and optimize commercial partnerships that take experiences far beyond the event itself whilst driving significant revenue streams.

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Addiction Advertising is a full-fledged and a multi-award-winning advertising agency in Singapore with a reputation for successfully solving complex advertising and brand awareness challenges and reinventing the way its clients advertise.

Addiction Advertising’s excellent work and quality service have been recognized by the industry through numerous prestigious awards. It was awarded the Gold winner for the Marketing Excellence Award 2014, two Bronze awards for Excellence in Advertising and Excellence in Direct Marketing as well as a Silver award for Excellence in Print Adverting at the Marketing Excellence Awards 2015.

Addiction Advertising’s notable clients from the private sector include OCBC Bank, Standard Chartered Bank, American Standard, National Healthcare Group and Hotel Properties Limited.

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In business for nearly 30 years, TDA Group has unparalleled experience in providing high-tech companies with service offerings that make the most of marketing investments. TDA Group offers an integrated approach to content marketing that combines effective strategy and efficient execution.

TDA Group builds a foundation for successful content marketing programs by creating crisp messaging, auditing existing assets, and developing a go-forward editorial plan. Then by putting the resulting strategies, messaging, and planning into action to produce compelling, high-quality content while streamlining the project management process. This combination of effective strategy and efficient execution accelerates sales-ready leads and optimizes marketing spend.

TDA Group has provided communications strategy and services to high-tech companies ranging from three-person startups to global giants. Some of their clients include the A-list of tech companies such as IBM, Intel, Dell, Brocade and SAP.

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