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The Lean Startup Troels Richter, Agile Coach Trifork Agile Excellence [email protected] @troelsrichter validated learning over working software
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The Lean Startup - GOTO Bloggotocon.com/dl/2012/GeekNights/The Lean Startup - Validated... · The Lean Startup Troels Richter ... validated learning over working software. Trifork

Feb 07, 2018

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Page 1: The Lean Startup - GOTO Bloggotocon.com/dl/2012/GeekNights/The Lean Startup - Validated... · The Lean Startup Troels Richter ... validated learning over working software. Trifork

The Lean Startup

Troels Richter, Agile Coach

Trifork Agile Excellence

[email protected]

@troelsrichter

validated learning over working software

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Trifork Agile Excellence

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The goal of this talk

� Introduce you to ”The Lean Startup”

� Maybe start a ”Lean Startup Meetup” in denmark?

� Learn from your experiences – how do � Learn from your experiences – how do you manage innovation?

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Why am I here today?

I believed in ”working software”

until the lean startup

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Eric Ries and his book

http://theleanstartup.com/book http://www.startuplessonslearned.com/

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Why The Lean Startup?

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LEGO Universe vs. Minecraft

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What is a startup?

� "A startup is a human institutiondesigned to deliver a new product or service under conditions of extreme service under conditions of extreme uncertainty“

by Eric Ries from the book ”The Lean Startup”

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What is a Lean Startup?

� "having an original vision and then refining and testing it along the way through tightly controlled experiments“

� “not about asking what customers wants but testing the original vision based on what customers do”

Ash Maurya, 2010

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The five principles

1. Entrepreneurs are Everywhere

2. Entrepreneurship is Management

3. Validated Learning

4. Innovation Accounting4. Innovation Accounting

5. Build-Measure-Learn

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Validated Learning

a new unit of progress

Backlog DevelopmentWorkingSoftware

ValidatedLearning

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� “if we do not know who the customer is, we do not know what quality is”

the lean startup, ch. 6.

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Build����Measure����Learn

Ideas

BuildLearn

Code

Measure

Data

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Minimal Viable Product

smallest solution to

get you through the get you through the build � measure �

learn feedback loop

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Dropbox MVP

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Testable hypotheses

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Vanity vs. Actionable Metrics

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Vanity vs. Actionable Metrics

� “The only metrics that entrepreneurs should invest energy in collecting are those that help them make decisions”

� “Unfortunately, the majority of data � “Unfortunately, the majority of data available in off-the-shelf analytics packages are what I call Vanity Metrics. They might make you feel good, but they don’t offer clear guidance for what to do”

Eric Ries blogpost, 2009

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Kanbana Metrics

250

300

350

400

Newsletter signups

0

50

100

150

200 Accounts

Level 1 users

Level 2 users

Stopped

Paying customers

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Vision vs. Strategy

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Leap of faith hypotheses

Value hypothesis Growth hypothesis

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Value proposition

� kanbana is a simple graphical task board that helps you visualize and optimize your personal workflow

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Validated value hypothesis?

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Pivot or Persevere

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Continuous Deployment

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There’s much more…

From Web 2.0 Expo SF 2010 by Eric Ries

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The Lean Startup Movement

http://lean-startup.meetup.com

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The end

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Where do I go to learn more?

� Lean Startup

– http://www.ashmaurya.com/

– http://www.runningleanhq.com/

– http://steveblank.com/– http://steveblank.com/

� Related topics

– http://www.startupbook.net/

– http://www.startupsfortherestofus.com/

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Where to find me?

http://www.blog.troelsrichter.dk/

http://twitter.com/[email protected]

http://agilebrains.dk

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Extra

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Business Model Canvas

http://leancanvas.com/

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Innovation Accounting

� If you cannot fail you cannot learn

� Learning milestones instead of product and business milestones

Page 34: The Lean Startup - GOTO Bloggotocon.com/dl/2012/GeekNights/The Lean Startup - Validated... · The Lean Startup Troels Richter ... validated learning over working software. Trifork

The Three Learning milestones

� Establish the baseline

� Tune the engine

� Pivot or persevere

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The Big Picture

� Waterfall � Scrum �Kanban

� Continuous Integration � ContinuousDelivery � Continuous Deployment �Cluster Immune SystemCluster Immune System

� Customer Development � Lean Startup

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Customer Development

http://steveblank.com/

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3 Stages of a Lean Startup

Customer Validation

Customer Discovery

Problem/Solution Fit

Value Hypothesis Business Model

Customer Creation

ScaleGrowth

HypothesisEngine of

growthRevenue/Cost

Customer Validation

Product/Market FitCustomer

Segmentation Strategy Validation

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Product-Market-Fit

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Product-Market-Fit

� “In a great market - a market with lots of real potential customers - the market pulls product out of the startup”

� “Conversely, in a terrible market, you can � “Conversely, in a terrible market, you can have the best product in the world and an absolutely killer team, and it doesn't matter - you're going to fail.

Marc Andreesen’s post, June 25, 2007

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User Story Assumptions

� User story assumptions should be a part of the acceptance criterias

� Assumptions should be tested