The leading multimedia medium of Germany
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The leading multimedia medium of Germany
BILD provides emotion
and orientation like no
other:
Loud, controversial, large,
surprising, courageous
and unvarnished.
BILD knows what
affects people and what
creates tension.
Fast, up-to-date and
varied! BILD is everywhere
where users are – and
allows advertisers
direct access to their
environments.
BILD is the most affective portal in Germany The biggest entertainment & news portal
20183
* Quelle: AGOF digital facts 2018-09, (Monatsreichweite) Basis: 10+ Jahre (59,14 Mio.).
Wide range of devicesMore isn´t possible!
App
1.12 *
Mobile Web
15.00 *
Unique User in millions
20.11 *
Total Digital Range
20184
Editorial concept
BILD has the most interactive community in Germany! Every month BILD achieves
5 million likes, reactions, (re-) tweets, shares and comments stand for involving
stories and controversy – making us the market leader among German websites!
BILD-Live, Stars & Starlets, News, Entertainment: With BILD.de Videos you are always
up-to-date!
Video & live coverage is part of the DNA of BILD.
BILD is with 500 reporters on site. Exclusive, stirring and always first!
BILD apps are premium. You can reach a high-quality target group with above-
average commitment and high willingness to pay for digital content.
BILDplus is Europe's most successful digital payment website for journalism –
because we have the best stories, the best services and the best promotions!
1.75
10.57
3.68
5.8
8.91
17.84
20185
Relevant environments and maximum rangeChannel for BILD digital
News & Politics
Entertainment
Lifestyle & Guide
Finance
Sport
Car
In millions (UU)
Source: AGOF Digital Facts 2018-07, Basis: 10 + years (59.69 million)
20186
Source: Storyclash Social News ranking 07/2018 shows in real time the social interaction with media content. Interactions include comments, likes, shares, including Webshare, and are therefore key new metrics to compare the
reach of media.
The Social Media market leaderBILD has the most successfull social media channels
0 2 4 6 8
FOCUS Online
Spiegel Online
Sky Deutschland
kicker online
BILD
By far the most successfully site in
JuneTotal Interactions:
7.2 millionsJournalist, issue 06/2017:
"The Facebook posts of BILD are by far
the most commented: At peak times,
Facebook users leave about 20.000
comments a day below the contributions
of the BILD-Main account."
In
millions
Advertising on BILD digital(day) range & soziodemography
2018
* Representative investigation into the effects of radiation on the advertising effect (July 2017). Question: Here you can see further statements about the environment, i.e. the entire website that is currently being viewed, on which the
advertisement was to be seen. Please indicate to what extent you agree or disagree with these statements. Top2. n = 12110. * * News Impact Study 2017.
Advertising on BILD works!The tonality of messages does not affect the advertising effect
Conclusion
▪ Readers set value of trustworthy sources and trusted senders.
▪ Classic news-media represent the highest confidence and that is reflected on news sites on the net.
"They call things
that others dare not
say." **
"I feel quickly,
succinctly informed
and entertained." **
"What happens in
BILD is obviously
important." **
"When I read news, I
don't want to be
packed in cotton
wool, I want to read
unvarnished & see
what happened." *
"If something interests
me, it doesn't matter
whether it's emotionally
demanding or just a
pleasant message." *
4.47 million UU surf daily on BILD DIGITAL.
million UU
digital/day *
3.17 million.
UU visit the
BILD Home per day!
up to
There is no more (daily) range!The undisputed number 1 of news portals
Source: AGOF Daily Digital FactsBase: 16 + years, average July 2018; * Single-10.7.2018
2018
Source: AGOF Daily Digital FactsBase: 16 + years, average July 2018; * Single-10.7.2018
Competitive comparison AGOF daily digital factsPole position in the advertising-relevant daily range!
2,00
2,50
3,00
3,50
4,00
4,50
5,00
5,50
6,00
Day range of the digital total supply July 2018
BILD Spiegel Focus
1.SPIEGELOnline
FocusOnline
Million
UU
Source: AGOF Daily Digital Facts; basis: Digital WNK 16 + years (59.14 million); Single month July 2018; Retrieved
on 04.01.2018.
Target group and soziodemographyBILD gets everybody on the net!
59% of Bild.de users are male and 41% female.
39% of Bild.de users have at least a vocational diploma.
ADVERTISING RELEVANT
UNISEX
EDUCATION
HIGH INCOME
58% of Bild.de users are between 20 and 49 years old.
43% of the users have an income of over 3.000€.
EMPLOYED73% of our users are employed.
Source: AGOF Daily Digital Facts, basis: Digital WNK 14 + years (59.14 million); Single month July 2018;
Accessed: 02.08.2018
Advertising on BILD DigitalPremium Products
2018
Germany‘s strongest home!Book your HomeRun!
* Combination example. Specs On request. Restriction: Release of the editorial staff.
Video Wall Interscroller
ADReminder
maximum attention
14 million AIs per day!
180.000€ gross (HomeRun Deluxe)
2018
Brand NEW Homerun Products
Media @ Bild. Digital
The BILD.de homepage
HomeRun
VIEWABILITY +Coming soon
Top viewability
100% quality
Maximum home range
Up to 1.000 creatives
Top target groups
Maximum home range
Automated posting
"Pay What You Get“ principle
Creatives on top
HomeRun
TARGETING +HomeRun
PROGRAMMATIC +
1 3rd2nd
201815
The new mobile "Creative Explosion" Production overview BILD Mew (within the HomeRuns)
Mosaic AD Slider AD Video Mr
Publisher DNA
The best storytellers develop real
success stories for strong brands.
We think „user-first“ – your target
group will love it.
Native advertising with the BILD Brand StudioWE LOVE GREAT STORYS Journalists, video producers,
digital strategists &
SocialMedia experts translate
their brand objectives into
customized storytelling and
360-degree campaigns with
maximum advertising impact.
Relevant range
We reach your target groups in safe
environments with maximum reachment
and on all screens, devices & platforms.
We are everywhere, where Germany is
digital.
Real Success KPI
Our campaigns are continuously
optimised and success is made
transparent measurable.
We deliver the results your brand
needs.
201817
Video at BILDFor individual sponsorship, storytelling & classic media
to the trailers
INFORMATION ENTERTAINMENT
LIFESTYLESPORT
DSCHUNGELSHOWSecond screen to the TV event of the year (Jan 2019)
15 minutes Views: 150,000Weekdays
Ingo Wohlfeil moderates the moist cheerful
celebrities comment on the TV show live.
"I'm a star, get me out!“
is already a statement,
but we're going to increase that!
live broadcast, where ex-jungle camper,
ex-actor, ex-singer and
Individual sponsorship options on request
201819
Social at BILD#High range, #Engagement, #native integrations and #Interaction
The editorial team creates an edition on the subject of your choice!
Your advertising will add up to 3 top snaps natively into the content!
BILD Snapchat
BILD EditionFacebook
Sponsored Posts
▪ "Handshake" link to your
Facebook page
▪ Post is "sponsored", Does not
appear in the FB chronicle of
the brand
▪ Post runs for the campaign period and
cannot be found afterwards
▪ Questions and exclamations create high
interaction. Lottery ensure a high level of
commitment!
Top Snap #1 [...] Top Snap #3 Top Snap #4Vertical Video
Ad
Fans
Mouse
BILD determines the themes of the
Bundesliga
Always in the middle. Everything that
happens, next to and around the place.
With over 100 exclusive stories
in the year and one of the largest
reporter networks in Germany.
BILD goes to the 56. Bundesliga seasonBundesliga at BILD season 2018/19
4.84 Million UU Desktop
5.12 Million UU Mobile
555.000 Subscriber BILD Football Channel
1.7 million fans BILD football channel
4.0 million followers
BILD is Bundesliga
The league that sweeps with
triumphs, drama and spectacle.
The league of great emotions
and passion.
18 teams, 34 game days, 306
games more than 27,000
playing minutes.
BILD shows the
highlights of all
Bundesliga games
Extensive motion picture
reporting with summaries of
all games and unique video
formats in BILD tonality.
201821
BILDplus Premium PackageReach the premium users of BILD digital!
Unlimited access to all BILD content - anytime, anywhere.
The most relevant background articles and analyses.
Still unpublished photos and videos - exclusively for you!
From more than 500 reporters around the world.
Unique lottery and exclusive special offers.
Tickets for concerts, football events and film premieres, smartphones, tablets
and much more.
Advertising on BILD DigitalSpecial Topics & Sponsorship
201823
Black Friday at BILDTHE shopping event of the year in November 2018
We link directly to your website
Brand partnershipsBest possible and long-term brand staging on BILD Digital
WE OPTIMIZE YOUR PERFORMANCE GOALSWith a targeted action plan, we make your success measurable.
15 minutes
Views: 150,000
Werktägig
PARTNERSHIPS WITH PREMIUM MEDIA INVENTORYTogether, we develop individual approaches, that stage your brand under BILD in the
best possible way.
Time:
1-2 yearsPricing:
on request
BestCase: Mcfit, GutscheinPony.de, Autohaus24.de
WE OFFER RELEVANT ENVIRONMENTSWe stage partner content in a way, that it is interesting for BILD user.
WE STAGE EACH PARTNERSHIP INDIVIDUALLY Our key account continuously ensures the quality of the integration.
WE OFFER A VARIETY OF INTEGRATIONStrategic partners are always and everywhere at BILD.
201825
Specials 2018Place your advertising message close to editorial content
Time:
2-4 weeksPricing:
On request
Range:
> 10.45 million AIS
* Further bookings in consultation with the editorial office.
Finance
Fit & Healthy
Barbecue
Vaccinate
Pain
Smarthome
Allergy
... more exciting Topics: *
Cruise
Insurance
Christmas
201826
Crossmedia brand conceptsStrong communication
Contact Digital SalesIndividual offers are available on request!
North region
Media Impact GmbH & Co.KG
Marc Hall
Axel-Springer-Platz 1
20350 Hamburg, Germany
Phone: + 49 (0) 40 347 26135
Middle Region
Media Impact GmbH & Co.KG
Philip Matschoss
Gerbermühlstr. 9
60594 Frankfurt, Germany
Phone: + 49 (0) 69 96 23 85 16
West Region
Media Impact GmbH & Co.KG
Daniel Heintges
New Zollhof 1
40221 Düsseldorf,
Phone: + 49 (0) 211 159 26834
South-West Region
Media Impact GmbH & Co.KG
Daniel Seiler
Zeppelin Road 116
73730 Esslingen
Phone: + 49 (0) 711 3199 127
South Region
Media Impact GmbH & Co. KG
Daniel Maubach
Theresienhöhe 26
80339 Munich, Germany
Phone: + 49 (0) 89 74325 96488
International Sales
Media Impact GmbH & Co.KG
Benedict Faerber
Axel-Springer-Straße 65
10888 Berlin, Germany
Phone: + 49 (0) 30 2591 72 569
BILD Digital
Media Impact GmbH & Co.KG
Daniel Pölkemann
Axel-Springer-Straße 65
10888 Berlin, Germany
Phone: + 49 (0) 30 2591 79196
National trade
Media Impact GmbH & Co.KG
Alexander Wieghard
Axel-Springer-Straße 65
10888 Berlin, Germany
Phone: + 49 30-2591 76 979
East Region
Media Impact GmbH & Co.KG
Daniel Papra
Axel-Springer-Str. 65
10888 Berlin, Germany
Phone: + 49 (0) 30 2591 79021
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