The Le Mac Australia Group DOTRIX Digital print capabilities.

The Le Mac Australia GroupDOTRIX

Digital print capabilities

Dotrix Digital Printing

INNOVATIVE NEW MARKETS

1. On demand printing.2. Mass customisation.3. Variable data printing.4. Using new substrates and print capabilities, eg. endless repeat

length, non contact nature of print process, inks, etc.

Agfa Dotrix digital printerA high speed inkjet digital printing and combination UV press.

CAPABILITIES OF DOTRIX DIGITAL PRINTING:

• Short runs.• Customised decoration (shrink sleeve, roll fed, LSL).• Mass customisation.• On demand print.• Utilise high speed, wide width 630mm (compared to 500mm Xeikon).• Non-contact nature of print method.• Special inks.• Limitless repeat length.

Dotrix Digital Printing

CAPABILITIES OF DOTRIX DIGITAL PRINTING:

• Capable of printing variable designs in single print runs, with no extra setup time or plate changes between designs.

Variable Print

EXAMPLES OF MASS CUSTOMISATION INCLUDE:

• Customisation of labels for regional events, promotions, hotels, movie blockbuster releases, sports events.

Mass Customisation

EXAMPLES OF MASS CUSTOMISATION INCLUDE:

• Customisation of labels for regional events, promotions, hotels, movie blockbuster releases, sports events.

Mass Customisation

EXAMPLES OF MASS CUSTOMISATION INCLUDE:

• Customisation of labels for regional events, promotions, hotels, movie blockbuster releases, sports events.

Mass Customisation

EXAMPLES OF VARIABLE DATA PRINTING INCLUDE:

• Sequential numbers printed in colour for competitions.

Variable Data Printing

EXAMPLES OF VARIABLE DATA PRINTING INCLUDE:

• Tear tape on pack, each with unique code.

Variable Data Printing

Coca-Cola – Variable Print and Customisation

• Coca-Cola’s Summer 2011-2012 “Share a Coke” campaign involved the printing of people’s names on 390mL, 450mL and 600mL Coca-Cola bottles.

• Le Mac’s Dotrix was an integral part in the execution of ‘Share a Coke’.

Coca-Cola – Variable Print and Customisation

• The main requirement of the ‘Share a Coke’ project was to be able to vary the names printed consecutively on the labels. The customer required 150 names to be printed in a certain sequence.

• To do this, Le Mac utilised variable data insertion software, a product called ‘Vibe’. This software enables large amounts of variable date to be dropped into digital print files in a predetermined sequence. In the case of the Coca-Cola promotion, the variable data was the 150 names, but the software has the capability to insert tens of thousands of variable data.

Print direction

Coca-Cola – Variable Print and Customisation

• Without Le Mac and Agfa’s digital printing process, each roll of labels would have only one name and therefore large batches of Coca-Cola would be shipped to stores with just one name on all of them. The Le Mac Dotrix solution made it possible for each consecutive bottle to have a different name at the point of labelling and therefore each bottle packed into a shipper to have a different name.

• Variable printing on the Le Mac Dotrix led to each bottle within a group of 150 bottles on the shelf to bear a unique name.

Head Office: Cnr Railway Road North & Hudson PlaceMULGRAVE NSW Australia 2756

Tel 02 4577 4799

Email: [email protected]

Web: www.lemacaustralia.com.au