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the iPhoneography movement Wednesday, September 25, 13
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The iPhoneography movement - history and trends

Aug 10, 2014

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Art & Photos

Silvio Gulizia

These are the slides I presented at Working Capital during a meeting about iPhoneography and photo sharing, discussing the theme with Instagrammers Italia and Fabio Lalli, founder of Followgram.
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Page 1: The iPhoneography movement - history and trends

the iPhoneography movement

Wednesday, September 25, 13

Page 2: The iPhoneography movement - history and trends

Silvio Gulizia

• geek, nerd and iPhoneographer

• journalist and blogger

• www.silviogulizia.it @silviogulizia

• medium.com/iphoneography-lab

Wednesday, September 25, 13

Page 3: The iPhoneography movement - history and trends

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Page 4: The iPhoneography movement - history and trends

iPhone + photography

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Page 5: The iPhoneography movement - history and trends

Origins

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Page 6: The iPhoneography movement - history and trends

Origins

• 1990: phones with camera

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Page 7: The iPhoneography movement - history and trends

Origins

• 1990: phones with camera

• 2007, January: Apple iPhone (2MPX, no flash, no optic zoom, no autofocus)

Wednesday, September 25, 13

Page 8: The iPhoneography movement - history and trends

Origins

• 1990: phones with camera

• 2007, January: Apple iPhone (2MPX, no flash, no optic zoom, no autofocus)

• 2007, May: Flickr group Photos Taken With an Apple iPhone

Wednesday, September 25, 13

Page 9: The iPhoneography movement - history and trends

Origins

• 1990: phones with camera

• 2007, January: Apple iPhone (2MPX, no flash, no optic zoom, no autofocus)

• 2007, May: Flickr group Photos Taken With an Apple iPhone

• 2007, September: iPhoneography.com

Wednesday, September 25, 13

Page 10: The iPhoneography movement - history and trends

Milestones

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Page 11: The iPhoneography movement - history and trends

Milestones• 2008, July: App Store

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Page 12: The iPhoneography movement - history and trends

Milestones• 2008, July: App Store

• 2009: Pixels at an exhibition

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Page 13: The iPhoneography movement - history and trends

Milestones• 2008, July: App Store

• 2009: Pixels at an exhibition

• 2010: first iPhoneography show

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Page 14: The iPhoneography movement - history and trends

Milestones• 2008, July: App Store

• 2009: Pixels at an exhibition

• 2010: first iPhoneography show

• 2011: iPhone 4 is the most used camera on Flickr

Wednesday, September 25, 13

Page 15: The iPhoneography movement - history and trends

Milestones• 2008, July: App Store

• 2009: Pixels at an exhibition

• 2010: first iPhoneography show

• 2011: iPhone 4 is the most used camera on Flickr

• 2011: Damon Winter won 3rd prize at Pictures of the year international

Wednesday, September 25, 13

Page 16: The iPhoneography movement - history and trends

Milestones• 2008, July: App Store

• 2009: Pixels at an exhibition

• 2010: first iPhoneography show

• 2011: iPhone 4 is the most used camera on Flickr

• 2011: Damon Winter won 3rd prize at Pictures of the year international

Wednesday, September 25, 13

Page 17: The iPhoneography movement - history and trends

Wednesday, September 25, 13

Page 18: The iPhoneography movement - history and trends

Through My EyeNot Hipstamatic’s

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Page 19: The iPhoneography movement - history and trends

Definition

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Page 20: The iPhoneography movement - history and trends

Definition

• The art of taking photos with an Apple iPhone - Evans

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Definition

• The art of taking photos with an Apple iPhone - Evans

• The art of taking, editing and sharing photos with an Apple iPhone - Yawnick

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Art

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Art

• The expression or application of human creative skill and imagination, typically in a visual form, producing works to be appreciated primarily for their beauty or emotional power. - Google.com

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Page 25: The iPhoneography movement - history and trends

Eyenology

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Eyenology

• Pictures, regardless of how they are created and recreated, are intended to be looked at. This brings to the forefront not the technology of imaging, which of course is important, but rather what we might call the eyenology (seeing). - Cartier-Bresson

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Why the phone

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Why the phone

• Using a phone has brought my attention less to the craft and more to what I am photographing and why. So, the question becomes not where I see the phone taking my work, but where the work will take me. - Michael C. Brown

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Why the iPhone

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Why the iPhone

• Macs

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Why the iPhone

• Macs

• apps

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Page 32: The iPhoneography movement - history and trends

Why the iPhone

• Macs

• apps

• creativity tools

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Page 33: The iPhoneography movement - history and trends

Why the iPhone

• Macs

• apps

• creativity tools

• niche

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Why the iPhone

• Macs

• apps

• creativity tools

• niche

• Instragram

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Why the iPhone

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Page 36: The iPhoneography movement - history and trends

Why the iPhone• The difference between iPhoneographers

and the rest of the photography genres lies in the thousands of photo apps that allow us to process and share our art using only an iPhone. You can’t do that with a Nikon or a Canon. The Android market is growing, but lacks the sheer number of photo apps and many of the best photo apps are iOS only. - Yawnick

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iPhoneography vs Instagram

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Page 38: The iPhoneography movement - history and trends

iPhoneography vs Instagram

• 2012, March: Instagram moved to Android, iPhoneographers moved away

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Page 39: The iPhoneography movement - history and trends

iPhoneography vs Instagram

• 2012, March: Instagram moved to Android, iPhoneographers moved away

• 2012, August: The iPhoneographers Network

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Page 40: The iPhoneography movement - history and trends

iPhoneography vs Instagram

• 2012, March: Instagram moved to Android, iPhoneographers moved away

• 2012, August: The iPhoneographers Network

• 2012, September: Instagram banned #iPhoneography

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Art vs filters

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Page 42: The iPhoneography movement - history and trends

Art vs filters

• iPhoneography is a photography movement

• Instagram is... Facebook for photos

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Page 43: The iPhoneography movement - history and trends

iPhoneography

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iPhoneography

traditional

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Page 45: The iPhoneography movement - history and trends

iPhoneography

traditional

filters based

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Page 46: The iPhoneography movement - history and trends

iPhoneography

traditional

filters based

mobile art

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Traditional

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Traditional• shooting apps (Pureshot, Camera Pro,

Camera +, 645 PRO, Hipstamatic, VSCO Cam, MPro, Hueless, Pro HDR, Vivid HDR)

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Page 50: The iPhoneography movement - history and trends

Traditional• shooting apps (Pureshot, Camera Pro,

Camera +, 645 PRO, Hipstamatic, VSCO Cam, MPro, Hueless, Pro HDR, Vivid HDR)

• photo retouch (Photoshop, Filterstorm, Photogene, Photoforge)

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Page 51: The iPhoneography movement - history and trends

Traditional• shooting apps (Pureshot, Camera Pro,

Camera +, 645 PRO, Hipstamatic, VSCO Cam, MPro, Hueless, Pro HDR, Vivid HDR)

• photo retouch (Photoshop, Filterstorm, Photogene, Photoforge)

• less sharing (EyeEm, Flickr, niches as Juxt, IPA, Mobitog)

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Filters based

Wednesday, September 25, 13

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Filters based

• shooting is less important (Apple Camera, Camera+, Camera Awesome)

Wednesday, September 25, 13

Page 55: The iPhoneography movement - history and trends

Filters based

• shooting is less important (Apple Camera, Camera+, Camera Awesome)

• filters apps (Color Splash, Moku Hanga, Glaze, Etchings, Dynamic Light, Snapseed, SwankoLab, Noir, Camera Bag, Mextures, DistressedFX...)

Wednesday, September 25, 13

Page 56: The iPhoneography movement - history and trends

Filters based

• shooting is less important (Apple Camera, Camera+, Camera Awesome)

• filters apps (Color Splash, Moku Hanga, Glaze, Etchings, Dynamic Light, Snapseed, SwankoLab, Noir, Camera Bag, Mextures, DistressedFX...)

• sharing via Instagram

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Page 58: The iPhoneography movement - history and trends

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Page 59: The iPhoneography movement - history and trends

Mobile art

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Page 60: The iPhoneography movement - history and trends

Mobile art• basic camera replacement app

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Mobile art• basic camera replacement app

• editing with lots of different apps (all they can buy)

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Page 62: The iPhoneography movement - history and trends

Mobile art• basic camera replacement app

• editing with lots of different apps (all they can buy)

• combining apps (Blender, Juxtaposer, Filterstorm...)

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Page 63: The iPhoneography movement - history and trends

Mobile art• basic camera replacement app

• editing with lots of different apps (all they can buy)

• combining apps (Blender, Juxtaposer, Filterstorm...)

• storytellers

Wednesday, September 25, 13

Page 64: The iPhoneography movement - history and trends

Mobile art• basic camera replacement app

• editing with lots of different apps (all they can buy)

• combining apps (Blender, Juxtaposer, Filterstorm...)

• storytellers

• sharing in niche community

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Page 65: The iPhoneography movement - history and trends

Photo sharing

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Photo sharing

• Instagram, EyeEm, Starmatic, Mobitog, iPhone Art, Oggl...

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Page 67: The iPhoneography movement - history and trends

Photo sharing

• Instagram, EyeEm, Starmatic, Mobitog, iPhone Art, Oggl...

• Flickr group like Lifeinlofi, the App Whispherer, Mobitog, iPhonephotographyschool, iphoneographycentral.com...

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