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The Importance of Local SEO

Sep 23, 2020

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Marketing

Sandeep Mathias

“Local SEO” refers to the optimization process that brings up your business when someone searches for similar companies in a specific area. For example, if you own a restaurant, you would like it to appear in the first page of results for searches such as “place to eat downtown Cambridge” or “dinner near Union Station.” Effective optimization of local SEO makes this happen.

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