The Hinge Ideas /// Corporate Brochure

Designing your strategy

We are multilocated trend-watchers.We are a multicultural team.We are marketing analysts, talented creativethinkers and trade specialists.

We design strategies based on glocal market intelligence.

We live and work for the Hingein africa, asia, europe and south america.

the Hinge is ecleptic.

our job is about insights definition, trends catching, strategy and positioning. it’s about global dialogue, cultural approach and internationalization.We help brands and organizations to find ways to add value and to perform glocally.But we also project development scenarios and engage with social entrepreneurship.

the Hinge is not an ordinary agency.it is at least 3 not ordinary agencies.

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INSIGHTS GENERATOR THINK-TANK

the Hinge is an international, independent creativemarketing lab.as a think-tank we provide glocal market intelligence which becomes innovative ideas, developing concept to contents, to brands, visual identities and prototypes.

the Hinge designs new environments for globalmarkets by creating innovative products + strategic approaches.


We develop insights to the go-to-market step as a start-up generator, we can co-create with public and private investors, institutions, companies.

as a think tank pool, the Hinge develops projects based on earth sustainability and community development, not just marketing for marketing or design for design.

We are thinkers and citizens of this world.



the creation of the first african premium brand of food is a top project currently under development.this will represent an absolute novelty within the food category and will definitely redefine the concept of fair trade in contemporary optics, product placing and premium assets.

Expected launchFall 2014

#foodmktg#innovafrica

incomingpilot project


another ongoing project is focused on citizenship and youth participation in a small industrial & commercial italian town beated by the global crisis.the project revitalizes the entire urban environmentby involving local youth (formerly skeptical, disillusioned, marginal) through direct contact and support of some of the greatest personalities of the creative economy worldwide.

Expected launchSpring 2014

#makeinitaly#brait

incomingpilot project


AWESOME DIGITAL MAGAZINE

the communication of the Hinge is born, grows and lives on the web. our editorial staff never goes to sleep, the contents are posted across the 24 time zones of the planet.

social networks, flash communication,focuses and insights integrated.something new, very awesome.

AWESOME DIGITAL MAGAZINE

1) culture and local insights from all over the world; 2) demography and social trends, local experiences; 3) design and products innovation;4) technology;5) food and nutrition;6) energy and resources;7) markets and economies;8) crowdfunding and businnes model innovations.

Expected launchMarch 2014


We are not one more multinational consulting agency.

We are a transcultural team and as a team we have tens of heads and one voice.

our focus in on market intelligence, strategic positioning and brands glocalization.

With a direct presence in four continents, the Hingeis able to gather the specific market intelligence at hand.glocal knowledge and local market intelligence are the keys of our transcultural approach.

TRANSCULTURAL CONSULTING AGENCY

Being creative and marketing professionals, along with our think-tank activity and the echo of ourdigital magazine, we re-shape the long term future competitive advantage of our clients throughstrategy design.

the Hinge covers the whole pipeline of strategydesign, from insights to positioning, marketing plan creation and glocal applications.

By mixing the roles of integrated think-tank, creative agency and focused market expert, the Hinge defines its personal unique business model.


our combined glocal market intelligence supports our Clients with market research and insights about the right place, symbolic rather than physical, for their concept or product.

the Hinge defines strategic positioning through a transcultural, glocalized, visionary and up-to-dateapproach throughout our core markets, covering the process from initial insights, visual brand building, brand architecture to in-store strategies and tactics.



Design, brand and packaging design is generallymade in italy.strategy mixes Moscow and Milan with Hong Kong and são Paulo.Digital user experience highlights come from London and seoul, where it runs.istanbul is our home for commercial strategies.addis abeba and rabat put africa into the doubledialogue about branding and development, cultureand identity.

that’s what we want to be.


Market knowledge and glocal insights are enormous key values and strategic advantages when it comes to international business.the Hinge publishes focus reports about consumerbehaviours, trends, insights and forecast, combining surveies and data with a pure creative approach.

Expected launchSpring 2014

market intelligencesurveys & reports

#thehingereports


translating Made in italy’s excellences into global successful brands: the Hinge is building a new andreally unique italian brand of parfume driving the client throughout cultural appreciation of food-related fragrances in Far east, russia, turkey and Brazil from strategy and glocal positioning to brand visual rebuilding.

Expected launchFall 2014

strategy &glocal positioning

#italianlifestyle

ConCePtMarketing intelligenceMarketing labthink-tank contents creationglocal brand building and positioningideas generation

tHinK-tanKCo-creation of contentsCo-creation of productCo-development of supply chainCommercialization in partnershipnetliving

inVestors to MarKetactive reseach for investorsBridge between innovators andinvestorsPromotion of contacts and sinergies

strategiC MarKetingMarketing intelligenceon field market researchglocal brand building and positioningCo-created marketing planglocalizated brand activities

saLes CHanneLsadvisoryMarket analysisDigital and mobile engagementLocal analysis of sales channels

transCuLturaLglocalized approach to marketglocalized approach to communicationglobal trendwatchingLocal gathering, team exchange

BranD anD VisuaLBrand identity and pack designCorporate identityatL BtL strategic communicationDigital and mobile communicationaugmented branding


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Digital HiteCH Focustrendwatching / innovation

Market intelligenceMarketing Lab

sales channels consultancy

trendwatching / innovationMarketing LabMarket intelligencesales channels consultancy

trendwatching / innovationMarket intelligencesales channels consultancy

trendwatching / innovationMarket intelligencesales channels consultancy

Prototypingexperience Design

trendwatching / innovationMarket intelligence

Marketing Labsales channels consultancy

Marketing intelligenceMarketing labthink-tank contents creationsales channels consultancy

HeadquartersMarketing intelligenceMarketing labthink-tank contents creationDigital HiteCH Focussales channels consultancy

Marketing intelligenceMarketing lab

think-tank contents creationDesign, brand and visual creationatL BtL strategic communication

sales channels consultancy

Home of strategic PlanningMarketing intelligenceMarketing labthink-tank contents creationatL BtL strategic communicationsales channels consultancy

Hong Kong

CENTRALAND EAST EUROPE

EAST AFRICA

CentraL asia

MainLanD CHina

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GREAT MIDDLE-EAST

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CONTACTS

MosCoWNikolai Khlopov agenCy [email protected]

seouLEugene [email protected]

aDDis aBeBaAsrat [email protected]

istanBuLAycan Totkanlı[email protected]

Hong KongMalou [email protected]

raBatAbdellah El [email protected]

sÃo PauLoMichel [email protected]

LonDonStefano [email protected]

MosCoWThe Hinge IdeasAgency 42serebryanicheskaya 27109028 Moscowrussian FeDeration

LonDonThe Hinge Ideas LTDthird floor - 24 Chiswell st. eC1y 4yX LondonuniteD KingDoM

MiLanThe Hinge IdeasVia Villa Mirabello, 620125 MilanoitaLy

www.thehingeideas.com

linkedin/thehingeiDeasfacebook/thehingeiDeastwitter/thehingeiDeas

MiLanStefano [email protected]