JUST OUTSIDE OF THE CITY LIMITS PHILADELPHIA SUGAR RUSH The Great As a result, sales of sweetened beverages have plummeted inside Philadelphia city core. These Catalina insights are based on the actual purchasing behavior of 14.7 million shoppers at 976 stores inside and outside of Philadelphia.* Only Catalina sees the ongoing purchasing history of 280 million U.S. shopper IDs and can deliver advertising and promotions to them based on that behavior via mobile, online and in-store. *Based on a comparison of purchasing between Jan.1 and May 31, 2017, versus the same period a year earlier Philadelphia Shoppers Are Leaving Town to Avoid the NEW SUGAR TAX PHILADELPHIA CITY CORE -55% -51% -47% -47% -12% SWEETENED COFFEE & TEA SPORTS D R I N KS ENERGY D R I N KS SWEETENED JUICES +38% +19% +13% +5% 0% CA R B O N AT ED SOFT D R I N KS SWEETENED COFFEE & TEA SPORTS D R I N KS ENERGY D R I N KS SWEETENED JUICES SALES INSIDE PHILLY CITY CORE CA R B O N AT ED SOFT D R I N KS SALES OUTSIDE CITY LIMITS The number of shoppers buying carbonated soft drinks is up* 12% The volume of carbonated soft drinks purchases per trip are up* 17%
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JUST OUTSIDE OF THE CITY LIMITS
PHILADELPHIA SUGAR RUSHThe Great
As a result, sales of sweetened beverages have plummeted inside Philadelphia city core.
These Catalina insights are based on the actual purchasing behavior of 14.7 million shoppers at 976 stores inside and outside of Philadelphia.* Only Catalina sees the ongoing purchasing history of 280 million U.S.
shopper IDs and can deliver advertising and promotions to them based on that behavior via mobile, online and in-store.
*Based on a comparison of purchasing between Jan.1 and May 31, 2017, versus the same period a year earlier
Philadelphia Shoppers Are Leaving Town to Avoid the NEW SUGAR TAX
PHILADELPHIA CITY CORE
-55% -51% -47% -47%
-12%
SWEE
TENE
D CO
FFEE
& T
EA
SPOR
TS
DRIN
KS
ENER
GY
DRIN
KS
SWEE
TENE
D JU
ICES
+38%
+19% +13%+5% 0%
CARB
ONAT
ED
SOFT
DRI
NKS
SWEE
TENE
D CO
FFEE
& T
EA
SPOR
TS
DRIN
KS
ENER
GY
DRIN
KS
SWEE
TENE
D JU
ICES
SALES INSIDE PHILLY CITY CORE
CARB
ONAT
ED
SOFT
DRI
NKS
SALES OUTSIDE CITY LIMITS
The number of shoppers buying carbonated soft drinks is up*
12%The volume of
carbonated soft drinks purchases per trip are up*
17%
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