The Great Gizmo - Reyner Banham (1965)

Banham describes in this article, originally published in industrial Design, September 1965, the growth of the electronic and mechanical gadget and its place within the American culture that has sponsored it. He makes a plea atthe end for a methodology with which to approach theseoften anonymous mass-produced objects and implies that itwill have to be interdisciplinary and wide—ranging in its termsof reference