The good, the bad and the ugly

The Good, the Bad and the Ugly: The Road to Sustainable

EnterpriseMireille – Marie – Brannon – Lu

Agenda

1. What is meant by “The Good, the Bad and the Ugly?

2. Example of a Good company

3. 2 examples of Bad companies

4. Example of Ugly Company

5. Conclusion and Questions

Sustainable Development in Practice

Good

Ugly

Bad

The Good – TESLA MOTORS Contributing to Sustainability in 2 ways

Sustainable business model

Sustainable products – zero emission vehicles

First designer, manufacturer and distributor of fully electric vehicles

Performance, Style and Range

Tesla Roadster (2006) – luxury sports car ($110,000+ USD)

Tesla Model S (2012) – luxury sedan ($69,000 to $89,000 USD)

Tesla Model X (2015) – luxury crossover SUV ($80,000 USD)

Tesla Gen III aka BlueStar (2017-2018) – “Affordably priced family cars” ($40,000 USD)

To increase the number and variety of Electric Vehicles (EVs) available

The Tesla Difference

Tesla’s Goal

Direct / online sales Solar powered Supercharger Stations Open Source Patents Battery Gigafactory

The Bad - Puma

PUMAVision PUMA.Safe,

PUMA.Creative

PUMA.Peace

THE BAD

Environment Management System(EMS)

Supply Chain Account to E P&L

Recycled Material Used

The Bad - Carrefour

The brand « Nectar of Nature » (June 2012)

650 references

A very organic name, really commited

“an ethical manufacturing, Pure or organic

ingredients, for a line which cultivates the most

natural of the beauties "" All th

e happiness

of the nature "

" flowers, fruits, spices, herbs … You

enter the most delicious of gardens "

The Ugly – Peabody Energy

Headquartered in St. Louis, Missouri.

$7.1b in revenues, $512mm in net income (FY2013)

Largest private-sector coal company in the world, #315 in the Fortune 500.

Fuels approximately 10% of electricity generated in the US, 2% of the world.

PEABODY

ENERGY

Ranked #493 of 500

in Newsweek’s 2012 “Green

Ranking”

Against Obama’s Carbon

Emission Plan

Ranked #1 in BusinessInsider’s “15 Worst Companies for

the Planet”

Globalization of coal

mining

Conclusion

Questions?