The Future of Web; Trends, Standards & Monetization

The Web: Future Trends, Standards & Monetization

Proto.in July 21-22R.L. Narayanan, Equvia

Who am I ?

Proto.in July 21-22●R.L. Narayanan, Equvia

➔ Founder & CEO for Equvia Webservices [Creators of TracBac]

➔ Has about collectively has 7 years of experience on Web related

technologies

➔ Writer, Blogger, Technologist and Next gen. Web enthusiast

➔ Following online advertising, Web 2.0 / 3.0 & semantic web for years

➔ Writes in Tamil / English for wide variety of magazines

➔ Been part of BarCamps, Wikicamp and Proto from inception

What's happening around

Proto.in July 21-22●R.L. Narayanan, Equvia

What's happening around

Proto.in July 21-22●R.L. Narayanan, Equvia

● More Broadband users worldwide

● Hacking becomes legal with Open source

● Storage and Bandwidth is becoming cheaper by the day

● Software-as-a-Service is slowly becoming a norm

● Email-IM-Blogs-Wikis and now we move into Social Media

● Online advertising is becoming big business

● Data distribution is defacto. Static web is dead

● Web is personal again :)

Trends, Standards & Future

Proto.in July 21-22●R.L. Narayanan, Equvia

✔ Social Media & User Generated Content

✔ Semantic Web, Standards & Identity

✔ RSS, APIs, REST & Data distribution

✔ Widgets of World Wide Web

✔ Rich Internet Applications (RIA) & Entertainment

Social Media & User Generated Content

Proto.in July 21-22●R.L. Narayanan, Equvia

Social media describes the online technologies and practices that

people use to share content, opinions, insights,

experiences, perspectives, and media itself.

Social Media & User Generated Content

Proto.in July 21-22●R.L. Narayanan, Equvia

Social Media & User Generated Content

Proto.in July 21-22●R.L. Narayanan, Equvia

1991 - 2002 – Search Engine Optimisation (SEO)

keywords, meta tags, submission

2002 – 2006 – Search Engine Marketing (SEM)

Google Adwords / Adsense, Yahoo! Advertising, Pay Per Click

2007 & future – Social Media Optimisation (SMO)

pay clicks on SNS, contextual advertising on SNS & cross selling

linkability, targetted lead farming

Semantic Web, Standards & Identity

Proto.in July 21-22●R.L. Narayanan, Equvia

Semantic Web is an evolution of the WWW in which information

is machine processable (rather than being only human

oriented), thus permitting browsers or other software agents to find,

share and combine information for us more easily

Semantic Web, Standards & Identity

Proto.in July 21-22●R.L. Narayanan, Equvia

http://narain.myopenid.com

✔ Don't remember username & password

✔ Own your identity

✔ Single Sign-in

✔ Safe & Secured protection

✔ Supported by leading services

Semantic Web, Standards & Identity

Proto.in July 21-22●R.L. Narayanan, Equvia

Designed for humans first and machines second, microformats are a set of simple, open data formats built upon existing and widely adopted standards.

✔ Simple Markup changes

✔ No New technology

✔ Wider implementation

✔ Expandable for various design patterns

✔ Supported by leading services

✔ Communication (hCard)

✔ Calendars (hCalendars)

✔ Reviews (hReview)

✔ rel-tag

RSS, APIs, REST & Data Distribution

Proto.in July 21-22●R.L. Narayanan, Equvia

RSS is the new Email

API is the new JPEG

REST is the new SQL

OK. I lied :)

RSS, APIs, REST & Data Distribution

Proto.in July 21-22●R.L. Narayanan, Equvia

RSS, APIs, REST & Data Distribution

Proto.in July 21-22●R.L. Narayanan, Equvia

473 APIs

2109 Mashups

3.45 Mashups for Day &

Data is the new 'intel inside' &

mixing, dancing & displaying

better than Mallika Sharawat!

Data :)

We All

RSS, APIs, REST & Data Distribution

Proto.in July 21-22●R.L. Narayanan, Equvia

Data Mashups & Distribution

Widgets of World Wide Web

Proto.in July 21-22●R.L. Narayanan, Equvia

A web widget is a portable chunk of code that can be installed

and executed within any separate HTML-based web page or

desktop or mobile by an end user without requiring additional

compilation.

Widgets of World Wide Web

Proto.in July 21-22●R.L. Narayanan, Equvia

Widget Distribution / Marketing

Mobile Widgets

Platform neutral

Universal Widget development

RIAs & Entertainment

Proto.in July 21-22●R.L. Narayanan, Equvia

●Rich Internet applications (RIA) are Web applications that have the features and functionality of traditional desktop applications. RIAs typically transfer the processing necessary for the user interface to the Web client but keep the bulk of the data in the server

RIAs - Platforms

Proto.in July 21-22●R.L. Narayanan, Equvia

✔ Adobe Flash / Flex / AIR

✔ Microsoft Silverlight

✔ Openlazlo

✔ Ajax driven solutions like Dojo Tool Kit, GWT, Yahoo UI

RIAs - Examples

Proto.in July 21-22●R.L. Narayanan, Equvia

Monetization Possibilities

Proto.in July 21-22●R.L. Narayanan, Equvia

➔ Building Social Media Metrics / Tracking / Distribution

➔ Social Media Optimisation / Marketing is Billion $$$ business

➔ Social Media – add-ons / extensions / widgets for commercialisation

➔ Branded Widgets & RIA implementations

➔ Widgets tracking & commercialisation

➔ Mash-ups Opportunities & Integration possibilities

➔ More contextual, semantic driven advertising opportunities

➔ Emerging alternative revenue models on RIA based Entertainments (Paying

for UGC with higher hits / clicks, revenue sharing on content )

This itself is TOO BIG, is this is the end ?

Wait. Web 3.0 is coming........ :)

and more companies to upset the Googlish world

Proto.in July 21-22●R.L. Narayanan, Equvia

Thank you

We are hiring on RIA, RoR & Web Technologies

Q & As

R.L.NarayananDirector, Equvia

[email protected]+91 98401 08007

Proto.in July 21-22●R.L. Narayanan, Equvia