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The Creative Economy The Intersection of Arts and Business in Our Communities A project of the New Hampshire Creative Communities Network
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The Creative Economy The Intersection of Arts and Business in Our Communities A project of the New Hampshire Creative Communities Network.

Dec 14, 2015

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Page 1: The Creative Economy The Intersection of Arts and Business in Our Communities A project of the New Hampshire Creative Communities Network.

The Creative Economy

The Intersection of Arts and Business in Our Communities

A project of the New Hampshire Creative Communities Network

Page 2: The Creative Economy The Intersection of Arts and Business in Our Communities A project of the New Hampshire Creative Communities Network.

AgendaThe Creative Economy Toolkit 8:00 • Making It Work In Our Community

Panel Discussion 8:30• Intersection of Art and Business

Breakout Sessions 8:50• What is one thing we can do to move our work forward

Pitch Out 9:20

Page 3: The Creative Economy The Intersection of Arts and Business in Our Communities A project of the New Hampshire Creative Communities Network.

Purpose of Today

Why is the creative economy important?

Why should we invest in strengthening the creative

economy?

Page 4: The Creative Economy The Intersection of Arts and Business in Our Communities A project of the New Hampshire Creative Communities Network.

Defining the Creative Economy

Together, artists, cultural non-profits, and creative businesses produce and distribute cultural goods and services that

impact the economy by generating jobs, revenue and quality of life

New England Foundation for the Arts definition:

Page 5: The Creative Economy The Intersection of Arts and Business in Our Communities A project of the New Hampshire Creative Communities Network.

The Creative Economy

Businesses & Organizations

Places

People

Creative Cluster Creative Workforce

Creative Communities

Page 6: The Creative Economy The Intersection of Arts and Business in Our Communities A project of the New Hampshire Creative Communities Network.

Creative Clusters Businesses & Organizations

• Arenas• Cultural Centers• Performance Venues• Artist Studios• Artist-Owned Businesses• Technology Centers• Entrepreneurs• Business Incubators

Page 7: The Creative Economy The Intersection of Arts and Business in Our Communities A project of the New Hampshire Creative Communities Network.

Creative WorkforcePeople

Artists Creative Industry Workers Creative Problem Solving in Business

Page 8: The Creative Economy The Intersection of Arts and Business in Our Communities A project of the New Hampshire Creative Communities Network.

Creative CommunitiesPlaces

Creative Districts

Public Spaces

Parks

Walkable Streets

Page 9: The Creative Economy The Intersection of Arts and Business in Our Communities A project of the New Hampshire Creative Communities Network.

How The Creative Economy WorksCreators

• Artists• Designers• Writers• Engineers• Scientists

Consumers / Customers

• Performance Fees

• Visual Art Sales

• Creative Design Services

• Manufacturing

Supporters• Art

Commissions• Non-Profits• Government• Business

Page 10: The Creative Economy The Intersection of Arts and Business in Our Communities A project of the New Hampshire Creative Communities Network.

Creative Economy and JobsNew Hampshire

Over 4,500 arts related businesses with over 13,000 people employed (2012)

• Art Schools• Design, Publishing• Film, Radio, TV• Museums• Performing & Visual Arts

Page 11: The Creative Economy The Intersection of Arts and Business in Our Communities A project of the New Hampshire Creative Communities Network.

Creative Economy NH – Non-Profits

became $67 Million in local sales – retail, lodging, restaurants

Page 12: The Creative Economy The Intersection of Arts and Business in Our Communities A project of the New Hampshire Creative Communities Network.

We Have Put Together the Steps for Our Creative Economy

Data• Surveys• Research

Plans• Cultural• Economic

Development

Policies• % for arts• % for

culture

How Will We

GROW?

Page 13: The Creative Economy The Intersection of Arts and Business in Our Communities A project of the New Hampshire Creative Communities Network.

Local Creative Economy Successes

*Non profits only

Page 14: The Creative Economy The Intersection of Arts and Business in Our Communities A project of the New Hampshire Creative Communities Network.

How do we continue to build our Creative Communities?

Convene Stakeholders Build Partnerships Promote Successes

Page 15: The Creative Economy The Intersection of Arts and Business in Our Communities A project of the New Hampshire Creative Communities Network.

Keys To Success in Advancing the Creative Economy

Commitment

Education

Funding

Page 16: The Creative Economy The Intersection of Arts and Business in Our Communities A project of the New Hampshire Creative Communities Network.

Advancing our Creative Economy

Engage

Conversation

Policy Maker/ Advocate / Creative Industry

Page 17: The Creative Economy The Intersection of Arts and Business in Our Communities A project of the New Hampshire Creative Communities Network.
Page 18: The Creative Economy The Intersection of Arts and Business in Our Communities A project of the New Hampshire Creative Communities Network.

Portsmouth

Preservation• Identify and preserve and open spaces contributing

to unique character and cultural assets of Portsmouth

Space• Expand and support spaces for cultural activities

and events, including affordable space for artists, performances, meetings, storage

Youth• Engage young people in arts and cultural

opportunities in all aspects of their life, including educational, recreational, and social settings

Business • Engage businesses with the arts and cultural community

Marketing • Market Portsmouth as a business and cultural destination

Agency• Create an arts and culture agency to act on the

City's behalf on all matters related to arts and culture

Page 19: The Creative Economy The Intersection of Arts and Business in Our Communities A project of the New Hampshire Creative Communities Network.

Rochester

Heritage: • Highlight our unique heritage to inspire a sense of place and pride in the City of Rochester

Potential• Identify, strengthen, promote and broadcast

Rochester's cultural assets, infrastructure, and artistic treasures.

Community • Facilitate community involvement in the arts.

Commerce • Recognize the economic power of the arts and culture in Rochester.

Image• Invigorate Rochester with an emphasis on the

City's unique blend of old-fashioned charm and progressive vision.

Page 20: The Creative Economy The Intersection of Arts and Business in Our Communities A project of the New Hampshire Creative Communities Network.

ConcordCapacity

• Build capacity of Concord’s creative sector through strategies such as public and private funding for not-for-profits, information, networking, management assistance, and coordination.

Creative Climate• Develop a business and public policy climate that

encourages creativity with a public commitment to creative economic development that actively enables creative enterprises and individual artists.

Identity

• Define and promote a creative identity and brand for Concord, so residents, current and prospective employers, potential creative workers, and visitors understand Concord’s unique and authentic identity as a home and destination.

Downtown

• Develop and enhance downtown, implementing Main Street plans for upper-story residential, creative enterprises, special events, restaurants, shopping, streetscape and façade development that result in a vibrant, lively downtown with activity into the evenings and weekends.

Greater Concord

• Enhance neighborhoods and surrounding communities as walkable villages that encourage creative businesses, artist housing, cultural programming, parks and open space, and cultural attractions.

Page 21: The Creative Economy The Intersection of Arts and Business in Our Communities A project of the New Hampshire Creative Communities Network.

Grouping of Themes

Culture•Collaborative•Potential•Creative Climate

Business•Commerce•Downtown

Community

•Youth•Agency•Space•Capacity

Marketing

•Identity•Heritage•Image•Cultural Tourism

Page 22: The Creative Economy The Intersection of Arts and Business in Our Communities A project of the New Hampshire Creative Communities Network.

Monadnock Region – Keene / Peterborough / Jaffrey

Culture •

Business •

Community •

Marketing • Cultural Tourism - Task Force Already working on this with the Monadnock Travel Council

Page 23: The Creative Economy The Intersection of Arts and Business in Our Communities A project of the New Hampshire Creative Communities Network.
Page 24: The Creative Economy The Intersection of Arts and Business in Our Communities A project of the New Hampshire Creative Communities Network.

Advancing our Creative Economy

Engage

Page 25: The Creative Economy The Intersection of Arts and Business in Our Communities A project of the New Hampshire Creative Communities Network.

Monadnock Region – Keene / Peterborough / Jaffrey

Culture• Connect artists with artists, non-arts

community, entrepreneurial training, and city planners, to increase visibility of creative economy.

Business

• Create a recruitment and retention package, catered to each sector, showing the arts/culture offerings, to entice people to live/work/stay in this region.

Community

• Public art project – eg: mural = community involvement

• Young Audience Program = active participation

• Arts After Dark - social gatherings of artists and businesses