The Colomer Group

Implementing R&D processes Implementing R&D processes that cope with rapid that cope with rapid

changing market conditionschanging market conditions

Roberto LeonardiRoberto LeonardiThe Colomer GroupThe Colomer Group

InnoCosmetics Europe 2010InnoCosmetics Europe 2010October 6th – 7th 2010October 6th – 7th 2010

BerlinBerlin

Implementing R&D processes Implementing R&D processes that cope with rapid changing that cope with rapid changing

market conditionsmarket conditions R&D ProcessesR&D Processes Raw materialsRaw materials Industrialization processesIndustrialization processes Developing a successful innovation Developing a successful innovation

framework from concept to mass framework from concept to mass manufacturingmanufacturing

Communicating effectively with key Communicating effectively with key stakeholders during the product stakeholders during the product development cycledevelopment cycle

R&D ProcessesR&D Processes

Value chain Value chain analysisanalysis where R&D where R&D

processes are?processes are?

R&D ProcessesR&D Processes

Innovation =Innovation = Idea x Execution x ktIdea x Execution x kt

kt = coefficient of timelinesskt = coefficient of timelinessa measure if the moment is the a measure if the moment is the right oneright one

R&D Processes (Cont.)R&D Processes (Cont.)

Processes that bring to InnovationProcesses that bring to Innovation Ideas generationIdeas generation

ALLALL Strategy Compliance CheckStrategy Compliance Check

ManagementManagement Implementing ideas in Product/Service Implementing ideas in Product/Service

briefing definitionbriefing definition MarketingMarketing R&DR&D

R&D Processes (Cont.)R&D Processes (Cont.)

Processes that bring to InnovationProcesses that bring to Innovation Development resources definitionDevelopment resources definition

MarketingMarketing R&DR&D FinanceFinance

Product/Service laboratory developmentProduct/Service laboratory development R&DR&D Product Specialists (Key users)Product Specialists (Key users)

R&D Processes (Cont.)R&D Processes (Cont.)

Industrialization resources definitionIndustrialization resources definition R&DR&D Supply chainSupply chain FinanceFinance

IndustrializationIndustrialization R&DR&D Supply chainSupply chain

R&D Processes (Cont.)R&D Processes (Cont.)

FulfillmentFulfillment ALLALL

SALESSALESIdeas generationIdeas generation

Raw materialsRaw materials

Minimising the impact of fluctuating raw Minimising the impact of fluctuating raw materials costs on new product materials costs on new product developmentdevelopment

globalizationglobalization For complex organisations it is mandatory to For complex organisations it is mandatory to

manage a global raw materials databasemanage a global raw materials database harmonizationharmonization

action of overall management of different action of overall management of different providers and different sites (Global Purchasing - providers and different sites (Global Purchasing - Global Logistics)Global Logistics)

Raw materialsRaw materials

Minimising the impact of fluctuating raw Minimising the impact of fluctuating raw materials costs on new product materials costs on new product developmentdevelopment

validationvalidation the most possible amount of validated providers the most possible amount of validated providers

for each raw materialsfor each raw materials simplificationsimplification

The fewer possible number of Raw Materials in The fewer possible number of Raw Materials in the portfoliothe portfolio

StandardizationStandardization the same specification range for the "same" raw the same specification range for the "same" raw

materialmaterial

Raw materials (Cont.)Raw materials (Cont.)

Product life cycle: from specialties to Product life cycle: from specialties to commodities.commodities. using raw materials in the final phase of product life using raw materials in the final phase of product life

cyclecycle Platforms for different applications in cosmeticsPlatforms for different applications in cosmetics

One Raw Material for different applications/productsOne Raw Material for different applications/products Platforms from different applications to Platforms from different applications to

cosmetic applicationscosmetic applications Raw materials already developed for other Raw materials already developed for other

applications (big volumes, lower price)applications (big volumes, lower price)

Raw materials (Cont.)Raw materials (Cont.)

investmentsinvestments for proprietary raw materials for proprietary raw materials

developmentdevelopment providers partnershipproviders partnership

Long-term suppliers relationships Long-term suppliers relationships sometimes is the keysometimes is the key

Industrialization processesIndustrialization processes

Minimising the impact of different Minimising the impact of different processes costs on new product processes costs on new product developmentdevelopment

SimplifySimplify simple processessimple processes

StandardizeStandardize the same processes for every productthe same processes for every product

Developing a successful Developing a successful innovation framework from innovation framework from

concept to mass concept to mass manufacturingmanufacturing

Innovation frameworkInnovation framework internalinternal

MarketingMarketing R&D Product DevelopmentR&D Product Development customer care product specialistcustomer care product specialist SupplySupply

Developing a successful Developing a successful innovation framework from innovation framework from

concept to mass concept to mass manufacturingmanufacturing

Innovation frameworkInnovation framework externalexternal

R&D centersR&D centers Opinion leader and product specialistOpinion leader and product specialist

Make up artistMake up artist Hair StylistHair Stylist Fashion expert and trendsetterFashion expert and trendsetter

ProvidersProviders

Developing a successful Developing a successful innovation framework from innovation framework from

concept to mass concept to mass manufacturing (Cont.)manufacturing (Cont.)

providers partnershipproviders partnership co-designco-design

trendscoutingtrendscouting Consumer blogging, social networkingsConsumer blogging, social networkings

platformsplatforms multi purpose projectsmulti purpose projects

application shiftapplication shift glue --->>> hair stylingglue --->>> hair styling wool --->>> hairwool --->>> hair

Developing a successful Developing a successful innovation framework from innovation framework from

concept to mass concept to mass manufacturing (Cont.)manufacturing (Cont.)

taking advantage of the "valleys"taking advantage of the "valleys" "Chemical": Raw materials valleys"Chemical": Raw materials valleys "Mechanical": Packaging valleys"Mechanical": Packaging valleys

disruptive innovationdisruptive innovation Closing the circle started with "ideas Closing the circle started with "ideas

generation"generation"

Communicating effectively Communicating effectively with key stakeholders during with key stakeholders during

the product development cyclethe product development cycle

ManagementManagement Value creationValue creation

ProvidersProviders Partnership and co-designPartnership and co-design

MarketingMarketing IdeasIdeas

Communicating effectively Communicating effectively with key stakeholders during with key stakeholders during

the product development cyclethe product development cycle

R&DR&D sciencescience

SupplySupply Practical implementationPractical implementation

CustomersCustomers Needs - Value - Dreams - Sustainability - Needs - Value - Dreams - Sustainability -

......

Driver # 1Driver # 1

Driver # 2Driver # 2

Driver # 3Driver # 3

Communicating effectively Communicating effectively with key stakeholders during with key stakeholders during

the product development cyclethe product development cycle

NO WALLNO WALL