The Business Proposa12

UMS UNIVERSITI MALAYSIA SABAH

SCHOOL : SCHOOL OF LABUAN INTERNATIONAL BUSINESS AND FINANCE CODE : UW00302 ( SEC.103) COURSE : FUNDAMENTALS OF ENTREPRENEURIAL

DDDDDDDDDDDD ACCULTURATUON (APK) LECTURER : MR. IFTEKHAR AMIN CHOWDHURY

GROUP NAME : APK HOLLIC GROUP (GROUP 15 SEC.103)

APk HOLLIc The Business Proposal

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Executive Summary ................................................................................................................................................. 6

Summary of business proposal ................................................................................................................. 6

Type of business ........................................................................................................................................ 6

The uniqueness of product and services .................................................................................................. 6

Target market and customers/competitive advantage ............................................................................ 6

Summary of management and operation ................................................................................................. 7

Summary of marketing plan...................................................................................................................... 7

Summary of Financial Plan ........................................................................................................................ 7

Background Analysis ............................................................................................................................................... 8

APK HOLLIC Background ........................................................................................................................... 8

Vision ........................................................................................................................................................ 9

Mission ...................................................................................................................................................... 9

Tutor House Moto ..................................................................................................................................... 9

APK HOLLIC Product .................................................................................................................................. 9

Management Plan ................................................................................................................................................. 10

Organisational Chart for APK HOLLIC ...................................................................................................... 10

Management Profile ............................................................................................................................... 11

Roles and Responsibilities of Managers ................................................................................................. 13

Human Resources Needed ...................................................................................................................... 14


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APK HOLLIC Logo ..................................................................................................................................... 15

APK HOLLIC Workers (members) and Facilities ...................................................................................... 15

APK HOLLIC Group Location .................................................................................................................... 16

Product/Service/Process ....................................................................................................................................... 16

The Uniqueness of Product/Service/Process .......................................................................................... 16

Intellectual Property ............................................................................................................................... 16

Industry and Market Analysis ............................................................................................................................... 17

Environment Analysis (PEST Analysis) .................................................................................................... 17

Political ......................................................................................................................................................... 17

Economical ................................................................................................................................................... 18

Social ............................................................................................................................................................ 18

Technological ............................................................................................................................................... 18

Industry Analysis ..................................................................................................................................... 19

Size, Growth Rate, Sales Projection ......................................................................................................... 19

Key Success Factors ................................................................................................................................... 19

MARKET ANALYSIS .................................................................................................................................. 19

Market Segmentation & Target Selection ............................................................................................... 19

Buyer Behaviour .......................................................................................................................................... 19

Market Strategy .................................................................................................................................................... 20

Target Market ........................................................................................................................................ 20

Market Segmentation ........................................................................................................................... 20

Market Distribution ............................................................................................................................... 20

Competitors analysis ............................................................................................................................ 21

Action Plan (Marketing Mix 4P) .......................................................................................................... 21

Product Overview ........................................................................................................................................ 21

Price .............................................................................................................................................................. 21

Promotion..................................................................................................................................................... 22

Place ............................................................................................................................................................. 22

Production/Operation Plan ................................................................................................................................... 23

Production/ Manufacturing plan ............................................................................................................ 23


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Equipment for Our Business Booth/Stall ................................................................................................ 24

Stock management ....................................................................................................................................... 24

Safely measurements .................................................................................................................................... 24

Financial Plan ........................................................................................................................................................ 24

Forcasting Business Financial .................................................................................................................. 24

Popia Thai ...................................................................................................................................................... 25

Hot pot .......................................................................................................................................................... 25

Others material ............................................................................................................................................. 26

Anti Virus Licence Key (OEM Product) .......................................................................................................... 27

Antivirus Product (retail product) ................................................................................................................. 27

Cake ............................................................................................................................................................... 28

Estimated Profit for each product (per unit) ................................................................................................ 28

Forecasted Profit / Loss .......................................................................................................................... 28

Estimated Cost and Profit for 3 years ..................................................................................................... 31

Risk Management SWOT Analysis (Strenght + Weakness + Opportunity + Threats) ......................................... 33

For Hot pot .................................................................................................................................................... 33

For Popia Thai ............................................................................................................................................... 36

Conclusion ............................................................................................................................................................. 38

Reference .............................................................................................................................................................. 38

Appendix ............................................................................................................................................................... 39

Appendix 1 .............................................................................................................................................. 39

Appendix 2 .............................................................................................................................................. 41

Appendix 3 .............................................................................................................................................. 42


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Executive Summary

Summary of business proposal

Our group name is “APK HOLLIC” and focuses on food industry. Our group main product for

APK is “hot pot” and “Popia Thai” which is traditionally foods from china’s. In addition we

also selling Potato Chips if have a demand on market. Our main objectives of becoming the

entrepreneur are to become the leading group in the market for food industry types of

business in addition to being a profitable group in the industry which produces high-quality

products.

Type of business

Our main products that we sell are “hot pot”, “popia thai” and potato chips where this

business is under food industry. The one reason why we choose to involve in food industry is

because in present day, human life style day by day improve as long as good economic

condition, this is including how they improve their food style where they want quality food

with convenient price and that why we come with our product to utilise their want with

better services.

The uniqueness of product and services

Our group main product for APK is “hot pot” and “popia thai” which is traditional foods from

China. For the hot pot we have two types of sauce which are spicy and non-spicy, and

contain variety types of choice like fish ball, meat ball, hot dog, and etc. These foods only

can be found in main land China’s and hard to find it in Malaysian that why we prefer to sell

these foods for our group product. In addition these foods also have difference in term of

taste and the colour. We also Sell “potato chips” if have demand on market.

Target market and customers/competitive advantage

During this carnival, our target customers are students, lecturers and staffs who are just

within the university. Since our outlet is located within the campus, our target market is

mainly focus on those customers who always comes into the university.


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Summary of management and operation

In our management, we have seven post mainly president, planning manager, product

manager, operational manager, marketing manager, human resource manager and financial

manager. Each one in our group possesses this post to make sure our business will working

smoothly and efficiently.

As for our operation, our self will be doing the “hot pot” and”popia Thai”. For “hot pot”, one

of our team members that is international student from China will assist and guide us on

how to cook the “hot pot”. And for the “popia Thai” will be assist and guide by one of our

team member that know very well on how to make that “popia Thai”. In conclusion,

everyone in our team will working together in order to make sure our business plan is a

successful plan.

Summary of marketing plan

Market Distribution: To introduce our group product to the public, we use a very simple

approach by using the Internet for example using Face book to advertise our product. As we

all know the internet is a very broad field of communications and be able to connect the

world.

Action Plan (Marketing Mix 4P): To get maximum profit from the selling of the “hot pot”,

“popia Thai” and other investment product, we had several strategies to catch customer

value toward our product. The marketing strategy are divided into four, that is the product,

price, promotion, and place.

Summary of Financial Plan

The company’s capital is invested by each of the group members. Each of us member

contribute RM25 as capital of product deposits, expense, and cost advertising. This summary

of financial plan is included our investment on antivirus and cake that we will launch on

market For the apk event (two days) we estimate total cost will be RM 699.10, total sales RM

986.00 and totol profit RM 316.90 where the total profit margin is 45.99%. Moreover for the

three years forcasting of cost and profit, we estimate total cost RM 366,666.80, total sales

RM 540,328 and total profit RM 173,661.20


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Background Analysis

APK HOLLIC Background

Our group name is “APK HOLLIC” and focuses on food industry. Our group main product for

APK is “hot pot” and “Popia Thai” which is traditionally foods from china’s. In addition we

also selling Potato Chips if have a demand on market. Our cost to produce hot pot is RM

116.70, which is can produce 100 unit(stick) of hot dog and 50 unit(stick) fish ball and we

sell 1 unit(1 stick) for only RM 1. Besides that, the cost to produce popia thai is about RM

56.80 which is can produce 100 unit(roll) of popia thai and we sell RM 2 for 3 unit(roll). In

addition, if people demand more on hot pot and popia thai we will increase our production to

meet the demand. Our group also have a difference marketing strategy on how to promote

and sell these foods to test the market if there have a demand for our product, for example

we advertise our product on Facebook and make an advertisement in UMSKAL to take a pre-

order before the APK event start. Our main target customer is UMSKAL students which is

most of them is Muslim, so the process to make this product will be conducting in Islamic

way and by Muslim members and helping by non-Muslim members. Moreover we also selling

potato chips if have demand on market and the ingredient to make this food we can use the

same ingredient for hot pot and popia, so we can save budget and avoid the waste. For the

potato chips our main target customer is international student from china’s because this food

is very popular in china’s beside local student.

The APK Hollic also makes some an investment which is Cake investment and Antivirus

investment. This product will be excluded from APK event (28-29 April) because our group

just only take pre-order to sell this product. For the Cake investment we will sell chocolate

cake and cheese cake where we sell it RM 30 for 1 unit and the cost for 1 unit is RM 25, and

we will order this cake from the supplier if have a demand on market. For the antivirus

investment we will sell original antivirus licence and also same like cake investment where

we sell it RM 30 for 1 unit and the cost for 1 unit is RM20-RM25 and we will order this

products from the supplier if have a demand on market.


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Vision

Our group vision is to become the leading group in the market for these types of business in

addition to being a profitable group in the industry which produces high-quality products.

Mission

Our group's mission is to selling a high quality product in term of to transfer the value to our

customers and give better services.

Tutor House Moto

“Sell High Quality Products with Convenient Price”

APK HOLLIC Product

Our main products that we sell are hot pot, popia thai and potato chips where this business

is under food industry. The one reason why we choose to involve in food industry is because

in present day, human life style day by day improve as long as good economic condition, this

is include improve their food style where they want quality food with convenient price and

that why we come with our product to utilise their want with better services. In addition,

every human have are different perception and opinion (their thinking), they want something

new and different because this is what we call human characteristic, so we want to serve

them with our new product which is hard to find on local market because this product ideas

is from main land china’s. To diversify our group risk (our main product), we makes some

investment which is we want to invest on cake (chocolate and cheese cake) and also invest

on antivirus product. Our group only take pre-order on this investment if have a demand on

market.


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Management Plan

Organisational Chart for APK HOLLIC

President / CEO (Mohd Redwan Bin Jumat)

Planning Manager Product Manager Human Resource Manager Azlina Eng & Fan Wen Liang Rahayu Binti Asmaniah Nurliyani Nisa Rohayu Binti Mohamad

Operational Manager Marketing Manager Financial Manager Mohd Pirdaus Bin Muntak Nor Effendi Bin Abidin Anna Lau Sitti Aminah Usman Adzrin Bin Muhajim Kuan Chew Linn


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Management Profile

Mr. Mohd. Redwan bin Jumat BBA. (Hons)

Chief Executive Officer

Mr. Mohd Redwan is a graduate of the University Malaysia Sabah with a degree in

Islamic Finance.

Mr. Redwan has over 5 years of experience in the management of Finance based

operations.

Ms. Azlina Eng BBA. (Hons)

Planning Manager

Ms. Eng holds a degree of International Banking from University Malaysia Sabah. She

has over 3 years’ experience in the banking sector at Maybank.

Ms. Fan Wen Liang BBA. (Hons)

Planning Manager

Ms. Fan also holds a degree of International Banking from University Malaysia Sabah.

She has over 2 years of working in the financial offshore department at LOFSA.

Ms. Rahayu binti Asmaniah BBA. (Hons)

Product Manager

Ms. Rahayu holds a degree of International Banking from University Malaysia Sabah. She

has over 4 years marketing experience in financial industries.

Rohayu binti Mohamad BBA. (Hons)

Product Manager

Ms. Rohayu holds a degree of Islamic Finance from University Malaysia Sabah. She has

over 2 years’ experience in the banking sector, Islamic Bank.

Adzrin bin Muhajim BBA. (Hons)

Marketing Manager

Mr. Adzrin holds a degree of Islamic Finance from University Malaysia Sabah. He has

over 4 years marketing experience in IT Industries.


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Mr. Nor Effendi bin Abidin BBA. (Hons)

Marketing Manager

Mr. Effendi holds a degree of Islamic Finance from University Malaysia Sabah. He has

over 4 years marketing experience in financial industries.

Mr. Mohd. Pirdaus bin Muntak BBA. (Hons)

Operational Manager

Mr. Pirdaus holds a degree of International Finance from University Malaysia Sabah. He

has over 2 years marketing experience in banking industry, RHB Bank.

Ms. Sitti Aminah Usman BBA. (Hons)

Operational Manager

Ms. Aminah holds a degree of Islamic Finance from University Malaysia Sabah. Shee has

over 3 years ofexperience in financial and operational industry.

Ms. Anna Lau BBA. (Hons)

Financial Manager Ms. Lau holds a degree of International Finance from University Malaysia Sabah. She has

over 2 years accounting experience in banking industry, Maybank.

Ms. Kuan Chew Linn BBA. (Hons)

Financial Manager

Ms. Kuan also holds a degree of International Finance from University Malaysia Sabah.

She has over 3 years accounting experience in Prudential Assurance Malaysia berhad.

Ms. Nurliyani Nisa BBA. (Hons)

Human Resource Manager

Ms. Nurliyani holds a degree of International Banking from University Malaysia Sabah.

She has over 2 years experience in human resource department, Hong Leong Bank.


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Roles and Responsibilities of Managers

Type of

Managers

Roles and responsibilities

Chief Executive

Officer

Advises the Board

Advocates / promotes organization and stakeholder change

related to organization mission

Supports motivation of employees in organization

products/programs and operations

Interfaces between Board and employees

Interfaces between organization and community

Assists in the selection and evaluation of board members

Supports Board's evaluation of Chief Executive

Planning

Manager

Developing activities within the company.

Providing a project management of leadership.

Formulating a goal and work schedule.

Formulates policies and planning recommendations to the Board

Decides or guides courses of action in operations by staff

Product Manager Maintaining a product and service.

Developing the process of design.

Taking charge of the process of building and operating.

Marketing

Manager

Developing marketing strategy and plan.

Developing marketing opportunity.

Researching a potential market as well as customers.

Looks to the future for change opportunities


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Operational

Manager

Ensuring a smooth operation of various processes to the

production of goods.

Maintaining the quality of goods.

Oversees operations of organization

Financial

Manager

Providing a financial advice for the company.

Making a clear budgetary plan for short and long term planning.

Manages financial and physical resources

Human Resource

Manager

Responsible for mentoring, guiding and developing the whole

team as a unit.

Forecasting the labour recruitments.

Manages human resources of organization

Human Resources Needed

Human Resource Needed Explanation

Well-trained workers All of the workers need to be trained before all of them

are put to work because with these method it can

ensure a smoother and more systematize work

organization within the group.

Workers with technology

awareness

In order to accomplish this business proposal, certain

worker needs to have knowledge regarding with

technologies especially with computer hardware and

software.


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Workers with better

communication skill

All of the workers need to have a good communication

skill that makes it easy for them to communicate not

only within the organization but also with the

customers. With this kind of trait, it’s easier to attract

and persuade the customer to try the products.

Workers with cooking

experience

Some of the product needs to be cook, so a worker

with cooking experiences is needed to complete the

product in order for the rest of the group to present it

to the customers.

APK HOLLIC Logo

APK HOLLIC Workers (members) and Facilities

Our group can choose any employee who meets the eligibility requirements. This is due to

produce high-quality products requires that employees in accordance with the requirements

of our group policy. In addition to meet the requirements, our group also conducts tests and

interviews to select only the best. Our target is to get workers that specialise on our business

activities who taught in that industry and served by a good track record. Our group also have

various facilities such as computer use, kitchen tools, and other facilities. Other facilities we

provide are online pre-order, free delivery, .etc. for our customers.


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APK HOLLIC Group Location

The location for our business will be in car parking near the main hall (Dewan Utama) which

is start on 28 april 2012 until 29 April 2012.

Product/Service/Process

The Uniqueness of Product/Service/Process

Our group main product for APK is “hot pot” and “popia thai” which is traditional foods from

china’s. These foods only can be found in main land China’s and hard to find it in Malaysian

that why we prefer to sell these foods for our group product. In addition these foods also

have difference in term of taste and the colour. For the hot pot we have two types of sauce

which are spicy and non-spicy, and contain variety types of choice like fish ball, meat ball,

hot dog, and etc. Our group also has a difference marketing strategy on how to promote and

sell these foods to test the market if there have a demand for our product, for example we

advertise our product on Facebook and make an advertisement in UMSKAL to take a pre-

order before the APK event start. Our main target customer is UMSKAL students which is

most of them is Muslim, so the process to make our product will be conduct in Islamic ways

to watch over its “halal” quality". Besides that, our product is it is one of halal food that we

bring from China. In China mostly its food is non-halal food and this will attract customer to

try our main product. The process to cooked it also very healthy because we fried it with

higher quality of cooking oil. This will make the taste of our product is more healthy and this

will control the originality the taste of the product. Our packaging is also unique from other

group. It is because the way we serve with the sauce that we bring from China will attract

more customers. In addition we also selling “potato chips if have a demand on market, so

we will try to test the market especially our target customers students from China’s.

Intellectual Property

For our group main product, under intellectual property law, our main product are granted

certain exclusive rights to a variety of intangible assets that is copyrights, trademarks,

http://en.wikipedia.org/wiki/Intangible_asset

http://en.wikipedia.org/wiki/Copyright

http://en.wikipedia.org/wiki/Trademark


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patents, and trade secrets in some jurisdictions. Our main product is our own recipe because

we include the sauce that is we can get in Malaysia. The sauce only we can find in China. So

our main product is originality and copyright from China. These exclusive rights give benefit

to our group from the property that we bring from China and also providing a financial

incentive for the creation of an investment in intellectual property. This will avoid from others

group to copy of our product and doing same things with our main products.

For the investment product, the intellectual property is owned by the supplier, our group just

selling their product and get profit. So any problem regarding the investment product will be

fully under supplier responsibility and our just selling the product on market.

Industry and Market Analysis

Environment Analysis (PEST Analysis)

Political

The fluctuating political environment in the country can be dangerous. The factor of political

that we must care of is:

Government Policies:

Although our group/company is new, but we have to obey the policies of the Government

where we run our business activities. We has handle this situation very tactfully and obey

the policies of the Government as prescribe by the government in order to run this kind of

business.

Price Policies:

Price policies are also an important factor. We maintain & design its price policies keeping in

view the income & income distribution of the people living in the country. That’s why all the

classes are the target by us.

http://en.wikipedia.org/wiki/Patent

http://en.wikipedia.org/wiki/Trade_secret


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Economical

The product that is being launched is a simple to the economic conditions will determine

whether the people would be willing on the product that is not part of their basic needs.

Economical factor that our group should focus on are about:

Income:

Income is an important economical factor of our company. This factor decides which class is

going to be target by us. In the early time we are focusing on the student budgeting.

Consumption Behaviour:

Our group estimated the consumption behaviours of the people, their liking and disliking and

make decision accordingly.

Social

As for social part we also need to consider in several factor that is:

Culture:

It is easy for us to adapt to the culture because we are doing our business in own country so

we know how to blend in the society.

Religion:

We are accepted by Malaysian Religion as well. This product concept is origin from china’s

and hard to find in Malaysia and the process to make this product also will be conduct on

Islamic way (halal). Thus this makes our company to easily blend in.

Technological

The technological factor that we should consider of is:

Research & Development:

Research & Development is also an important factor in the Technological factor. Our

company always support the work of research & development in order to introduce the new

technology for a better quality product.

Capital Formation:


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Capital formation means stock of machinery. We have a stock of machinery in order to run

its business activities. In other words our company has a good amount of Capital Formation.

Industry Analysis

Size, Growth Rate, Sales Projection

This product target market is among the population in UMSKAL include staff and

students. The roughly size in UMSKAL population is about 2,000 or more people.

In our sales projection,this food product which is hotpot product we targeted that our

sales is around RM 1000 or more. It is depend in selling and buying session

Key Success Factors

The key success factors are:

1.1.1 Introduce new product among student and staff

1.1.2 Different and unique compare to the other business

1.1.3 Lower capital and budget in term of food

1.1.4 Another choice of food.

MARKET ANALYSIS

Market Segmentation & Target Selection

This target market is the population in UMSKAL includes lecturers, staffs and students

who are most likely to find another kind of food. Besides that this is the population

most likely to find another food that is basically in other type of food

Since we have the package for course hot pot food, our specific target market is

students of UMSKAL, roughly 2,000 students, and staff.

Buyer Behaviour

Mostly the clients’ behaviours is just looking for a lowest price. So as we concerned, as

our marketing strategy we place a lower price at our services which is affordable for

our clients especially students.


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Market Strategy

Target Market

A target market or target audience is a group of people that will basically need or want your

products and services. Target market is defined in terms of age, sexual orientation, gender,

economic class, religion, ethnicity, or location.

However, our target customers are students, lecturers and staffs who are just within the

university. Since our outlet is located within the campus, our target market is mainly focus

on those customers who always comes into the university. Through the segmenting our

target market, we can easily identify our target customers, implement marketing strategies,

guides our decision making and more importantly, provide the needs and wants of our target

customers in a certain product. So, we have offered “hot pot” and “potato chips” as one of

our new product for our target customers of different age and income. Students and staffs

within the university will likely buy our product because of its good taste and lots of varieties

to choose. However, our outlet is also accessible due to its location which is within the

campus. Our customers won’t have to go outside just to buy for food products but instead

they can just buy it fast and easy. Thus, our target customers are students, lecturers and

staffs within the university with different age, sex and income.

Market Segmentation

In market segmentation, our main focus is students and staff (UMSKAL), because our APK

Expo will be held on UMSKAL. So to generate our profit we will attract our customer direct

and indirect advertisement to come to our booth/stall and we also take pre-order if that

customer want it and this also include for our investment.

Market Distribution

To introduce our group product to the public, we use a very simple approach by using the

Internet for example using Facebook to advertise our product. As we all know the internet is

a very broad field of communications and be able to connect the world.


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Competitors analysis

APK HOLLIC of establishment is very effective. However, since we are a new on this

industry, we also need to do more about the competition with another group (company) on

same industry. That way our group makes some investment to diversify the risk and to get

more profit in long term range.

Action Plan (Marketing Mix 4P)

To get maximum profit from the selling of the hot pot, popia thai and other investment

product, we had several strategy to catch customer value toward our product. The marketing

strategy are divided into four, that is the product, price, promotion, and place. The

marketing strategy is important for a company to market their product, and the most

important is to get a customer value to our product, so our product can be selling efficiently.

Product Overview

Our product for the APK for this semester is the Hot Pot and popia thai, the hot pot is the

unique dish that origin from the Chinese people, the other name for the hot pot that we

always heard is, steamboat. The hot pot is a unique dish because of its way of making and

the taste of the dish. Not many people had a chance to taste the hot pot before in their life

especially the Malay and Indian people, because the dish is not parallel for their culture. So

that’s why we choose the hot pot as our product for the APK, so many people especially

student of UMSKAL can experience a unique taste of the hot pot. As we all known many

people will want to taste a new dish to experience it by their self the unique taste of hot pot,

so the product can be sell smoothly and make its maximum profits. We also attach sample

for our product on appendix 1.

Price

For the price of this hot pot product, it depends on how many stick that someone had eaten.

Our company suggest that one stick for RM 1.00, because it is the most affordable and

relevant price for our targeted customer that is, students. And to attract more customers to


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purchase our product, we will make a promotion for this product that is, buy 5 sticks, get

free 1 stick. By this many people will purchase 5 sticks to get 1 free sticks.

Promotion

Advertising is any paid form of non-personal mass communication through various media to

present and promote product, services and ideas. So far, our products have advertised

through many different ways and media.

We will promote our product by using a attracted poster, so the customer will attract to

know more about our product. Also our company will market our product in Facebook. As we

all know, many people especially student have a Facebook account, the product marketing in

Facebook is the effective way to introduce our product to the targeted customer because by

using Facebook to marketing our product the cost will be cheap and many people especially

student will notice our product in no time. So by marketing our product on Facebook it will

reduce the marketing cost, and the product marketing will be more efficiently. Here example

of our promotion on Facebook, you can see the really picture on appendix 2.

Place

Decisions with respect to place focus on making the product available in adequate quantities

at places where customers are normally expected to go for them to satisfy their needs. For

place, our company will find the most strategic place to attract customer to purchase our

product, so we can maximize our product selling. The strategic place that we mention is

places that will make our customer feel convenience to purchase our product. So it will make

them easy to purchase our product.


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Production/Operation Plan

Production/ Manufacturing plan

As our in the introduction of this proposal, our group had introduced the product that we will

sell during the day of APK event. We will sell hot pot, popia thai, and if have a demand on

market will launch our potato chips. This is because for the potato chips the cost to produce

is too high and cannot catch up the break event point to produce this foods, that’s we only

sell it only if have a demand from customers especially students who come from china’s. The

hot pot and popia thai will be our main products and we will add more special taste to

differentiate with another product on market. So we will variety our products like for the hot

pot we have hot dog, meatball, fish ball, and etc. and for the popia thai variety of taste will

be introduce like vegetable, and local taste and mybe we will focus on vegetarian customers

for this popia thai. For our investment product on antivirus and cake has a high demand.

Our venue will be held at near the Main Hall in our campus. The target customers will be

students and UMSKal Students where as we know from local student (Malaysia Students)

and foreign student. To attract our customer to come to our booth/stall we will make some

promotion like buy 5 stick of hot pot free 1 stick. Moreover for the cake will serve our

customer with good services and give them free delivery with special packaging and for the

Antivirus we will give free installation to each and every our customer. Our product also

cheap than other prices of other stores can offer, we will watching the market price or

competitive prices and ensure to put our prices at an optimum and convenient prices so that

we can give customers the felling to buy our product. Beside than the prices, customers

always consider quality is the second most important criteria for them to buy any product.

That was for the Antivirus. For the hot pot, we will use the raw material such as selected

vegetable and others ingredients in order to make it more delicious and accepted in others

tastes.


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Equipment for Our Business Booth/Stall

Camera(for customers memory with us)

Table and Chairs

2 x Laptop

Portable Sparkers

Machineries, raw material and human resources needed

We already attach with this paper the material that our group will used in order to sell our

products to customer on appendix 3.

Stock management

Our products: Antivirus and hot pot have their own price. Antivirus will be priced at not more

than RM 50 and hot pot will be priced at only not more than RM5.

Safely measurements

In measurements, all of our product will be maintain safely especially in matter of hot pot.

We will divide and giving the quantity of it to each and every customer with the same

amount and quantity to make sure that they will be satisfied with our products. To the

Antivirus, the measurement will remain the same as when we get it from our suppliers until

the day we sell it to our customer on that day.

Financial Plan The company’s capital is invested by each of the group members. Each of us member

contribute RM25 as capital of product deposits, expense, and cost advertising.

Forcasting Business Financial

Sales forecast

Hot pot 1 unit product = RM 0.99

Popiah Thai 1 unit product = RM 1.99


25

Product Price per unit

(RM)

First day

( 28/4/2012)

Second day

(29/4/2012)

Total Sales

(RM)

Hot pot stick 0.99 100 100 200.00

Popiah Thai 1.99 30 30 120.00

Cake 2.50 20 20 100.00

Antivirus - - - 566.00

Total Sales (RM) 986.00

Detailed of the cost for each item

Popia Thai

Hot pot

Items Unit Price Per Unit (RM) Quantity Price (RM)

Hot dog @ 1 pack 2.30 5 11.50

Items Unit Price Per Unit(RM) Quantity Price (RM)

Popia @ 1 pack 4.00 5 20.00

Cabbage @ 1kg 5.00 1 5.00

Carrot @ 1 kg 5.00 1 5.00

Cooking oil @ 6.00 1 6.00

Green apple @ 6.00 1 6.00

Cucumber @ 4.00 1 4.00

Salt @ 350 g 0.80 1 0.80

Thai Sauce @1 bottle 10.00 1 10.00

Total 56.80


26

Fish ball @ 1 kg 8.90 2 17.80

Grab stick @ 500 g 5.50 2 11.00

Seafood tofu @ 500 g 7.50 2 15.00

Fish sandwich @ 500 g 9.80 2 19.60

Fish cake @ 1 kg 9.90 2 19.80

Chili powder @ 100 g 2.20 1 2.20

Garlic @ 1 kg 3.90 1 3.90

Onions @ 1 kg 3.50 1 3.50

Cooking oil @ 500 g 2.60 1 2.60

Soya sauce @ 1 bottle 3.00 1 3.00

Ajinamoto @ 150 g 3.00 1 3.00

Salt @ 350 g 0.80 1 0.80

Sesame @ 150 g 3.00 1 3.00

Total 116.70

Others material

Items Unit Price Per

Unit(RM)

Quantity Price (RM)

Satay stick @ 1 pack 6.90 1 6.90

Plastic bag @ 1 pack 11.50 1 11.50

Plastic bag @ 1 pack 2.20 1 2.20

Paper @1 pack 5.00 3 15.00

Total 35.60


27

Anti Virus Licence Key (OEM Product)

Items Price Per Unit (RM) Quantity Retail Price (RM)

Kaspersky Internet Security

2012

RM 25 (1Y 1PC) 1 RM 30 (1Y 1PC)

Bitdefender Antivirus

2011/2012

RM 15 (1Y 1PC)

RM 35 (1Y 3PC)

2

1

RM 20 (1Y 1PC)

RM 40 (1Y 3PC)

Bitdefender Internet

Security 2011/2012

RM 20 (1Y 1PC)

RM 40 (1Y 3PC)

2

1

RM 25 (1Y 1PC)

RM 45 (1Y 3PC)

Norton Antivirus 2011/2012 RM 15 (1Y 1PC)

RM 35 (1Y 3PC)

1

1

RM 20 (1Y 1PC)

RM 40 (1Y 3PC)

Norton Internet Security

2011/2012

RM 25 (1Y 1PC)

RM 40 (1Y 3PC)

1

1

RM 30 (1Y 1PC)

RM 45 (1Y 3PC)

Avira Antivir Premium 2012 RM 20 (1Y 3PC) 2 RM 30 (1Y 3PC)

Antivirus Product (retail product)

Items Price Per Unit (RM) Quantity Retail Price (RM)

Panda antivirus pro

2012

RM 79 (1Y 3PC) 1 RM 90 (1Y 3PC)

Avira Antivir

Premium 2012

RM 28 (1Y 3PC) 2 RM 38 (1Y 3PC)


28

Cake

Item Total cost per unit (RM) Price per unit (RM) Proft per unit (RM)

Chocolate Cake 22 28 5

Cheese Cake 27 32 5

Estimated Profit for each product (per unit)

Item Total Cost per unit

(RM)

Price per unit (RM) Profit per unit(RM)

Hot pot stick 0.50 0.99 0.50

Popiah Thai 1.00 2.00 1.00

Cake 49.00 60.00 11.00

Anti-virus 460.00 566.00 106.00

Forecasted Profit / Loss

Total costs: RM 669.10

Total sales: RM 986.00

Forecast Profit: RM 316.90

Margin of profit = (RM316.90/RM986.00) * 100% = 45.99%


29

PRO FORMA CASH FLOW STATEMENT

APK HOLLIC Company

Cash Flow Statement in Year 2012

1st day 28/4/2012 2nd day 29/4/2012

Balance b/f 408.45

Cash inflow

Capital

Sales

300.00

493.00

-

493.00

793.00 901.45

Cash outflow

Stock

Rental

Promotion

Transportation fee

334.55

30.00

15.00

5.00

334.55

30.00

5.00

5.00

384.55 374.55

Profit/Loss

Balance c/f

408.45

408.45

526.90


30

PRO FORMA FINANCIAL STATEMENT

INCOME STATEMENT

APK HOLLIC

Income Statement in Year 2012

RM RM

Sales 986.00

Beginning inventory 0.00

Purchases 669.10

Ending inventory 0.00 (669.10)

Gross profit

Expenses:

Rental fee 60.00

Transportation 10.00

Promotion 20.00 (90.00)

Operating income 226.90

DDDDDDDDDD 316.90


31

Estimated Cost and Profit for 3 years

The above is estimate the profit in 2 days. If estimate in three years,

3 years = 1096 days/2= 548 days

Total costs: RM 669.10*548 days= RM366666.80

Total sales: RM 986.00*548 days =RM540328

Forecast Profit: RM 316.90*548 days =RM173661.20

PRO FORMA CASH FLOW STATEMENT

APK HOLLIC Company

Cash Flow Statement in Year 2012, 2013 and 2014

1st year (RM) 2nd year (RM) 3rd year (RM)

Balance b/f 43577.06 86854.12

Cash inflow

Capital

Sales

300.00

180109.33

180109.33

180109.33

180409.33 223686.39 266963.45

Cash outflow

Stock

Rental

Promotion

Transportation fee

122222.27

10950.00

1835.00

1825.00

122222.27

10950.00

1835.00

1825.00

122222.27

10950.00

1835.00

1825.00

136832.27 136832.27 136832.27

Profit/Loss

Balance c/f

43577.06

43577.06

86854.12

86854.12

130131.18


32

PRO FORMA FINANCIAL STATEMENT

INCOME STATEMENT

APK HOLLIC

Income Statement in Year 2012, 2013 and 2014

RM RM

Sales 540328.00

Beginning inventory 0.00

Purchases 366666.80

Ending inventory 0.00 (366666.80)

Gross profit

Expenses:

Rental fee 32715.00

Transportation 5475.00

Promotion 5505.00 (43695.00)


173661.20


33

PRP FORMA BALANCE SHEET

APK HOLLIC

Balance Sheet in Year 2012

RM

CURRENT ASSET

Cash 130266.20

Total assets 130266.20

OWNER EQUITY

Beginning capital 300.00


Total Equity 130266.20

Risk Management

SWOT Analysis (Strenght + Weakness + Opportunity + Threats)

For Hot pot

The goal of swot analysis is to match the company strengths to attractive opportunities in

the environment while eliminating or overcoming the weaknesses and minimizing the

threats.

Strength

Pricing- our company offers a priced lowers than other product such as steamboat or stew-

none of which offer the same bundle of features which gives us an edge with price-conscious

customers. Even though our product is quite similar with steamboat or stew but our product

is more cost effective.


34

Traditional food- hot pot is a traditional food from mainland China. So it’s the opportunity for

Malaysian people to taste the uniqueness of other country foods. The ingredient of the hot

pot contains variety type of choice such as fish ball, fish cake, hot dog, and some vegetables.

It’s also can eat with seafood such as prawn, squid, chicken slice, sliced meat. We eat all of

this with soup while hot.

Taste- had unique taste. Beside we had two types of soup which are spicy and non-spicy so

customer had choice to choose weather spicy or not.

Weaknesses

New product- major weaknesses we faced are hot pot is a new product in food market

industry. Not many people knew about the existence of the product. Besides hot pot is not a

Malaysian local food and was origin from mainland China so people still hesitate to try this

food.

Lack of brand awareness- hot pot has no established brand or image, whereas steamboat or

stew has strong brand recognition.

Customer trust- because this food is origin from mainland china so customer is curious about

the halal status of the food.

Customers allergic- not all of our customer can eat seafood maybe some of them are allergic

to seafood and can’t eat it.

Opportunities

Save time- hot pot is a save time food. Customers don’t have to wait for a long time to eat

Easy made food- hot pot is a simple dish. Just boil all the ingredients and dip it into the

soup. Besides it can eat with rice and suitable to eat at dinner

Cost efficient product- hot pot is a cost efficient product. The ingredients of hot pot easy to

get beside can get with many quantities.


35

Threats

Increased competition- many market had a similar food with hot pot such as steamboat and

stew. Customer had variety of choice whether to eat hot pot or steamboat and stew. Besides

it was a new product in the market so customer still had lack of confident in this food.

Downward pressure on pricing- increases competition and market-share strategies are

pushing hot pot prices down. Steamboat and stew are relatively expensive.

Vegetarian- not suitable for vegetarian because these foods is based on protein and

carbohydrates such as sliced meat, seafood, fish ball, hot dog, fish cake and etc.

Business strategies to overcome obstacles and risk in business

Risk and contingency for hot pot

As a new product food market industry, hot pot must deal with a number of risk and

contingency that will happen.

Risk we faced in the hot pot business is the confident customer level. This is because hot pot

is a new product in a food market industry and still had no its own brand name or image not

like steamboat or stew that had its own brand name or image. Beside hot pot is a traditional

food from mainland China so customers are curious about the status of halal of hot pot.

However we are trying to solve this problem. Mostly all the ingredients we get from local

supplier and was halal to eat. Besides we do it in the Islamic ways means we very specific in

the tremendous and importance of hygiene and cleanliness of our product.

Lack of marketing strategy. Our main media to promote our product is through media or

internet such as social networking Facebook. We use Facebook because Facebook is the

major community’s network in Malaysia and news can spread easily. Facebook is the fastest

ways to promote product with low cost and very effective ways.


36

For Popia Thai

Strength

Pricing- our company offers a priced lowers than other spring rolls which offer the same

bundle of features which gives us an edge with price-conscious customers. Even though our

product is quite similar with other spring rolls but it’s more cost effective.

Traditional food- it was one of the traditional food and became Malaysian choice to eat it

while had their breakfast, tea time or as supper.

Taste and figured- had unique taste. It was a type of food with vegetables, some meats as

filling wrapped in a thin sheet of pastry and eaten with home-made sauce

Weaknesses

Same product- popia thai are quite similar to local spring rolls. Besides that, customer cannot

distinguish between local spring rolls and Thai spring rolls at a glance. Because it stills look

same even though popia thai are bigger than local spring rolls in size.

Lack of brand awareness- as we know food industry has grown rapidly within time and there

is many instant food in market that has its own brand or image. So our product still new and

had no brand or images.

Customer trust- of course halal status is the main aspect that our customer worried. Thai

spring rolls are halal to eat.

Opportunities

Vegetarian food- popia thai are suitable for those who diet. It is because 100 percent of the

ingredients are based on vegetables. For those who not vegetarian also can eat this food

because it still contains vitamin that good for body.

Cost efficient product- popia thai was a cost efficient product. We can get the ingredients of

popia thai easily with lost cost and higher quantity.


37

Threats

Increased competition- many markets offer a variety of food beside popia thai such as fried

banana. Customer had variety of choice to eat this food during tea time. Our close

competitor is those who sell the same product because they already had their own customer

loyalty.

Downward pressure on pricing- increases competition and market-share strategies are

pushing hot pot prices down. Because there is same product in the market the prices tend to

decreases but with difference features and taste.

Health- for those who concern about their health, popia thai wasn’t their choice to eat

because it’s quite cholesterol and was fried with deep-frying method and make it more oily

and oil not good for health. Business strategies to can overcome obstacles and risk in

business in long term.

Risk and contingency for popia thai

As a new product food market industry, hot pot must deal with a number of risk and

contingency that will happen.

Risk we faced in the popia thai business is the confident loyalty. This is because there is a

same product in the market with the slightly difference that are. Besides that customer are

hesitates to try new food as they comfortable with their regular food. Besides we do it in the

Islamic ways means we very specific in the tremendous and importance of hygiene and

cleanliness of our product.

Lack of marketing strategy. our main media to promote our product is through media or

internet such as social networking Facebook . we use Facebook because Facebook is the

major communities network in Malaysia and news can spread easily. Facebook is the fastest

ways to promote product with low cost and very effective ways.


38

Conclusion

In conclusion, our group/company selling product with convenient price that very affordable

for customer to buy our product and the most important is our main target customer is

students that they can buy our product with affordable price with high quality foods. This is

one way of our contribution to our customers. With the investment that we conduct, will

reduce the risk of loss beside can diversify our profit. Our product is a breakthrough to a

new kind of product that ever exist and hard to find in local market which mean our main

objective is to leading the market is very serious. In this innovated product and service that

we provide we can create utilize their want besides their needs.

Reference

http://en.wikipedia.org/wiki/Marketing_plan

http://www.mplans.com/tutoring_service_marketing_plan/marketing_vision_fc.php

http://www.articlesbase.com/social-marketing-articles/new-marketing-plan-

4290857.html

Thill, C. B. (2012). Business Communication Essentials. Pearson.

Jacobs, C. (2012). Operational and Supply Chain Management. Mc Graw Hill.

http://en.wikipedia.org/wiki/Marketing_plan

http://www.mplans.com/tutoring_service_marketing_plan/marketing_vision_fc.php

http://www.articlesbase.com/social-marketing-articles/new-marketing-plan-4290857.html

http://www.articlesbase.com/social-marketing-articles/new-marketing-plan-4290857.html


39

Appendix

Appendix 1

Hot pot Popia Thai

Potato Chips Chocolate Cake


40

Cheese Cake Kapersky Products

Norton Products Panda Product


41

Appendix 2


42

Appendix 3

Raw material such as potatoes, secret ingredients, paper plates, skewers, plastic spoons and

others.

As for human resources needed, our group will be called all of our members to work

together in order to make our product get buy and sell until it finish.

Hot pot

Ingredients A Ingredients B

Hot dog

Fish ball

Grab stick

Seafood tofu

Fish sandwich

Fish cake

Chili powder

Garlic

Onions

Cooking oil

Soya sauce

Ajinamoto

Salt

Sesame

Green onion

Popia Thai

Ingredients Seasoning Ingredients

Cabbage (sliced)

Carrot (sliced)

Spring roll wrapper

Cooking oil

Green apple (sliced)

Cucumber (sliced)

Pepper

Salt


43

Antivirus Licence Key only for:

Kaspersky

Internet security 2012 (1 year 1 user) rm30

Bitdefender 2012

Antivirus (1 year 1 user) rm20, (1 year 3 user) rm40

Internet security (1 year 1 user) rm25, (1 year 3 user) rm45

Norton 2012

Antivirus (1 year 1 user) rm20, (1 year 3 user) rm40

Internet security (1 year 1 user) rm30, (1 year 3 user) rm45

Avira antivir premium 2012 (1 year 3 user) rm30 (limited stock)

Product (Box + Original CD)

Panda Antivirus Pro 2012 (1 year 3 user) rm90 (limited stock)

Avira antivir premium 2012 (1 year 3 user) rm38 (limited stock)