THE BIRTH OF A BLOG. Starting Out Niche & BrandIng Identify Your Audience Personality Expertise Clear Branding.

THE BIRTH OF A BLOGTHE BIRTH OF A BLOG

Starting Out

Niche & BrandIng

Identify Your Audience

Personality

Expertise

Clear Branding

Branding

Through Your Blog

•Logo’s•Tagline •Put a face to your brand•Consistency

Pick a domain Name

Keywords, not too long, don’t use punctuation, use .com,

Costs about $10/year

Purchase and register through your host

Choose a Host

Great Support

Easy User Panel

Reliable Service

One Click Installation

BlueHost, HostGator, In Motion, Media Temple

Choose a Content Management System

It is Free, Easy to work with, customizable, blog integration, Great support, SEO friendly

Others - Typepad, Drupal, Blogger

Steps to Setting up Your blog

Pick your domain name

The c-Panel

www.yourdomain.com/wp-admin/

Choose a theme

What is a theme. A Pre structured drop in shell for your blog

Free Themes at: Theme Labs, Woo Themes, Dynamic WP, Graph Paper Press

Paid Themes at: StudioPress, Elegant themes, PremiumWP

Easy to navigate, visually pleasing, cost effective custom header/logo

check out the theme demo

Installing your theme

Appearance

Manage Themes

Your Dashboard

Posts

Pages

Add a Post

Title

Formatting

CONTENT

CATEGORIES & TAGS

Search Engine Optimization

Writing for SEO

Heading <H1 Tags>

Content

Sub-Headings <H2 or H3 Tags>

Photos

Internal/External linkingKeyword Density

Alt TagsFile Names

External storage

ADDING MEDIA

Social Bookmarking

Make it easy for readers to share

SU, twitter, Google+ Facebook, Pinterest,

Digg Digg. Add This, Share This

Bottom & side of post

Plugins

Google XML Sitemaps

Database Backup

W3 Total Cache

Yoast/Wordpress SEO

Akismet

Simple Image Widget

TinyMCE Advanced

Community

Global bloggers Network

Travel Bloggers

TBEX

TBU

Resources

www.seomoz.com

www.Problogger.net

www.travelblogsuccess.com

www.thinktraffic.net

Travel writers exchange

www.travelBlogadvice.com

Questions?Questions?• www.theplanetd.com

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