The Best Value In American Motorsports

The Best Value In American Motorsports

What is SCCA Pro Racing?Subsidiary of Sports Car Club of America• Historical motorsports heritage / Oldest sanctioning body

– Founded in 1944• 55,000 member organization dedicated to motorsports events.

In the early ’60s, Sports Car Club of America launched professional road racing in the United States. Classic racing series like the Trans-Am and Can-Am were its cornerstones then, evolving into SCCA Pro Racing, which remains at the forefront of sports car entertainment today, with its hallmark series –

the SCCA SPEED World Challenge.

Mark Donohue – Can-Am Parnelli Jones – Trans-Am

Race Product (Series) Overview

SCCA Pro Racing SPEED World Challenge

The cars we all drive, or wish we were driving. 50-minute races, standing start to finish for both the SPEED GT and SPEED Touring Car Championships.

SCCA Pro Racing SIRIUS Satellite Radio Mazda MX-5 Cup

Mazda’s fun, open-top MX-5 is the platform in a “spec” series that puts a premium on driver skill over race car development.

Formula Drift

SCCA Pro Racing also provides sanctions for the following top level series:

SCCA Formula Russell Championship Presented by Yokohama

F2000 Championship Series

SCCA SPEED World Challenge

• America’s top production car-based championships– 2 divisions (SPEED GT & SPEED Touring Car)

• The cars we all drive, or wish we were driving. • Easy to understand race format

– Each division races separately– Standing starts – 50 minute races

SCCA SPEED World Challenge• SPEED GT

– World’s top sports cars & ultra high performance sedans

– Aston Martin, Cadillac, Chevrolet, Dodge, Ford, Nissan, Pontiac, Porsche

• SPEED Touring Car– The cars many Americans

drive. 4-seaters under 3-liters but modified to run unlike any family car

– Acura, Audi, BMW, Honda, Lexus, Mazda, Mercedes, Subaru, VW

What people are saying about SCCA Pro Racing:

“The Best Road Racing in the Country.” Car and Driver Magazine

“The most competitive road racing in the world.”

RACER Magazine

“Some people like Road Racing. Some people like Drag Racing. There is only one series in North America that starts every road race with a drag race. What does nearly 20,000 horsepower sound like? Catch the standing start of a Speed GT race and you’ll find out.”

SCCA Pro Racing Fan

Demographics

Demographics• Gender

– SCCA Members are 77% Male

• Age– 52% of SCCA Pro Racing fans are under 40

• Income– Average HH Income of SCCA Members is over $128,000– Average HH Income of Pro Racing fans is over $89,000– US HH Income average is approximately $50,000

• Attendance– World Challenge attendance eclipsed 1 million fans in 2006

Television Performance&

Media Partnerships

Television2006 SCCA SPEED World Challenge series TV results

– SPEED World Challenge broadcast audience grew 15%

– No other road racing property draws more viewers per race to SPEED Channel

– Throughout the season, 5.4 million race fans watched SPEED GT & Touring Car on television

Average Viewers Per Event

175,000

195,000

215,000

235,000

255,000

275,000

2002 2003 2004 2005 2006

Year

Vie

wer

s

Media PartnershipsThrough our media partnerships and coverage, SCCA Pro

Racing fans have more access, and sponsors have more outlets, to reach fans than ever before.

TV PrintAutoWeek

RACER Magazine

Modified Magazine

Car and Driver

SportsCar

Performance Racing News

USA Today

WebSCCAPro.com

World-Challenge.com

MX-5Cup.com

SPEEDtv.com

Motorsport.com

AutoWeek.com

TheRaceSite.com

2007 ScheduleSPEED GT Championship

Date Venue Market

3/16 Sebring Int’l Raceway DMA 20 – Orlando

4/15 Toyota Grand Prix of Long Beach DMA 2 – Los Angeles

5/19 Miller Motorsports Park DMA 36 – Salt Lake City

5/24 Lowe’s Motor Speedway DMA 27 – Charlotte

6/10 Watkins Glen International DMA 173 – Elmira

7/8 Grand Prix of Toronto Toronto, Ontario

7/21 Mid-Ohio Sports Car Course DMA 16 – Cleveland

8/26 Mosport International Raceway Toronto, Ontario

10/5 Road Atlanta DMA 9 – Atlanta

10/21 Mazda Rcwy Laguna Seca DMA 6 – San Francisco

2007 ScheduleSPEED Touring Car Championship

Date Venue Market

3/16 Sebring Int’l Raceway DMA 20 – Orlando

5/19 Miller Motorsports Park DMA 36 – Salt Lake City

5/28 Lime Rock Park DMA 28 – Hartford

6/9 Watkins Glen International DMA 173 – Elmira

6/10 Watkins Glen International DMA 173 – Elmira

7/8 Grand Prix of Toronto Toronto, Ontario

7/21 Mid-Ohio Sports Car Course DMA 16 – Cleveland

8/26 Mosport International Raceway Toronto, Ontario

10/5 Road Atlanta DMA 9 – Atlanta

10/21 Mazda Rcwy Laguna Seca DMA 6 – San Francisco

SCCA Pro Racing Partners

Official Partnership Opportunities

World Challenge, SCCA’s crown jewel series, has a number of partnership opportunities that are proven, powerful marketing tools that may be

customized for your business

Your Logo Here

Official Team Partnership

Category-exclusive marketing opportunities

Stronger, more marketable racing format

Authentic position within the sport

Exclusive cross-promotional opportunities with other partners

Potential expanded partnerships with SCCA

Pro Racing

Puts your brand on the playing field

Your Logo Here

Team Primary Sponsorship

• Cements your corporate brand in every visual and audible team/car reference

• Primary Sponsor benefits:– Entitlement recognition – de facto team/car ownership through

branding– Prime location signage on racecar– On-Site Display– VIP Hospitality and Event Access– Print advertising media and editorial coverage– Promotional Materials– PR Support– Broadcast media

Branding

Custom images of team’s car, transporter, team uniforms, etc. with potential sponsor branding on

each

Official Team Partnership

• Additional benefits can include:– Exclusive private events at race tracks

– Racecar/driver appearances

– Professional racing school outings

Sponsorship Exposure Value

Sponsor Friendly – Great ROI

• World Challenge telecasts contain more sponsor mentions (exposure value) per hours of programming than any other professional racing series

• In 2006, sponsor recognition increased by 21% over 2005

• In 2006 the World Challenge entitlement garnered over $1.1 million in measured value from the telecast alone – not counting the value from print, direct mail, activation, news, public relations, etc.

Team Sponsorship Proposal

• Details of proposal• Partnership Financials, etc.