Top Banner
Boosting the Games Industry in Southern Finland Teemu Saarelainen Head of Games Cursor Oy
12

Teemu Saarelainen 'Game Cluster project results' Cursor Ltd

Jan 13, 2015

Download

Teemu Saarelainen 'Game Cluster project results' Cursor Ltd
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: Teemu Saarelainen 'Game Cluster project results' Cursor Ltd

Boosting the Games Industry in Southern

FinlandTeemu Saarelainen

Head of Games

Cursor Oy

Page 2: Teemu Saarelainen 'Game Cluster project results' Cursor Ltd

A tip of the iceberg

Development

Everything else• Financing, Cash Flow, Budgeting• Legal• Marketing• Internationalization• User Acquisition• Monetization• Servers & Hosting• Metrics & Analytics•

16.6.2014 Playa Game Industry Hub

Page 3: Teemu Saarelainen 'Game Cluster project results' Cursor Ltd

Background

Current Status of the Game Industry during 2010• Finnish Game Industry 2008 (Neogames 2009)• Finnish Game Industry Strategy 2010-2015 (Neogames 2010)• Survey on Game Industry and studios in Southeast Finland• Game Education in Finland 2008 (Neogames 2008) Need for new initiatives to actively develop the industry

16.6.2014 Playa Game Industry HubDistribution of Game Companies in FinlandSource: Neogames

Page 4: Teemu Saarelainen 'Game Cluster project results' Cursor Ltd

Background

Key areas for the initiatives• Business & process development, expert services for game studios• Funding for projects & demos• Publishing & distribution development• PR & Marketing• Education development & research

Results 2011: > 5 M€ worth of EU-funded projects into boosting games industry and start-ups, research and education

16.6.2014 Playa Game Industry Hub

Page 5: Teemu Saarelainen 'Game Cluster project results' Cursor Ltd

Initiatives

Game Cluster –project in Southern Finland 2012 - 2014• Publishing and Distribution Development• Internationalization, Business & Process Development• Research Forum and Game Business Research• Game Education Development• Learning, Testing and Dev Environments• PR, Marketing, Events

16.6.2014 Playa Game Industry Hub

Page 6: Teemu Saarelainen 'Game Cluster project results' Cursor Ltd

Results

Development environments• Meduusa Game Studio – Kyamk University of Applied Sciences• Playa LevelUp – Kotka and Lappeenranta• Hardware and software for Game Development• Mobile devices for Game Testing Co-working space for start-ups Learning environment, real-world projects

16.6.2014 Playa Game Industry Hub

Page 7: Teemu Saarelainen 'Game Cluster project results' Cursor Ltd

Results

Playa Launchpad – support in several key areas• Legal & IPR• Quality Assurance• Game Design• Publishing• Game Executive Training 20+ game studios involved in operations Enabled funding, improved workflow and increased competences,

tuned publishing processes and made games better

16.6.2014 Playa Game Industry Hub

Page 8: Teemu Saarelainen 'Game Cluster project results' Cursor Ltd

Results

International B2B & Investor Events• Game Connection & GDC America, 2013 & 2014• Game Connection Europe, 2012 & 2013• Gamescom & GDC Europe 2012 & 2013• Nordic Game, 2013 & 2014• Investor events held in London, Singapore, New York & Helsinki 15+ different studios & service providers attended through Playa 500+ meetings + new contacts + networks Several publishing deals + projects + funding

16.6.2014 Playa Game Industry Hub

Page 9: Teemu Saarelainen 'Game Cluster project results' Cursor Ltd

Results

Marketing & PR• Active presence in social media• Website – www.playahub.com • Marketing material• Print media coverage• Video footage & marketing trailers• Community: IGDA Finland & local hubs Improved visibility for all stakeholders Indirect result: a movie about the game industry!

16.6.2014 Playa Game Industry Hub

Page 10: Teemu Saarelainen 'Game Cluster project results' Cursor Ltd

Results

Some of the companies that have been founded during the project

16.6.2014 Playa Game Industry Hub

PLAYCO

Page 11: Teemu Saarelainen 'Game Cluster project results' Cursor Ltd

A look back

Development

Everything else• Financing, Cash Flow, Budgeting• Legal• Marketing• Internationalization• User Acquisition• Monetization• Servers & Hosting• Metrics & Analytics•

16.6.2014 Playa Game Industry Hub

Change in market!

F2P

Page 12: Teemu Saarelainen 'Game Cluster project results' Cursor Ltd

Game Cluster –project ends…

… June 30th 2014

We need new initiatives –

the industry is constantly evolving!

More presentations on selected topics will follow next!

THANK YOU!

16.6.2014 Playa Game Industry Hub