Technology Storyteller, Interactive Designer, Creative ...pennyhung.co/cv/Penny_Hung_CV_2019_final_compressed.pdf · 2016/4 ~ 2017/11 @ VML / 2015/3 ~ 2016/3 @ Arkr Digital / 2013

PENNY HUNGTechnology Storyteller,

Interactive Designer,

Creative Director.{ }( )

ABOUT ME {

}

( ) 姓名洪新祐性別男

出⽣⽇期

毕业学校中国科技⼤学 (资讯管理系)

⼿机

作品集

领英

电⼦信箱

微信

Name：Penny Hung

Gender ：Male

Date of Birth：1981.9.4

Education：China University of Technology

Phone：(+86) 185-1210-0904

Portfolio：http://pennyhung.net

LinkedIn：https://www.linkedin.com/in/pennyhuuung

E-mail：[email protected]

Wechat ID: Penny_Hung

http://pennyhung.netmailto:[email protected]

HELLO WORLD⽬前在ISOBAR上海安索帕广告公司担任创意总监，主要负责带领项⽬成员发想数字创意

概念、拟定创意策略、提案，领导创意执⾏⼯作，把控项⽬品质达到设定标准，参与⼤型

比稿。服务客户：中国区华为⼿机，海外区华为⼿机、飘柔、必胜客。

2016年于VML担任创意总监，服务客户：百事可乐、天猫、⾼露洁

曾在台湾奥美广告、奥美互动、麦肯广告担任创意部互动总监，主要负责数字广告创意发

想、创意提案、互动设计及执⾏，技术可⾏性评估、前、后台程式资料库API串连和影⽚

制作。

服务客户：Mercedes-Benz、KFC、Häagen-Dazs、Taiwan Beer、Glenfiddich、

FamilyMart。

不同数字广告专案上的经历，令我可以在多⽅⾯作学习，也丰富了作为⼀位数字广告创意

⼈所需有的市场敏锐度。我具有良好的沟通能⼒及具备团队精神，并以客户的⾏销考量为

基础。对数位充满热情，愿意接受挑战。希望未来仍可以在⼯作专业上继续提升并且增加

相关的广告经验。

相信数字广告是⼀种超越技术性，以使⽤者需求和使⽤者经验为中⼼考量，技术只是实现

想法的⼯具，⽬的是创造出科技、创意与使⽤者的完美连结，不断的学习才是⼈⽣进步的

原动⼒，也希望⾃⼰的依此原则不断的往前迈进。

{

}

( )

EXPERIENCECreative Director

Creative Director

Creative Director

Associate Creative Director

Creative Technical Director

Technical Director

Interactive Director

Designer Manager

Conceptual Director

{

}

( )

2009 ~ 2012 @ OgilvyOne - Taipei /

2008 ~ 2009 @ SPRING HOUSE INC /

2004 ~ 2007 @ ELTA Technology /

春⽔堂科技

爱尔达科技

创意总监

创意总监

创意总监

创意副总监

创意技术总监

技术总监

互动总监

设计部经理

设计部主管

氩氪互动

麦肯广告

奥美广告

奥美互动

上海阳狮广告

2018/9 ~ 至今 @ ISOBAR /

2018/2 ~ 2018/9 @ PUBLICIS /

2016/4 ~ 2017/11 @ VML /

2015/3 ~ 2016/3 @ Arkr Digital /

2013 ~ 2015 @ McCann Taipei /

2012 ~ 2013 @ Ogilvy & Mather Taipei /

上海奔越广告

上海安索帕数字广告

AWARDS {

}

( )2014 LongXi Brand Entertainment Awards / LongXi Brand Entertainment.

2014 CSS Winner Award / Winner of the Day.

2014 Awwwards / Special Mention.

2013 Brain Magazine / Internet Marketing Award.

2012 Yahoo! Big Idea Chair Awards / Best Interactive ad.

2012 Click award / The Best interactive design of year.

2012 Times Asia-Pacific advertising award / Best interactive ad.

2011 Times Asia-Pacific advertising award / Best interactive ad.

2011 Brain Magazine / Best digital campaign of the year.

2010 Yahoo! Big Idea Chair Awards / Best Interactive ad.

WORKS

HUAWEI Mate 20 Campaign - 电量量不设限⾃自由不设限

WORKS

HUAWEI Mate 20 Campaign - 电量量不设限⾃自由不设限

https://v.qq.com/x/page/e08494nq9t1.htmlhttps://v.qq.com/x/page/e08494nq9t1.htmlhttps://v.qq.com/x/page/e08494nq9t1.htmlhttps://v.qq.com/x/page/e08494nq9t1.htmlhttps://v.qq.com/x/page/e08494nq9t1.htmlhttps://v.qq.com/x/page/e08494nq9t1.htmlhttps://v.qq.com/x/page/e08494nq9t1.htmlhttps://v.qq.com/x/page/e08494nq9t1.htmlhttps://v.qq.com/x/page/e08494nq9t1.htmlhttps://v.qq.com/x/page/e08494nq9t1.htmlhttps://v.qq.com/x/page/e08494nq9t1.htmlhttps://v.qq.com/x/page/e08494nq9t1.htmlhttps://v.qq.com/x/page/e08494nq9t1.htmlhttps://v.qq.com/x/page/e08494nq9t1.htmlhttps://v.qq.com/x/page/e08494nq9t1.htmlhttps://v.qq.com/x/page/e08494nq9t1.htmlhttps://v.qq.com/x/page/e08494nq9t1.html

WORKS

HUAWEI Nova 3i - Gesture Navigation 巧喵篇

https://v.qq.com/x/page/m08486pdaaj.htmlhttps://v.qq.com/x/page/m08486pdaaj.htmlhttps://v.qq.com/x/page/m08486pdaaj.htmlhttps://v.qq.com/x/page/m08486pdaaj.htmlhttps://v.qq.com/x/page/m08486pdaaj.htmlhttps://v.qq.com/x/page/m08486pdaaj.htmlhttps://v.qq.com/x/page/m08486pdaaj.htmlhttps://v.qq.com/x/page/m08486pdaaj.htmlhttps://v.qq.com/x/page/m08486pdaaj.htmlhttps://v.qq.com/x/page/m08486pdaaj.htmlhttps://v.qq.com/x/page/m08486pdaaj.htmlhttps://v.qq.com/x/page/m08486pdaaj.htmlhttps://v.qq.com/x/page/m08486pdaaj.htmlhttps://v.qq.com/x/page/m08486pdaaj.htmlhttps://v.qq.com/x/page/m08486pdaaj.htmlhttps://v.qq.com/x/page/m08486pdaaj.htmlhttps://v.qq.com/x/page/m08486pdaaj.html

WORKS

HUAWEI Nova 3i - Hivistion 黏⼟土动画篇

https://v.qq.com/x/page/o0848fh4llg.htmlhttps://v.qq.com/x/page/o0848fh4llg.htmlhttps://v.qq.com/x/page/o0848fh4llg.htmlhttps://v.qq.com/x/page/o0848fh4llg.htmlhttps://v.qq.com/x/page/o0848fh4llg.htmlhttps://v.qq.com/x/page/o0848fh4llg.htmlhttps://v.qq.com/x/page/o0848fh4llg.htmlhttps://v.qq.com/x/page/o0848fh4llg.htmlhttps://v.qq.com/x/page/o0848fh4llg.htmlhttps://v.qq.com/x/page/o0848fh4llg.htmlhttps://v.qq.com/x/page/o0848fh4llg.htmlhttps://v.qq.com/x/page/o0848fh4llg.htmlhttps://v.qq.com/x/page/o0848fh4llg.htmlhttps://v.qq.com/x/page/o0848fh4llg.htmlhttps://v.qq.com/x/page/o0848fh4llg.htmlhttps://v.qq.com/x/page/o0848fh4llg.htmlhttps://v.qq.com/x/page/o0848fh4llg.html

WORKS

HUAWEI Nova 3i - AI Gallery ⽗父⼦子篇

https://v.qq.com/x/page/v08489vfn09.htmlhttps://v.qq.com/x/page/v08489vfn09.htmlhttps://v.qq.com/x/page/v08489vfn09.htmlhttps://v.qq.com/x/page/v08489vfn09.htmlhttps://v.qq.com/x/page/v08489vfn09.htmlhttps://v.qq.com/x/page/v08489vfn09.htmlhttps://v.qq.com/x/page/v08489vfn09.htmlhttps://v.qq.com/x/page/v08489vfn09.htmlhttps://v.qq.com/x/page/v08489vfn09.htmlhttps://v.qq.com/x/page/v08489vfn09.htmlhttps://v.qq.com/x/page/v08489vfn09.htmlhttps://v.qq.com/x/page/v08489vfn09.htmlhttps://v.qq.com/x/page/v08489vfn09.htmlhttps://v.qq.com/x/page/v08489vfn09.htmlhttps://v.qq.com/x/page/v08489vfn09.htmlhttps://v.qq.com/x/page/v08489vfn09.htmlhttps://v.qq.com/x/page/v08489vfn09.html

WORKS

百事可乐 - 多屏定制新年年烟花秀, 17把乐带回家

⾃自⾃自定义⽂文⽂文字烟花

当⽤用户输入的⽂文字后，Canvas将⽂文字

绘制成图形，模拟烟花闪烁掉落落落落动

画的亮点后，即可组成⼀一个⽂文字形状

的烟花。

不限数量量的多屏互动现在可以不限屏幕数量量玩了了。烟花秀

使⽤用Web Socket多机互动技术，通

过主机控制整个观看过程，客机实时

同步联机状态，将⽤用⽤用户定制好的烟

花，在多台⼿手机上⾯面爆开。

https://v.qq.com/x/page/e0369d2j6wp.html

WORKS

百事可乐 - 开启AR新玩法，打造跨界新模式

全球⽹网红Emoji AR强势来袭，

让你的百事可乐动起来！

2017年年，百事可乐Emoji 2.0限定包装焕新上市，

以“嗨”“⽜牛”“嗲”“耶”四个场景诠释 “百事就现在”的

欢聚、⾳音乐、运动、和美食四⼤大⼤大畅爽时刻。

此次百事可乐作为⾸首个与QQ进⾏行行瓶⾝身AR深度商

业合作的伙伴，诞⽣生了了⼀一系列列妙趣横⽣生⽣生的AR动

画，让消费者畅饮百事可乐的同时，扫出惊喜、

玩出新意，更更能抽取连环好礼！

https://v.qq.com/x/page/c0731jmgddw.htmlhttps://v.qq.com/x/page/c0731jmgddw.htmlhttps://v.qq.com/x/page/c0731jmgddw.htmlhttps://v.qq.com/x/page/c0731jmgddw.htmlhttps://v.qq.com/x/page/c0731jmgddw.htmlhttps://v.qq.com/x/page/c0731jmgddw.htmlhttps://v.qq.com/x/page/c0731jmgddw.htmlhttps://v.qq.com/x/page/c0731jmgddw.htmlhttps://v.qq.com/x/page/c0731jmgddw.htmlhttps://v.qq.com/x/page/c0731jmgddw.html

WORKS

天猫⼩小⿊黑盒 - Air jordan 致敬新传奇天猫⼩小⿊黑盒×Air jordan

#致敬新传奇# 别再遗憾没有⻅见证历史，因为历史将与你⼀一起

⻅见证，这⼀一代的新传奇如何承袭经典、荣耀诞⽣生。

庆祝Air Jordan天猫官⽅方⽅方旗舰店开业，特别打造8款专属海海报，

同时发布”这个夏天你不可不知的22双Air Jordan”视频，推⼴广

全能新传奇Air Jordan Super.Fly 2017球鞋上市。

https://v.qq.com/x/page/g0731cw34ht.html

WORKS

天猫⼩小⿊黑盒 - Air jordan 致敬新传奇

WORKS

{

}

Create a KFC’s very own augmented reality band – Krushers the

Band! But this wasn’t just about music, we also combined technology

of smartphone devices, character design by famous illustrator and

the music created by the most popular Asian band among young

people – WonFu! Use AR technologies, 3D virtual players rocking in

your hands!

2013 Times Chinese Advertising Awards Silver (mobile APP)

2013 4A Advertising Awards Merit (best mobile application)

2012 Click Award Gold (best mobile APP UI design)

Client: KFC - Taiwan

Agency: Ogilvy & Mather Taiwan

肯德基 Krushers AR酷乐团

http://my.tv.sohu.com/us/74659274/61884432.shtmlhttp://my.tv.sohu.com/us/74659274/61884432.shtmlhttp://my.tv.sohu.com/us/74659274/61884432.shtmlhttp://my.tv.sohu.com/us/74659274/61884432.shtmlhttp://my.tv.sohu.com/us/74659274/61884432.shtmlhttp://my.tv.sohu.com/us/74659274/61884432.shtmlhttp://my.tv.sohu.com/us/74659274/61884432.shtmlhttp://my.tv.sohu.com/us/74659274/61884432.shtmlhttps://v.qq.com/x/page/d0731o19p4o.htmlhttps://v.qq.com/x/page/d0731o19p4o.htmlhttps://v.qq.com/x/page/d0731o19p4o.htmlhttps://v.qq.com/x/page/d0731o19p4o.htmlhttps://v.qq.com/x/page/d0731o19p4o.htmlhttps://v.qq.com/x/page/d0731o19p4o.htmlhttps://v.qq.com/x/page/d0731o19p4o.htmlhttps://v.qq.com/x/page/d0731o19p4o.htmlhttps://v.qq.com/x/page/d0731o19p4o.htmlhttps://v.qq.com/x/page/d0731o19p4o.htmlhttps://v.qq.com/x/page/d0731o19p4o.htmlhttps://v.qq.com/x/page/d0731o19p4o.html

WORKS

百事可乐 - 有百事聚爽，林更新私房趴

链接: https://pan.baidu.com/s/1kUQr7dd 密码: sgp6

https://pan.baidu.com/s/1kUQr7dd

WORKS

三得利啤酒 - 年味再现，⼀爆就满

WORKS

三得利啤酒 - 年味再现，⼀爆就满 (20台iPhone多屏互动)

https://v.qq.com/x/page/a0731xx24ao.html

WORKS

三得利啤酒 - 闯吧，上进⼩⽩领

WORKS

三得利啤酒 - 七⼣约吗︖带上真爱，双双被款待

WORKS

{

}

Taiwan High Speed Rail

Augmented Reality outdoor installation

Client: Taiwan High Speed Rail


台湾⾼铁 - AR扩增实境户外装置

https://www.youtube.com/watch?v=IK8BWjMZcuYhttps://www.youtube.com/watch?v=IK8BWjMZcuYhttps://www.youtube.com/watch?v=IK8BWjMZcuYhttps://www.youtube.com/watch?v=IK8BWjMZcuYhttps://www.youtube.com/watch?v=IK8BWjMZcuYhttps://www.youtube.com/watch?v=IK8BWjMZcuYhttps://www.youtube.com/watch?v=IK8BWjMZcuYhttps://www.youtube.com/watch?v=IK8BWjMZcuYhttps://v.qq.com/x/page/b0840y6cia9.htmlhttps://v.qq.com/x/page/b0840y6cia9.htmlhttps://v.qq.com/x/page/b0840y6cia9.htmlhttps://v.qq.com/x/page/b0840y6cia9.htmlhttps://v.qq.com/x/page/b0840y6cia9.htmlhttps://v.qq.com/x/page/b0840y6cia9.htmlhttps://v.qq.com/x/page/b0840y6cia9.htmlhttps://v.qq.com/x/page/b0840y6cia9.htmlhttps://v.qq.com/x/page/b0840y6cia9.htmlhttps://v.qq.com/x/page/b0840y6cia9.htmlhttps://v.qq.com/x/page/b0840y6cia9.htmlhttps://v.qq.com/x/page/b0840y6cia9.htmlhttps://v.qq.com/x/page/b0840y6cia9.htmlhttps://v.qq.com/x/page/b0840y6cia9.htmlhttps://v.qq.com/x/page/b0840y6cia9.htmlhttps://v.qq.com/x/page/b0840y6cia9.htmlhttps://v.qq.com/x/page/b0840y6cia9.html

WORKS

{

}

We created a smartphone app called 'happiness camera'. Use this app

whenever you discover happiness to capture it. This moment can be

upload simultaneously on the 'Happiness is...' event site. Where

people can share their happiness and meanwhile, to feel those from

others.

Client: Cathay Financial Holdings


国泰⾦控 - 幸福是

http://vimeo.com/79287276http://vimeo.com/79287276http://vimeo.com/79287276http://vimeo.com/79287276http://vimeo.com/79287276http://vimeo.com/79287276http://vimeo.com/79287276http://vimeo.com/79287276

WORKS

{

}

From the process of the falling strawberries,the secrets of the

perfect Haagen Dazs’ ice cream are revealed layer by layer

showing you our commitments in making the world’s most

premium ice cream.

2014 CSS Winner Award, Winner of the Day.

2014 Awwwards, Special Mention.

Client: Häagen-Dazs

Agency: McCANN Taipei

哈根达斯 - 揭露完美的背后

http://www.awwwards.com/best-websites/haagen-dazs-behind-the-perfection/http://www.awwwards.com/best-websites/haagen-dazs-behind-the-perfection/http://www.awwwards.com/best-websites/haagen-dazs-behind-the-perfection/http://www.awwwards.com/best-websites/haagen-dazs-behind-the-perfection/http://www.awwwards.com/best-websites/haagen-dazs-behind-the-perfection/http://www.awwwards.com/best-websites/haagen-dazs-behind-the-perfection/http://www.awwwards.com/best-websites/haagen-dazs-behind-the-perfection/http://www.awwwards.com/best-websites/haagen-dazs-behind-the-perfection/

WORKS

{

}

准备出发！跟着仔仔⼀一起探索台啤⼩小麦啤酒的奥妙

2014 CSS Winner Award, Winner of the Day.

Client: Taiwan Beer


台啤⼩麦啤酒探索旅程

http://www.taiwanbeer-weissbier.com/http://www.taiwanbeer-weissbier.com/http://www.taiwanbeer-weissbier.com/http://www.taiwanbeer-weissbier.com/http://www.taiwanbeer-weissbier.com/http://www.taiwanbeer-weissbier.com/http://www.taiwanbeer-weissbier.com/http://www.taiwanbeer-weissbier.com/

WORKS

{

}

女孩们，我们需要喜欢果微醺的妳站出来，⼀一起⽤用微醺的⼒力力量量做点改变！还能

跟林林依晨⼀一起上报纸哟！

Client: Taiwan Beer


台湾啤酒 - 微醺权益促进会

http://www.sweettouch.com.tw/http://www.sweettouch.com.tw/http://www.sweettouch.com.tw/http://www.sweettouch.com.tw/http://www.sweettouch.com.tw/http://www.sweettouch.com.tw/http://www.sweettouch.com.tw/http://www.sweettouch.com.tw/

WORKS

{

}

格兰菲迪BAR1963年年经典重现，立即前往BAR1963年年体验实境互动。

Client: Glenfiddich


Glenfiddich 1963 经典重现

http://www.apple.com/twhttp://www.apple.com/twhttp://www.apple.com/twhttp://www.apple.com/twhttp://www.apple.com/twhttp://www.apple.com/twhttp://www.apple.com/twhttp://www.apple.com/tw

WORKS

{

}

Hotai Motor New Year e-card.

Client: Hotai Motor


和泰汽车 - 新年贺卡

http://www.hotaimotor2015ecard.com/http://www.hotaimotor2015ecard.com/http://www.hotaimotor2015ecard.com/http://www.hotaimotor2015ecard.com/http://www.hotaimotor2015ecard.com/http://www.hotaimotor2015ecard.com/http://www.hotaimotor2015ecard.com/http://www.hotaimotor2015ecard.com/

WORKS

{

}

Family Mart 25th Anniversary

Client: Häagen-Dazs


FamilyMart 25周年。欢迎光临全家见！

http://event.family.com.tw/familymart25th/http://event.family.com.tw/familymart25th/http://event.family.com.tw/familymart25th/http://event.family.com.tw/familymart25th/http://event.family.com.tw/familymart25th/http://event.family.com.tw/familymart25th/http://event.family.com.tw/familymart25th/http://event.family.com.tw/familymart25th/

WORKS

{

}

Mercedes-Benz The new B-class.

Client: Mercedes-Benz

Agency: OgilvyOne Taiwan

梅赛德斯-奔驰 The new B-class.

http://pennystudio.com/works/b-class/http://pennystudio.com/works/b-class/http://pennystudio.com/works/b-class/http://pennystudio.com/works/b-class/http://pennystudio.com/works/b-class/http://pennystudio.com/works/b-class/http://pennystudio.com/works/b-class/http://pennystudio.com/works/b-class/

WORKS

{

}

Nikon Coolpix - You see different

Client: Nikon

Agency: OgilvyOne Taiwan

Nikon Coolpix - 让所见与众不同

http://www.pennystudio.com/nikon/http://www.pennystudio.com/nikon/http://www.pennystudio.com/nikon/http://www.pennystudio.com/nikon/http://www.pennystudio.com/nikon/http://www.pennystudio.com/nikon/http://www.pennystudio.com/nikon/http://www.pennystudio.com/nikon/

THANK YOU { }( ) Please feel free to contact me if you have any questions.

Technology Storyteller, Interactive Designer, Creative ...pennyhung.co/cv/Penny_Hung_CV_2019_final_compressed.pdf · 2016/4 ~ 2017/11 @ VML / 2015/3 ~ 2016/3 @ Arkr Digital / 2013

Documents