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Tech vs. Disaster Kat Borlongan, Co-founder, Five by Five @katborlongan vebyve.io
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Tech vs disaster - API Strategy Conference

Dec 05, 2014

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Technology

Kat Borlongan

Tech vs. Disaster
A Keynote at the
API Strategy Conference, Amsterdam
@katborlongan
@fivebyfiveio
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Transcript
Page 1: Tech vs disaster  - API Strategy Conference

Tech vs. DisasterKat Borlongan, Co-founder, Five by Five @katborlongan !veby!ve.io

Page 2: Tech vs disaster  - API Strategy Conference
Page 3: Tech vs disaster  - API Strategy Conference

RETARGETING FUNNEL OPTIMISATION

USAGE PATTERNS ANALYTICS APIs

REAL-TIME INVENTORY GEOLOCALISATION

PREDICTIVE ALGORITHMS

Page 4: Tech vs disaster  - API Strategy Conference

RETARGETING FUNNEL OPTIMISATION

USAGE PATTERNS ANALYTICS APIs

REAL-TIME INVENTORY GEOLOCALISATION

PREDICTIVE ALGORITHMS

EXCELTWITTER

EMAILSMS

Page 5: Tech vs disaster  - API Strategy Conference

RETARGETING FUNNEL OPTIMISATION

USAGE PATTERNS ANALYTICS APIs

REAL-TIME INVENTORY GEOLOCALISATION

PREDICTIVE ALGORITHMS

BUYING SHOES SAVING LIVES

EXCELTWITTER

EMAILSMS

Page 6: Tech vs disaster  - API Strategy Conference

SAVING LIVES

Page 7: Tech vs disaster  - API Strategy Conference

SAVING LIVES

Page 8: Tech vs disaster  - API Strategy Conference

SAVING LIVES

#RescuePH + rescueph.com

2 excel spreadsheets

O!ce of the President

National Risk Reduction and Management

Council.

Regional RRMCs

Rescue teams

Page 9: Tech vs disaster  - API Strategy Conference

WHY?« I don’t have enough funding for that. »

Page 10: Tech vs disaster  - API Strategy Conference

WHY?« I don’t have enough funding for that. »

« My work is on the !eld. I don’t have time for technology. »

Page 11: Tech vs disaster  - API Strategy Conference

WHY?« I don’t have enough funding for that. »

« My work is on the !eld. I don’t have time for technology. »

Page 12: Tech vs disaster  - API Strategy Conference

WHY?« I don’t have enough funding for that. »

« My work is on the !eld. I don’t have time for technology. »

Page 13: Tech vs disaster  - API Strategy Conference

WHY?« I don’t have enough funding for that. »

« My work is on the !eld. I don’t have time for technology. »

« Oh, we already use Twi"er and Facebook. »

Page 14: Tech vs disaster  - API Strategy Conference

WHY?« I don’t have enough funding for that. »

« My work is on the !eld. I don’t have time for technology. »

« Oh, we already use Twi"er and Facebook. »

« What? »

Page 15: Tech vs disaster  - API Strategy Conference

WHY?« I don’t have enough funding for that. »

« My work is on the !eld. I don’t have time for technology. »

« Oh, we already use Twi"er and Facebook. »

« What? »

« Can you help? »

Page 16: Tech vs disaster  - API Strategy Conference

« Can you help? »

A cat got stuck in a tree. Can we have a hackathon to get it down?

Page 17: Tech vs disaster  - API Strategy Conference

« Can you help? »

Page 18: Tech vs disaster  - API Strategy Conference

« Can you help? »

Page 19: Tech vs disaster  - API Strategy Conference

« Can you help? »

Page 20: Tech vs disaster  - API Strategy Conference

Can a hackathon in the 2nd arrondissement of Paris solve rescue dispatch problems in Tacloban?TECHCNOCENTRISM vs. USER-CENTRISM

Who is the « user » anyway?CHALLENGES OF WORKING WITH VOLUNTEERS

Is the data we need to power these solutions available?THE ELEPHANT IN THE ROOM: DATA

Does it make sense to start from scratch?THE TOILET FINDER SYNDROME

ISSUES WITH HACKATHONS FOR DISASTER RELIEF

Page 21: Tech vs disaster  - API Strategy Conference

Can a hackathon in the 2nd arrondissement of Paris solve rescue dispatch problems in Tacloban?TECHCNOCENTRISM vs. USER-CENTRISM

Who is the « user » anyway?CHALLENGES OF WORKING WITH VOLUNTEERS

Is the data we need to power these solutions available?THE ELEPHANT IN THE ROOM: DATA

Does it make sense to start from scratch?THE TOILET FINDER SYNDROME

ISSUES WITH HACKATHONS FOR DISASTER RELIEF

Page 22: Tech vs disaster  - API Strategy Conference

Can a hackathon in the 2nd arrondissement of Paris solve rescue dispatch problems in Tacloban?TECHCNOCENTRISM vs. USER-CENTRISM

Who is the « user » anyway?CHALLENGES OF WORKING WITH VOLUNTEERS

Is the data we need to power these solutions available?THE ELEPHANT IN THE ROOM: DATA

Does it make sense to start from scratch?THE TOILET FINDER SYNDROME

ISSUES WITH HACKATHONS FOR DISASTER RELIEF

Page 23: Tech vs disaster  - API Strategy Conference

Can a hackathon in the 2nd arrondissement of Paris solve rescue dispatch problems in Tacloban?TECHCNOCENTRISM vs. USER-CENTRISM

Who is the « user » anyway?CHALLENGES OF WORKING WITH VOLUNTEERS

Is the data we need to power these solutions available?THE ELEPHANT IN THE ROOM: DATA

Does it make sense to start from scratch?THE TOILET FINDER SYNDROME

ISSUES WITH HACKATHONS FOR DISASTER RELIEF

Page 24: Tech vs disaster  - API Strategy Conference

Reconstruction

Page 25: Tech vs disaster  - API Strategy Conference

Reconstruction

Page 26: Tech vs disaster  - API Strategy Conference

Reconstruction

Page 27: Tech vs disaster  - API Strategy Conference

Reconstruction

Page 28: Tech vs disaster  - API Strategy Conference

=

Reconstruction

Page 29: Tech vs disaster  - API Strategy Conference

SO, WHAT’S NEXT?

Page 30: Tech vs disaster  - API Strategy Conference

THE CHANGE YOU WANT TO SEE IN THE WORLD.

BE

Page 31: Tech vs disaster  - API Strategy Conference

THE CHANGE YOU WANT TO SEE IN THE WORLD.

PROTOTYPE