Team Meeting

Team MeetingApril 26, 2012

Agenda

10:00 am - Informal Networking & Coffee/Tea10:30 am - GLF News & Updates (Dr. Kerrie Saunders, MGT)11:00 am - Green Exhibitor Workshop (Jerry Neale, MHL)11:30 am - GLF Participant Announcements & Networking11:45 am - GLF Promo Review & Materials Distribution (MGT)12:00 pm - Optional Lunch

Green Living Festival Mission

To promote:– the triple bottom line: people, planet & prosperity – earth-friendly & local products, services and initiatives – non-profit and government environmental and wellness programs – community-building through networking and celebration– a brighter, greener future for our economy and community

Green Living Festival Basics One of the Largest Healthy/Green Living

Events on the Planet 7th Annual Event in Rochester (3 years at OU) 100,000+ ft2 Space - Third & Water St SHOP @ 200 Exhibitors LEARN @ 50 Presentations & Roundtables CELEBRATE!

Activities for All Ages Special Events – Preview, Party & Parade

• Summer Dates! More Daylight, Better Weather• More Major Media Coverage - WJR & Fox 2 • Expanded Wellness Programming

• Dr. Michael Greger • National Musical Headliner

• Kyle Vincent (Mitch Albom appearance)• Later Friday Hours (til 9pm)• Main Street Traffic to Event (40,000 daily traffic) • Improved Layout!

What’s New in 2010 + 2?

ImprovedLayout

• Closer proximity between exhibits

• Fewer large tents for better sight lines and less barrier to entry

• Improved foot-traffic - long rows, no dead ends

• Shuttle service• On-site, exhibitor &

special needs parking

Top 10 + 2 Reasons to Exhibit at the GLF• free membership in Michigan's

premier green/wellness network with year-round listing on one of MI's leading green/wellness websites

• free listing on 60,000+ visit event website

• free event guide listing 30k+ qty• on-line & smart-phone exhibit maps • lower pricing than comparable shows • additional advertising opportunities • greater community service and

participation - 25+ NPOs and free educational programming

• more compact and convenient layout • educational programming at 4 venues • better publicity and media coverage -

Fox-2, Oakland Press, WJR, Disney, NA & more

• a green event - recycling, carbon offsets & paperless “paperwork”

• special events – VIP Preview Party & MI Green

Hall of Fame awards– parade & pep rally– Party for the Planet beer & music

Schedule of EventsWednesday (6/20)

Preview Party & Awards 7-9pmFriday

Festival 4-9pmParty for the Planet 12-10pm

SaturdayParade & Pep Rally 11am-12noonFestival 11am-7pmParty for the Planet 12-10pm

SundayFestival 11am-5pmParty for the Planet 12-5pm

Set-Up Guidelines (see www.migreenteam.com/exhibitoragreement )

• Set-Up Hours– Friday (6/22) 11am-3:30pm

• Contact us for earlier set-up– Cars off lot 1 hr prior (3pm Fri) *– Materials/equipment out of

common areas ½ hr prior (3:30)• Check In First

– At festival HQ near east entrance– PIF only, payment can not be

made at event• Park & Unload Equipment

– Stay on Paved Surfaces *

– Park in Exhibitor Lot as soon as equipment is unloaded, arrange booth display

– No vehicles unattended *– Clear common areas

• Set up tent– Properly stake/weight BYO tents *

• Arrange booth display– 8’ uncovered table & chair inc.– Higher displays in back ½ of booth– No interference (noise, activity)

* Enforced by Rochester Fire & Police

Green Exhibitor Workshop

• Jerry Neale, Michigan Healthy Living Publications

GLF Managers

• John Batdorf (MGT), Event Mgr• Dr. Kerrie Saunders (MGT), Wellness Program Mgr• David Youngman (RMBC), Main Stage Program Mgr• Will Rex (Green City Committee), Green Program Mgr• Business Development

– Karen Cuthbertson (The 307 Group) – Marty Pawlusiak (Craig Martin Event Management)– Bart Loeb (Integrity Shows)

Advertising

Daily Newspaper• Oakland Press, Macomb

Daily ( 120k * 10+ ads) – Printing 30k Event

Guides• Detroit Free Press – MI

Green LeadersTelevision

• Fox 2 Live Coverage, Celebrity MC

• CMN interview

Radio– WJR (Mitch Albom), Disney, MI

Public Radio– Green Websites

Green Events– Veg Fest– MI Green Leaders

Other Advertising– Wellness Magazines (NA)– Outdoor Banners & Signs

Goals• Millions of Impression • 50+ ads TV, radio & print

Publicity• Goals (see updated results at www.migreenteam.com/glfmarketing)

• Millions of Impressions• 20+ Calendars, 15+ Articles

• Participant Promotions!– As Important as Media– On-line Resources available at

miglf.com| Participate| Promote• Newsletters• Email Announcements• Press Releases• Networking & Social Media – LIKE facebook.com/migreenteam • Poster/Postcard Distribution (please take what you can distribute today)

Deadlines! (miglf.com | PARTICIPATE)May 1 • Presentation Applications• MI Green Hall of Fame NominationsJune 1• Registration to be Included in Event Guide• Profile Updated for Event GuideJune 6 • Event Guide Ad Submission Deadline (Oakland Press)June 15• Special Events Registration

Thank You!