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“BRAND POSITIONING OF TATA SUPER ACE IN EMERGING PICK UP SEGMENT MARKET” Guided by: Submitted by: Mrs. Rajita Dixit Karan Raj (Assistant Professor) MBA –FM IMED, Bvdu, Pune Roll no. 14
18

Tata Motors Ltd.(Super Ace)

Sep 12, 2014

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Automotive

TATA MOTORS LTD.
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Page 1: Tata Motors Ltd.(Super Ace)

“BRAND POSITIONING OF TATA SUPER ACE IN EMERGING PICK UP

SEGMENT MARKET”

Guided by: Submitted by:Mrs. Rajita Dixit Karan Raj(Assistant Professor) MBA –FMIMED, Bvdu, Pune Roll no. 14

Page 2: Tata Motors Ltd.(Super Ace)

Cyrus Pallonji Mistry is the present

chairman of Tata Motors.

Tata Motors Limited is an

Indian multinational automotive

manufacturing company

headquartered in Mumbai, Maharashtra, India.

Contd…

Introduction of Tata Motors Ltd.

Page 3: Tata Motors Ltd.(Super Ace)

Contd…

It is the world's eighteenth-largest motor vehicle manufacturing company, fourth-largest truck manufacturer and second-largest bus manufacturer by volume.

Tata Motors has auto manufacturing and assembly plants in India:

1. Jamshedpur

2. Pantnagar

3. Lucknow

4. Sanand

5. Dharwad

6. Pune As well as in Argentina, South Africa, Thailand and the United

Kingdom.

Page 4: Tata Motors Ltd.(Super Ace)

Departments of Tata Motors Ltd.

Page 5: Tata Motors Ltd.(Super Ace)

Tata Motors Ltd.

Car & Utility Vehicle

Military Vehicle Commercial Vehicle

Small Commercial

Vehicle

Light Commercial

Vehicle

Heavy Commercial

Vehicle

Passenger VehicleCargo vehicle

Page 6: Tata Motors Ltd.(Super Ace)

Small Commercial Vehicle

TATA ZIP TATA ACE TATA SUPER ACE

TATA XENON

Page 7: Tata Motors Ltd.(Super Ace)

Operational Authorities in Tata Motors limited for CVBU

Regional Manager

Area Manager

Territory Sales Manager

District Sales Executive and District Sales Manager

Tata

Em

ployees

Tata

Dealer’s

Em

ployees

Page 8: Tata Motors Ltd.(Super Ace)

Tata Motors Ltd 8

Introduction of Small Commercial Vehicle(SCV)

In India the Small Commercial Vehicle (SCV) segment was created by the launch of Tata Ace in May 2005.

This category can roughly be characterized as sub 1000cc engine

and less than 3.5 tonnes of weight.

Page 9: Tata Motors Ltd.(Super Ace)

Tata Motors Ltd 9

Introduction of Tata Super Ace

The Tata Super ACE is a 1 ton mini-truck.

A large load body, remarkably low operating economics and superior driver comfort, all come together to create a vehicle that ensures quick turnarounds and efficient movement over long and short distances.

Page 10: Tata Motors Ltd.(Super Ace)

Tata Motors Ltd 10

Images of Tata Super Ace

Page 11: Tata Motors Ltd.(Super Ace)

Tata Motors Ltd 11

Features and Specification

1405 cc Engine 125 KMPH top speed 70 HP output 4 Cylinder Engine Torque 135 Nm @ 2500 rpm 6 Speed gear box Power steering Power Windows Car like interiors

Page 12: Tata Motors Ltd.(Super Ace)

Tata Motors Ltd 12

Price and Place

4.61 lakhs is the Ex-Showroom price of Tata super Ace BS III plus Insurance cost, Registration Cost (One Time tax) and logistic cost.

The On road price of Tata Super Ace BSIII will become 5.09 lakhs in Agra, Mathura and Firozabad region.

There are 1 Showroom and 10 branch office of Tata Motors in between Mathura, Agra and Firozabad Region.

Page 13: Tata Motors Ltd.(Super Ace)

Tata Motors Ltd 13

Promotion Techniques

Company’s Boucher Television Advertisement Advertisement in News papers

Page 14: Tata Motors Ltd.(Super Ace)

Tata Motors Ltd 14

Competitor of Tata Super Ace

Mahindra-Maxxi Truck

Ashok Leyaland- Dost

Page 15: Tata Motors Ltd.(Super Ace)

Consumer’s Buying Behavior towards Small Commercial

Vehicle(SCV)

These are the factors which influence SCV customers: Loading Capacity of vehicle Deck-length Price Size of Tyre Fuel Average Suspension After Sales Service

Page 16: Tata Motors Ltd.(Super Ace)

Tata Motors Ltd 16

Application where Tata Super Ace can be sold

By Proper Interaction and Advertise of Tata Super Ace in Stands of Small Commercial Vehicle.

Super Ace is useful for all types of Business unit for loading purpose.

Page 17: Tata Motors Ltd.(Super Ace)

Tata Motors Ltd 17

List of Stands of Small Commercial Vehicle(SCV)

There are 24 Stands of scv in Agra, Uttar Pradesh.

There are 8 stands of scv in Mathrua, UP. There are 2 stands of scv in Firozabad, UP.

Page 18: Tata Motors Ltd.(Super Ace)

Tata Motors Ltd 18

Name of Some Small and Big Business Unit in Agra, Mathura and

Firozabad where I went Marbles and Cement Agency Timber Merchant Plywood Supplier Leather and Shoe Supplier Electronic goods Suppler Diary milk supplier Transport Agencies Iron Factory Cloths and fabric Tent House and Furniture Shop Chemicals Suppliers Saree Centre