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What have you learned from your audience research?
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Page 1: Target Audience Research and Feedback

What have you learned from your audience research?

Page 2: Target Audience Research and Feedback

Questionnaires When I started making my horror trailer, I decided to create an audience questionnaire so that I could see specifically what my audience wants to see in a horror trailer and what does not appeal to them as much, so I can implement them in my trailer.

Page 3: Target Audience Research and Feedback

The results I gathered were very helpful and influential when making my trailer. I was able to create a trailer which had all the different techniques and important features. Each question I asked my audience had significant value when making my trailer. I was able to create a trailer that appeals to my audience, thanks to my audience research.

Page 4: Target Audience Research and Feedback

From my questionnaire I was able to ask specific questions such as gender, ideal location for a horror film and the ideal antagonist which really helped me narrowing down exactly what needed to be in my trailer to make sure it wasn’t to repetitive and anything like another horror film. I wanted specific things which would be appealing but with my own originality.

Page 5: Target Audience Research and Feedback

Ideal location for my trailerFrom my audience research I was able to see that the ideal location for my trailer would be in a haunted house so I would completely avoid filming my trailer in an abandoned area because only 10% of my audience wanted this to be the location.

Page 6: Target Audience Research and Feedback

AntagonistFrom my audience research I was able to see that a ghost would be the most ideal antagonist even though it is a popular antagonist it is clearly the scariest antagonist to see in a trailer because if my audience was bored of seeing ghosts in horror trailers they would have chosen a different option. Zombies were the least appealing so I would have never used them as my antagonist.

Page 7: Target Audience Research and Feedback

Pearl and DeanAlso by looking at the pearl and dean website I was able to look at a film which has the same rating as what my horror trailer will have.

By looking at insidious’s profile I was able to see exact statistics for age, gender and class. This was very useful information to help when creating my horror trailer specifically at 15-24 year olds, males and Students.

Page 8: Target Audience Research and Feedback

Magazine Cover and PosterAfter asking people about horror trailer audience feedback, I asked them to comment on what they want to be seen in a poster and magazine front cover.

Colours and lighting: almost all of my audience said they want to see dark haunting colours for both the trailer and magazine but also bright lighting on specific parts of the magazine and poster which are eye catching.

The content: content on my magazine had to be appealing and draw the audience in because even if they picture is eye catching but the content isn't interesting people wouldn’t be likely to buy the magazine. The poster has to have all the information of who is involved in the trailer including director and all of the cast to make it seem as realistic as possible.

Main Image: The main image has to be the scariest and have a haunting aura to really capture the theme of my trailer.

Page 9: Target Audience Research and Feedback
Page 10: Target Audience Research and Feedback