Target Audience Questionnaire Results & Conclusions

Target Audience Questionnaire Results &

Conclusions

Are you male for female?

Gender

MaleFemale

Are you male or female?

We asked this question as our documentary target audience

includes both males and females. We found out of the 30 people

questioned 12 where male and 18 where female. This means that our target audience will remain as both

male and female.

How old are you?

Age

16-1819-2021-2324-2728-3031-3334-3738-4041-4444 - over

How old are you?

We asked this question as our documentary target audience age is 16-44. We found out of the 30 people

questioned there was a range of ages. This means that our target

audience age will remain as 16-44.

Would you watch a documentary on music?

Would you watch a documentary on music?

YesNo

Would you watch a documentary on music?

We asked this question as our documentary topic is on music so we

wanted to find out if our target audience would be interested in watching it. We

found out of the 30 people questioned 24 said yes and 6said no. This means that

majority of our target audience would be interested in watching and therefore we are keeping our documentary topic the

same.

What TV channel do you watch?What TV Channel do you watch? Dave Comedy central

Channel 4 E4

4Music Channel 5

BBC3 BBC1

Sky Movies ITV3

Disney History

E! Sky1

Sky Live TLC

Sky sports MTV

BTSports Viva

ITV2 Really

Film 4 Fox

Nick Documentary

What TV channel do you watch?

We asked this question so that we could find out what TV channels our

documentary target audience watches. This was so we could select an

appropriate TV channel to run our documentary on. We found out that channel 4 was the most popular TV channel within our target audience.

Therefore we will place our documentary on this channel.

When do you watch TV?

What day do you watch TV?

MondayTuesdayWednesdayThursdayFridaySaturdaySundayEveryday

When do you watch TV?

What time do you watch TV?

5:00-8:008:01-12:0012:01-3:003:01-6:006:01-9:009:01-11:0011:01-12:0012:01-4:59

When do you watch TV?

We asked this question so we could find out what day and time our documentary target audience watches TV so we could schedule our programme at an appropriate time. We found out that most of our target audience watches TV every day and therefore made

the decision to schedule our programme on a Tuesday. We also found out that most of our target audience watches TV between 6:01-

11:00 and therefore we made the decision to place documentary at 8:30-9:00.

What colour do you associate with music?

What colour do you associate with music?BlueBlackGreyAnyBright coloursRedWhitePinkGreenOrangeYellowGoldPurple

What colour do you associate with music?

We asked this question so we could get an idea of what colours our documentary

target audience associates with music. We did this so that the graphics and titles we will be using throughout our documentary

appeals to them. We found out that our target audience associates the colours blue,

black and red with music and therefore these are the colours we will consider using

throughout our documentary.

What is your favourite genre of music?

AllHip hopRapPopRnBRockMetalElectricIndieAlternativeLatin80SPoppunkMovie soundtrackChartClassical

What is your favourite of genre of music?

We asked this question as to find out what genres our documentary target audience is interested in. We found out that pop and rock are the most popular within our target audience but a wide range of answers where

given. Therefore this will help us narrow down the content to make it

relevant to our documentary.

What genres do you listen to?

What genres do you listen to?

RockPopPoppunkIndieRnBDanceMetalPunkCountryOther

What genres do you listen to?

We asked this question to find out what other genres our documentary target audience listens to.We found out of that pop and rock where still the most popular. This allows us to still narrow down the content of our documentary to make it relevant to our documentary target audience.

What is your favourite artist or band?

We asked this question so that we could find out our documentary target

audience favourites artist or band. We found out that our target audience has a wide variety of favourite artists or bands

ranging from Metallica and Guns And Roses to Paramore and Fall Out Boy to

Rihanna and 50 Cent. This shows us we need to incorporate a wide variety of

music into our documentary.

How do you obtain music?

How do you obtain music?

DownloadCDYoutubeSpotifyItunesRadioTV

How do you obtain music?

We asked this question to find out how our documentary target audience obtains music. We found out that most people download music, buy

music from itunes and buy CDs. This show us that even though download popularity is rising people still buy

physical CDs and therefore we need to incorporate both into our

documentary.

Do you illegally download?

Do you illegally download?

YesNo

Do you illegally download?

We asked this question as to found out if our documentary target audience illegally downloads. We found out of

the 30 people questioned 15 did illegally download and 15 don’t

illegally download. This tells us that we do need to include some

information about illegal downloads as some of our target audience does

illegally download.

If yes where do you illegally download from?

Where do you download from?

InternetYoutubeTubiddyUtorentPiratebay

If yes where do you illegally download from?

We asked this question to find out where our documentary target

audience illegally downloads from. We found out that most people

illegally download from youtube. This helps us narrow down the content of

our documentary.

How do you listen to music?

How do you listen to music?

ComputerTVRadioPhoneIpodMP3Other

How do you listen to music?

We asked this question to find out how our documentary target audience

consumes music. We found out that the most popular ways of listening to music was through either a computer or an ipod but the other platforms we provided as choices where close. This

shows us that our target audience listens to music in a lot of ways.

How often do you listen to music?

How often do you listen to music?

EverdayEvery other dayTwice a weekOnce a weekEvery fortnight

How often do you listen to music?

We asked this question as we wanted to find out how often our documentary target

audience consumes music. We found out of the 30 people questioned that 26

listened to music every day and the other 4 listen to music every other day. This

shows us that our target audience has a high interest in music and therefore shows

us we have chosen a suitable topic to cover in our documentary.

When do you listen to music?

When do you listen to music? Morning

Afternoon

Night

In the car

Walking

Working/Homework

Dance

Whenever I can

Relax

With friends

Reading

Gym

All the time

Getting ready

When do you listen to music?

We asked this question as to find out about our documentary target audience consumption habits. We found out that the most popular time to listen to music was while doing homework or while working or whenever our target audience could. This shows that our target audience uses it as a motivation to get work done. It also shows that our target audience enjoys music and therefore this is a suitable topic for our documentary.

When was your last concert and who was it?

Artist/BandTake ThatGood CharlotteX FactorRadio City LiveParamoreSummertimeballEnter ShikariThe ScriptNicklebackOne DirectionJLSBeyonceRihannaJustin BieberNever

Who was your last concert?

We asked this question to find out which artist or band concert our documentary target audience last went to. We found

out that our target audience had attended a range of different concerts this shows

the wide variety of music taster within our target audience. We also found out that 9 people had never attended a concert. This

shows us that attending concerts is an interest that our target audience enjoys.

When was your last concert?

How long ago

2 Years

5 Years

8 Month

Last Month

5 Month

4 Month

11 Month

7 Month

3 Years

6 Months

When was your last concert?

We asked this question to find out when our documentary target

audience last attended a concert. We found a range of time periods from

last month up to 5 years ago.

Do you prefer arenas or small venues?

Arenas or Small Venues

ArenasSmall Venues

Do you prefer arenas or small venues?

We asked this question to find out our documentary target audience prefers

arenas or small venues. We found out of the 30 people questioned 15 preferred

arenas where as 6 prefer small venues. 9 people didn’t answer this questions this was because they had never been to a

concert and therefore couldn’t. This data shows us that our target audience mostly

attends concerts in arenas.

Have you ever been to a festival?

Have you ever been to a festival?

YesNo

Have you ever been to a festival?

We asked this question as to find out if our documentary target audience

includes attends festival. We found out of the 30 people questioned 6 people have been to a festival and

24 people haven’t been to a festival. This means that our target audience generally doesn’t attend festivals but

some people do.

What festival have you been to?

What festival? V Fest

Leeds

Spanish Ones in Miami & Colombia

Youth

Sound City

Pubhub

Radstock

Download

Wakestock

What festivals have you been to?

We asked this question to find out what festivals as documentary target audience has attended. We found out

that V Festival was the most attended by our documentary target

audience.

Do you know any local bands?

Do you know any local band?

YesNo

Do you know any local bands?

We asked this question to find out if our documentary target audience

knew any local bands. We found out of the 30 people questioned 7 knew local bands and 23 didn’t know any

local bands. this tells us that some of our target audience is interested in the local music scene and this gives us another idea for content for our

documentary.

What local bands do you know?

What local bands do you know?

PavilionsPedestalsFast feedsRefrainJC and the 2 steps

What local bands do you know?

We asked this question to find out what local bands our documentary

target audience knows. We found out that the most well known local band was Refrain this gives us some local

bands that we can now try get in contact and maybe interview if we need to. This gives us more content

for our documentary.

Can you play a musical instrument?

Can you play a musical instrument?

YesNo

Can you play a musical instrument?

We asked this question to find out if our documentary target audience can play a musical instrument. We

found out of the 30 people questioned 9 can play a musical

instrument and 21 can’t play a music instrument. This means that we can include a small section on musical

instruments as some our target audience can play one.

How did you learn to play a musical instrument?

How did you learn to play a intrument?

SchoolSelf taught

If yes how did you learn your instrument through school or did you teach yourself?

We asked this question to find out how our documentary target audience learnt their musical instrument. We found out of the 9 people who can play a musical instrument

5 learnt through school and 4 taught themselves. This means we can include

content about learning a musical instrument through school and talk about

the negatives and positives of it.