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Tarang Tea Whitner Defining A New Identity Presented by Ifra Aijaz
14

Tarang Tea Whitner

Mar 16, 2016

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Ayesha Haroon

A design proposal for Tarang
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Page 1: Tarang Tea Whitner

Tarang Tea WhitnerDefining A New Identity

Presented byIfra Aijaz

Page 2: Tarang Tea Whitner

THE BIG IDEA

Page 3: Tarang Tea Whitner

CONCEPT

‘Suroor’- Trance

Visual Representation- Kaleidoscope

Design elements- Radiating lines and multiplicating shapes with changing colors.

Depicting movement and sway.

TARANG- Big Idea

Page 4: Tarang Tea Whitner

PACKAGING

Page 5: Tarang Tea Whitner

Liquid Tea Whitner

Liquid Tea Whitner

DESIGN

TARANG- PackagingTARANG- Packaging

Page 6: Tarang Tea Whitner

LAYOUT

TARANG- Packaging

Liquid Tea Whitner

Liquid Tea Whitner

Ingredients:Vegetable Fat, Milk SNF, Sugar,

Milk Fat and Stabilizers

Only for tea whitening.Do not feed to kids.

TALUQ0800-taluq (82587)[email protected]

Page 7: Tarang Tea Whitner

PACKAGE

TARANG- Packaging

Page 8: Tarang Tea Whitner

POINT OF SALE

Page 9: Tarang Tea Whitner

DESIGN

TARANG- POS

Page 10: Tarang Tea Whitner

BUNTINGS AND STORE SIGN

TARANG- POS

General Store

Page 11: Tarang Tea Whitner

TARANG IN-STORE LOUNGE

TARANG- POS

Page 12: Tarang Tea Whitner

BELOW THE LINE

Page 13: Tarang Tea Whitner

ZEBRA CROSSING ADVERTISEMENT

TARANG- BTL

Page 14: Tarang Tea Whitner

TARANG- BTL

KIOSK

Tarange tea kiosk

Complimentary view through the ‘Tarang’ Kalei-doscope.