Tarang Tea Whitner Defining A New Identity Presented by Ifra Aijaz
Tarang Tea Whitner
Mar 16, 2016
A design proposal for Tarang
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Tarang Tea WhitnerDefining A New Identity
Presented byIfra Aijaz
THE BIG IDEA
CONCEPT
‘Suroor’- Trance
Visual Representation- Kaleidoscope
Design elements- Radiating lines and multiplicating shapes with changing colors.
Depicting movement and sway.
TARANG- Big Idea
PACKAGING
Liquid Tea Whitner
Liquid Tea Whitner
DESIGN
TARANG- PackagingTARANG- Packaging
LAYOUT
TARANG- Packaging
Liquid Tea Whitner
Liquid Tea Whitner
Ingredients:Vegetable Fat, Milk SNF, Sugar,
Milk Fat and Stabilizers
Only for tea whitening.Do not feed to kids.
TALUQ0800-taluq (82587)taluq@engrofoods.comwww.engrofoods.com
PACKAGE
TARANG- Packaging
POINT OF SALE
DESIGN
TARANG- POS
BUNTINGS AND STORE SIGN
TARANG- POS
General Store
TARANG IN-STORE LOUNGE
TARANG- POS
BELOW THE LINE
ZEBRA CROSSING ADVERTISEMENT
TARANG- BTL
TARANG- BTL
KIOSK
Tarange tea kiosk
Complimentary view through the ‘Tarang’ Kalei-doscope.
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