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    BHARATI VIDYAPEETH

    DEEMED UNIVERSITY,

    A Grade University Status by Ministry of HRD, Govt. of India

    Re-Accredited by NAAC with A Grade

    FACULTY OF MANAGEMENT STUDIES

    MASTER OF BUSINESS ADMINISTRATION

    (MBA)

    SYLLABUS

    Applicable with effect from 2012-13Sem III & IV

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    BHARATI VIDYAPEETH DEEMED UNIVERSITY, PUNEFaculty of Management Studies

    Master of Business Administration (MBA-General)

    Revised Course Structure (To be effective from 2012-2012)

    I. Introduction :The Master of Business Administration Program (MBA-General) is a full time two-yearprogram offered by Bharati Vidyapeeth Deemed University (BVDU), Pune and

    conducted at its management institutes in Pune, New Delhi, Karad, Kolhapur, Sangli, and

    Solapur. All the six institutes have excellent faculty, Laboratories, Library, and otherfacilities to provide proper learning environment. The Six institutes are approved by

    AICTE to conduct MBA-General program, while the University itself is re-accredited by

    NAAC with an 'A' grade. Having studied the present and future requirements of the

    industry, the MBA-General Program is tailored to the needs of the industry in particularand society at large. This effort is reflected in the Vision and Mission statements of the

    MBA-General program. The statements also embody the spirit of the mission of the

    University and vision of Dr. Patangraoji Kadam, the Founder of Bharati Vidyapeeth andChancellor, Bharati Vidyapeeth University, which is to usher in Social Transformationthrough Dynamic Education.

    II. Vision Statement of MBA Program :To create Dynamic & Effective Business Managers and Entrepreneurs who can transformcorporate sector to cater to the needs of the society and contribute to the Nation building.

    III. Objectives of the MBA Program :At Bharati Vidyapeeth Deemed University the objective of MBA-General Program is to

    provide world class Business Education. The Program aims to improve BusinessDecision Making Capabilities of upcoming Managers by enhancing their Analytical

    Skills.

    IV. Learning Outcomes FROM THE MBA-General Program :At the end of the course the student should be able to :

    Analyze problems and design effective and efficient solutions Learn new technologies with ease and be productive at all times Read, write, and contribute to Business literature To Develop Team Spirit. Be a good citizen in all respects.

    V. Eligibility for Admission to this Course :Admission to the course is open to any graduate (10+2+3) of any recognized universitysatisfying the following conditions:

    The candidate should have secured at least 50% (45% for SC/ST) in aggregate at

    graduate level university examination.

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    The Candidate applying in final year of bachelors degree may also apply. Admission of

    such candidates will remain provisional until submission of final result certificates in

    original.Subject to the above conditions, the final admission is based solely on the merit at the All

    India entrance test (B-MAT) followed by Group Discussion & Personal Interview

    conducted by Bharati Vidyapeeth University, Pune.

    VI. Structure of the Program :The MBA-General programmes are of 120 credits which need minimum two years

    divided in to four semesters to complete. During third semester students have to opt for a

    specialization and study the topics in the specialization in depth. The course also includesInternship / Summer Training of 50 days. The medium of instruction and examination

    will be only English. A student would be required to complete the course within five

    academic years from the date of admission.

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    SEMESTERI MBA(General)Course

    CodeCourse Title

    Credit

    ValueL/W

    T/

    W

    LB/

    W

    Examination

    Pattern

    J0101CO01 Management Concepts &

    Applications

    4 3 2 - UE & IA

    J0101CO02 Financial & ManagementAccounting

    4 3 2 - UE & IA

    J0101CO03 Economics for Business 4 3 2 - UE & IA

    J0201CO04 Organizational Behavior 4 3 2 - UE & IA

    J0101CO05 Statistical Techniques 4 3 1 1 UE & IA

    J0101CO06 Communication Skills 4 3 - 2 CA

    J0301CO07 Information Technology For

    Managers

    3 2 - 2 CA

    See Groups OpenI* 3 2 2 CA

    30 22 9 7 -

    *OpenI : Students should choose any one from followings-

    1. (J0101OP08) Data Analysis using MS-Excel.2. (J0101OP09) Current Affairs

    SEMESTER-II [MBA (General)]Course

    CodeCourse Title

    Credit

    ValueL/W

    T/

    W

    LB/

    W

    Examination

    Pattern

    J0101CO10 Marketing Management 3 2 2 - UE & IA

    J0101CO11 Financial Management 3 2 2 - UE & IA

    J0201CO12 Human ResourceManagement

    2 2 - - UE & IA

    J0101CO13 Production & OperationsManagement

    2 2 - - UE & IA

    J0101CO14 International Business 2 2 - - UE & IA

    J0101CO15 Macro Economics 4 3 2 - UE & IA

    J0101CO16 Research Methodology 4 3 1 1 UE & IA

    J0101CO17 Legal Aspects of Business 2 2 - - CA

    J0301CO18 Basics of Electronic

    Business & Decision SupportSystems

    2 2 - - CA

    See Groups OpenII* 3 2 2 - CA

    See Groups OpenIII* 3 2 2 - CA

    30 24 11 1 -*Open -II and Open III: Students should choose any two from followings-

    1. (J0101OP19) Data Analysis using SPSS2. (J0101OP20) Cyber Security

    3. (J0101OP21) Consultancy Management

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    SEMESTER-III [MBA(General)]Course

    CodeCourse Title

    Credit

    ValueL/W T/W LB/W

    Examination

    Pattern

    J0102CO22 Strategic Management 4 3 2 - UE & IA

    J0102CO23 Operations Research 4 3 2 - UE & IA

    See Groups Elective I 3 3 - - UE & IASee Groups Elective II 3 3 - - UE & IA

    See Groups Elective III 3 3 - - UE & IA

    See Groups Elective IV 3 3 - - UE & IA

    J0102CO28 Internship 8 - - - UE & IA

    See Groups OpenIV* 3 2 2 - CA

    See Groups OpenV* 3 2 2 - CA

    34 22 08 - -Students those who opt for dual specialization can choose any two papers from selected elective groups.

    e.g. if students opt for marketing and finance as a dual specialization then he / she would select any two

    paper from elective group I and any two paper from elective group III.

    *OpenIV and OpenV: Students should choose any two from followings-1. (J0102OP29) Business Intelligence2. (J0102OP30) Yoga & Meditation3. (J0102OP31) Foreign Language - I

    SEMESTER IV [MBA(General)]Course

    CodeCourse Title

    Credit

    ValueL/W T/W LB/W

    Examination

    Pattern

    J0102CO32 Entrepreneurship

    Development

    4 3 2 UE & IA

    J0302CO33 Innovation &TechnologyManagement

    4 3 2 UE & IA

    See Groups Elective V 3 2 2 UE & IA

    See Groups Elective VI 3 2 2 UE & IA

    See Groups Elective VII 3 2 2 UE & IA

    See Groups Elective VIII 3 2 2 UE & IA

    See Groups OpenVI* 3 2 - 2 CA

    See Groups OpenVII* 3 2 - 2 CA

    26 18 12 4 -Students those who opt for dual specialization can choose any two papers from selected elective groups.

    e.g. if students opt for marketing and finance as a dual specialization then he / she would select any two

    paper from elective group I and any two paper from elective group III.

    *OpenVI and OpenVII: Students should choose any two from followings-

    1. (J0102OP38) Disaster Management2. (J0102OP39) Enterprise application

    3. (J0102OP40) Foreign Language - II

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    Grading System for Programmes under Faculty of Management Studies:

    1. Grade Points: The Faculty of Management Studies, Bharati Vidyapeeth University hassuggested the use of a 10-point grading system for all programmes designed by its

    various Board of Studies. A grading system is a 10-point system if the maximum grade

    point is 10. The system is given in Table I below.

    Table I: The 10-point Grading System Adapted for Programmes under FMS

    Range of

    Percent Marks

    [75,

    100]

    [70,

    74.9]

    [65,

    69.9]

    [60,

    64.9]

    [55,

    59.9]

    [50,

    54.9]

    [45,

    49.9]

    [40,

    44.9]

    [00,

    39.9]

    Grade Point 10.0 9.0 8.0 7.0 6.0 5.5 5.0 4.5 0.0

    Grade O A+ A B+ B C+ C D F

    2. Scheme of Examination: For some courses there is Internal Assessment (IA) conductedby the respective institutes as well as a University Examination (UE) at the End-of-the

    Term. Both IA and UE will be conducted out of 100 marks and converted to grade pointsand grades using Table I above.

    For courses there is only Continuous Assessment (CA) the respective institutes will

    evaluate the students in varieties of ways, three or four times, during the term for a total

    of 100 marks. Then the marks will be converted to grade points and grades using theTable I above.

    3. Performance in a Course: The performance in a course is indicated by a Grade PointIndex (GPI). For courses with both UE and IA components, the GPI is computed as a

    weighted average of grade points in UE and IA with respective weights 60% and 40%.

    That is,GPI = 0.6* GP(UE) + 0.4*GP(IA),

    Where GP(UE) is the grade point corresponding to UE and GP(IA) is the grade point

    corresponding to IA. As an illustration, suppose that a student obtains 40% in UE and100% in IA. Then GP(UE) = 4.5 and GP(IA) = 10.0, so that GPI in the course would be

    0.6*4.5+0.4*10.0 = 2.7+4.0 = 6.7 (This would correspond to 63.5%.)

    For courses with CA only, the grade point itself would be the GPI:

    4. Semester Grade Point Average (SGPA) and Cumulative Grade Point Average(CGPA):At the end of each term, SGPA is calculated as the weighted average of all GPI of

    courses in the current semester in which the student has passed, the weights being the

    credit values of respective courses. Similarly, at the end of each semester, CGPA iscalculated as the weighted average of all GPI of all courses in which the student has

    passed up to the current semester.

    5. Standards of Passing:

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    a) In order to pass in a course, a student must obtain a minimum grade point of 4.5 atthe UE and also a minimum GPI of 4.0 in the course. There is no separate passing

    criteria in IA. Thus, a student may fail in a course either because he/she failed atUE or he/she failed in aggregate performance of UE and IA. A student who passes

    in a course is said to have completed the credits assigned to the course.

    b) A student who completed the minimum credits required for a programme will bedeclared to have completed the programme with the Honours according to Table

    II.

    Table II: CGPA Ranges for Class Declaration

    Range ofCGPA

    [4.00, 4.99] [5.00, 5.49] [5.50, 5.99] [6.00, 7.99] [8.00, 10.00]

    Division Pass Class Second

    Class

    Higher Second

    Class

    First Class First Class

    with Distinction

    Range ofMarks(%)

    [40.0, 49.9] [50.0, 54.9] [55.0, 59.9] [60.0, 69.9] [70.0, 100.0]

    6. Equivalence between CGPA and Percent Marks:Any stakeholder may convert GPI of a course, SGPA, or CGPA to an equivalent percent

    marks using the formula

    marks (%) = | 10 * CGPA if CGPA in [4.00, 6.00]

    | 5 * CGPA + 30 if CGPA in [6.00, 9.00]

    | 25 * CGPA150 if CGPA in [9.00, 10.00]

    The above formula gives values in the Table III. For values which are not in the Table -III, use the formula directly.

    Table III: CGPA and Corresponding Marks (%)

    CGP

    A

    MARK

    S

    (%)

    CGP

    A

    MARK

    S

    (%)

    CGP

    A

    MARK

    S

    (%)

    CGP

    A

    MARK

    S

    (%)

    CGP

    AMARKS

    (%)

    CGP

    AMARKS

    (%)

    4.0 40.0 5.0 50.0 6.0 60.0 7.0 65.0 8.0 70.0 9.0 75.0

    4.1 41.0 5.1 51.0 6.1 60.5 7.1 65.5 8.1 70.5 9.1 77.5

    4.2 42.0 5.2 52.0 6.2 61.0 7.2 66.0 8.2 71.0 9.2 80.0

    4.3 43.0 5.3 53.0 6.3 61.5 7.3 66.5 8.3 71.5 9.3 82.5

    4.4 44.0 5.4 54.0 6.4 62.0 7.4 67.0 8.4 72.0 9.4 85.0

    4.5 45.0 5.5 55.0 6.5 62.5 7.5 67.5 8.5 72.5 9.5 87.5

    4.6 46.0 5.6 56.0 6.6 63.0 7.6 68.0 8.6 73.0 9.6 90.0

    4.7 47.0 5.7 57.0 6.7 63.5 7.7 68.5 8.7 73.5 9.7 92.5

    4.8 48.0 5.8 58.0 6.8 64.0 7.8 69.0 8.8 74.0 9.8 95.0

    4.9 49.0 5.9 59.0 6.9 64.5 7.9 69.5 8.9 74.5 9.9 97.5

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    7. From the formula, the correspondence between range of Marks in percent and range ofCGPA is obtained in the Table IV.

    Table IV: Ranges of CGPA and Marks (%)

    Range of CGPA Division Range in Marks (%)

    [9.00, 10.00] First Class with

    Distinction

    [75.0, 100.0]

    [8.00, 8.99] [70.0, 74.9]

    [7.00, 7.99]First Class

    [65.0, 69.9]

    [6.00, 6.99] [60.0, 64.9]

    [5.50, 5.99] Higher Second

    Class

    [55.0, 59.9]

    [5.00, 5.49] Second Class [50.0, 54.9]

    [4.50, 4.99]Pass Class

    [45.0, 49.9]

    [4.00, 4.49] [40.0, 44.9]

    [00.0, 39.9] Fail [00.0, 39.9]

    8. Structure of Grade Cards at the end of Each Semester: The grade cards to be issuedto students at the end of each semester will have the format shown in Table V.

    Table V: Format of the Grade Card

    Course

    Title

    UE IA/ CA

    GPI ResultGrade

    Point

    GradeGrade

    Point

    Grade

    SGPA:

    CGPA:Completed Credits:

    The grade card also shows the 10-point scale and the formula to convert GPI, SGPA, and/or

    CGPA to percent marks.

    9. Equivalence between 10-point, 4-point, and 6-point scales:The Faculty of Management Studies has recommended the use of 10-point grading

    system. However, there are two other commonly used grading systems - the 4-point

    system that is used in US and many other countries and 6-point system that isrecommended by UGC and followed in many Universities. Therefore, it is necessary to

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    establish equivalence between GPI, SGPA, CGPA of 10-point system and those of other

    two systems. Such equivalence is given in the Table VI.

    Table VI: Equivalence Between

    10-point, 6-point, and 4-point GPI/ SGPA/ CGPA

    10-

    PNT

    6-

    PNT4-

    PNT

    10-

    PNT

    6-

    PNT4-

    PNT

    10-

    PNT6-PNT 4-PNT

    10-

    PNT

    6-

    PNT4-

    PNT

    10-

    PNT

    6-

    PNT4-

    PNT

    10-

    PNT

    6-

    PNT4-

    PNT

    4.00 2.00 1.60 5.00 3.00 2.00 6.00 4.00 2.40 7.00 4.50 2.80 8.00 5.00 3.20 9.00 5.50 3.60

    4.10 2.10 1.64 5.10 3.10 2.04 6.10 4.05 2.44 7.10 4.55 2.84 8.10 5.05 3.24 9.10 5.55 3.64

    4.20 2.20 1.68 5.20 3.20 2.08 6.20 4.10 2.48 7.20 4.60 2.88 8.20 5.10 3.28 9.20 5.60 3.68

    4.30 2.30 1.72 5.30 3.30 2.12 6.30 4.15 2.52 7.30 4.65 2.92 8.30 5.15 3.32 9.30 5.65 3.72

    4.40 2.40 1.76 5.40 3.40 2.16 6.40 4.20 2.56 7.40 4.70 2.96 8.40 5.20 3.36 9.40 5.70 3.76

    4.50 2.50 1.80 5.50 3.50 2.20 6.50 4.25 2.60 7.50 4.75 3.00 8.50 5.25 3.40 9.50 5.75 3.80

    4.60 2.60 1.84 5.60 3.60 2.24 6.60 4.30 2.64 7.60 4.80 3.04 8.60 5.30 3.44 9.60 5.80 3.84

    4.70 2.70 1.88 5.70 3.70 2.28 6.70 4.35 2.68 7.70 4.85 3.08 8.70 5.35 3.48 9.70 5.85 3.88

    4.80 2.80 1.92 5.80 3.80 2.32 6.80 4.40 2.72 7.80 4.90 3.12 8.80 5.40 3.52 9.80 5.90 3.92

    4.90 2.90 1.96 5.90 3.90 2.36 6.90 4.45 2.76 7.90 4.95 3.16 8.90 5.45 3.56 9.90 5.95 3.96

    For the sake of record, the equivalence formulas are as given under which can be used, if thecorresponding values are not in Table VI.

    10.CGPA:4 = 2 * CGPA:10 / 5 if CGPA:10 in [4.0, 10.0];

    CGPA:6 = | CGPA:102 if CGPA:10 in [4.0, 6.0],

    | CGPA:10/2 +1 if CGPA:10 in [6.0, 10.0]

    where CGPA-x is the CGPA in x-point scale for x = 4, 6, or 10.

    * * *

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    Semester - III

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    List of Electives for Semester III

    Code Name of Course

    Group I: Marketing Management

    J0102MK01 Advertising and Media Management

    J0102MK02 Service Marketing

    J0102MK03 Consumer Behaviour

    J0102MK04 Product Management

    Group II: International Business Management

    J0102IB01 International Economics

    J0102IB02 International Marketing

    J0102IB03 Regulatory Framework of International Business

    J0102IB04 Export Import Policy Procedure & Documentation

    Group III: Finance Management

    J0102FN01 Investment Analysis and Portfolio Management

    J0102FN02 Management of Financial Services

    J0102FN03 Financial Risk Analysis & Management

    J0102FN04 Corporate Taxation

    Group IV: Production Management

    J0102PD01 Materials Management

    J0102PD02 Quality Management

    J0102PD03 Production Planning and Control

    J0102PD04 Industrial Management

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    Group V: Human Resources Management

    Code Name of Course

    J0202HR01 Managerial Competencies and Career Development

    J0202HR02 Organisational Theory, Structure and Design

    J0202HR 03 Performance Management Systems

    J0202HR04 Personnel Cost and Compensation Management

    Group VI: Information Technology Management

    J0302IT01 Computer Hardware and Networking

    J0302IT02 Database Management

    J0302IT03 Electronic Governance and Electronic Business

    J0302IT04 System Analysis and Design

    Open Courses

    J0302OP29 Business Intelligence

    J0102OP30 Yoga and Meditation

    J0102OP31 Foreign LanguageI

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    Strategic Management

    Code: J0102CO22Semester: III

    Prerequisite Student should thorough understanding of management, and other functional areas

    Objectives

    The aim of this course is to provide a framework of strategic management. Students willbe introduced to external and internal environmental analysis, analyse resources and

    capabilities of a firm, and formulate strategies. Opportunities to integrate and practice

    strategic management skills will be done through case analysis.

    Content of Course

    Topic - I

    Introduction to Strategic Management

    Understanding Strategic management, Concept, Levels of strategy, Strategic Management

    Process, Strategic Intent.

    TopicII

    External and Internal Resource Analysis

    External Business EnvironmentSWOT Analysis (Looking outside for Threats andOpportunities) - Environment scanningcomponents of external environmentscenario

    building, Industry AnalysisFramework - Michael Porters Five forces modelCompetitive

    Analysis - Forces shaping competition in industry .

    Internal AnalysisSWOT Analysis (Looking inside for Strengths and Weaknesses), Resource

    Based ViewResourcesCapabilitiesCompetenciesCompetitive Advantage, Value Chain

    Analysis

    Topic - III

    Strategy Formulation

    Business level StrategyIntroduction - Low CostDifferentiationFocus.

    Corporate Level StrategyIntroductionExpansion (Concentration, Integration,

    Diversification)StabilityRetrenchmentCombination.

    Functional level Strategy, International Strategies, Strategic Analysis and Choice

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    Topic - IV

    Implementation of Strategy

    Strategy Implementation - Framework for strategy implementationResource Allocation

    Strategy Structure relationship - Implementing changes in structure. Behavioral issues in strategy

    implementation - organizational culture and change.

    Topic - V

    Strategic Control

    Purpose and Components of Strategic Control, Evaluation techniques, Control process and

    system.

    Topic - VI

    Strategic managementother topics

    Business model innovations - Disruptive Innovation, Blue Ocean Strategy, Technology as astrategic leverage. Other emerging trends and strategies in strategic management.

    Teaching Methodology

    Lectures, tutorial and Field Work, Case Study Method.Reference Material

    Books

    1. Jay B. Barney and William S. Hesterly : Strategic Management and CompetitiveAdvantage: Concepts (4th Edition) , Publisher: Pearson/Prentice Hall, 2012 .

    2. Charles W.L Hill and Gareth R. Jones, Strategic Management: An IntegratedApproach, Houghton Mifflin.

    3. Gerry Johnson and Keven Scholes: Exploring Corporate Strategy, ( Prentice Hall ofIndia)

    4. Azhar Kazmi : Business Policy and Strategic Management.5. William F Glueck : Business Policy and Strategic Management, McGraw Hill

    International Book Co.

    6. A.J. Ansoff : The New Corporate Strategy, John Wiley & Sons7.

    Pearce and Robinson : Strategic Management .

    8. A A Thomson and A J Strickland : Strategic Management.9. Michael E Porter : Competitive Strategy ( The free press, New York)10. Gary Hamel & C.K.Prahalad : Competing for the Future (Harvard Business School

    Press, Boston)

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    Operations Research

    Code: J0102CO23

    Semester: III

    Prerequisite

    Basic knowledge of MathematicsObjectives

    The objective of this course is

    To familiarize the students with the quantitative techniques for data analysis To acquaint the students with the application of quantitative techniques in business and

    decision-making

    Content of Course

    Topic- I

    Overview of Operations ResearchIntroduction, History, Meaning, Significance, Scope and Limitations of O.R. Applications of

    O.R in Business and Management. Latest applications of O.R.

    Topic - II

    Linear Programming ProblemLinear Programming Problem (LPP):

    Definition and Components of LPP, Formulation of LPP, Solution of LPP, Max. / Min.

    problems, Graphical Method of Solving LPP, Applications and Limitations of LPP. Sensitivityanalysis.

    Topic - III

    Transportation problems (TP)

    Introduction and Formulation of TP. Initial Basic Feasible Solution (North West Corner Rule,

    Row Minimum Method, Column Minimum Method, Matrix Minimum Method, VogelsApproximation Method - VAM) , Optimality Check, Finding Optimal Solution.

    Topic- IV

    Assignment Problem

    Meaning, definition and applications of Assignment, Problem. Hungarian Method, AssignmentProblem for Maximization, minimization.

    Topic V

    SimulationIntroduction to Simulation, Monte Carlo technique, business applications and limitations.

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    Topic VI

    Network Analysis: PERT and CPM techniques

    Introduction to Networks, key terms in Network Analysis, Network models PERT/CPMnetwork components and precedence relationships. Critical Path Method (CPM), Program

    Evaluation and Review Technique (PERT). Determination of PERT times, Determining the

    critical path determining the floats and slacks.

    Teaching Methodology

    Lectures, tutorial and Field Work.Reference Material

    Books

    1. Sharma J. K.: Quantitative MethodsTheory and Applications: (2010), MacmillanPublishers

    2. Taha : Operations Research3. Hilier and Lieberman : Operations Research4. Gupta P. K. & D.S. Hira : Operations Research5. Camm D. J. & Evan : Management Science and Decision TechnologiesSouth Western,

    College Publishing Waynel.

    6. Banerjee.B : " Operations Research Techniques for Management. "

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    Advertising and Media Management

    Code: J0102MK01

    Semester: III

    Prerequisite

    On the basis ofstudents knowledge about basics of marketing, Marketing Mix withspecial reference to Promotion Mix, student should apply their knowledge in a

    sophisticated manner under the study of Advertising and Media Management into

    practice.

    Objectives

    To build awareness about changing trends in Advertising & Media Management &innovative marketing practices.

    Content of Course

    Topic- I

    Advertising

    Concept, objectives, DAGMAR approach, objections to advertising, ethics in advertising,

    advertising process, advertising square, ad budget.

    Topic- II

    Promotion MixIngredients, distinguishing features, USP strategies, push-pull strategies, sales promotion

    campaign (SPC).

    Topic- III

    Ad-Agency

    Organization, changing role, services by ad-agency, compensating an agency, client-agency

    relationship, client turnover.

    Topic- IV

    Media Mix Decisions

    Media planning, media scheduling, media vehicle, media clutter, web advertising, outdoor

    publicity.

    Topic-VCopy Writing

    Copy illustration, visualization, ad theme, ad effectiveness studies, pre testing V/S post testing

    techniques.

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    Topic- VI

    Ad Industry in IndiaAAA of India, code of conduct ethical and social issues, corporate advertising, surrogated

    advertising, ambush marketing, brand advertising, advertising of services, case studies,promotion mix, media mix, Ad effectiveness studies.

    Teaching Methodology

    Current Topics Presentations Fields Surveys Mini Research Projects Case Discussions Advertising Quiz

    References Material

    Books

    1. Principles of MarketingDr. David Aaker2. Advertising ManagementIndra Mohan3. AdvertisingDr. Arvind Kabra4. Principles of AdvertisingChunawala5. Advertising Management- IGNOU publications

    Journals

    1. 4 ps Journal of Spectrum Communications2. Brand Equity issuesE. T. Publications

    Web Resources

    1. www.adspacenetworks.com2. www.adworldindia.com3. www.admagnet.com4. http://chitika.com

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    Topic - V

    Distribution of a ServiceDistribution strategies for a service, Challenges in distribution of a service, Role of Internet in

    distribution of Services

    Topic - VI

    Marketing strategies for different service sectorsTravels and tourism, Health Care, It industry, Education services

    Teaching Methodology

    Lectures, tutorial and Field Work.

    Reference Material

    Books

    1. Services MarketingZeithaml, Bitner, Gremler & Pandit, TMGH, 4th ed.2. Services MarketingChristopher Lovelock

    Journals

    Journal of Services Marketing

    Web Resources

    1. http://www.managementstudyguide.com2. www.marketingteacher.com

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    Consumer Behaviour

    Code: J0102MK03

    Semester: III

    Prerequisite

    Students opting for this course should have sound knowledge of Marketing Management.Objectives

    At the end of the course it is expected that the students will be able to

    Understand the various aspects of consumer behaviour Understand the factors that influence consumer behaviour. Understand the importance of consumer behaviour in designing marketing

    strategies.

    Content of course

    Topic - I

    Meaning & definition of consumer behaviour. Importance / relevance of consumer behaviour

    studies in the field of Marketing.

    Topic - II

    Consumer Research: Consumer research processdeveloping research objectives, collecting

    secondary data, designing primary research

    Topic - IIIIndividual determinants of consumer behaviour: motivation, consumer perception, consumer-

    learning & memory. Personality & self concept, Consumer attitudeformation & change.

    External determinants of consumer behaviour: Culture, subculture, social class & reference

    group

    Topic - IV

    Models of consumer behaviour: HowardSheth model, Engel, Kollat & Blackwell model &

    Nicosia model

    Topic - VBuying roles, buying motivestypes. Types of buying decisionsroutine response or

    programmed buying decisions, limited buying decisions & extensive buying decisions.

    Consumer buying decision process, post purchase behaviour. Consumer buying Vs.

    Organizational buying.

    Topic - VI

    Diffusion of innovation: meaning and definition, diffusion process. The adoption process.

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    Teaching Methodology

    Lecture, discussions, case study discussions, field work

    Reference Material

    Books

    1. Consumer Behaviour in Indian perspectiveText & Cases : Suja R. Nair, HimalayaPublishing House

    2. Consumer Behaviour : Leon G. Schiffman , Leslie Lazar Kanuk , Pearson Education3. Consumer Behaviour & Marketing Action : Henry Assael , Thompson Learning4. Consumer Behavior: Concepts & Applications: David Loudon, Albert Della Bitta, Tata

    McGraw Hill

    5. The Marketing Whitebook 2012-13

    Web Resources

    1. www.trendwatching.com

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    International Economics

    Code: J0102IB01

    Semester: III

    Prerequisite

    Students should be well conversant with

    Macro economic variables and concepts External environment as well as basics of international business in general

    Objectives

    To acquaint the students about the macro economic aspect of International BusinessContent of Course

    Topic - I

    Theories of International Trade

    Theories of absolute advantage, comparative advantage and opportTopicy costs, Modern theory,

    Heckscher-Ohlin theory, International trade policy, theory of international finance, open

    economy policy analysis. Terms of trade and offer curves

    Topic - II

    Free Trade versus Protection

    International Vs. domestic trade, case for free trade, case for protection, Tariff and other barriers

    to trade: Economic effects of tariffs and quotas, Non-tariff barriers and their implications.

    Topic - III

    Balance of Payments

    Meaning and components, Equilibrium and disequilibrium, traditional, absorption and monetary

    approach for adjustment, foreign trade multiplier, Indias Balance of Payments crisis. Rupee

    convertibility.

    Topic - IV

    Meaning of exchange rates and types Foreign exchange market and role of participants, global

    currency crises in recent past.

    Topic - V

    The theory of Regional Blocks

    WTO, IBRD, ADB, EU, International Financial Institutions, their functions and role.

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    International Marketing

    Code: J0102IB02

    Semester: III

    Prerequisite

    On the basis of basics of International Business current trends, students should gainknowledge about International market current trends in changing Global scenario.

    Objectives

    To acquaint students with theoretical and practical aspects of International Marketing in aclear and systematic manner in the Global Business Environment.

    Content of Course

    Topic-I

    Introduction to International Marketing

    Meaning and definition of International Marketing, Features and Importance of International

    Marketing, Problems of International Marketing, EPRG frame work, Stages in the evolution of

    domestic company to international company, Domestic Marketing V/S International Marketing.

    Topic-II

    International Marketing Information System

    Sources of information, Process of International Marketing Research, Determinants of Market

    Selection, International Marketing Entry StrategiesCase Studies.

    Topic-III

    International Product and Pricing Strategies

    Adoption and Standardization, Factors encouraging Adoption and Standardization, CIF, FOB

    Pricing, Determinants of Pricing, Pricing Strategies, Branding Decisions, Packaging Strategies.

    Topic-IV

    Integrated marketing communication

    Integrated marketing communication process, modes of IMC, Tools and Techniques,

    Multinational V/S Transnational corporations, marketing strategieschanging role in advance

    V/S BRIC countries.

    Topic-V

    International Distribution System

    Types of Intermediaries, Direct Export V/S Indirect Export, Distribution Logistics and Supply

    Chain Management, Changing role of Shipping Corporations, Transportation Problem. Case

    Studies.

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    Topic-VI

    Global Quality Standards

    Quality issues in global markets, global quality standard, international agencies, quality issues

    for Indian products in International markets.

    Teaching Methodology

    Current Topics Presentations Fields Surveys Mini Research Projects Case Discussions Desk Research Assignment

    References Material

    Books

    1. International MarketingFrancis Cherunilam2. Export Management- Francis Cherunilam3. Indias Foreign Trade Policies Exim Bank Publication4. International MarketingSak Onkvisit, Johan J. Shaw5. International MarketingJustin Paul & Ramneek Kapoor

    Web Resources

    1. www.marketingpower.com2. www.marketingteacher.com3. www.dgft.gov.in

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    Regulatory Framework of International Business

    Code: J0102IB03

    Semester: III

    Prerequisites

    Knowledge of legal aspects of business NI Act and Contract Act

    Objective

    The objective of this course is to make students acquainted with provisions and practicesfollowed in International business deals.

    Content of Course

    Topic - IAn overview of statutory basis of cross border trade and Exchange, Control and its objectives,

    IEC Code procedure.

    Topic - IISignificance and Need of common statutes with special reference to International chamber ofcommerce (ICC) guidelines with reference to UCP 600 and UCP 500, UCP version 1.1

    Electronic Presentation.

    Topic - IIIRelevant provision of FEMA and SEBI related to trade and non-trade transactions.

    Topic - IVReview of Foreign Trade Policies after Globalization, Handbook of Import Export Procedures.

    Topic - VAPDIR Circular issued by Exchange Control and circulars of DBOD, Exchange Control Manual

    Vol.I and II, Important provisions pertaining to Import-export, IR/OR, Foreign Nationals, Non-

    Resident External Rule (1971)

    Topic -VI

    Latest INCOTERMS, Sales of Goods Act, DOCDEX, I.S.B.P, International Property Rights,

    Patents and Trademarks

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    Export Import Policy Procedure & Documentation

    Code: J0102IB04

    Semester: III

    Prerequisites

    Basic Knowledge of

    Cross Border Trading Commercial Geography of the country : ports, air & sea routes.

    Objective

    To make students aware about the procedures and practices in International LogisticsContent of Course

    Topic - I

    Introduction

    International Trade-Export and Import, Importance of International Trade, Difference betweenDomestic company, International Company and Multinational Company (MNC). IEC code

    procedure.

    Topic - II

    Sale of Goods Act

    Cargo Insurance clauses, Custom and Baggage Rules, INCO terms. Glossary of shipping terms

    Topic - IIIRegulatory/Official Documents SDF/VP/COD, GIR forms, Exchange Control Volume 2,

    Significance and usage of forms prescribed.

    TopicIV

    Commercial DocumentsA) Financial Document, B) Commercial Document, C) transport Document, D) Risk Bearing

    Document and Other Document

    Topic - V

    Clearance of the goods against Bill of Lading and airway bill.

    Topic - VI

    Role of clearing and forwarding agents (C & F agents), and port operations i.e. Types ofcontainer, H.C.L., F.C.L., Port Systems and their role. Maritime frauds

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    Teaching Methodology

    Cases related to the clearance of the goods and maritime frauds Understanding of Official and regulatory documents.

    Reference Material

    Books

    1. C Rama Gopal, Export Import Procedure and Documentation, New ageInternational Publishers, New Delhi.

    2. W.K. Acharya and Jain K.S. Export Import Procedure and Documentation,Himalaya Publishing House, Mumbai.

    3. Aseem Kumar, Export and Import Management, Excel Book, New Delhi.4. P.K. Khurana, Export Management, Galgotia Publishing Co. New Delhi5. Francis Cherunilam, International Trade and export Management, Himalaya

    Publishing House, Mumbai.

    6. Francis Cherunilam,International Marketing, Himalaya Publishing House,Mumbai.

    7. Logistics &Supply chain Management by Martin Christopher

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    Instrument, Bond Management-Active and passive, preparation of investment plans for

    individuals in different stages of life cycles and different situations

    Topic - V

    Calculation for risk and return for Security/PortfolioConcept and types of Risk and return, basic principles of risk management problems oncalculation of Systematic risk of a security (mean, variance, standard deviation), Problems on

    risk and return associated with portfolio consisting maximum three securities( mean, variance,

    standard deviation), Capital Asset Pricing Model and its application

    Topic - VI

    Portfolio Theories

    Efficient Market Hypothesis concepts and forms of EMH, testing techniques of weak form,random walk theory, High frequency trading and its impact on EMH,

    Arbitrage Pricing Theory, Efficient frontier, Selection of optimal portfolio with reference to

    investors utility curves

    Teaching Methodology

    Lectures, tutorial and Field Work.Reference Material

    Books

    1. Investment Analysis and Portfolio Management - Chandra. Prasanna.(2009), TataMcGraw Hill, New Delhi, 3rd Edition

    2. Security Analysis and Investment Management - Fischer. and Jordon (2009), PearsonEducation, 6th Edition

    3. Investment Analysis and Portfolio Management - Rustagi. R. P. (2008), Sultan Chand &Sons, 2nd Edition

    4. Investment Management: Security Analysis and Portfolio Management - Bhalla, V.K.(2010)., S.Chand & Sons, 17th Edition.

    5. Investment Analysis and Portfolio Management - Frank K. Reilly, Keith E Brown (2009),Cengage Learning, 8

    thEdition.

    6. Investment Analysis and Portfolio Management, Ranganatham, (2004). PearsonEducation, 1

    stedition.

    Journals

    1. Dalal Street2. Investment Analysis Journal3. Journal of Finance4. Financial Analysts Journal5. Journal of Derivatives

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    Mutual Fund: Concept, Types of mutual funds, advantages and limitations, Major players in

    mutual funds, problems of mutual fund in India, Current trends in mutual funds in India.

    Topic - V

    Credit Rating and Securitization:

    Credit Rating: Introduction, meaning, functions of credit rating agencies, Major players in creditrating agencies in India. Securitization: Concept and Meaning, Modus of operandi, Benefits,

    Securitisable assets, Indian Scenario

    Topic - VI

    Venture Capital and Microfinance

    Venture Capital: Origin, Concept, Features, Advantages and Limitations, Stages in venture

    capital financing, Initiative in India, Concept of Angel Capital. Microfinance: Origin, Meaning

    and Concept, advantages and limitations, concept of financial inclusion, Recent trends in India.

    Teaching Methodology Lectures, tutorial and Field Work.

    Reference Material

    Books

    1. Gordon, Natarajan, Financial Markets and Services, Himalaya Publishinh House.2. M.Y.Khan, Financial Services, Tata Mc Graw Hill.3. L.M. Bhole, Financial Institutions and markets, Tata Mc Graw Hill.4. Shashi K. Gupta and Nisha Agarwal, Financial Services, Kalyani Publications.

    Journals

    1. Indian Journal of Finance.2. ICFAI Journal of Applied Economics3. ICFAI Journal of Emerging Market Finance4. Journal of Financial Research

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    Corporate Taxation

    Code: J0102FN04

    Semester: III

    Prerequisite

    Knowledge of fundamentals of Direct Taxes and Indirect TaxesObjectives

    To introduce and orient the students with definitions and underlying provisions of directand indirect tax laws and to develop a broad understanding of the tax laws and acceptedtax practices.

    To make them understood regarding practical aspects of tax planning as an importantmanagerial decision-making process.

    To expose and update the students to actual situations and current topics/debatable issuesinvolving direct and indirect taxation.

    Content of Course

    Topic - I

    Introduction to IncomeDefinitions: Person, Companies, Association of persons and trust, minors, Cooperatives,

    registered Firm, Income, deemed income, concept of Assessee, Assessment Year, Previous Year,

    Gross Total Income, Total Income;, Residential Status and Scope of Total Income on the basis of

    ResidentialStatus, Agricultural Income

    Topic - II

    Calculation for Income under different head of incomeSalaries, Perquisites, gratuity and retirement benefits, income from house property, capital gains,

    income from other sources, Income from business and profession, problems arising from

    aggregation of income and set off and carry forward of losses. Computation of income and

    Return of Income Tax

    TopicIII

    Basic Concepts for Taxation of Companies

    Company and types of companies, different Heads of Income, Deductions from Gross Total

    Income for Companies, Basic calculation for Computation of Taxable Income of Companies,Minimum Alternate Tax.

    Topic - IV

    Tax Considerations for Managerial Decisions

    Tax Considerations for Specific Financial and Managerial Decisions like Capital StructureDecisions, Deemed Dividend, Dividend, Own or Lease, Make or Buy, Repair or Renewal,

    Managerial Remuneration. Tax Planning relating to: Mergers and Demergers of Companies.

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    In process materials and management control, Database management reports and specific

    reports.

    TopicVI

    Logistics Management

    Definition, objectives, activities and organization of logistics management, Forward andbackward logistics management.

    Teaching Methodology

    Lectures and discussions, Industrial Visits; presentation, Home assignment, Classinteraction, Videos of different production facilities.

    Reference Material

    Books

    1. A.K.Dutta, Materials management, PrenticeHall India.2. N. K. Nair, Purchasing & Materials Management, Tata McGraw Hall, New Delhi.3. Gopalkrishnan, Materials management, MacMilan Publishers India Ltd., Chennai.4. Chunnawala & Patel, Production and operations management, Himalaya Publishing

    House Pvt. Ltd, Mumbai.

    Journals

    1. International Journal of Materials and Product Technology2. POM Journal3. International Journal of Operations & Production Management

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    TopicV

    Customer Focus

    The importance of customer statisfaction, ACSI Model, Kanos model of customer satisfaction,

    customerdriven quality cycle.

    TopicVIQuality Systems

    Need for ISO 9000 and Other Quality Systems, ISO 9000:2000 Quality, Quality Auditing, Six

    Sigma, Taguchi method, TS 16949.

    Teaching Methodology

    Material will be presented using a variety of teaching approaches including lectures, in-class exercises, multimedia cases, short videos, web site exercises, homework, case

    analysis and presentation, and class discussion of assigned readings. When possible a

    cooperative, student-centered learning approach will be utilized to enable a high level ofstudent involvement.

    Reference Material

    Books

    1. Quality ControlDale H Bester fieldPearson Education2. Total Quality ManagementSundarrajan3. Quality Control & Total Quality ManagementJain4. The essence of Total Quality ManagementHunsen & Ghare5. Managing for Total QualityLogothetic

    Journals

    1. International Journal of Productivity and Quality Management2. Journal of Quality Management3. POM Journal4. International Journal of Operations & Production Management

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    Production Planning and Control

    Code: J0102PD03

    Semester: III

    Prerequisite

    General knowledge of production and understanding of the production and operationsmanagement. The student must have opted for Production Specialization and completed

    Production Management Course

    Objectives

    To make conceptual clarity of the students. To make use of these concepts in industries for effective production planning and control Integrate the all management functions and study the contribution of production function

    with respect to other functions.

    Content of Course

    TopicI

    Introduction to PPC

    Meaning, Objectives, Levels of Production Planning, Production interlink with other functions of

    management, Organizational set up of Production planning department.

    TopicII

    Factors influencing PPC system in the organization

    Project and Job production, Batch production, mass and flow production, continuous or process

    production, comparison of manufacturing methods.

    TopicIII

    Process Planning

    Introduction, Inputs to process planning, steps in process planning, process planning in different

    situations, cost benefit analysis, just in time, Material Requirement Planning (MRP).

    TopicIVScheduling & Dispatching

    Concept, Inputs of Scheduling, Job Sequencing, Project scheduling. Dispatching- Introduction,

    functions of dispatching, dispatching under different situations.

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    Industrial Management

    Code: J0102PD04

    Semester: III

    Prerequisite

    The students should know the fundamental aspects of POM. Students should have flairand aptitude for Manufacturing business, and field work.

    Objectives

    To acquire the working knowledge of the subject in relation to Production process andmanaging the business for various Industrial Engineering/ Management Activities.

    To acquire various techniques for increasing the productivity , efficiency and reduce themanufacturing cost.

    Content of Course

    Topic I

    Meaning, concepts, scope, objectives, & importance of Industrial Management. Role of

    Industrial Manager, functions of industrial management.

    Topic II

    Productivity & utilization

    meaning, definition, objectives, purpose, calculation of productivity, factors affecting it,

    resources for increasing the productivity and utilization of operations.

    Topic III

    Work study/method studyDefinition, objectives, concept, scope, steps involved in work study, various types of charts-

    activity, material flow, process flow, types of motion, ergonomics,. Work measurement,simplify/ modify the activities, operation sequence, use of tools, fixtures, jigs to increase the

    quality and quantity of production. Time & motion study, fatigue reduction.

    Topic IV

    Selecting Plant location & layout

    Factors affecting the selection. Weighing various factors and selection methods. Types andselection of suitable material handling and storage systems. Types of different layouts & theircharacteristics.

    Topic V

    System concepts & Value AnalysisSystem Analysis, system engineering, value engineering, BPR ( Business Process re

    engineering)- need , methods and advantages of BPR.

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    Organisational Theory, Structure and Design

    Code: J0202HR02

    Semester: III

    Prerequisites

    Familiarity with basic principles and concepts of Management, nature and importance oforganizations

    Basic knowledge of organizational structure, functions, objectives and goalsObjectives

    To understand the effect of organizational design, structure on the performance of theorganization.

    To familiarize students with various organizational theories availableContent of Course

    Topic - I

    The Organisational Theory And Design

    Organizations and Organization theoryDefinition and importance or organizations,

    organizations as systems, evolution organization theory and design, organizational Design

    Differentiation and Integration, Centralization and Decentralization, coordinating the formal and

    informal organizations

    Topic - II

    Organisational Strategy And Structure

    Fundamental issues or organizational structures- key elementsAuthority, Control,

    Specialization and co-ordination, Types of structure- Functional, Divisional, Horizontal,

    Vertical, Hybrid, Matirx, Simple, Bureaucratic Structure, New Design optionsvirtual and

    boundary-less-organizations, application of structural designs, types of organizational strategies-

    meaning of organizational strategyfunctional level strategy, Business level strategymiles

    and snow typology, porters competitive strategies, and Corporate level Strategy- Top

    managements strategic directions, managerial implications.

    Topic - III

    Factors Affecting Organizational Structures

    The external environmenttask, General, International Context, Technology, Information

    technology and Knowledge management

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    Topic -IV

    Environmental Uncertainty

    Adapting to environmental uncertainty, Organic Vs Mechanistic Management processes,

    controlling the environmental domain and organization environment integration

    Topic - V

    Managing Organizaional ProcessLife cycle and controlOrganizational Life Cycle, Stages of Life cycle development, Pressures

    for growth, Large Vs Small Organizational Characteristics during Life cycle Internal design

    element , Organizational size

    Topic - VI

    Organizational Culture And Contemporary TrendsOrganizational design and culture, types of organizational culture, ethical values in organization,

    the global environment, attributes of organizational excellence, Design for the Global Arena,

    Stages of international development, Managing Organizational decline

    Teaching Methodology

    Lectures, tutorial and Field Work.Reference Material

    Books

    1. Jones Gareth, Organizational Theory text and cases, Addison Wesley Pub.2. Daft Richard, Organization Theory and Design, Thompson,South Western, 7 th edi3. Robbins Stephen, Mathew Mary, Organizational Theory, Pearson4. Hall Richard, Organization Structure5. Weihrich H.,Koontz Hill H., Management of Global perspective, Tata Mcgraw

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    Performance Management Systems

    Code: J0202HR03

    Semester: III

    Prerequisites Familiarity with organizational behavior, structure and organizational processes Skills to identify the underlying causes and behavioral issues leading to Employee

    performance

    Objectives

    To introduce the concept of performance management and its importance inorganizations

    To enable students, knowledge of managing performances for greater success To provide information about the latest development and trends in the practices ofperformance management

    Content of Course

    Topic - I

    Introduction To Performance Management

    Meaning of performance management, Scope, features of effective performance management

    systems, use and effectiveness of performance management as an interlinked process

    Topic - II

    Application Of Performance Management SystemsConceptual framework for Performance Management , Developing an effective MIS andPerformance feedback system, Link between Performance management and pay, performancemanagement and job evaluation; performance management for teams

    Topic - III

    Performance Management Process

    Defining performance measures-Types of measures; Criteria for performance measures, setting

    performance standards, competency and competency analysis ; guidelines for conductingperformance management

    Topic - IVDeveloping And Maintaining Performance Management SystemsIntroducing Performance Management to employees and enabling learning about performance

    management ; performance management training, evaluating performance management, areas for

    examination and methods

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    Personnel Cost and Compensation Management

    Code: J0202HR04

    Semester: III

    Prerequisites

    Elementary understanding of labour market. Elementary understanding of legal provisions related to compensation.

    Objective

    Students will be given an opportunity to

    To gain an insight of compensation management and to understand the latest trends incompensation management with respect to wage and salary administration and managingperformance.

    Content of Course

    Topic - I

    Introduction

    Concept of Compensation and Benefits Mgt. policies of organization; factors affectingCompensation and Benefits decisions; Scope and importance of compensation and benefits

    Management;

    Topic - IILabour Cost and its ComponentsComponents of Compensation package, Cost to the company concept (CTC). Dearness

    Allowance: Computation of CPIExercise; Bonus: Evolution of the Concept, Method ofDetermining Bonus; Fringe Benefits: Underlying Principles, Different Kinds of Fringe Benefits,

    ESOP. Executive Remuneration: Compensation Committee and corporate governance.

    Topic - III

    Job Evaluation

    Methods of Job Evaluation: the ranking method, the classification method, factor comparison

    method, point rating methods, Hay guide chartprofile method.

    Topic - IV

    Company Wage Policy

    Wage Determination, Pay Grades, Economic Principles; External Equity: Wage Surveys. WageIncentivesConcept: different kinds of wage incentives plans and their application, pay for

    performance, competency based pay.

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    Topic - V

    Time keeping and Time BookingConcept of Time Keeping and Time Booking; Idle Time; Treatment of idle time; Concept of

    Flexi time and its working and implementation. Labour Turnover: its implications and costs.

    Topic VITaxation AspectCurrent rules of taxation of salaries, Exemption in income tax-and the rationale, Fringe benefit

    tax and its implication for the employers and employees.

    Note: Simple problems on Income Tax Calculation and Labour Turnover to be taught.

    Teaching Methodology

    Lecturing: Spoken explanations to be accompanied by visual aids. Collaboration: Collaborative discussions to garner active participation in the learning

    process, Group projects & Brainstorming sessions.

    Case Study: Cases should be brief, well-written, reflect real issues, and open to a numberof conflicting responses. Learning by teaching: Should comprise of Assignment for Self Study and Presentation.

    Reference Material

    Books

    1. Labour Cost Accounting and Compensation Management (2000): A.P. Rao, EverestPublishing House.

    2. New Compensation Management in changing environment: By S.K.Bhatia3. Managing Human Resources: W.F. Cascio4. Compensation & Reward Management; By B.D.Singh, ISBN, Excel Books (2007) New

    Delhi.

    5. Wage and Salary Administration by Michael Armstrong and Helen Marlis6. Wage and Salary Management: S C Fonseca7. Labour: Richard Perlman

    ** Students will tap into a variety of resources to meet class assignments including outsidereading, textbook materials, magazines, newspapers, the Internet, and possibly guest

    speakers. The learning in this class will not be limited to the class textbook.

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    Computer Hardware and Networking

    Code: J0302IT01

    Semester: III

    Prerequisite

    Basics of computer operationsObjective

    The main objective of this course is to introduce students to the different components of acomputer, how they can configure their own machine and how they can design and

    implement networks.

    Content of Course

    Topic - IBasics of Data Communication and Computer Organization

    Digital, Analog, Synchronous, Asynchronous, Parallel, Serial, Simplex, Semi-Duplex, Full

    Duplex Communication, Multiplexing, Modem, Communication Hardware &Software, Block

    diagram showing basic organization of a computer system. Input Unit, Output Unit. Storage

    Unit: Primary storage, Secondary Storage. Arithmetic Logic Unit. Control Unit. Central

    Processing Unit.The System Concept.The Main Memory. RAM, ROM, PROM, EPROM,

    UVEPROM, EEPROM. Cache Memory.Secondary Storage Devices, input devices, output

    devices.Topology and Types of Topology, Categories of Networks.How to configure your own

    Computer.

    Topic - II

    OSI and TCP/IP Models

    What is Protocol, OSI Model, Layers and their functions. Transport Protocol: Introduction toTCP/IP, Internet Protocol. Protocols forming part of IP, Internet Upper-Layer Protocols: FTP,

    TELENT. Comparison of different models (TCP/IP vs. OSI Model), Transmission Media:

    Guided and Unguided media. Comparison of media

    Topic - III

    LANS/ MANSLocal area network: Advantages, disadvantage, characteristics. Metropolitan area network. IEEE

    802, Ethernet : Physical layer, Physical layer interface, system configurations, 10Base-5,10Base-2, 10Base-T, Physical network topology used for Ethernet. Token passing Networks.

    Fiber distributed data interface for MANs.

    Wireless Networks: Cellular communication, Wi-Fi, Wi-max, Bluetooth, MANET

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    Topic - IV

    Interconnecting Networks

    Introduction To Addressing, IP Addressing-Classfull, Classless Addressing, CIDR, Subnettingwith VLSM, Network Interconnecting Devices : NIC, Hub, Switch , Router, Bridge,

    Gateway,

    TopicV

    Implementing NetworksIntroduction to the Cisco IOS: Cisco router GUI,Connecting to Cisco router, Command line

    interface , Router modes,Router Administrative functions, Configuring router, Verifyconfiguration.

    TopicVI

    IP routingRouting basics, IP routing process, Configuring IP routing, Configuration of Routing Protocols :

    Routing information protocol, Interior gateway routing protocol,EIGRP,open shortest path first.

    Virtual Lans:VLANBasics,VLAN memberships, Identify VLANS, VLAN trunking protocol,Routing between VLANS, configuring VLANS

    Teaching Methodology

    Lectures, tutorial and Field Work.Reference Material

    Books

    1. Computer NetworkingJames F Kurose & Keith W Ross, AddisionWesley, 20042. CCNA Cisco Certified Network Associate Study Guide fifth edition ( Certification Press)

    by Todd Lammle, BPB Publications

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    Database Management

    Code: J0302IT02

    Semester: III

    Prerequisite

    IT for ManagersObjectives

    To introduce concepts of DBMS, its advantages and representation in terms of relationalmodel, features of relational model.

    To familiarize students with various Models, integrity constraints on database andnormalization.

    Implementing database using SQL, Introducing Oracle Architecture. Manipulating database using SQL commands. Practical experience with real-world

    exercises.

    Content of Course

    Topic - I

    Introduction of DBMS

    Concept of data and information, database, DBMS and its advantages over file processingsystems. Concept of data redundancy, data independence, data integrity, data dictionary. Schema

    and instance, three levels of abstraction of database, three tier architecture.

    Topic - II

    Data ModelingReview of DBMS concepts, Database Models Hierarchical and Network model, E-R

    Modelling- ER Diagrams, Entities, Types of attributes, relationships, degree and cardinality ofrelationship. Enhanced ER Diagrams- Strong and Weak Entities, Aggregation, Specialization.

    Converting ER Diagrams into table design. Object Relational Model.

    Topic - III

    Relational Model and Normalization

    Representing database in relational model, concept of relation and relationships, various types ofkeys, Integrity constraints - Domain, Entity and Referential integrity. Concept of well structured

    relations, functional dependencies and normalization. First, second and third normal forms,

    Concept of RDBMS.

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    Electronic Governance and Electronic Business

    Code: J0302IT03

    Semester: III

    Prerequisite

    Basic Knowledge of Business and Electronic TechnologyObjectives

    To provide an understanding of E-Government concepts and issues from the perspectivesof public policy, public administration, and public management.

    To provide students with knowledge of principles of E-Business. To impart the key concepts of E-Business.

    To enable the student to understand the importance of E- business to gain betterunderstanding of a business organization.

    This course encompasses the study of current management issues associated withelectronic commerce strategies.

    Content of course

    Topic - I

    Moving Towards E-BUSINESSBusiness operates through systems, Phases in building & maintaining systems, Information

    Technology as a driving force for innovation.

    Understanding systems from a business Viewpoint: The work system frameworkRelationships between work system and Information system, Measuring work system

    performance. Business process: Process characteristics, Evaluation Business process

    performance, more about communication and decision making.

    Topic - II

    Definitions of Electronic Commerce/Electronic Business, Categories of E-business (b2b, b2c,c2c etc), examples of models.

    Topic - III

    Electronic MarketsDefinition and use of Electronic Markets, Advantages and Disadvantages associated with

    Electronic Markets, Some functional electronic markets, The future of Electronic Markets.

    Electronic Data Interchange (EDI)- EDI definition, (overview of advantages and disadvantages),Technical aspects of EDI, Business implications of EDI, Internet Commerce- Basic elements of

    Internet based business. Internet shopping and the e-shop, Advantages and disadvantages of

    Internet based consumer business.

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    Topic - IV

    Impact of E-business on Society

    Current scenario, Issues related to the job market, work patterns, skills required and continuouslearning, how local becomes global. IS/IT a positive thing? Privacy and security issues.

    Information and knowledge.

    Topic - V

    E-governanceNature, scope, content, need, digital divide issues in e-governance applications, Applications of

    IT in government its influence on the performance of Public Organizations, need of e-

    governance - e-assistance, models in e-governance (G-C-G-B)

    Topic - VIImplementing strategies for e-governance initiatives

    Scope and limits Role of Public servants

    Under e-government initiatives-Skills required and training of public servants.

    Teaching Methodology

    Classroom lectures Example Based Approach Case Study Approach Classroom presentations

    Reference material

    Books1. Turban, Efraim, David King et. el.: Electronic Commerce: A Managerial Perspective,2. Pearson Education Asia, Delhi 2002.3. E-commerce Concepts, Models, Strategies by C. S. V. Murthy4. E-Governance: Concepts And Case Studies - C.S.R Prabhu5. Bedi, Kiran et.al., Government @ NetNew governance opportunities for India, sage,

    New

    Delhi2001.6. Ravi Kalakota, Marcia Robinson - E-Business7. Robert Elsenpeter & Toby Velte - E-Business-A Beginners Guide8. E-Commerce A managerial perspective by P. T. Joseph.9. Electronic Commerce from Vision to Fulfillment by Elias M. Awad.10.Pitt, D.C., & Smith, B.C., The Computer Revolution in Public Administration,

    Wheatsheaf Book,U.K., 1984.

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    content to output methods inside and outside the organizational context.

    Concept of object oriented design - objects, classes, relationship, inheritance and polymorphism.

    TopicV

    Testing

    System testing techniques, types of testing, V model, Systems and User documentation, Usertraining guidelines.

    TopicVI

    Implementation and maintenanceDeveloping installation plans, Conversion techniques, Post installation follow-up, types of

    maintenance.

    Teaching Methodology

    Classroom lectures, Example Based Approach, Case Study ApproachReference material

    Books

    1. Analysis and Design of Information Systems- James Senn, McGraw hill InternationalEditions

    2. System Analysis and Design - Elias Awad, Galgotia Publication.3. Modern Systems Analysis and Design Methods, (3rd edition or higher)by Hoffer, George

    and Valacich.

    4. Systems Analysis & Design (3rd Edition) Alan Dennis, Barbara Haley Wixom, RobertaM. Rogh

    Printed in the US 2006 by John Wiley & Sons Inc. ISBN: 13:978-0-471-72257-1 orISBN: 10:0-471-72257-x { See: www.wiley.com/college/dennis}

    5. Systems Analysis and Design (5th Edition) Kenneth Kendall and Julie Kendall. PearsonEducation., Inc. ISBN: 0-13-033990-3

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    Business Intelligence

    Code: J0102OP29

    Semester: III

    Prerequisite

    Basic information about business operations and computer systems.Objectives

    The goal of the course is that the student: -Shall have knowledge on how technicalcomponents of Business Intelligence (software, a wide variety of technical equipment) is

    managed in theory.

    Content of Course

    TopicIUnderstanding the field of business intelligence in a global world-Understanding the BI process

    and choosing -Place and tasks of the study of private and public Intelligence.

    Topic - II

    The practice of private and public intelligenceThe choice of means -Strategies of information gathering, The distinction between intelligence,

    information and data, Information asymmetry and competitive advantage.

    Topic - III

    The Tripod

    Intelligence, security and counterintelligence, The organizational and academic placement of theintelligence function, The intelligence working process, Intelligence strategies and demands on

    information gathering, Experience with business intelligence systems in some Nordic companies:

    a case study, Efficient intelligence systems leading to shorter product life cycles, Open sourcesas a policy and as a philosophy, The relationship of the industry analysis to the company

    analysis,

    Topic - IVThe instrumental versus the relational perspective on organizationsThe case of personal and relational analysis, Developing the intelligence model and conducting

    the analysis,

    Topic - V

    The submarine

    A general intelligence model, Selecting and conducting the analysis,

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    Required qualifications at different stages of the intelligence cycle, Scope and logic of the

    language for analysis, Business intelligence software and business intelligence on the web,

    Ethical and legal limits in private organizations,

    Topic - VI

    Industrial espionageThe fine line of hiring competitors employees, BI Software and its business opportunities. -Technical equipment of intelligence and counterintelligence available to nation states and private

    organizations. - The theory of modern techniques of crypto analysis. -Managing and organising

    for an effective BI Team. -Learning, personal development and information technology.

    Teaching Methodology

    Class lectures, case discussions, reading and analyzing research papers.Reference Material

    Books

    1. Business Intelligence (2nd Edition), Efraim Turban, Ramesh Sharda, Dursun Delen,David King

    2. Delivering Business Intelligence with Microsoft SQL Server 2012, Brian Larson

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    Yoga and Meditation

    Code: J0102OP30

    Semester: III

    Prerequisite

    To learn the new concepts and techniques.Objective

    To Aware the Students about the Indian Yoga and Meditation Techniques through SimpleYogic Postures (Asnas) like Pranayam etc.

    Content of Course

    Topic - I

    Introduction of Yoga what does mean by Yoga? History of Yoga ? Present Aspects of Yoga.

    Topic - II

    Basic Asnas of Yoga Pranayam Sahaj Samadhi Bhasriak Kapalbhati Suryanamaskar Sitting Asnas Body Relaxation

    Topic - III

    Benefits of Yoga Physical Benefits Weight Reduction Physical Fitness Mental Benefits Mind Relaxation Focused State of Mind

    Topic - IV

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    Teaching Methodology

    Lectures, tutorials, discussions

    Reference Material

    Books

    1. Aufderstrabe V., Themen 1 AktuellKursbuch, German Book Centre2. Bock V. H., Themen 1 AktuellArbeitsbuch, German Book Centre3. Von B, Jones A., Themen 1 AktuellGlossar, German Book Centre4. Ernst Klett Spracher Stuttgart, Passwort Deutsch KursUnd Ubungsbuch 1, German

    Book Centre

    5. Ernst Klett Spracher Stuttgart, Passwort Deutsch Worterheft 1, German Book Centre

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    Group V : Human Resources Management

    Code Name of Course

    J0202HR05 Emerging Trends and Practices in Human Resource

    managementJ0202HR06 Hunan Resource Development Instruments and

    Assessment CentersJ0202HR07 Industrial Relations

    J0202HR08 Labour Welfare

    Group VI : Information Technology Management

    J0302IT05 Information Systems Audit

    J0302IT06 Management of Information Systems

    J0302IT07 Mobile Commerce and Technology

    J0302IT08 Software Project Management

    Open Course

    J0102OP38

    Disaster Management

    J0302OP39 Enterprise Applications

    J0102OP40 Foreign LanguageII

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    Entrepreneurship Development

    Code: J0102CO32

    Semester: IV

    Prerequisite

    Basic knowledge of the business and the different requirements of the businessesObjectives

    The objective of this course is to develop and strengthen entrepreneurial quality andmotivation amongst the students.

    To motivate the entrepreneurial instinct and to develop necessary knowledge and skillsamong the students.

    Content of Course

    Topic I

    Entrepreneurship

    Definition of Entrepreneur, Internal and External Factors, Functions of an Entrepreneur,

    Entrepreneurial motivation and Barriers, Classification of Entrepreneurship, Theory of

    Entrepreneurship, Concept of Entrepreneurship, Development of entrepreneurship; Concept of

    entrepreneur ,Manager and Intraprenuer (differences in their roles, responsibilities and Career

    Opportunities)

    Topic II

    Creativity and Entrepreneurial Plan

    The business plan as an entrepreneurial tool, Contents of a business plan, Idea Generation,

    Screening and Project Identification, Creative Performance, Feasibility Analysis: Economic,

    Marketing, Financial and Technical; Project Planning: Evaluation, Monitoring and Control

    segmentation. Creative Problem Solving: Heuristics, Brainstorming, Synectics, Value Analysis,

    Innovation. Project Feasibility and Project Appraisal.

    Topic III

    Corporate entrepreneurship

    Introduction, Flavors of corporate entrepreneurship, Corporate venturing, Intrapreneurship,

    organizational transformation, Industry rule bending, Need for corporate entrepreneurship,domain of corporate entrepreneurship, conditions favorable for Corporate entrepreneurship,

    benefits of Corporate entrepreneurship, issues related to Corporate entrepreneurship.

    Topic IV

    Family and Non Family Entrepreneur & Women entrepreneurs

    Role of Professionals, Professionalism vs family entrepreneurs, Role of Woman entrepreneur, ,

    Factors influencing women entrepreneur, Challenges for women entrepreneurs, Growth and

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    development of women entrepreneurs in India.

    Topic V

    Project Finance

    Need for finance, sources of finance, Venture capital, Nature and Overview, Venture capitalprocess, locating venture capitalists.

    Topic VI

    International Entrepreneurship Opportunities

    The nature of international entrepreneurship, Importance of international business to the firm,

    International versus domestics' entrepreneurship, Stages of economic development. Institutional

    support for new ventures: Supporting Organizations; Incentives and facilities; Financial

    Institutions and Small scale Industries, Govt. Policies for SSIs.

    Teaching Methodology Class lectures, case discussions, emphasis should be given in the class on discussion of

    examples of entrepreneurs, news papers articles, websites like Economic times young

    leaders where the students will come to know about real life examples. Students also

    should learn about the business functions , different kind of industries e.g. manufacturing,service , IT

    Reference Material

    Books

    1. Vasant Desai, Dynamics of Entrepreneurship Development ,Himalaya Publication house2. David holt Entrepreneurship , New Venture Creation , Prentice Hall India.3. S.S. Khanka ,Entrepreneurial Development S.Chand & Company Ltd. New Delhi4. Peter F. Drucker , Innovation and Entrepreneurship5. R. Gopal, Pradip Manjrekar ,Entrepreneurship and Innovation Management (an Industry

    Perspective) , Excel Books

    6. Couger, C- Creativity and Innovation (IPP, 1999)7. 2. Nina Jacob, - Creativity in Organisations (Wheeler, 1998)8. 3. Jonne & Ceserani - Innovation & Creativity (Crest) 2001.9. 4. Bridge S et al- Understanding Enterprise: Entrepreneurship and Small Business

    (Palgrave, 2003)

    10.5. Holt - Entrepreneurship : New Venture Creation (Prentice-Hall) 1998.11.6. Hunger J D and Wheelen T L - Strategic Management (Addison-Wesley, 1999)12.7. Dollinger M J - Entrepreneurship (Prentice-Hall, 1999)

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    Topic V

    Technology Strategy Implementation and R&D ManagementFactors related to organization and its culture. Steps of technology development and

    implementation. Impact of radical technological development on industry.

    Topic VIInternational technology transfer and know-how. Technology Strategy in the Digital Economy.

    Introduction to Entrepreneurship (External Technology Transfer).

    Teaching Methodology

    Lectures and discussions; presentation, Home assignment, Class interaction.Reference Material

    Books

    1. Strategic management of technology and innovation. BURGELMAN, R. A. --MAIDIQUE, M. A. Homewood. Irwin,1988. 0-256-03481-8

    2. The Handbook of Technology and Innovation Management, Scott Shane, WileyPublishing.

    3. Management of technology and innovation: competing through technological excellence,P. N. Rastogi, Sage Publications, 1995

    4. Strategic Mgmt Tech Innovation 2E(Sie), Melissa A. Schilling5. Management of Technology: The Key to Competitiveness and Wealth Creation, Khalil,

    Shankar

    Journals

    1. International Journal of Innovation and Technology Management2. Journal of Technology Management & Innovation

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    Teaching Methodology

    Lecturing, Classroom Discussions and Brainstorming sessions, Role Plays, Case Studies,Presentations

    Reference Material

    Books

    1. Digital Marketing R Prasad2. Virtual Marketing Sameer Kulkarni

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    Sales and Distribution Management

    Code: J0102MK06

    Semester: IV

    Prerequisite

    Students should have completed Marketing ManagementObjective

    To make student aware about the marketing management functions like sales anddistribution.

    Content of Course

    Topic I

    Introduction to Sales ManagementEvolution of Sales management, Nature and Importance of Sales Management, Elementary

    Study of sales organization, Qualities and Responsibilities of Sales manager, Sales Objectives,Strategies and tactics

    Topic II

    Personal SellingThe Psychology in selling, Sales Process

    Topic IIISales Planning, Sales Forecasting, Budgeting

    Topic IV

    Sales Force ManagementManagement of Sales Territories and Quotas, Sales Incentives, Sales Training Aids, Sales force

    appraisal

    Controlling the sales force - Sales force expenses, Sales force Audit, Sales Analysis

    Topic V

    Distribution managementDistribution mix, Channels of distribution, Role and functions of wholesaler and retailer,

    Wholesaling, and recent trends, channel design and issues in channel management

    Topic VIRecent trends in Sales and Distribution Management

    Note: Cases to be covered on topic 1 to 5.

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    Teaching Methodology

    Lectures and discussions; presentation, Home assignment, Class interaction.Reference Material

    Books

    1. Cundiff and StillSales managementTata Macgraw -Hill Publications, New Delhi2. Krishna Havaldar and Vasant Cavale - Sales and Distribution Management Text and

    cases, Tata Macgraw -Hill Publications,

    3. Douglas Dalrymple, William L. Cron, Thomas E. DecarloSales Management, JohnWiley & Sons, Inc

    4. S. A. Chunnawalla- Sales Management- Himalaya publishing House, Mumbai5. SMM , Sales and Marketing Managementmagazine6. 4 Ps - Spectrum Communications, New Delhi7. Indian Journal of Marketing AIMA Publications

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    Reference Material

    Books

    1. Marketing Management - RamaswamyNanda kumari2.

    Business Environment - Fransis Cherunilam3. Marketing Process - Rustam Davar

    4. Principles of Marketing - Stantan & stantan

    Journals, Magazines & Periodicals

    1. HBR2. Business World3. 4 ps.

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    Topic V

    Customers and CRMSocial CRM; Call centre management; Internet and the website; Direct mail

    Topic VICRM Systems and their ImplementationCRM systems; Implementation of CRM systems; The future of CRM

    Teaching Methodology

    Lecturing, Classroom Discussions and Brainstorming sessions, Role Plays, Case Studies,Presentations

    Reference Material

    Books

    1. Customer Relationship Management -- Ed Peelen2. Customer Relationship Management: Emerging Concepts, Tools, and Applications --

    Jagdish N. Sheth

    3. CRM at the Speed of Light, Fourth Edition -- Paul Greenberg

    http://www.addthis.com/bookmark.php?v=250&username=pearsoneducation
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    International Financial Management

    Code: J0102IB05

    Semester: IV

    Prerequisites

    Basic Knowledge of

    Advances & Securities Working Capital Management C) Secured &Unsecured Advances Interpretation / Understanding of Financial statements

    Objective

    The objective of this course is to acquaint students with various sources of availingfinance in cross border dealings

    Content of Course

    Topic I

    IntroductionNature, Scope and Importance of International Finance, Distinction between domestic and

    international finance, Indias financial sector reforms after globalization.

    Topic II

    Methods of international trade settlement

    Open account, Advance Payment, Documentary Credit, Documentary Collection, ConsignmentTrading

    Topic III

    Financing of ImportsDocumentary Credit Mechanism Steps involved in LC mechanism and role played by parties.

    Topic IV

    Financing of ExportsPre and post shipment finance, characteristics of export finance. Export finance in Indian Rupees

    and Foreign Currency.

    Topic VSuppliers credit, Buyers credit factoring and forfeiting Offshore Banking

    Topic VI

    External Commercial Borrowings

    Guarantees used in International Trade

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    Reference Material

    Books

    1. International Finance and Risk ManagementP.G.Apte2.

    International Finance and Risk Management-Rajwade3. Option/Future/Derivatives-Hull

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    Applied Corporate Finance and Mergers & Acquisitions

    Code: J0102FN05

    Semester: IV

    Prerequisite

    Knowledge of fundamentals of Financial Management, Financial decision makingtechniques and Financial Statements

    Objectives

    To orient the students regarding application of Corporate Finance To orient the students to understand basic concepts of business combinations and

    Accounting for Mergers and Acquisitions

    Content of Course

    Topic I

    Corporate FinanceNature and Scope of Corporate Finance, Changing role of Corporate Finance in global economic

    environment, Long Term Sources of Corporate Finance - Domestic and Foreign

    Topic II

    Financial Planning and Capital Budgeting

    Financial Planning, Long range planning and Short range planning, Steps in the preparation ofFinancial Plan.

    Capital BudgetingTechniques of evaluation Payback Period, Net Present Value, ProfitabilityIndex, Internal Rate of Return. Capital budgetingRisk and Uncertainty

    Topic III

    Financial Statement Analysis

    Financial Ratio Analysis - Liquidity Ratios, Profitability Ratios, Activity Ratios, Leverage RatiosFunds Flow Statement and Cash Flow Statement, Uses of the Statement of changes in Financial

    Position

    Study of Annual ReportUnderstanding contents and disclosures

    Topic IV

    Capital Structure: Planning and DesigningFactors determining Capital Structure, Cost of Capital, Financing decision: Leverage Analysis

    Operating leverage, Financial Leverage and Combined Leverage EBITEPS Analysis

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    Topic V

    Corporate Restructuring

    Types and Motives of Business Combinations, Analysis of Mergers & Acquisitions, Merger negotiations,

    calculation and Significance of P/E Ratios and EPS Analysis

    CasesDiscussion on Mergers & Acquisitions in the Business World

    Topic VI

    Accounting for Mergers & AcquisitionsAccounting methods for Mergers & Acquisition - Purchase Method and Pooling of Interest

    Method, Tax aspects on Mergers and Acquisitions.

    Teaching Methodology

    Lectures, tutorial and Field Work.Reference Material

    Books

    1. Introduction to Corporate Finance Terry S. Maness, McGraw Hill InternationalEditions, Finance Series

    2. Financial ManagementI.M. Pandey, Vikas Publishing House Pvt. Ltd.3. Financial Management - Theory, Concepts and Problems R.P. Rustagi, Galgotia

    Publishing House

    4. Modern Corporate FinanceAlan Shapiro & Sheldon Balbirer5