SWOT Matrix of Hubli Auto Cluster

Parts that Make Move

UNDER MSME DESIGN CLINIC SCHEME, GOVERNMENT OF INDIA NATIONAL INSTITUTE OF DESIGN (2013-14 )

Report of Need Assessment Survey Hubli Auto Cluster

Conducted by Idiya Design Pvt Ltd, Bangalore

Co-Funded by Karnataka Council for Technological Upgradation

2Parts that make Move - Report on NAS , Hubli Auto Cluster

3 Parts that make Move - Report on NAS , Hubli Auto Cluster

Acknowledgements

We feel grateful for the opportunity given by NID to be part of the national drive program to promote design awareness among the MSMEs and lead them towards future development through Design

We express our sincere gratitude to the Ministry of Micro, Small and Medium Enterprise (MSME) , Government of India for initiating the Design Clinic Scheme for MSME in India.

We are thankful to the National Institute of Design (NID), Ahmedabad, the premier Design Institute in India for this initiative to promote design awareness amongst the MSMEs thereby developing competitiveness and entrepreneurship.

We express our sincere gratitude to the Karnataka Council For Technological Upgradation for their support and for their contribution towards the Hubli Auto Cluster DAP program.

Our Sincere thanks to President, Secretary and to all the members of Hubli Auto Cluster for providing all the support during the Design Awareness Program and Need Assessment Study.

Our Sincere thanks to Design Clinic Team Ahmedabad and Bangalore for their guidance and support to make this endeavour successful.


Contents Acknowledgement 3About NID 6About Design Clinic Scheme 7About Hubli 8Need Assessement Survey 12Overview of the Cluster 14Cluster Members 15Conventional machining Technology 16V.K.Industry 21Guru Engineering 27Anand Airline Accessories 33Sona Elastomers 39Sanmati Rubber Industries 45Vijay Engineering Works 51India Auto Pins 57Innovative process Equipment 61Shree Tubes Steels 67Hi-Tech Electro Components 73Fasterners & Allied Products 79Prabha pattern works 85Samarth Tool Craft 88Manohar Industries 91Miven Mayfron Conveyors 95Ashok Engineering 100Fine Blanking 103Cluster Eco-System 109Proposed Enhanced Cluster Model 116Further Activities 124DAP - Workshop Report 125


Idiya Design is a Strategic Product Design Consultancy fi rm based in Bangalore. At Idiya Design people are from multi-disciplinary background from Industrial Design, Strategic Design, Product Engineering and Prototyping. Idiya Design Team has decade of expertise in New Product Design & Development.

The NAS report is conducted and prepared by Idiya Design team namely S.Guruprasad , C.Chandrasekar and I.Nivethan.


About NID

The establishment of NID was a result of several forces, both global and local. The late 1950s saw a confl uence of these forces, and this time would be a signifi cant one for Indian culture and education. This was a time of reappraisal and reconstruction in a newly independent India. There was a search for the Indian identity across all aspects of life.

Based on the recommendations made in the India Report, the Government of India with the assistance of the Ford Foundation and the Sarabhai family established the National Institute of Industrial Design, as it was originally called as an autonomous all-India body in September 1961 at Ahmedabad. Gautam Sarabhai revived the philosophy of the Bauhaus design movement which was learning by doing. This unique curriculum and revolutionary educational philosophy remain part of NID to the present day.

Today the National Institute of Design is internationally acclaimed as one of the fi nest educational and research institutions for Industrial, Communication, Textile and IT Integrated (Experiential) Design. It is an autonomous institution under the aegis of the Ministry of Commerce and Industry, Government of India and is recognised by the Department of Scientifi c and Industrial Research, Government of India as a Scientifi c and Industrial Research Organisation. for the World a reality. NID’s graduates have made a mark in key sectors of commerce, industry and social development by taking role of catalysts and through design leadership.


About DCS

Design Clinic Scheme(DCS) for MSME is an initiative of Ministry of Micro, Small and Medium Enterprises, Government of India, to bring MSME sector and designers together to a common platform to provide design advice and solutions for identifi ed problem areas of MSME sector and bring improvements, innovation and value addition in the existing products and services. DCS is intended to bring exposure to Design thinking and Design process to MSMEs towards Design awareness, improvement, evaluation, analysis as well as design related interventions and applications.

The objective of DCS is to enhance industrial competitiveness and productivity with the help of design intervention structured to provide design related support through design awareness seminar, design awareness programs, need assessment survey, workshop and design projects to provide design inputs towards enhancement of existing products and services.

As part of the above mentioned scheme this ‘Need Assessment Survey’ was conducted in the Hubli Auto cluster Karnataka. The study was intended to identify opportunities for Products, and Process Improvements, Identify New Products and Service opportunities , New Market Segments. The outcome of this study is to create awareness on the bigger role of design, Induce Design Thinking , Design Process for Business Scalabilty and Growth. The study was also intended to address Organizational and manufacturing related issues and feasible solution.


Hubli, also called Hubballi, is an agglomerating city in the state of Karnataka, India, where it is the fastest growing city after the capital, Bangalore. Also known as “Chhota Mumbai”, it is the capital of North Karnataka and a commercial hub. The name Hubballi literally means “Flowering creeper” in Kannada. “Gandu Mettida Nadu” is Hubli. The twin cities of Hubli and Dharwad, collectively referred to as “Hubli-Dharwad”, is the second-largest conurbation in Karnataka after Bangalore in area and is second most populous city in Karnataka. While Dharwad is the administrative headquarters, the city of Hubli, situated about 20 km south-east of Dharwad, is the commercial centre and business hub of North Karnataka region. Crops like cotton and peanuts are grown aplenty in the surrounding rural agricultural areas, and Hubli is a major trading center for both commodities. It is also an important city for the Indian Railways, as it is the headquarters for South Western Railway Zone and the Hubli Railway Division. Hubli is a major railway junction in North Karnataka.

Rayara Hubli, also called ‘Eleya Purvada Halli’ or ‘Purballi’ was the old Hubli, where there is a Bhavani Shankara temple and Jaina basti. Under Vijayanagara Rayas, Rayara Hubli grew as a commercial centre, famous for trade in cotton, saltpetre and iron. Under the rule of the Adilshahis, the British opened a factory here. The factory was looted by Shivaji in 1673. The Mughals conquered Rayara Hubli and it was then placed under the governance of the Nawab of Savanur, who built a new extension named Majidpura. Later, trader Basappa Shettar built new Hubli around the Durgadabail (fort maidan) part of Rayara Hubli. Hubli’s famous Moorusavira Matha is claimed to have been established by a Sharana of Basaveshwara’s period. Hubli was conquered by the Marathas from the Nawab of Savanur in 1755-56. In the following years, Hubli was conquered by Hyder Ali, only to be recaptured by the Marathas in 1790. At this point in time the old town was administered by a person named Phadke under the Peshwas and the new town was under the administration of the Sangli Patwardhan.The British took Old Hubli from the Peshwas in 1817. The new town, with 47 other villages, was handed over to the British by the Sangli Patwardhan in lieu of subsidy in 1820. Later in 1880, the British started the Railway workshop and with this, Hubli came to be reckoned as an industrial centre in this part of India.Hubli is a prosperous handloom weaving centre and has a textile unit.The Bhavanishankar temple and Sri siddharodh swamy temple in Old Hubli and the impressive Chandramauleshwara/ Chaturlinga temple in Unakal are of Chalukyan times. Kundgol, 15 km south of Hubli, has the huge Shambhu Linga temple of Chalukyan times.

About Hubli

History

Source Wikipedia


The population of the twin cities, as per provisional census 2011 fi gures, is 1,349,563. Hubli-Dharwad’s population increased 22.99% between 1981 and 1991, from 527,108 to 648,298; and by 21.2% between 1991 and 2001.The municipality covers 191 km². Hubli-Dharwad is located 425 km northwest of Bangalore, on the Golden Quadrilateral Super highway between Bangalore and Pune. The City is governed by the Hubli-Dharwad Municipal Corporation, having an elected council. Kannada is the major language spoken in Hubli.

Hubli-Dharwad has a tropical wet and dry climate. Summers are hot and dry, lasting from late February to early June. They are followed by the monsoon season, with moderate temperatures and a large amount of precipitation. Temperatures are fairly moderate from late October to early February, with virtually no rainfall. This is the best season to visit Hubli.Hubli is 640 meters above M.S.L. The average yearly rainfall is 838 mm.

The city is situated on the dividing line between Malnad and the Deccan plateau. Malnad is well known for its forests and forest based industries and the other three sides are known for their agricultural products like cotton, groundnut and oilseeds, besides manganese ore and granite. The Cotton Market of Hubli is among the largest in India.

Demographics -Hubli

Climate -Hubli

Trade


Hubli has wide cluster of Industries and is also called the commercial hub of Karnataka . The Government of India has set up a Software Technology park on Pune-Bangalore Road or NH-4. The Government of Karnataka has setup Aryabhatta Tech Park in Navanagar region of Hubli, which is occupied by 7 IT and IT-services related companies. It also has a cotton mill which is the offi cial producer of the Indian National Flag and is outsourced to the Government of India and Karnataka and to the Rest of the world. Hubli is a developing industrial hub in Karnataka after Bangalore, with more than 1000 allied small and medium industries already established basically located in Gokul regions of Hubli. There are machine tools industries, electrical, steel furniture, food products, Phar-ma, rubber and leather industries and tanning industries.

Hubli City is Home to the Asia’s largest logistics fi rm, VRL Logistics. The city has a manufacturing unit of TATA Motors in Belur industrial area. To promote the overall economic development of varied industries, institu-tions and business houses “Karnataka Chamber of Commerce & Industry” was formed, it is one of the premier associations, which has been gain-ing momentum in achieving potential growth and prosperity in Hubli region. And one more key aspect of industrialisation for Hubli-Dharwad was foundation of Agricultural Produce Market Committee, which aimed at providing hassle free market conditions for farmers, to establish regu-lated & stimulated production of various agricultural related commodi-ties & goods.

Establishment of new generation Diesel loco shed in the city by Indian railways was another major boost for development of Industries in this region as this was fi rst of its kind in Indian Railways history, this has cre-ated a lot of job opportunities. Major companies/industries present in Hubli are Tata Motors, Telcon, Tata Marcopolo, Kirloskar Group , Spicer India, JMT Auto ( I.A.L. International Auto Ltd.), Apex Auto, Hindustan Petroleum ,Murdeshwar Ceramics, Weir-BDK, VRL Group and Sankalp Semiconductor.

Industrial & business development


AirHubli Airport also known Hubli Air Force Base (IATA: HBX, ICAO: VOHB) is one of only two operational airports in North Karnataka; the other one is in Belgaum.

RailSouth Western Railway head quarters, Hubli Railway StationHubli is the headquarters of South Western Railway. It is also the divisional centre for the Hubli Division. Hubli is well connected by Rail Network. Several express and superfast trains ply between Hubli and Bangalore everyday.

RoadHubli lies on the “Golden Quadrilateral” highway, National Highway 4. It also lies on National Highway 63 and National Highway 218 (Hubli - Humnabad). These highways connect Hubli with many cities .NWKRTC (North West Karnataka Road Transport Corporation) is a state run corporation headquartered at Gokul Road, Hubli.

Transportation & Connectivity

Tourist Spots

Siddharoodha MathChandramouleshwara Temple

Nrupatunga HillUnkal Lake

Indira Gandhi Glass House GardenNavagraha Teertha ,Holy Place

Gayatri TapovanGangubai Hanagal Memorial Musical Museum

Hubli Railway Station


The NAS (Need Assessment Survey) was conducted between November 20 - Dec 5 2013. The exercise covered 17 units of the Hubli Auto cluster. The NAS focussed on collecting information about the manufacturing practises, problems and issues that the units face. The objective of the information collection was to identify specifc design opportunities that would help in the revival of the cluster. The insights from this study and the potential opportunities are further conveyed to the units through this report and workshop.

Need Assessment Study

Expected Deliverables

The expected outcome of the need assessment survey is to be able to generate precise and indepth data on the products, pro-cesses and practices in the cluster. It seeks to idenify product related issues, process related problems and other critical parameters related to distribution, packaging and marketing of the fi nished products. Further to identify scope for New Busi-ness opportunity, New Products and Services that could be de-veloped within the capacity of each units.

The methodology included

• Questionnare based survey of manufacturing units• Discussions with unit owners & employees• Observation of process , products and workplace

The NAS focussed on

• Raw Material at diff erent stages of manufacturing• Infrastructure setup and work stations• Skill and techniques• Tools and technology• Capability of manufacturing units• Present Market status• Current Competition• Packaging, logistic and inventory management• Finish• Product form, shape and usage• Identify New Products that could be manufactured • using existing infrastructure• Identify New Services that could be off ered • to Potential customers


Questionaire


Auto Components Manufacturer’s Consortium, Hubli is promoted and supported under cluster development programme. This is a consortium of auto components manufacturers having specialized manufacturing facilities and expertise under a common banner and a single entity. Each of these units have about 10 to 15 years of manufacturing experience in engineering fi eld and are competent enough “to produce high quality precision auto components and assemblies.

As a customer, ACHD, provides a single window access to a broad range of manufacturing facilities, design capabilities and ability to adopt emerging technologies with a global certifi cation standards. While delivering a signifi cant competitive advantages.

OBJECTIVES :

The long term vision envisaged for the building capacities and technical excellence economical scale of operations, manufacturing auto components for market by the SME’s. establish a center of excellence to technical assistance, common facility service precision machining development etc..

To make the small & medium industries of hubli, Dharwad etc. globally competitive & excel in the auto components manufacture.

To facilitates utilization of the knowledge and technical expertise of the faculty from engineering colleges and other institutions. To promote industry institution relationship to achieve technological excellence encourages student entrepreneurship.

Overview on the ClusterEventhough predominently the cluster members supply their components to Auto Companies and other OEMs, their machineries and facility are general conventional machines and they have the capacity to machine and fabricate and supply components to other industries as well. They can also be called as Hubli- Manufacturing/Fabrication Cluster.

Auto Components manufacturer’s Consortium, Hubli is promoted and supported under cluster development programme. This is a consortium of auto components manufacturers having specialized manufacturing facilities and expertise under a common banner and a single entity. Each of these units have about 10 to 15 years of manufacturing experience in engineering fi eld and are competent enough “to produce high quality precision auto components and assemblies.

Auto Component Cluster members have legacy of manufacturing machine ools (e.g. as suppliers to M/s Kirloskar Machine Tools Ltd), process industry equipments (e.g. valves for chemical industries), entered into automotive component manufacturing (e.g. drive shaft components), fabrication, agriculture equipment etc, having experience of over 25 years, is in a strategic cross roads for growth

HUBLI - DHARWAD is a second largest ISO 9001:2000 certifi ed Municipal Corporation in the State, after Bangalore

Vision:

To transform Hubli-Dharwar into an Industrial and Economic hub for outsourcing of components, sub assemblies & assemblies of Automobile & Allied industries. To make meaningful & sizable contribution towards

achieving India’s dream of Global leadership in

manufacturing through active participation

Mission:

• To build capabilities to achieve excellence in designing and manufacturing.

• Advance production technologies.• Training center for technical skills and

other related skills.• R & D Center for product system

development• Die and mould making.


Cluster Membersas per the visit sequence

S.No Unit Name Unit Head E-Mail ID

1 V.K.Industries V.S.Walve [email protected]

2 Guru Engineering V.T. Vadavi Guruengg_vtv@rediff mail.com

3 Anand Airline Accessories M.G.Salimath anandairline@rediff mail.com

4 Sona Elastomers Jatin Thakkar [email protected]

5 Sanmati Rubber Inds B.D. Kadabi [email protected]

6 Vijay Engineering Works Vijay Angadiki [email protected]

7 India Auto Pins M.C.Lakkundi [email protected]

8 Innovative process Eqpt p Ltd Rajesh maheshwari. [email protected]

9 Shree Tubes Steels Achalkar [email protected]

10 Hi-Tech Electro Components Muralidhar C. Kamath [email protected]

11 Fasterners & Allied Products B.D. Beniwade [email protected]

12 Prabha pattern works, B.M.Benakoppa [email protected]

13 Samarth Tool Craft Katiageri

14 Manohar Industries, Manohar B kottur shettar [email protected]

15 Miven Mayfron Conveyors p ltd Vikram Sirur [email protected]

16 Ashok Engineering , Ashok Dani [email protected]

17 Fine Blanking pvt Ltd D.R. Khobare [email protected]


History of Machining & Common Terminologies

The precise meaning of the term machining has evolved over the past one and a half centuries as technology has advanced. In the 18th century, the word machinist simply meant a person who built or repaired machines. This person’s work was done mostly by hand, using processes such as the carving of wood and the hand-forging and hand-fi ling of metal. At the time, millwrights and builders of new kinds of engines (meaning, more or less, machines of any kind), such as James Watt or John Wilkinson, would fi t the defi nition.

The noun machine tool and the verb to machine (machined, machining) did not yet exist. Around the middle of the 19th century, the latter words were coined as the concepts that they described evolved into widespread existence. Therefore, during the Machine Age, machining referred to (what we today might call) the “traditional” machining processes, such as turning, boring, drilling, milling, broaching, sawing, shaping, planing, reaming, and tapping.

In these “traditional” or “conventional” machining processes, machine tools, such as lathes, milling machines, drill presses, or others, are used with a sharp cutting tool to remove material to achieve a desired geometry. Since the advent of new technologies such as electrical discharge machining, electrochemical machining, electron beam machining, photochemical machining, and ultrasonic machining, the retronym “conventional machining” can be used to diff erentiate those classic technologies from the newer ones. In current usage, the term “machining” without qualifi cation usually implies the traditional machining processes.

Apart from other special

purpose machines ,most of

the Cluster members oper-

ate conventional machines in

machining their components


The three principal machining processes are classifi ed as turning, drilling and milling. Other operations falling into miscellaneous categories include shaping, planing, boring, broaching and sawing.

Types of machining operation

There are many kinds of machining operations, each of which is capable of generating a certain part geometry and surface texture.

Turning

In turning, a cutting tool with a single cutting edge is used to remove material from a rotating workpiece to generate a cylindrical shape. The speed motion is provided by rotating the workpiece, and the feed motion is achieved by moving the cutting tool slowly in a direction parallel to the axis of rotation of the workpiece.

Drilling

Drilling is used to create a round hole. It is accomplished by a rotating tool that typically has two or four helical cutting edges. The tool is fed in a direction parallel to its axis of rotation into the workpiece to form the round hole.

Machining Operations

Boring

In boring, a tool with a single bent pointed tip is advanced into a roughly made hole in a spinning workpiece to slightly enlarge the hole and improve its accuracy. It is a fi ne fi nishing operation used in the fi nal stages of product manufacture.

Milling

In milling, a rotating tool with multiple cutting edges is moved slowly relative to the material to generate a plane or straight surface. The direction of the feed motion is perpendicular to the tool’s axis of rotation. The speed motion is provided by the rotating milling cutter. The two basic forms of milling are:

Peripheral millingFace milling.

Other conventional machining operations include shaping, planing, broaching and sawing. Also, grinding and similar abrasive operations are often included within the category of machining



NEED ASSESSMENT SURVEY



V.K.INDUSTRIESAddress B/134, Industrial Estate, Gokul Road

Industrial Estate, Hubli, KA 580030

Organization Head Mr. VIJAY KUMAR S. WALVE (PARTNER)

Nature of Business Supplier and manufacturer of U-bolts, Nut, Fasteners. Recently into Mechanical Jacks

Employee Strength Seven

In House Design NA

Key Customers State Road Tranport, VRL Logistics

Website NO


V.K.INDUSTRIES

PRODUCTS

U-BOLT, NUT & FASTENERS, MECHANICAL JACKS

PROCESS/ ACTIVITIES• Procurement of steel rods of diff erent grades (Raw Material)

• Procurement of Castings from Belgaum

• Thread Cutting using conventional machines tools

• Bolt bending to U shape using SPM (rod/pipe bending machine)

• Red oxide coating

• Packaging


V.K.INDUSTRY AT A GLANCE

Production Space 1200 sq ft approx

Graded Rod for Thread Cutting -Raw Materials Castings from Belgaum Thread Cutting Using Lathe

Red Oxide Coating On U Bolts


SWOT Matrix

• More than two decade of experience in manufacturing fasteners

• Available network of vendors and suppliers• ISO 9001 certifi ed

• More machine idle hours, under utilization of machines.

• Management of skilled man power & availability• Present Fasteners business is open unorganized with

price sensitive market• Scalabiltiy of operations with current manpower and

machines• Absence of marketing support• Procurement of graded Raw material• Perceived as low end fasteners supplier by • OEM , replacement market• Unorganized House-Keeping• Low Brand Identity

Catering to Replacement Market share through eff ective Brand Building

Focusing on industry graded fasteners and bolts for Aerospace & Defense , Medical market segment where profi t marging is high

Focusing on providing quality service to manufacturers / companies in manufacturing standard and non-standard customized fasteners and bolts

Developing high range of Mechanical and Hydraulic Jacks products and full utilization of in house machines

• Low Entry barrier for fasteners market using conventional machines

• Total Dependency only on OEM orders• Coventional Machines becoming Obsolete and

OEMs not preferring vendors having low end manual machines

• Scaling up of production volume using conventional • machines if demand shoots up

STRENGTH

THREAT

OPPORTUNITY

WEAKNESS

V.K.INDUSTRIES


Actions Recommended

Enhancing the Company Brand Presence in the market

Design of Company Website , with clear line of thought on Vision, Goals and nature of Business Products and ServicesCommunication Design (Company Logo, Product Logo, Brochures and Leafl ets)

Improving Working Environment Ergonomics

Ergonomics of working space can be improved wtih adeqate light on the machines and operator, Work table to perform assembly operations. Current infrastructure and layout of the shop fl oor is unorganized. The layout of the setup has to be organised according to the stages from raw material intake to storage of the fi nished products, (Jacks)

Inventory and Finished Product Storage, Material Handling

Designed Racks to store long slender metal rodsStorage racks for Display of fi nal Product (Bolts and Screw Jacks)

Immediate Actions

Product/Process Improvement Suggestions

Weight reduction of casting component through FEAProduct Aesthetics and Packaging Design

Skills & TrainingProduct Optimization techniques, basics on FEA methodsLatest high end CNC machine technologies for high production rates with precision

Identifi edServices to be developed

Manufacturing Industry Graded fasteners and allied componentsFastners for Medical Grade , Defense grade and focusing on replacement market

Potential

Products

Identifi ed

Mechanical Jacks

Hydraulic Jacks

Mechanical Jack Trolleys

Hydraulic Jack Trolleys

Future Actions Recommended

Marketing Utilizing Marketing support from Cluster

Future Actions

Collaboration & Developing products through external Design Firm Recommended

V.K.INDUSTRIES



Guru EngineeringAddress No C-449

12th Cross Industrial Estate, Gokul RoadHubli, KA 580030

Organization Head Mr. Vijay .V. Vadavi

Nature of Business Manufacturers of Diaphragm Valves sub assemblies, Fabricators, CNC part manufacturers

Employee Strength Twenty

In House Design NA

Key Customers Weir BDK Pvt Ltd

Website NO


Guru Engineering

PRODUCTS & SERVICE

Diaphragm valve sub assemblies, CNC Machining service

PROCESS/ ACTIVITIES• Procurement of castings from Belgaum (Valve body)

• Inventory Storing

• Machining operations (CNC & Conventional)

• Assembly of machined components and procured

casted components

• Packaging

• Despatch to OEM


Guru Engineering at a Glance

Castings from Belgaum - Inventory storage

Stores


SWOT Matrix

• More than two decade of experience in manufacturing valve diaphragms

• Available network of vendors and suppliers• ISO 9001 certifi ed

• Management of skilled man power & availability. Labour absenteeism

• Scalabiltiy of operations with current manpower and machines

• Absence of marketing support• Procurement of castings and excess

inventory storage• Low Brand Identity

Catering to Replacement Market share through eff ective Brand Building

Focusing on providing premium CNC machining services solutions to manufacturers / companies

Manufacturing complete assembly of Diaphragm valves as a product and supply to OEMs and various other process industries

Focusing & Launching various Mechanical Valve family of products with external design fi rm support



• Scaling up of production volume using conventional machines if demand shoots up

• Two many players as valve component suppliers

STRENGTH

THREAT

OPPORTUNITY

WEAKNESS

Guru Engineering


Actions Recommended




Ergonomics of working space can be improved wtih adeqate light on the ma-chines and operator, Work table to per-form assembly operations.


Following EOQ for inventory manage-ment. Developing alternate casting vendorsStorage racks for Display of fi nal Product . Managing & Protecting casting inventory through eff ective storage system

Immediate Actions

Product /Process Improvement Suggestion

Product Aesthetics enhancement on the Diaphram valves and productdiff erentiationPackaging Design, Inventory Management Methods

Skills & TrainingVendor Development, identifi cation and evaluation method for Casting components. EOQ & Inventory ManagementPrecision Manufacturing technologies and process

Identifi edServices to be Developed

Precision Premium CNC machining fabrication services for industriesFocusing on precision valve components

Potential

Products

Identifi ed

Diaphragm Valves

Ball Valves, Regulating Valves, Safety Valves, Shut -off valvesFocusing on developing various hydraulic system components



FutureActions

Collaboration & Developing products through external Design Firms

Guru Engineering



Anand Airline Accessories

Address C-126, 2nd Gate, Industrial Estate, Gokul Road, Industrial Estate Hubli, KA 580030

Organization Head Mr. M.G.Salimath

Nature of Business Manufacturers of Compressed Air Processing Equipment, Mist Cooloing System for cutting tools, Ball Valves and Needle Valves, Mist & Forced Lu-brication System, Hydraulic Filters

Employee Strength Ten

In House Design NA

Key Customers Indian Railways, Various Machine Tool Manufacturers, Textile Machinery Man-ufacturers, Pharmaceutical Machinery Manufacturers and Auto OEMs

Website www.anandairlines.com

Highlights

ISO 9001 certifi ed for design, manufactures, marketing and service

Award from government of Karnataka (through Visweswaraiah industrial trade centre) for developing and manufacturing pneumatic products in Karnataka

Bagged the highly prestigious FIE award During IMTEX -86.

Awarded by state bank of India, under its project Uptech Quality support scheme in 1998.



PRODUCTS

Both Conventional and CNC Machining of components and tools

In-House Pressure Die Casting

Sheet Metal Parts

Assembly of parts and sub assemblies

Inspection & Testing

Packaging

Despatch

Compressed Air Processing Equipment, Mist Cooling System for cutting tools, Ball Valves and Needle Valves, Mist & Forced Lubrication System, Hydraulic Filters

Process/ Activities/ Facilities


Anand Airlines at a glance

Conventional Machining

Packaging


SWOT Matrix

• Around 45 years of experience in manufacturing of Various pneumatic products and general engineering components

• ISO-9001 certifi ed• Wide variety of in depth technical skills• Initiator of Various high end machines to

the cluster. One among the initiator for common high end facility centre for the cluster

• Available network of vendors and suppliers

• More machine idle hours, under utilization of machines

• Management of skilled man power & avail-ability

• Absence of next generation Management leadership team

• Scalabiltiy of operations with current man-power and machines

• Absence of marketing support

• Design & Development of Micro-Fludic Systems & • Products (Import substitute product)• Has potential to launch various Pneumatic Systems

with the combination of various Pneumatic Products for

• specifi c applications.• Collaboration with external designers to launch

various patented and innvoative products/ systems

• Dependency only on OEM orders and delayed payment from the Customers, Government Bodies

• Coventional Machines becoming Obsolete and OEMs not preferring vendors having low end manual machines

STRENGTH

THREAT

OPPORTUNITY

WEAKNESS



Actions Recommended


Ergonomics of working space can be improved wtih adeqate light on the ma-chines and operator, Work table to perform assembly operations.

Immediate Actions

Product Improvement Suggestions

Product Aesthetics - Yes needs attention

Packaging Design (Combination of cost eff ective plastics and sheetmetal)

Skills & Training

Product Optimization techniques, basics on FEA methodsLatest high end CNC machine technologies for high production rates with precisionIntroduction to Computational Fluid Dynamics and SystemsBrand Building Systematic Approaches

Identifi edServices to be developed

Expert opinion/ consultancy service of Designing fl uidic systemsPneumatic Control systems

Potential Products Identifi ed

Application oriented Pnematic products and circuit componentsImport Substitute Products

System Focus Micro Fluidic Systems for Aerospace and Medical SystemsImport Substitute Systems



Future Actions

Product Aesthetics and Packaging Design

Collaboration & Developing products through external Design Firm will take the organization towards its vision




Sona Industrial Elastomers

Address No.c-385, Indl Est, Gokul Road, Hubli - 580030

Organization Head Mr. Jatin Thakkar

Nature of Business Manufacturers of Moulded rubber com-ponents and plastic extrusion

Employee Strength Thirty

In House Design Yes (Engineering Design)

Key Customers TMML, Spicer, Flowserve, Hawa

Website Not Available



Products

Plastic Extruded Coatings, Valves & Pump Impellers, Centre Bearing Bush, TPV (thermoplastic vulcanizates)

Measuring , Weighing and Mixing of chemicalsBanbury mixing of rubber and chemicalsRubber Extrusion, Cutting to required lengthDesign and Procurement of Dies, mould toolsCuring Press - Curing of rubber componentsPackaging & DispatchPlastic Extrusion set upFabrication Set upBakelite ProductsPipe Extrusion

Process/ Activities/ Facilities


Sona Elastomers at a glance Allied industry at a glance

Die Storage Plastic Extrusion

Rubber Ply Cutting , Heat Press

Raw Material Chemical Mixing Weighing

Rubber Mixing Rollers Fabrication Unit


SWOT Matrix

• Has Depth of experience in establishing • standards and developing process

industries (Food , Rubber , Chemicals)• ISO-9001 certifi ed• Wide variety of in depth technical skills in • process machinery and methods• Available Wide range of facility, expertise

and machinery for plastics, sheet metal , Bakelite processing and fabricating.

• In house tool design , fabrication expertise• Available network of vendors and

suppliers.

• In consistency in getting customer orders• Lacking of marketing and business

development support• Weak Brand identity• Development of new customers• Synthesis of Facility and expertise

• Has infrastructure facility and Skills to focus in design and development of Agricultural Processing Machines & Equipment

• Complete Automotive Interiors design and Installation service for OEM and other manufacturers

• To develop new orders for premium TPV market segment

• More market players in supplying rubber moulded and plastic extrusion components

• No scope for Brand Development as the components supplied gets camoufl aged under OEM brand

• Absence of Brand Presence/ recognition in the market

STRENGTH

THREAT

OPPORTUNITY

WEAKNESS





Developing and establishing online marketing support.

Collaborating with external Marketing agencyCollaborating and Developing external design resource team

Actions RecommendedImmediate

Actions

Skills & Training

Systematic Approaches in Brand Building

New Fabrication Methods and technologies

Need Based Agriculture Equipment & Customization

Automotive Interior design & fabrication approach

Identifi edServices to be Developed

Customized Fabrication Support to Product ManufacturesDeveloping Thermoplastic vulcani-zates for New Customers

Potential

Products

Identifi ed

Agricultural Processing Equipment

Tube & Frame Structures for Construction Engineering

System Solutions

Automotive Interiors structures manufacturing and installation


Marketing Utilizing Marketing support from Cluster and developing on-line marketing system

Future Actions

Collaboration & Developing products through external Design Firm recommended

Product and Process Improvement Suggested

Rubber Ply cutting with precision machines required (rolling cylinder based)Product Packaging Design, Developing material handling trolley bins for rubber

STRATEGIC DESIGN RESEARCH TO GET INSIGHTS INTO FUTURE

BUSINESS PROSPECTS AND OPPORTUNITIES - RECOMMENDED




Sanmati Rubber Industries

Address Industrial Estate, Gokul Road Hubli, Karnataka 580030

Organization Head Mr. Mahaveer Kadabi & B.D.Kadabi

Nature of Business Rubber Extrusion Based Products

Employee Strength Less than 10

In House Design NA (Mould Design)

Key Customers Kirloskar Electric Co, Flowserve Microfi nish, Printers Mysore, Samyuka Karnataka, etc




Products

Rubber Extrusion Based Products

Process/Activities/Facilities

Banbury mixing of rubber and chemicals

Curing of Rubber Rolls

Turning of Rubber Rolls to required Diameter using conventional machines

Trimming

Dispatch


Banbury mixing of rubber and chemicals

Curing of Rubber Rolls Turning of Rubber Rolls to required Diameter

Trimming Dispatch

Sanmati Rubber Industries at a glance


SWOT Matrix

• More than decade of experience in rubber extrusion

• ISO-9001 certifi ed• In house mould tool design • Available network of vendors and suppliers

in rubber raw materials and fi nished com-ponents


development support• Low Brand Identity• Absence of Developing support in new cus-

tomers segment and business prospects

• Conveyor Belts Manufacturing, Rubber Rollers• Solid Rubber Wheels• Chemical Tanks Lining• Off ering Service for Developing Customized rubber • Extrusion based products to manufactures

• More market players in supplying rubber extrusion based products

• Very low entry barrier• No scope for Brand Development as the components

supplied gets camoufl aged under OEM brand• Unsafe work place (rubber mixing)

STRENGTH

THREAT

OPPORTUNITY

WEAKNESS






Ergonomics of working space can be improved wtih adeqate light on the machines and operator. Installing safety sensors for the rubber mixing machine


Raw Material and Tools storage system

Rubber Handling trolleys and bins

Actions Recommended

Immediate Actions

Skills & Training


Composite Rubber Manufacturing technologies

Services Focus

Customized Rubber Extrusion Prod-ucts and rubber composites

Products Identifi ed

Conveyor Belts, Rubber Lining tanks, Solid Rubber Rolls and Wheels



Future Actions

Ergonomic Workspace Design and Plant Layout. Trimming Machine

Collaboration & Developing products through external Design Firm required

Product and Process Improvement Suggestions

Cured Rubber trimming manual machine

Product Packaging Design, Developing material handling trolley bins specifi cally for rubber extrusions and green rubber




Vijay Engineering Works

Address 204, M T Sagar, Industrial Estate Gokul Road, Industrial Estate Hubli, KA 580030

Organization Head Mr. Vijay .S. Angadiki

Nature of Business Auto Parts Manufacturer Mainly Auto Doors

Employee Strength 25

In House Design NA

Key Customers TMML (Tata Marcopolo Motors Ltd)


Vijay Engineering Works is an associate company of M/s Micron Engineering Works. Hubli.

It was established in 1995 and since then has been catering to all the Indus-trial needs.

The Plant is equipped with full set of machinery with-testing equipments



Products

Auto Door Sub Assembly


Procuremet of Sheet Metal and Steel Tubes

Sheet Metal Fabrication (Bending, Punching, Cutting)

Steel Tube Roll Bending

Assembly and Welding

Door Sub Assembly Dispatch


Vijay Engineering Works at a glance

Procuremet of Sheet Metal and Steel Tubes

Sheet Metal Fabrication Steel Tube Roll Bending Assembly and Welding Door Sub Assembly Dispatch

Approximately 17,280 Sq. Ft., with a built up area of 7,020 Sq. FtDoor Sub Assembly


SWOT Matrix

• ISO-9001 certifi ed• Wide variety of in depth technical skills in

sheetmetal process• Available Wide range of facility, expertise

and machinery for sheet metal , pipe pro-cessing and fabricating.

• In house fabrication expertise• Available network of vendors and suppliers• Well Maintained Shop Floor with good

plant layout and procedures


development support• Weak Brand Equity• Under utilization of machines (less job

order)• Development of new customers

• Has built in facility and Skills to focus in design and • development of Sheet Metal and Tube Structures• Hospital and General Purpose Furniture• Electric Control Panels and Enclosures

• Dependency on OEM orders• Inconsistency in orders• No scope for Brand Development as the components • supplied gets camoufl aged under OEM brand• Absence of Brand Presence/ recognition in the market

STRENGTH

THREAT

OPPORTUNITY

WEAKNESS







Actions Recommended

Immediate Actions

Skills & Training



Identifi edServices

Customized Fabrication Support to Product Manufactures

Potential

Products

Identifi ed

Hospital Furniture and Table

Tube & Frame Structures for Construction EngineeringControl Panel and Enclosure for Electrical and Electronic packagingAcoustic Enclosures and Panels


Marketing Utilizing Marketing support from Cluster Marketing resource

Future Actions

Need For New Prodcut Identifi cation using existing facilities

Collaboration & Developing products through external De-sign Firm


BUSINESS PROSPECTS AND OPPORTUNITIES - REQUIRED




India Auto Pins

Address 204, M T Sagar, Industrial Estate Gokul Road, Industrial Estate Hubli, KA 580030

Organization Head Mr. Mrutyunjay C Lakkundi

Nature of Business Manufacturers of Valve parts and Fasteners

Employee Strength 9

In House Design NA

Key Customers Weir BDC, Expert Engg, Aqua Valves, Valtek


Products :

Fasteners,Bolts and Nuts, Valve parts

Process :

Procurement of graded steel rodsConventional , NC turning and milling tread cuttingPlant Space : 1200 sq ft approx


SWOT Matrix

• Available network of vendors and suppliers• ISO 9001 certifi ed • Good Infrastructure (Both NC &

Conventional)

• Management of skilled man power & availability

• Very open unorganized business with price sensitive market

• Scalabiltiy of operations with current manpower and machines

• Absence of marketing support• Procurement of graded Raw material• Perceived as low end fasteners supplier by

OEM , replacement market• Unorganized House-Keeping• Low Brand Identity

• Catering to Replacement Market share through • eff ective Brand Building and ramping production

volume• Focusing on industry graded fasteners and bolts for

Aerospace & Defense , Medical market segment where profi t marging is high

• Quality Check on procured raw material through Cluster




• Scaling up of production volume using conventional machines if demand shoots up

STRENGTH

THREAT

OPPORTUNITY

WEAKNESS

India Auto Pins


Procurement of graded raw material

Utilizing quality RM procurement support from Cluster

Actions Recommended




Ergonomics of working space can be improved wtih adeqate light on the ma-chines and operator, Work table to per-form assembly operations. Current infrastructure and layout of the shop fl oor is unorganized. The layout of the setup has to be organised according to the stages from raw material intake to storage of the fi nished products.


Designed Racks to store long slender metal rodsStorage racks for Display of fi nal Product (Bolts and Screw Jacks)

Immediate Actions

Skills & Training

Training on process Quality aspects

Organized house keeping and system processes

Identifi ed

Products




Future Actions

India Auto Pins



Innovative process Equipment pvt Ltd

Address B 475 Industrial Estate, Gokul Road, Hubli, Gokul RoadHubli, KA 580030

Organization Head Mr. Rajesh Maheshwari

Nature of Business Manufacturers of Submersible Pumps, Electric Control Panel since 1986

Employee Strength

In House Design Yes

Key Customers Various Farmers , Builders

Website http://innovapumps.com



Products

Submersible Pumps, Electric Control Panel


Innovative Process Equipment at a glance


Sheet metal Fabrication

Machining of pump body parts

Electrical winding

Powder coating

Electrical Load test

Leak test

Packaging

NC & Conventional Machining Pump Leak Test


SWOT Matrix

Has Depth of experience in developing variuos submersible pumps, Electric control panels

ISO-9001 certifi ed

Wide variety of in depth technical skills in elec-trical and mechanical aspect of products and process

Available Wide range of facility, expertise and machinery for sheet metal , electrical wiring and product testing

In house engineering design , fabrication ex-pertise

Available network of vendors and suppliers

Geographic Specifi c Distribution

Lacking of marketing and business development support

Weak Brand Identity

Absence of Business Development support

Identifi cation of new market segment

Has infrastructure facility and expertise to focus in design and development of Home Automation Systems

Design and Development of wireless hoist

Control Systems Manufacturer

More market players in existing products domain

Dependency on external PLC programing

Absence of sales and distribution support

Entry Barrier to other locations (Tier 1 & 2 Cities)

STRENGTH

THREAT

OPPORTUNITY

WEAKNESS




Enhancing Company Website commu-nication , with clear line of thought on Vision, Goals and nature of Business Products and ServicesCommunication Design (Company Logo, Product Logo, Brochures and Leafl ets)



Actions Recommended

Immediate Actions

Skills & Training

Systematic Approaches towards Brand Building

Identifi ed

New

Products

Home Automation Products

Wireless Hoist Design

System Focus High End Control Systems


Marketing Utilizing Marketing support from Cluster and developing online marketing system

Future Actions

Collaboration & Developing products through external Design Firm recommended

Product and Process Improvement

Submersible Pump, Enclosure Product Aesthetics DesignNeed For Better Packaging Design






SHRI TUBES & STEELS PVT. LTD.

Address C-123, Industrial Estate, Gokul Road,Hubli - 580030, Karnataka, India

Organization Head Mr. PRASHANT ACHALKAR

Nature of Business Manufacturer of ERW Steel Tubes, Slit Coils, CR & HR Sheets/Blanks


In House Design NA

Key Customers TATA MORCOPOLO MOTORS LTD, ACGL

Website http://www.shritubesindia.com/

Leading manufacturer of ERW Steel Tubes, Slit Coils, CR & HR Sheets/Blanks.

Recognized as the distin-guished enterprise engaged in the production of top quality ERW Mild Steel tubes



Products

ERW Steel Tubes, Slit Coils, CR & HR Sheets/Blanks

Procuremet of winded Sheet Coils

Straightening and Cutting Sheets to Required Length

Forming Die Tools

6 to 8 Stage Tube forming and Welding the joint

Custom Made Tubes Dispatch



Shri Tubes and Steel at a glance

Procured Coiled Sheet Windings Straightening of Coils using rolls and cutting to required length

Tube Forming Die Storage

Six Stage Tube Forming Welding at the tube joint Customsize Tubes for Dispatch


SWOT Matrix

• ISO 9001 certifi ed • Excellent depth of expertise in

manufacturing precision custom designed tube sizes

• Facility to make custom sized sheet metal• Excellent fabrication set up• In house tool design

• Under utilization of machines• Management of skilled man power &

availability• Scalabiltiy of operations with current

manpower and machines• Absence of marketing support• Procurement of graded winding coils• Low Brand equity

• Catering to Replacement Market share through • eff ective Brand Building in selling custom size sheets• High end precision custom sized steel tubes for

replacement and retail market• Complete Customized Solution provider in

developing structures in the domain of construction engineering, automotive interirors, Building and Architecture

• Metal Furniture for Industry applications

• Market recession• Total Dependency only on OEM orders• Coventional Machines becoming Obsolete and


• Scaling up of Business

STRENGTH

THREAT

OPPORTUNITY

WEAKNESS







Actions Recommended

Immediate Actions

Skills & TrainingSystematic Approaches in Brand Building


Tube Bending Investment and training

Automotive Interior design & fabrication approach

Identifi ed Services

Customized Fabrication Support to Product ManufacturesSupply of custom size sheets and tubes

Identifi ed Products

Complete Solution on Structure De-sign and Engineering FabricationTube & Frame Structures for Construction EngineeringArchitectural Products


Marketing Utilizing Marketing support from Cluster and developing external mar-keting support team

Future Actions

Collaboration & Developing products through external Design Firm required

Product and Process Improvement Suggested

Centreless grinding for round tubes for better precision on geometric toleranceTubes Packaging Design



Investment Suggested Tube . Pipe bending machine




HI-Tech Electro Components Pvt Ltd

Address 2, G Block, No 89, Tarihal Industrial Area, Tarihal Industrial AreaHubli, KA 580001

Organization Head Mr. MURALIDHAR C.KAMATH

Nature of Business Premier makers of capacitors under the brand names “El-Ci-Ar”s


In House Design Yes

Key Customers TVS Motors, L&T, Various OEMs

Website http://www.elciar.in

Founded in 1981, have grown to be a leader amongst the electronic component manufacturers of India.

Th e factory having a work area of 15,000 sq.ft . is located in Hubli Tarihal industrial area.


HI-Tech Electro Components Pvt Ltd

PRODUCTS

Ignition Capacitor, General Purpose, Power Electronics, IGBT Capacitors, Metal-lized Capacitors, Ultra Capacitors, Surge Supressors

Metallizing

Film Slitting

Winding

Impregantion

Healing

Contact Layer

Flatenning

Terminal Winding

Coating

Electrical test


Hi Tech Electro components pvt ltd

Capacitor Manufacturing at a glance

Metallizing, Film Slitting, Winding, Impregantion, Healing, Contact Layer, Flatenning, Terminal Wind-ing, Coating, Electrical test


SWOT Matrix

• Founded in 1981 leader amongst the • electronic component manufacturers of

India.• Continous focus and investment in R&D

and Innovation• ISO-9001 certifi ed• Wide variety of and in depth technical

skills in capaIn house capacitor design , fabrication

• expertise• Available network of vendors and suppliers

and High entry barrier

• Low Brand perception• Perceived as component suppliers• Scalabilty

• Innovative patentable Circuit Breaker that also senses Volatage fl uctuation

• Integration of capacitor as a single component that can be utilized for various farad ratings

• Design & Development of Electrical Safety Protection Products

• Threat from Global market competition and low priced products

• Technology becoming obsolete as new technology in power electronics in market propping up

STRENGTH

THREAT

OPPORTUNITY

WEAKNESS



Developing and Collaborat-ing with external resource team

Collaborating with external Marketing support teamCollaborating and Developing external design resource team

Actions Recommended

Immediate Actions

Skills & Training

Systematic Approaches towards Brand Building

Identifi ed

Products

Innovative Circuit Breaker (sensing both voltage and current fl uctuations) - patentable innovationIntegration of Capacitor for various farad ratings

Identifi ed System

Developing Electrical and Electronic safety systems

Future Actions Recommended Future Actions

STRATEGIC DESIGN RESEARCH TO GET INSIGHTS INTO FUTURE BUSINESS PROSPECTS AND

OPPORTUNITIES - RECOMMENDED

Possibility of Collaboration & Developing products through external Design Firm

Process/Product Improvement Suggestion

Reduction in process steps in Capacitor Manufacturing (already implemented by manufacturerPackaging Design (Both Primary & Secondary packaging)




Fasteners & Allied Products Pvt Ltd

Address M 3, Industrial Estate, Gokul RoadIndustrial EstateHubli, KA 580030

Organization Head Mr. B.D. Bennadi

Nature of Business Manufacturing of Fasteners and allied products


In House Design Yes

Key Customers Oil & Gas , Nuclear Power, Chemical industries, Power Plants, Automobile

Website http://www.fappl.com

Specialization in the manu-facturing of stud bolts, bolts, nuts, special bolts for a wide range of applica-tions in the oil, petrochemi-cal, power, thermal power, heavy and light industries.

Qualifi ed team of engineers to assist the design and manufacture of fasteners to meet specifi c requirements.



Products

Fasteners

Procuremet of graded steel rods

Inventory Management of steel rods

Thread Cutting and Cutting to required length

Heat Treatment Facility

Packing and Dispatch to OEM , replacement market



Fasteners & Allied Products at a glance

Graded Slender metal rod storage Heat Treatment Conventional Machining

Good Plant Layout and Material Flow NC Machines


SWOT Matrix

• More than thirty years of experience in • manufacturing fasteners and various other

precision engineering components.• Available network of vendors and suppliers• ISO 9001 certifi ed • Well organized Plant layout• Better Ergonomic work Place• High Plant area ( more than 6000 sq ft)

• Scalabiltiy of operations with current• manpower and machines• Absence of marketing support• Perceived as one among the • component supplier• Perceived as low end fasteners supplier by

OEM , replacement market• Identifi cation of future Business aspects

• Catering to Replacement Market share through • eff ective Brand Building• Focusing on industry graded fasteners and bolts for

Aerospace & Defense , Medical market segment where profi t marging is high

• Power Screws and Load / Material carrying systems• Developing high range of Mechanical and Hydraulic

Jacks products and full utilization of in house machines




STRENGTH

THREAT

OPPORTUNITY

WEAKNESS



Actions Recommended


Enhancing Company Website , with clear line of thought on Vision, Goals and nature of Business Products and ServicesCommunication Design (Company Logo, Product Logo, Brochures and Leafl ets)

Immediate Actions

Product Improvement Packaging Design

Skills & Training

Systematic Approach towards Brand Building

Identifi ed Services to be developed


Identifi ed

Potential

Products

Mechanical Jacks

Hydraulic Jacks

Power Screws and Actuators system



Future Actions

Collaboration & Developing products through external Design Firm

STRATEGIC DESIGN RESEARCH TO GET INSIGHTS INTO

FUTURE BUSINESS PROSPECTS AND OPPORTUNITIES -

RECOMMENDED




Prabha pattern works

Address Sm-231, Industrial Estate, M T Sagar, Gokul Road, Industrial EstateHubli, KA 580030

Organization Head Mr. B.M.Benakoppad

Nature of Business Wood Pattern Making for Sand Casting

Employee Strength 6

In House Design NA

Key Customers Akay Ind Pvt Ltd, Industries in Belur Dharward, Weir BDK Valves

Website No



Service

Wood and Metallic Pattern Making

Facilities/Process

CNC Milling/ machining

Skilled wood carpenters

Working space 800 sq ft approx


Strength

Skilled Wood Carpenters

Complex Metal Patterns

Vision becoming Product based organization

Opportunity

Architectural wood craved doors and products

Architectural / Film set Installations

Weakness

Infrastructure expansion fundings

Scalability

Threat

Less Business Development support

Job Order dependent

SWOT Matrix

Actions Recommended

Creating website to make presence in the market

Wood /Metal Pattern Packaging Design

New Product Opportunity

Manufacturing products in Architectural Domain

Business Development support from Cluster

Recommendations

Prabha pattern works at a glance


Samarth Technocrafts

Address D-198, Gokul Road, Industrial EstateIndustrial EstateHubli, KA 580030

Organization Head Mr. A.I.Katageri

Nature of Business Jigs and Fixtures precision works

Employee Strength 6

In House Design NA

Key Customers Akay Ind Pvt Ltd, Weir BDK Valves

Website No


Samarth Technocrafts at a glanceProducts

Jigs and Fixtures

Strength

Skilled Manpower

Conventiona and NC machines

Opportunity

Seeking Business Development support through the cluster

Maintaining Organization website

Weakness

Infrastructure expansion fundings Scalability

Ergonomic Work Place and work table

Threat

Less Business Development support

Job Order dependent (recession)

Inconsistency in orders

SWOT Matrix/ Recommendations

Actions Recommended

Organized work place and house keeping

Inventory and end compo-nent storage racks

Developing website



Manohar Industries

Address 195, Industrial Estate, Gokul RoadIndustrial EstateHubli, KA 580030

Organization Head Mr. Manohar B kottur shettar

Nature of Business Manufacturing of Industrial Valves (Forged Steel Gate Valves, Forged Steel Globe Valves, Forged Steel Check Valves, Butterfl y Valves)


In House Design Yes

Key Customers Process Industries

Website www.manoharvalves.com

Leading manufacturers of industrial valves like Forged Steel Gate, Globe and Check Valves in the southern part of India.


Manohar Industries

PRODUCTS

Industrial Valves

Manohar Industries at a Glance


SWOT Matrix

• Clear Organization Vision and Mission• Available network of vendors and suppliers• Focus on high end Industrial valve product

line• Good Organization leadership• ISO 9001 certifi ed

• Requirement of funding and capital investment

• Low Brand Identity

• Focusing on Design and Development of • High end control valves for process industries• Scope for Product Innovation and import substitute

products

• Various major brand already well established in the market

• Market penetration

STRENGTH

THREAT

OPPORTUNITY

WEAKNESS

Actions Recommended

Product Improvement Scope for Packaging improvement and designScope for Product Aesthetics fi nish improvement recommended

Collaboration & Developing Automated Control Valves and System through external Design Firm can take the organization towards its Vision

Manohar Industries



Miven Mayfron Conveyors pvt ltd

Address Sirurs Compound, Karwar RoadKarwar RoadHubli, KA 580024

Organization Head Mr. Vikram Sirur

Nature of Business Manufacturing of Conveyors , Contain-ers and Material Handling Equipment

Employee Strength

In House Design Yes

Key Customers Process Industries, Automobile Companies Ford India, Hyundai Motors

Website www.mivenmayfran.com

A joint venture between the world renowned Mayfran International, USA, through its subsidiary, Mayfran International B.V. of the Netherlands, and the well known Sirur Family from Hubli , India, Miven Mayfran is a pioneer in India in the fi eld of chip and coolant management.

Drawing on the powerful combination of Mayfran’s technical expertise and global experience with Miven Mayfran’s thorough understanding of the Indian industrial environment, they are well equipped to provide cutting edge solutions to various customers


Miven Mayfron Conveyors pvt ltd

PRODUCTS

Manufacturing of Conveyors , Containers and Material Handling Equipment


Miven Mayfron Conveyors at a glance

Hinge BeltConveyor Pitch


SWOT Matrix

• Powerful combination of Mayfran’s techni-cal expertise and global experience

• In house tool design , fabrication expertise• Globally networked, locally integrated

organization• Off ers a wide range of conveyors for han-

dling metal chips generated during metal cutting operation.

• Market Leader• Large land resource for infrastructure de-

velopment

• Achieving Consistency And Developing • products to world class standards• Identifi cation of new business opportunities

• Venturing into new market segment based on Indian • market need and research• Getting Insights from Mayfran in developing future • products line for Global market

• More market players in propping up in chip and cool-ant management system

• Presence of strong Global brands• Market Saturation• New Technology Machines has inbuilt chip and cool-

ant management system

STRENGTH

THREAT

OPPORTUNITY

WEAKNESS

Miven Mayfron Conveyors


Enhancing the Company Brand Presence in the Global market

Enhancing Company Website to global standards


Collaborating and Developing external design resource team

Actions RecommendedImmediate

Actions

Packaging

Product

Need

Identifi ed

Design and Development of Flexible

packaging system for conveyors

(innovation)

Innovative Packaging Design for conveyors

Strategic

Design

Research

Identifying Opportunities for

Future Product Segments and

Market

Identifi edProductSystem Focus

Conveyor Aesthetics

Conveyor System for other process industries


Collaboration in identifying

New Market & Developing

products through external

Design Firm recommended

Product and Process Improvement Suggestions

Conveyor Aesthetic Design recommended

Powder Coating suggested to avoid spray coating issues


BUSINESS PROSPECTS AND OPPORTUNITIES - REQUIRED

New Packaging Identifi ed Design of collapsible/ fl exible packag-

ing to avoid wooden box packaging

cost

Miven Mayfron Conveyors


Ashok Engineering

Address Plot No.61, Srinagar, Karwar Road, Hubli.

Organization Head Mr. Ashok Dani

Nature of Business Job Works


In House Design NA

Key Customers Kirlosker

Website No


Ashok Engineering at a glance

Strength

Good Infrastructure

Opportunity

New Product Identifi cation

Weakness

Infrastructure expansion fundings

Threat

Job Order dependent

Market recession

SWOT Matrix

Actions Recommended

Creating website to make presence in the market

Supporting machining/ fabri-cation works for Prototyping

New Product Opportunity

Identifying and Developing own brand of products

Business Development support from Cluster

Recommendations



Fine Blanking pvt Ltd

Address No. 357-B, Tarihal Road, Gokul Village, Hubli - 580030, Karnataka, India.

Organization Head Mr. D.R. Khobare

Nature of Business Blank Components /precision compo-nents for the Automobile, Electrical and Business Machines industry


In House Design Yes (Press Tool Design)

Key Customers Bosch, L&T, Johnson Controls

Website No

Fine Blanking Pvt. Ltd. (FBPL) was established in 1989 to produce precision components for the Automobile, Electrical and Business Machines industry.

It was quickly realized that to meet the exact requirements of these customers that a Fine-blanking capability was a requirement.



PRODUCTS

Automotive Components Door latches, braking systems, engine exhaust pipe fl anges, thrust washers, seat reclining adjusters, gear selector forks, window regulators, assemblies of gear selector mechanisms and clutch controls, speed regualtor parts, oil pump parts, wiper system parts, gears, sprokets.

Electrical ComponentsElectrical Components for - circuit breakers, switch gear mechanisms, electrical contacts, control panels etc.

In House Manufacturing Facilities Tool Room Agie 250 HSS wire cut Machine SIP Jig boring Machine Electronica EDM sinking Machine Blohm Surface Grinder Inspection TESA CMM Measuring Machine TESA Profi le Projector TESA Surface tester Mitutoyo Inspection Equipments Feintool Make 400 Ton Fine Blanking Press Feintool Make 160 Ton Fine Blanking Press LVD Belgium make sheet shearing machineNiederberger Belt Grinder Rosseler Vibro fi nishing Machines

Process/Facilities


Fine Blanking pvt Ltd at a glance


SWOT Matrix

• Excellent in-house facility and infrastructure• Available network of vendors and suppliers• ISO 9001 - 2000 certifi ed Certifi ed Company• TS 16949 certifi cated , good designed plant

layout • Good chain of customers . Presence in

Export market , Direct OEM suppliers and as well as Tier 2 component supplier

• Perceived as component supplier, part ven-dor by major OEMS

• Low Brand Identity

• Catering to Replacement Market share through • eff ective Brand Building• Becoming Product Based Company • Innovative mechanism based products solution

provider

• Low Entry barrier for precision component market

• Total Dependency only on OEM orders• Brand recognition

STRENGTH

THREAT

OPPORTUNITY

WEAKNESS



Actions Recommended



Immediate Actions

Product Improvement Suggestions

Scope for Packaging Design of Blanked components dispatch

Identifi ed

Potential

Products

Innovative Mechanism design based productWindow Regulator

Security Locks

Turnstile Products


Developing Mechanism Based Product and

Solutions

Collaboration & Developing products through external Design Firm - Recommended




CLUSTER ECO-SYSTEM


Cluster Members as market players

Job Orders

Mould Pattern Makers

Component Manufacturers

Product Manufacturers

Market Leaders Miven Mayfron Conveyors

Anand Airline Accessories, Innovative process Eqpt, Manohar Industries, Hi-Tech Electro Components, Shree Tubes Steels

Fine Blanking, Guru Engineering,Sanmati Rubber Inds, V.K.Industries, Vijay Engineering Works, Sona Elastomers, Fasterners & Allied Products, Indian Auto Pins


Samarth Tool Craft


SWOT Matrix of Hubli Auto Cluster

• Hubli -Dharward Second largest ISO 9001:2000 certifi ed. Good Transportation network

• Good Infrastructure Support and Machinery through Common Facility Centre

• Having Breadth of expertise across the engineering fi eld, one among the largest cluster in India

• Cluster units have about 10 to 15 years of manufacturing experience in engineering fi eld and are competent enough “to produce high quality precision components and assemblies.

• Key Cluster Members are market leaders in their respective products .Surrounded byGood Educational Institutes

• Hubli Cluster towards a Global Manufacturing Base and as a Brand

• Total Manufacturing Solutions Services• Manufacturing High Products and competing

with Global Players• Supporting various R&D development to

various organizations at global platform• Cluster Eco-Park with good Signages to attract

global Organizations• Cluster forming sub-groups in developing new

products• Focus on New Technology and Materials• Cluster development creating hundreds of new

jobs. Various cluster development plans by Government

• Availability and Maintenence of skilled labour force

• Identifi cation of new market segment and products

• Less scope for diff erentiation ( As majority are known for low end component suppliers)

• Availabity of Capital Fund for investment

• Highly aff ected by vagaries of market Recession• Total Dependency only on OEM orders• Brand recognition , Low Brand Identity• Low Entry barrier as component suppliers &

market

S

W

O

T



Work Place Ergonomics Need of the Hour for the cluster organizations


“Ergonomics applies information about human behaviour,

abilities and limitations and other characteristics to the

design of tools, machines, tasks, jobs and environments

for productive, safe, comfortable and eff ective human use”

(McCormick and Saunders 1993).

Work Place Ergonomics - Its Importance

A number of factors play a role in Ergonomics; these include body posture and movement (sitting, stand-ing, lifting, pulling and pushing), and environmental factors (noise, lighting, temperature, humidity).

A Good Ergonomically Designed Workplace is itself a motivation factor for the employees and hence better product quality and productivity.

General Recommendations

1. Good Lighting on the machines2. Ample Space for men, material movement3. Good Ventilation4. Designed Worktable for assembly and inspection5. Structure Designed to aid and support men for long standing work


How to Bring Ergonomics to the Factory Floor

Frequent Problems faced due to poor Ergonomics

Some of the more frequent ergonomic problems observed share one or more of these characteristics: poor product design, awkward postures, standing working positions at fi xed-height workstations, poorly designed software, inadequate monitor maintenance, chairs of inferior design, poor lighting of space, congested work place,

Poor product design. Products are not designed for ease of assembly, test, repair or packaging with regard to the human in the loop. Too many companies have failed to defi ne ergonomic goals for their products’ design, test, repair, or packaging. Regrettably, the human interface is addressed only after a problem has been identifi ed.

Awkward postures. Awkward postures are prevalent in most work environment. Whether or not they create problems depends on a wide range of factors, including the degrees of awkwardness and the presence of other musculoskeletal risk factors.

Standing working positions. Standing working positions are prevalent in most work environment, when people work at large equipment or at infrequently-used stand-alone machine tools in manufacturing environments. Potential solutions are to provide a lift either underneath the equipment or for the employee, or to restrict the job to employees of a certain height.

General Recommendations

For the appropriate working height are defi ned in relation to the user’s elbow height. Here are some rules of thumb for working height:

Six inches above elbow height for fi ne work such as proofi ng documents or inspecting small parts.Four inches above elbow height for precision work such as mechanical assembly.Same height as elbow for writing or light assembly,Four inches below elbow for coarse or medium work such as packaging

Musculoskeletal Disorder Risk Factors

There are at least six diff erent types of musculoskeletal risk factors:• Forceful exertions and motions.• Extreme or repetitive exertions, postures and motions.• Duration of exertions, postures, motions, vibration and cold.• Insuffi cient rest or pauses.• Work factors (for instance, close performance monitoring, wage

incentives, machine-paced work).• Environmental factors.


CLUSTER WORKING MODEL


HUBLI

AUTO CLUSTER

CURRENT ROLE

Cluster Members

Common

Facility

Centre

Skills &

Training

Machine Tool Operation Training

Horizontal Machining CentreEDM Wire Cutting MachineAC/DC Tig Welding, MIG WeldingLaser Cutting MachineVertical Machining CentreTurn Mill CentreSheet Bending MachineSurface Grinding MachinePrecision Cylindrical Grinder

Valve ManufacturersFasteners ManufacturersRubber Extrusion ProductsSteel Tubes ManufacturerConveyor manufacturersStructures and Fabrication worksWood Pattern WorksJob Machining WorksCapacitor ManufacturingSubmersible Pumps

VISION

BENIFITS

BENIFITS

BENIFITS

MISSION

Current Cluster Model

Under the current Role of the cluster, the cluster is playing a dormant role.

Common Facility Centre is not been eff ectively utilized by the members

Cluster Memebers are very much scattered, isolated in their own organizational issues

Cluster could play active role in connecting the cluster members towards the common goal, vision

Self Sustainability of the Cluster through a regular revenue stream for executing its functions is need of the hour

Less incentive is perceived by the cluster members for its assosiation with the cluster


1. Lack of Eff ective Marketing support of their products and services

2. A Very low Brand Identity and less scope for enhancing Brand Presence in the market

3. Availability and retaining of Skilled Manpower

4. Dependency of OEM orders, inconsistency of getting orders

5.Dependency in external procurmemt of castings and other raw material

6. Procurement of quality graded Raw Materials

7. Scalability of business and production volume

8. Lack of fund in certain organization for new technology investement

9. More than two decades only as component suppliers

Common Cluster Issues

Faced by the Cluster Members

A Need for a New Working

model for the Cluster to tackle

the current issues


HUBLI

AUTO CLUSTER

ENHANCED ROLE

(systems &

opportunity

mapping

identifi ed)

Cluster Members

Stores &

Inventory

Common

Facility

Centre

Business

Development

Marketing

Support

Skills &

Training

To make meaningful & sizable contribution towards achieving

India’s dream of Global leadership in manufacturingVISION

REVENUE

REVENUE

REVENUE

BENIFITS

BENIFITS

BENIFITS

To facilitate and build capabilities in the cluster eco-system

to achieve excellence in designing and manufacturing.

MISSION

Proposed New Working Model


Proposed Enhanced Cluster Role & Working Model

Business Development

Getting new contacts and customers for Cluster Members incentive basis method (Project to Project Basis)

Presenting Cluster members in various local and global platformsthrough presentations and other media

Selecting and clubbing among cluster memebrs having similar /complimentary skills towards pitching for Higher Value Projects

Marketing Support

• Promoting the Brand of cluster companies

• Supporting in marketing and sales of cluster products

• Organizing Brand Buliding exercise and through Promotinal events

Purchase /Stores & Inventory

• Procurement of graded raw material• Maintaining of inventory• Development of new vendors and

suppliers• Replacement of materials



Common Facility Centre

• Centre for Advaced machines and latest techology processing

• High end automated CNC machine set up - (Need Based Set Up)

Design & Development

• Identifying External Design fi rms for New Product Development

• Industrial Design• Product Aesthetics• Ergonomics and User Interface• Packaging Design• System Integration• Website, Branding , Logo

Communication

Research & Development

• Supporting Cluster memebers in harnessing new technology and Product technological development

• Developing knowledgebase and infrastructure for Research activities

• Processing methods for advanced materials and composites

• Research and Development testing & validation activities



Training and Skills Development

• Cluster Vision Based Training• Entrepreneur Skills Development• Branding & Communication• Technology Upgradation• Quality Procedures & Methods• Lectures and workshop• Library ,Technological Journals etc

Cluster

• For the self sustainence and operation of the cluster , the following are the revence source

• Anual Membership fee• Cluster Common Facility

Centre• Revenue from the Business

Development and marketing support team

• R&D and D&D support

Cluster Members

• The Following benifi ts for the memebrs under the proposed model

• A quality and graded raw material procurement and inventory management

• Product Design & Development Support

• Product improvement Support• A source for knowledge and literature

reference• Skills upgradation through training

World Needs Innovative ClustersWorld Needs Innovative Clusters

World Experts are HereWorld Experts are Here


HUBLI

AUTO CLUSTER

ENHANCED ROLE

(systems &

opportunity

mapping

identifi ed)

Cluster Members

Stores &

Inventory


Business

Development

Marketing

Support

Skills &

Training

Entrepreneur Skills DevelopmentBranding & CommunicationTechnology UpgradationQuality Procedures & MethodsLectures and workshop

Getting new contacts and custom-ers for Cluster Members incentive basis methodPresenting Cluster members in various local and global platformsSelecting and clubbing among clus-ter memebrs having similar /compli-mentary skills towards pitching for Higher System Projects

Promoting the Brand of cluster companiesSupporting in marketing and sales of cluster productsOrganizing Brand Buliding exercise and through Promotinal events

Horizontal Machining CentreEDM Wire Cutting MachineAC/DC Tig Welding, MIG WeldingLaser Cutting MachineVertical Machining CentreSheet Bending MachineSurface Grinding MachinePrecision Cylindrical GrinderLibrary and Knowledge

resource and technical papers




REVENUE

REVENUE

REVENUE

BENIFITS

BENIFITS

BENIFITS

Procurement of graded raw materialMaintaining of inventoryDevelopment of new vendors and suppliersReplacement of materials



MISSION

External

R&D

External

D&D

Signages

Eco-Park

Evolution

Knowledge Centre


Further Activities• Based on the Need Assessement Study , the needs of the

Cluster Organization and identifi ed opportunity have

been listed out.

• These listed points will be further addressed in a fi ve day

workshop (one to one interaction with design team)

• During the workshop all the opportunties and needs will

be addressed specifi cally to the individual organization.

• The workshop will also involve design experts who will be

presenting and addressing various relevant topics based

on the NAS report.

• The workshop is also aimed at taking the identifi ed

products to next stage of Product Design & Development

• External Designers will be identifi ed who can support

the cluster members in design and development of

respective products


DAP - Workshop Report

HUBLI- AUTO CLUSTER4th Feb - 8th Feb. 2014

In the third phase inline with the DAS (Design Awareness Seminar and NAS (Need Assessment Survey) , a fi ve day Workshop was conducted on 4th Feb 2014 to 8th Feb 2014 under the Design Clinic Scheme and Karnataka Council for Technology Upgradation to the MSME units. The objective was to discuss the NAS report and to address the opportunities that were identifi ed and take it forward towards implementation.


4th Feb 2014 Day 1 Inauguration of Workshop, Guest Speaker from MSME Objectives of WorkshopPresenting Cluster issues and Opportunities for Cluster Development, Proposed New Working Model for the Cluster, Grouping of similar MSME units for individual project discussions.(All Units were invited and requested to participate)

5th Feb 2014 Day 2 Invited MSME Units along with their Team (3 units)Fine Blanking Pvt Ltd, Fasteners & Allied Products , Shree Tube Steels.

Guest Speaker PresentationNAS report for each units discussed individually.New Products Opportunities Identifi edDCS Scheme proposal document was explained

6th Feb 2014 Day 3 Invited MSME Units along with their Team (4 units)Miven Mayfron Conveyors, Innovative Process Equipment, Guru Dev Industries, BTM Forging


7th Feb 2014 Day 4 Invited MSME Units along with their Team (5 units)Sona Elastomers, V.K.Industries, Guru Engineering, Anand Airline, Sanmati Rubber Industries


8th Feb 2014 Day 5 Invited MSME Units along with their Team (3 units)India Auto Pin, Samarth Techno Craft, Prabha Pattern Works

Guest Speaker PresentationNAS report for each units discussed individually.New Service Opportunities Identifi edDCS Scheme proposal document was explained

Workshop Conducted at Hubli Auto Cluster Hall:


DAY 1 - Feb 4th 2014

Inauguration of WorkshopGuest Speaker from MSME Objectives of WorkshopPresenting Cluster issues and Opportunities for Cluster Development Proposed New Working Model for the ClusterGrouping of similar MSME units for individual project discussions.(All Units were invited and requested to participate)


Day 1 - At a glance


Chief Guest Mr.Srinvas Assistant Director MSME Hubli was invited and inagurated the event.

All the key MSME unit heads were present for the workshop inaguration

Mr.Pratap was present on behalf of DCS team and he introduced the Design Clinic Scheme to the cluster members

Mr.Guruprasad the designer who conducted the Need Assessment Survey explained the objectives of the workshop

The Day1 of the workshop was focussed on the issues faced by the cluster and on the identifi ed opportunities for cluster development.

The identifi ed New Working model for the cluster is proposed and explained to all the participants

The workshop schedule was shared among the participants and the MSME groupings was made

All the MSME units were cordially invited to participate on all the fi ve days and most specially on those days allotted for them

Hubli Auto Cluster Hall was chosen as Workshop Venue for all the

fi ve days.

Day 1 - Focus on Cluster


HUBLI

AUTO CLUSTER

ENHANCED ROLE

(systems &

opportunity

mapping

identifi ed)

Cluster Members

Stores &

Inventory


Business

Development

Marketing

Support

Skills &

Training

Entrepreneur Skills DevelopmentBranding & CommunicationTechnology UpgradationQuality Procedures & MethodsLectures and workshop

Getting new contacts and custom-ers for Cluster Members incentive basis methodPresenting Cluster members in various local and global platformsSelecting and clubbing among clus-ter memebrs having similar /compli-mentary skills towards pitching for Higher System Projects

Promoting the Brand of cluster companiesSupporting in marketing and sales of cluster productsOrganizing Brand Buliding exercise and through Promotinal events

Horizontal Machining CentreEDM Wire Cutting MachineAC/DC Tig Welding, MIG WeldingLaser Cutting MachineVertical Machining CentreSheet Bending MachineSurface Grinding MachinePrecision Cylindrical GrinderLibrary and Knowledge

resource and technical papers




REVENUE

REVENUE

REVENUE

BENIFITS

BENIFITS

BENIFITS

Procurement of graded raw materialMaintaining of inventoryDevelopment of new vendors and suppliersReplacement of materials



MISSION

External

R&D

External

D&D

Signages

Eco-Park

Evolution

Knowledge Centre

COLLABORATION CO-EXISTENCE

CO-CREATION



Invited MSME Units along with their Team (3 units)Fine Blanking Pvt Ltd, Fasteners & Allied Products , Shree Tube Steels.



Day 2 - At a glanceMr.Chandrasekar introduced the Brand Building Case Studies and on the packaging design and its value creation for the organization

Need Assessment Report was discussed individually with the organizations

DCS Proposal and how to take a project to next stages were discussed

Identifi ed Products to be taken for Design &

Development

2.Fine Blanking Pvt LtdOrganization Head Mr.Khobre

Turnstile Security Systems

Identifi ed Designer - Endesign Design Firm Bangalore

Identifi ed Products to be taken for Design &

Development

1.Fasteners & Allied ProductsOrganization Head Mr.Beniwade

Linear Actuators and Power Screw Products



Invited MSME Units along with their Team (3 units)Miven Mayfron, Innovative Process & Equipment , BTM Forging,

GuruDev Industries.



Day 3 - At a glanceMr.Yathishwar Dravid took presentation on the topic Design in the Indian Context giving a macroscopic picture on “What is Design”



Identifi ed Products to be taken for Design & Development

2.Innovative Process & EquipmentOrganization Head Mr.Rajesh Maheshwari

Solar Based 2hp Pump

Wireless Operating System for Various Control Panel & Hoist System

Identifi ed Designer - Idiya Design Firm Bangalore


1.Miven Mayfron Machine Tools Organization Head Mr.Vikram Sirur

Chip Conveyor Industrial Design

Collapsible Packaging Design for Chip Conveyor

Design and Development of CNC Turret Lathe

Identifi ed Designer - Raghu Menon



Invited MSME Units along with their Team (5 units)Sona Elastomers, V.K.Industries, Guru Engineering, Anand Airline,




Day 4 - At a glanceMr.Yathishwar Dravid took presentation on the topic Design in the Indian Context giving a macroscopic picture on “What is Design”




2. Anand Airlines and Guru Engineering

Microfl uidic Pumps , Valves, Manifold and Systems

Identifi ed Designer - Idiya Design Firm Bangalore


1.Sona Elastomers

TPV Based Products

Identifi ed Designer - Idiya Design Pvt



Invited MSME Units along with their Team (3 units)India Auto Pin, Samarth Techno Craft, Prabha Pattern Works



Day 5 - At a glanceMr. Vadavi took presentation on the topic Product Development and Shared his experience w.r.t his Industry

Mr.Guruprasad took presentation on Branding and trends and methods in online Marketting



New Services and Opportunities

1.Wood Pattern for Vaccum Forming and off ering services for New Product Prototyping for Prabha Pattern Works

2. Prototype Fabrication services to various R&D and D&D fi rms by Samarth Technocraft

3. Off ering fastners for Aerospace and Medical grade applications by India Auto Pins


Outcome of 5 Day WorkshopS.NO Cluster

MemberIdentifi ed Products for Development

Identifi ed Designer

1 For Cluster Sub Group

Anand AirlinesGuru EngineeringFasterners & AlliedFine Blanking

Micro PumpMicro ValveMicro Manifold

Idiya Design Pvt Ltd

2 Sona Elastomers Idiya Design Pvt Ltd

3 Innovative Process & Eqipment

Idiya Design Pvt Ltd

Diff erent Structures Based on TPV

Solar Pump and Wireless Control System


Outcome of 5 Day WorkshopS.NO Cluster

MemberIdentifi ed Products for Development

Identifi ed Designer

4 Fine Blanking Turnstile Security System EnDesign Firm Bangalore

5 Fasteners & Allied Products

Linear Actuators and Products EnDesign Firm Bangalore

6 Miven Mayfron Conveyor Industrial DesignConveyor Packaging Design


SummaryThe Need Assessment Survey and Workshop has allowed us to interact with various MSME units in Hubli closely and look into potential opportunity areas for the cluster and its members for growth. DCS provided the platform to look Design from Strategic Perspective for these cluster units and in identifying New Products and New Services for sustainable business growth.

A Need for Strategic Design Research

An eff ective Strategic Design Research is required to be conducted to identify the future products line for the cluster and cluster units and in making these units OEM independent. The identifi ed products evoving through these research will be more user-centric and will cater to specifi c user segment there by increasing the market acceptance.

New Manufacturing Process and Technologies

The current practise and the machine tools needs to be updated to produce better quality products and for ramping up the production. This can be made possible when cluster units maximize the utilization of the common facility centre and investing more such better technology machines and machine tools.

Current Cluster Eco-System

Hubli is a manufacturing hub and has a good potential to become global manufacturing hub. But most cluster units are reluctant in trying to use each others resources to mutual benefi t. Most of the manufacturers are very isolated and feel insecure to share the resources with others.

Labour Issues

There is shortage of skilled labour and this has created a lot of constraints on the manufacturers. Most of the manufactures are going for automatic and semi-automatic machines for manufacturing so as to reduce their dependency on labourers and achieve better quality products. Eff ective utilization of CFC is an alternative and this has been addressed in the proposed cluster model.

Brand Identity

Lack of ariticulated vision and low brand identity is a major set back for the cluster and its units.Eff ective methods of raising the Brand identity for the cluster and the cluster units has been addressed in the new model. A Strategic alliance between the cluster with an external Design Firm can help the cluster in communication design and other aspects towards building the Brand identity.

Raw Material

As a manufacturing hub the raw materials are easily available, but there is absence of a system in procuring graded, quality raw material. This has been addressed in the new cluster model

On-line Marketing & Web Resources

Latest Web technologies and social networking sites are evolving as powerful tools to get connected globally and hence new opportunities for business. Web marketing and e-business is evolving at rapid speed and it is high time for the cluster units to uilize these technologies for their mutual benifi ts.

SWOT Matrix of Hubli Auto Cluster

Documents