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Surviving the interconnected world of Cloud, Social and Mobile Arjan Kramer
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Surviving Cloud Social & Mobile Nieuwegein 25 April 2013

Nov 07, 2014

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Arjan Kramer

Surviving the interconnected world of Cloud, Social and Mobile - My presentation at the Cloud, Social and Mobile event in Nieuwegein on 25th of April 2013

http://www.oracle.com/webapps/events/ns/EventsDetail.jsp?p_eventId=161655&src=7600995&src=7600995&Act=249
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Page 1: Surviving Cloud Social & Mobile Nieuwegein 25 April 2013

Surviving the interconnected world of Cloud, Social and Mobile

Arjan Kramer

Page 2: Surviving Cloud Social & Mobile Nieuwegein 25 April 2013

Surviving the interconnected world of Cloud, Social and Mobile

Page 3: Surviving Cloud Social & Mobile Nieuwegein 25 April 2013

Arjan Kramer

• 36 years old• Married to Bea

two little princesses• All-Channel Experience

Solution Architect• 15 years of IT Experience

@arjankramerlinkedin.com/in/arjankramer

Page 4: Surviving Cloud Social & Mobile Nieuwegein 25 April 2013

CRM

Page 5: Surviving Cloud Social & Mobile Nieuwegein 25 April 2013

CEM

Page 6: Surviving Cloud Social & Mobile Nieuwegein 25 April 2013

SMC

Page 7: Surviving Cloud Social & Mobile Nieuwegein 25 April 2013

SMAC

Page 8: Surviving Cloud Social & Mobile Nieuwegein 25 April 2013

SMAC

Page 9: Surviving Cloud Social & Mobile Nieuwegein 25 April 2013

Social Mobile

Cloud

Analytics

Page 10: Surviving Cloud Social & Mobile Nieuwegein 25 April 2013

So how do you survive?

Page 11: Surviving Cloud Social & Mobile Nieuwegein 25 April 2013

Integration & Orchestration

Security

Performance

Data governance

Service control

Page 12: Surviving Cloud Social & Mobile Nieuwegein 25 April 2013

Integration & Orchestration

Security

Data governance

Service control

Performance

Page 13: Surviving Cloud Social & Mobile Nieuwegein 25 April 2013

Integration, Orchestration & Data governance

Secu

rity

Performance

Service ControlImmediate H-model

Operational Business Services

Common DataServices

Personalisation & Interaction

Customer Management

Business Support Services

Page 14: Surviving Cloud Social & Mobile Nieuwegein 25 April 2013

Successfully applied at several customersIdentity

Management

ID Management

AccessManagement

Auditing Services

EncryptionServices

DirectoryServices

SecurityInfrastructure

InterfaceAdapters

InterfaceAdapters

ETL ReliableMessaging

FileTransfer Workflow

Master DataManagement

ProcessOrchestration

Business Activity Management

PublishSubscribe

ExceptionManagement

Business Rules

TranslationTransformation

Service Integration

FinancialServices

eRetail

eRetail

Mail & ParcelsServices Information

AggregationSupply Chain

ServicesInsurance Services

Document Management

Government Services

Credit Checking & Address Validation

Configurable PricingCommon Shopping Basket & Payments Anti-fraudCommon

Services

Content Management Personalization Collaboration Search

Personalization and Interaction Service Management

Archiving

EventManagement

Reporting

Service Support

Service Continuity

Data Warehouse

Customertransactions

Web analytics

Marketing

Customer Transaction Management

Customertransactions

Web analytics

Customer Management

Data Warehouse

Printing

Traffic Management

Customer InteractionPersonalised

content, search and recommendations

Rich eCommerce and content sites

Call centre Home deliveryUser Generated Contentreviews

Morrisons Social media sites

Instore

Service Integration

Traffi cMngmnt

Operations Services

Driver Mobility & Optimisation

Common PaymentVan scheduling

Customer Management

Identity Mgmt

ServiceMgmt

Contact Customer

Management

Site and Experience

Management

Customer Insight and Reporting

Customer Listening and

Response

CustomerRecords

management(single view)

Campaign Management(Personalised)

ID Mgmt

AccessMgmt

Auditing Services

EncryptionServices

DirectoryServices

SecurityInfrastruct

Archiving

EventMgmt

Reporting

ServiceSupport

ServiceContinuity

Problem& Incident

InterfaceAdapters

Routing

ReliableMessaging

PublishSubscribe

FileTransfer

ExceptionMgmt

Workflow

TranslationTransformation

Business Rules

ProcessOrchestration

BusinessActivity Mgmt

Store Picking

Throttling,Audit

Page 15: Surviving Cloud Social & Mobile Nieuwegein 25 April 2013

We have an ongoing dialogue with our partners to map their solutions and services to ourcommon framework

Immediate H-architecture mapped to SaaS solutions /products of major vendors and open source. Most vendors already do or have plans to offer their products as SaaS.

Whilst one could use a suite from a single supplier, these suites have been constructed through an acquisition exercise rather than a best of breed model. Clients are either using a best of suite or a best of breed approach. As such, in both cases it is our role to consider each logical service or group of services and determine the best mix of products to meet the business need.

Page 16: Surviving Cloud Social & Mobile Nieuwegein 25 April 2013

Immediate is an enabler of Digital Transformation creating opportunities for effective use of all-channel Integration: Social, Mobile & Cloud

Immediate is• A Multichannel Services Orchestration (CSO) platform & methodology• By definition, following a Federated Services Architecture• an Integration platform that can be hosted in-house or in the Cloud• bringing reusable Integrations with specific SaaSs, across SaaSs and with application packages

Immediate is proven in practice• Successfully Implemented at several customers like RMG, Burberry, Eurostar, Morrisons, DfE• Available ‘H-architecture’ with mappings with partner products• Set of re-usable integrations available for speed of implementation• Recently positive references from Forrester and Gartner

Immediate brings

• Higher speed of implementation and low time-to-market• Helps delivering the critical ‘one-view’ of the customer• Safe exposure to Cloud and new business avenues

Page 17: Surviving Cloud Social & Mobile Nieuwegein 25 April 2013

So… are you wondering how to survive the interconnected world of Cloud,

Social and Mobile?

Page 18: Surviving Cloud Social & Mobile Nieuwegein 25 April 2013

Think of the following elements:- Integration & Orchestration- Security- Performance- Service control- Data governance

and apply a proven and comprehensive framework and methodology to let it all make sense:

Immediate H-framework

Page 19: Surviving Cloud Social & Mobile Nieuwegein 25 April 2013

Happy SMAC’ing :-)

Arjan KramerAll-Channel Experience Solution Architect

@arjankramerlinkedin.com/in/arjankramer