Summer training project report on sundek india

SUMMER TRAINING PROJECT REPORT ON

EVALUATION OF PSYCHO OF CONSUMER AND FIND

OUT THE CONSUMER BEHAVIOUR TO WHAT SUNDEK

AT

SUNDEK INTERNATIONAL DECORATIVE LAMINATE

FOR THE PARTIAL FULFILLMENT OF THE REQUIREMENT

FOR THE AWARD OF

MASTERS IN BUSINESS ADMINISTRATION

SUBMITTED BY:

SUDHEER PARASHAR

(MBA-3rd

SEM.)

UNDER THE GUIDANCE OF:

MS. THUSHARA ROY

AMITY UNIVERSITY, RAJASTHAN

TABLE OF CONTENT

1. Introduction of the organization

2. Objective of the study

3. Industry Review

4. Research Methodology

A. Research Design.

B. Sampling Design, (Simple Random Sampling, Cluster

Sampling, Systematic Sampling, Stratified Sampling,

Convenience Sampling, Judgmental Sampling)

C. Sources of data (Primary or/and Secondary data).

D. Data Collection tools/instruments.

5. Methods of data collection

A. Data Analysis & Interpretation

B. Findings & Interpretation

C. Conclusion

D. Bibliography

ACKNOWLEDGEMENT

I would like to take the opportunity to thank and express my deep sense of

gratitude to my corporate guide Mr Nishant and Rajiv and my faculty mentor

Ms Tschura Roy I am greatly indebted to all of them for providing their

valuable guidance at all stages of the study, their advice, constructive

suggestions, positive and supportive attitude and continuous encouragement,

without which it would have not been possible to complete the project.

I would like to thank Mr Nishant for providing me this opportunity, to do my

internship in Sundek India Pvt Ltd. in the Sales Department.

It was there constant guidance and support which helped me in making my

project and internship a success, providing me with the theoretical and practical

knowledge with regards to Sales Documentation.

I owe my wholehearted thanks and appreciation to the entire staff of the

company for their cooperation and assistance during the course of my project.

I hope that I can build upon the experience and knowledge that I have gained

and make a valuable contribution towards this industry in coming future.

Thank you very much

Sudheer Parashar

EXECUTIVE SUMMARY

The project was started on 1st of June after knowing all the relevant information

about the different Sundek’s laminate available, under the guidance of Mr.

Nishant. The first part of my project involves the knowing the consumer

behaviour through conducting personal interview and create awareness of

Sundek new product. For this I made the questionnaire for conducting personal

interviews. At the same time, we were motivate to consumer to buy the

laminate. Along with the study of dealers was conducted to better understand

the grievances and identify the gaps. For this I visited around 50 outlets in the

area, ie, Chandpol, Ajmer road, Sikar road and Tonk road in jaipur and interect

to them. I was also supposed to find out new dealers outlets and convince them

to sell Sundek’s laminate by showing them the opportunity of getting better

experience and increase the customer base. Despite of summer and low demand

I was successful in persuading people and a number of new retail sale points

were developed.

INTRODUCTION

Sundek is the pioneer in High Pressure Decorative Laminates (HPL) in

India. Bringing your imaginations to life since 1987, Sundek is known for its

quality products and innovative designs for Interior Decor. Its state-of-the-art

manufacturing facility is equipped with ultra-modern imported machineries and

best technical practices adopted from across the globe.

Sundek are the manufacturer and exporter of HPL-High Pressure Decorative

Laminated sheets from India - The Promoters of our Company have experience

of more than 30 years in this field and have set up and managed several HPL

factories in India. Our turnover is approximately US $ 6.5 million per annum.

Spread over 53000 Sq.Mts. of land, Sundek has a state-of-the art production

unit located 45 km away from Ahmedabad city at village Rajpur. The factory is

equipped with ultra-modern imported machineries and best technical practices

adopted from across the globe. The production unit boasts of an ultra-modern

laboratory with in-house R&D facilities that ensures continuous innovation.

Well trained and highly experienced team of production personnel runs the plant

with tremendous stress on quality control and research & development. Strict

quality control of the raw materials, online testing and pre-shipment inspections

of final product are done as per international standards. All this enables us to

deliver consistently good quality of laminates in time to all our customers.

Sundek gains its strength from:

1. Wide network

2. Dynamic teamwork

3. Exclusive products and designs

4. Ethical and transparent conduct

5. Quality and excellent customer service

6. Continuous innovation

Sundek is poised for a big leap in the interior decor segment and is soon going

to offer a wide range of Interior Decor products under one roof. We are eyeing

for becoming Total Interior Decor Solution provider in India.

Our Mission: To provide creative interior decor products with continuous

innovation.

Our Vision: To become a leading total interior decor solution provider in India

within next 5 years

Quality Policy

Sundek has been wedded to total customer satisfaction through supply of

decorative laminates and other products of high quality conforming to national

and international standards, in domestic as well as international markets.

Sundek is committed to comply with requirements of quality management

system and continually improve its effectiveness.

Sundek is committed to the philosophy of Total Quality Management, to be

achieved through adoption of latest manufacturing and information

technologies, efficient supply chain management and human resource

management.

Sundek targets wider market penetration in national as well as international

markets, through expanded product range with newer grades, innovative designs

and better customer service

Environment Policy

Sundek is committed to the cause of a clean and green environment. We’ve

adopted various practices in our factory in support of our commitment. We have

a high-end effluent treatment plant to ensure zero pollution. Using incinerator

we convert all our waste materials into ash that are used in construction sector.

We have introduced many designs that are similar to natural veneers and wood

patterns in order to restrict the use of wood, hence restrict destruction of forest

cover of our planet.

Also we’ve come up with innovative eco-friendly product presentation

techniques that will save wastage and support go-green movement.

HR Policy

Sundek believes in the philosophy of Prosperity Together. The long-term

success of the Company depends on its capacity to attract, retain and develop

employees able to ensure its growth on a continuing basis. This is a primary

responsibility for all the functional heads.

Our objective is to hire staff with personal attitudes and professional skills

enabling them to develop a long-term relationship with the Company. Therefore

the potential for professional development is an essential standard for

recruitment. Each new member joining Sundek needs become a participant in

developing a sustainable quality culture which implies a commitment to the

organisation and a sense for continuous improvement leaving no room for

complacency.

Sundek considers each of its employees as family members. And special care is

taken to ensure that all Sundek team members remain happy both in

professional and personal front

CSR Activities For over the years, the group has actively contributed towards society as

conscious, corporate citizens. Our most significant contributions are charitable

and educational institutions, hospitals and other areas of social welfare.

In Sundek Campus we have a charitable Ayurvedic Hospital for free of cost

treatment. In the same campus we have a Sanskrit School for needy children

and orphans. Their cost of lodging, food and other expenses are borne by the

organization.

We built a temple in the factory campus where people from surrounding

villages come to worship. Besides, we carry out lots of activities for social

upliftment of the villages around our factory.

We carry out a lot of activities for social upliftment of the villages around the

factory and in other parts of India. We’ve also adopted a small town in

Rajasthan and built roads, schools, water tanks, etc. Recently we’ve built a

Laser Eye Hospital for municipality of Ahmedabad city. Late Shri Sitaram

Gupta and Late Shrimati Shardadevi Gupta Charitable Foundation support

various charitable bodies and religious organizations across India.

Why Sundek?

Unique Anti-Ageing Formula: Keeps You Young… Always

Only Sundek has this Unique Anti-Ageing Formula in the whole world. Due to

anti-ageing formula applied on Sundek International laminates, our product not

only looks new on the first day, but our customers find that even after 10 - 15

years of use, the laminates looks bright and young This keeps you young…

always.

King of Designs: Away from Crowd

Sundek has the highest number of designs in all manufacturers all over India. We

have more than 600 designs to choose for your vide variety of needs.

Relationship before Profit

At Sundek, we give more importance to relationship with customers, suppliers,

employees as compared to profiteering. We believe in benefiting from long term

relations rather than short term profit making. This helps in steady, long term and

healthy relationship with one and all.

Excellent Customer Service

We have oldest and widest network in entire India. We deliver, therefore from

anywhere to anywhere in India in shortest possible time. We maintain large

stocks of laminates at every stock point. This helps you to preserve Project

deadlines.

Quality by Control not by Chance We control the quality of our products stringently to keep you happy.

Living for Social Because

Not only we run the business unit, we spend considerable amount for the poor

and needy of our society.

Total Solution

We are soon going to provide total interior decor solution to the customers.

Objective of Study

1. The main objective of this project is identify the consumer’s attitude

towards Sundek laminate and find out the new retail outlet in jaipur

2. To study the distribution channel in the dealers chain of Sundek Laminate

3. To identify the issues related to Sundek international decorative laminate

dealers and retailer

4. To get the dealers feedback from specific regions

5. To add up new dealers in the area

6. To study Sundek laminate positioning in the mind of the consumers vis-à-

vis competitors

7. To find out the factors that affect consumers decision to purchase laminate

8. To find out short term problem in every sub-region that can be sorted out

9. Suggesting viable recommendations to be implemented in the area

10. Sales and marketing deploying sales and marketing plan at

dealer/distributor level with clear target, promotion of Sundek laminate

amongst Architects and Interior Designers

Background

Sundek is the pioneer in High Pressure Decorative Laminates (HPL) in India.

Bringing your imaginations to life since 1987, Sundek is known for its quality

products and innovative designs for Interior Decor. Its state-of-the-art

manufacturing facility is equipped with ultra-modern imported machineries and

best technical practices adopted from across the globe.

Sundek are the manufacturer and exporter of HPL-High Pressure Decorative

Laminated sheets from India - The Promoters of our Company have experience

of more than 30 years in this field and have set up and managed several HPL

factories in India. Our turnover is approximately US $ 6.5 million per annum.

Team Sundek

Mr Shashikant Gupta Chairman & Managing Director

Mr K. K. Shah Director – Finance

Mr Aditya Sanyal In-charge – Marketing

Mr Digant Raval In-charge – Sales Operations & EXIM

Mr Abhishek Sinha In-charge – Brand & Product Management

Mr Vijay Gohil In-charge – HR

Milestones

1970: Ex-Chairman Mr Sitaram Gupta started distribution of products of 4

decorative laminates manufacturers

1972: Started marketing laminates from factory called Visnagar Taluka

Audhyogik Sahakari Mandali Limite under brand name Modlam.

1980: Set up a factory named Viral Laminates Pvt. Ltd in Ahmedabad, Gujarat to

produce laminates in 9’x3’ size.

1981: Ex chairman’s son Mr Shashikant Gupta joined Viral Laminates.

1984: SUNDEK was incorporated.

1986: Mr Shashikant Gupta set up another laminate factory in the name of Uttam

Laminates Pvt. Ltd in Kolkata.

1987: Sundek factory was set up

1988: Mr Shashikant Gupta returned to Sundek unit and started looking after the

over-all operations.

1992-1994: Received highest exporter award from PLEX Council, India.

1995: FIRA International certified conformance of Sundek product quality to

British Quality Standard BS EN 438.

1996: After death of Mr Sitaram Gupta, his son Mr Shashikant Gupta became

Managing Director and took over all charges of the organization.

2002: Sundek adopted ISO-9001

2005: MD’s son Mr Anish Gupta joined business and started looking after

production and R&D.

2007: Mr Anish Gupta became CEO

Manufacturing

Our Plant is located about 500 kms. North West of Mumbai (Bombay).It makes

transportation of our products fast and convenient. We have sophisticated

machinery to give quality laminates.

Product: High Pressure Decorative Melamine Plastic Laminated

Sheets.

Size: 2440 x 1220 mm

Thickness 0.5 mm to 13 mm

Grade Standard, Post Formable, External Grade, Chemical

Resistant, Fire Retardant, Compact, Electrical Insulation Grade,

Anti-Static, Counter Top, Marker, Chalk Board, Colour Core,

Sandwich.

Quality Conforms to British European Standard BS EN 438

Range Solid Colours, Wood Grains, Abstracts , Sizzlers & Metallic

Designs

Finishes Suede (SF), Satinmatt (SM), Silky Matt (SK), Higloss

(HG), Satinmatt (SM), Suede (SF), Wood Touch (WT), Silky Matt

(SK), Oak (OK), Diamond (DD), Paraline (PL), Leather (LR),

Fabrik (FK). Diamond(DD)

Sundek’s Product

SUN FOIL (Metal Foil Laminates)

Sun Foil laminates are made of real metal foils & are designed for

vertical interior applications where a special touch of aesthetics is

desired.

Usage Areas:

Sun Foil creates a modern ambience when applied

thoughtfully.

It is appropriate for hotel, office lobbies, theatres, retail facilities

and restaurants, where its special eye-catching properties add

a definite prestigious appeal.

Fabrication & Maintenance:

Recommended for interior & vertical use only. Protective

surface like glass, etc. should be kept on it when used

horizontally.

During fabrication users must protect themselves from

metal particles by wearing gloves, over- alls, goggles, etc.

Metal surface is scratch prone hence utmost care should be

taken during any contact with the surface.

ANTI-AGEING FORMULA

View Details

Anti-Ageing Formula is a revolutionary breakthrough in laminate technology. The

process enhances the laminate quality and makes it durable for life time

Protective Transparent Coating: A super-protective transparent coating

made by a high-tech fusion of modified melamine formal dehydrate resin

with pure cellulose paper under high heat and pressure makes the laminate

surface extremely tough

Rosted Technology: Sundek laminates are treated with the latest ROSTED

(Resin over Stuffed Treatment Enabled Decor paper) Technology.

Extra Thick Decor Paper: Sundek laminates are made of imported, extra

thick decor papers...

Titanium Loading: The decor papers are loaded with superior quality

Rutile Grade-Titanium Dioxide (TiO2) pigment.

Proprietory Phenoplast Resin: The Phenoplast Resin-a Sundek

proprietory-makes the laminates resistant to termites, fungus and other

bacteria...

Better Sanded Surface: Use of the finest kraft paper and extremely good

backside sanding enables Sundek laminates to stick to plywood with lesser

quantity of adhesive as compared to other laminates.

Newly Installed Vapour Absorption Chilling Plant (VAC): The VAC

plant ensures controlled temperature and humidity environment in the

treated decor paper storage room.

Sundek laminates -the only laminates with an Anti-Ageing Formula:

Sundek laminates are not just a decorative cover for your furniture.

SUN LAM (Standard Grade HPL)

View Details

Sundek High Pressure Decorative Laminate (HPL) is made of high end

specialty papers & chemicals. Cutting edge technology and stringent

quality control render a superior quality product that is globally accepted

for residential and commercial applications.

Sundek HPL is a preferred surface for a wide range of applications such

as home & office furniture, wall linings, countertops, cabinets, work-tops,

cubicles, lift linings, store fittings, displays, storage units, etc.

Sundek HPL provides a wide range of trendy designs & surface textures

to choose from with promises to introduce newer range on regular basis.

Basic Limitations:

Sun Lam is meant for interior decor & not to be used for structural

purpose. They must be bonded to suitable substrates.

Must not be exposed to extremes in humidity or to temperatures

over 135° C for long.

They should not be exposed to flame, molten metal, metallic

sparks or intense, direct sunlight. Nor should they be used as

cutting surfaces.

SUN FORM (Postforming Grade Laminate)

View Details

The post forming laminates are used to eliminate the seams of the

substrate. The sheets are heated & rolled over the edges of the

substrate to give smooth & edge free look & finish. The sheets are

extended length & width thru or the balancing sheets are used on

the back side of the substrate to balance the product.

Usage Areas: The post forming laminates render high aesthetic values to the

interiors & recommended for all furniture entities like table tops,

counter tops, drawer fronts, cabinet & wall racks etc.

Advantages:

High on aesthetics

Long shelf life

Inherits all superior properties of Standard Grades

Basic Limitations:

Sun Kem is meant for interior decor & not to be used for

structural purpose. They must be bonded to suitable

substrates.

Must not be exposed to extremes in humidity or to

temperatures over 135° C for long.

They should not be exposed to flame, molten metal,

metallic sparks or intense, direct sunlight. Nor should they

be used as cutting surfaces.

SUN KEM (Chemical Resistant Laminate)

View Details

This special grade laminate is specially manufactured to withstand

corrosive environment & is highly resistant to harsh chemicals.

Usage Areas:

Sun Kem is essential for:

Worktops, panelling & cabinet surfaces in scientific

laboratories.

Panelling, Cabinets, Bench & table tops in Hospitals &

Health Centres.

Educational institutes where science practical classes are

held.

Doctors’ treatment clinics

Pathology labs

Places where variety of cleaning agents are used

Advantages:

Conventionally surfaces made of slate, steel, epoxy, etc.

are used for chemical resistance. But these are very costly,

heavy and inconvenient to handle. In contrast Sun Kem is

cheap, lightweight and very easy to handle.

Sun Kem comes with innumerable range of colours and

exciting designs which is not possible with any other

surfacing materials

Basic Limitations:

Sun Kem is meant for interior decor and not to be used for

structural purpose. They must be bonded to suitable

substrates.

Must not be exposed to extremes in humidity or to

temperatures over 135° C for long.

They should not be exposed to flame, molten metal,

metallic sparks or intense, direct sunlight. Nor should they

SUN FLAME (Toxin Free Fire Retardant Laminate)

View Details

These laminates are made of superior quality papers treated with

fire retardant chemicals. Being halogen free, unlike other fire

retardant materials, Sun Flame doesn’t emit any toxic gas.

Usage Areas:

Sun Flame is used where environment demands smoke &

fire resistant surface

Public places like airports, hotels, shopping malls,

multiplexes, hospitals, etc.

Railway coaches

Offices & educational institutes

Places where safety norms specify usage of fire retardant

surfacing

Home furniture especially in kitchen should also be made

of Sun Flame for safety.

Advantages:

Did you know that during a fire, 90% of people die due to

toxic smoke, not the fire actually? Before the fire can kill

the toxic smoke makes it difficult for the victims to find

their way out and before they can they die due to

asphyxiation and choking. Sun Flame doesn’t emit any

toxic smoke and so makes it easier for the victims to find

their escape route.

Sun Flame doesn’t catch fire easily. And this gives

enough time for prevention of the impending hazard.

Low Spread of Flame property ensures that the fire

doesn’t spread easily which again minimizes the

damages.

Safety can come without compromising on aesthetics.

Sun Flame is available in varied designs & shades.

Basic Limitations:

Sun Flame is meant for interior decor & not to be used for

structural purpose. They must be bonded to suitable

substrates.

Must not be exposed to extremes in humidity or to

temperatures over 135° C for long.

They should not be exposed to flame, molten metal,

metallic sparks or intense, direct sunlight. Nor should they

SUN ESD (Electrostatic Dissipative Laminate)

View Details

Sun ESD drains out the static charges from the surface thereby minimising the chances of

sparking & damage to sensitive electronic appliances. At the same time, it does not allow

dust particles to accumulate on the surface, resulting in a clean & healthy environment.

What is Electrostatic discharge?

Electrostatic charges are generated due to friction. Electrostatic discharge is defined as the

transfer of electro static charges between bodies at different potential caused by direct

contact or induced electro static field

Why Electrostatic Charges are harmful?

• The discharge of static through sensitive electronic devices can irreversibly harm the

electronic devices causing loss of components, lower reliability & reduced productivity of

the facility.

• In workplace the accumulated static charges tend to slow down the performance of

computers, laptops & other electronic devices. This brings down the overall performances of

any organization.

• The accumulated static charges also generate sparks that might lead to severe fire

hazards.

Advantages:

• Sun ESD ensures longer life of electronic gadgets.

• Dust particles can be easily removed from Sun ESD surface & so the health risks arising

out of fine dust particles are eliminated.

Usage Areas:

• Clean Room Zones, where maximum no. of dust particles in a certain volume of air is

maintained, e.g. pharmaceutical labs, biotech & micro-biology labs, etc.

• IT offices & call centres where huge numbers of electronic devices are used.

• Electronic assembly units with highly sensitive electronic parts.

Basic Limitations:

• Sun ESD is meant for interior decor & not to be used for structural purpose. They must be

bonded to suitable substrates.

• Must not be exposed to extremes in humidity or to temperatures over 135° C for long.

• They should not be exposed to flame, molten metal, metallic sparks or intense, direct

sunlight. Nor should they be used as cutting surfaces.

SUN XTRO (Exterior Grade Laminate)

View Details

Sun Xtro laminate has excellent physical & surface properties to withstand vagaries of nature. Being

homogeneous & highly dense even the harshest climatic conditions make little impression on Sun

Xtro laminates. And compared to other external surfaces these are easier to maintain.

Usage Areas: • Ideal for house wall cladding, facades, balconies, garden furniture, etc.

• Window panels, cornice, balcony panels, etc.

Advantages: A new horizon opens up for external house decor. Moving away from paints, wood, stones, etc.

Sun Xtro brings a plethora of exciting new colours & designs to adorn house exterior.

• Surface is non-porous & chemically inert. So there’s hardly any colour fading.

• Sunlight & other atmospheric agents such as rain, hail, wind, & salinity do not affect the decorative

surface. The looks remains as good as new over the years.

• Easy to maintain. common, non-abrasive, household detergents can be used to remove dirt & grime.

• Climatic changes have no adverse effects on the appearance of Sun Xtro.

• Termite proof

• Provides healthy atmosphere as it does not support micro-organic growth

• The high modulus of elasticity, tensile & flexural strength properties give high impact resistance

properties.

Basic Limitations: • Any laminate contracts under conditions of low humidity & expands in high humidity environments.

The material to be used should be conditioned at the site in which it is to be applied.

• Provisions must be made for adequate gap, larger holes & seals, wide-headed screws, etc. Screw heads

must not be embedded in the drilled hole. The panels must not be assembled too closely together.

• Excessive wiping & the use of abrasive materials that could cause surface abrasions & scratches

should always be avoided.

• Laminated panels must always be shipped & stored in a flat, horizontal position.

SUN CORE (Colour Core Laminate)

View Details

The colour core laminates are made out of layers of same coloured base paper throughout the

thickness of the laminates. Colour core laminates are used to avoid black seams that appear on

the edge joints of the normal laminates. It is used to give an even & homogeneous look to the

overall sheet.

Usage Areas: • Suitable for high wear horizontal surfaces or in areas where continuity of colour through edge

detailing is important.

• Sun Core is extensively used to make desk, counter tops, drawer, front cabinet etc. which are

designed to be made by not using the bending or mouldings at edge.

• Exhibits & signage

Advantages: • Highly aesthetic in nature Sun Core has homogeneity of colour throughout. Ubiquitous black

seams of normal laminates are eliminated here.

• Through-colour properties of Sun Core make it ideal for hardwearing environments such as

counter or table tops & doors where there is a possibility of scratching & impact damage.

• Designer’s all-time favourite, Sun Core’s solid core of colour lends itself well to edging,

allowing the creation of monolithic effects or contrasting features to add depth. The surface can

be routed, engraved & even sand blasted, creating subtle or bold three-dimensional effects.

Basic Limitations: • Sun Core is meant for interior decor & not to be used for structural purpose. They must be

bonded to suitable substrates.

• Must not be exposed to extremes in humidity or to temperatures over 135° C for long.

• They should not be exposed to flame, molten metal, metallic sparks or intense, direct

sunlight. Nor should they be used as cutting surfaces.

SUN MARK (Marker Board Laminate)

View Details

The white marker grade laminates are used to make white writing boards. It has excellent properties

of stainless writing & rubbing. This ideally replaces the black board, oil painted white boards &

acrylic sheets etc.

Usage Areas: • Sun Mark can be used extensively in educational institutes like schools, college, tuitions classes, etc.

as low cost upgrades of chalk board

• Presentation areas in office, conference rooms, meeting rooms, etc.

• Railway stations, bus stands, restaurants, cafeteria & public places

Advantages: • Sun Mark can be used as a dual purpose board both for writing & LCD projection.

• Being non-porous & non-absorbent Sun Mark doesn’t leave any residue ink on its surface.

• Low maintenance & can be dry-erased easily. For better results use of wet cloth is recommended.

Fabrication & Maintenance: • Sun Mark is recommended for vertical use only. Must not be pasted directly on gypsum board,

plastered wall & concrete.

• Sun Mark should be bonded with MDF or Particle Board. Bonding with plywood is not recommended.

• Can be erased with dry felt eraser. For stubborn stains soft cloth doused in plain water or mild

detergent can be used. If residues are still left then spray type cleaners like Colin can be used.

• Harsh acids or alkalis must not be used

• Regular cleaning of the board is advised for best results.

Basic Limitations: • Sun Mark is meant for interior decor & not to be used for structural purpose. They must be bonded to

suitable substrates.

• Must not be exposed to extremes in humidity or to temperatures over 135° C for long.

• They should not be exposed to flame, molten metal, metallic sparks or intense, direct sunlight. Nor

should they be used as cutting surfaces.

SUN CHALKWRITE (Chalk Board Laminate)

View Details

Sun Chalkwrite is prescribed for applications requiring a durable, decorative surface for lucid writing

& easy erasing of standard writing white chalk for vertical & horizontal applications. The chalk grade

laminates are generally available in exciting colours like dark green, navy blue, coffee & burgundy

colour.

Usage Areas: • Educational institutes

• Notice boards in public places like banks, bus stands, etc.

• Presentation areas in offices & conference rooms

• Portable writing boards for kids.

Advantages: • Excellent low cost replacement of inconvenient options like stone made blackboards, rags or cloth

made boards, etc.

• The consumption of chalk is too less & leaves extremely low residue on the sheet with normal dry

cloth.

• The high abrasion property ensures long life of board surface.

• The texture of the laminates is designed to give sharp appearances to the written matter.

• Specially manufactured surface ensures perfect continuity in chalk marks for legible writing.

Fabrication & Maintenance: • Sun Chalkwrite must be bonded to a substrate of reliable quality, such as particleboard or

MDF. plaster, concrete & gypsum board should not be considered suitable substrates. Chalk Board

Laminate may not be used as structural members.

• Regular cleaning with duster is recommended for best results.

Basic Limitations: • Sun Chalkwrite is meant for interior decor & not to be used for structural purpose. They must be

bonded to suitable substrates.

• Must not be exposed to extremes in humidity or to temperatures over 135° C for long.

• They should not be exposed to flame, molten metal, metallic sparks or intense, direct sunlight. Nor

should they be used as cutting surfaces.

SUN PACT (Compact Laminate)

View Details

Sun Pact is a thick laminate having excellent dimensional stability. It's a solid,

extremely durable decorative laminate, available in various thicknesses, which has

been developed for use as a self-supporting panel. Sun Pact is impervious to moisture,

totally hygienic & virtually imperishable.

Usage Areas:

• As the product itself bears self-supporting properties can be used as vertical as well

as horizontal partitions at various places like bathroom, kitchen, laboratories, hospitals

etc.

• Widely used in restroom partitions & locker systems

• Countertops, office partitions, wall panels, etc.

• Wall & floor decoration material

• Switch boards

• Railway compartments

Advantages:

Highly resistant to:

• Impact & scratches

• Fire

• Water & moisture

• Colour fading

• Can be used as it is as a furniture component. No substrate like particle board,

MDF, plywood, etc. are required

• Being waterproof, termite proof, weatherproof and unbreakable, It's an ideal or

rather better replacement of plywood as it leaves behind all shortcomings of plywood.

• Easy to clean and maintain

• Very hygienic. .

• Handling & machining is easier compared to other surfacing materials.

Handling & Storage:

• Sun Pact is a heavy material so strong pallets should be used for shipping

• While stacking there should not be any dirt or foreign particles in between the

sheets.

• One sheet should not be dragged over another one.

• Basic Limitations:

• Sun Pact must not be exposed to extremes in humidity or to temperatures over 135°

C for long.

• They should not be exposed to flame, molten metal, metallic sparks or intense,

direct sunlight. Nor should they be used as cutting surfaces.

SUN COLOR (Sandwich Laminate)

SUN TOP (High Abrasion Resistant)

View Details

With capacity to bear heavy wear & tear, this high abrasion resistant counter top

laminates, with more than 3000 abrasion cycles are used to make furniture which are

exposed to heavy wear & tear.

Sun Top is excellent to use as a table top, desktop, drawer fronts etc. In restaurants,

banks, kitchens, office tables, schools, retail counters etc.

Sun Colour is a modified version of Compact Laminate. The sandwich

grade laminate are the thick laminates formed using various combinations

of kraft paper & base paper of different colours. Alternative strips of

different coloured papers are bonded together to give an appealing look.

These types of sheets are used to make switchboards, counter tops, table

tops & cabinets etc. These are also use for engraving purpose.

Works & Plants

Our Plant is located about 500 kms. North West of

Mumbai and is spread over a vast land of 53000

Sq.Mts. It is equipped with most modern

manufacturing facilities and we have a capacity of

about 150,000 sheets of 8 ft x 4 ft size per month.

The Plant employs about 200 people.

Laboratory & R&D Division

Well - trained and highly experienced team of

production personnel runs the plant with tremendous

stress on quality control and research &

development. Strict quality control of the raw

materials, online testing and pre-shipment

inspections of final product are done as per

international standards. All this enables us to deliver

consistently good quality of laminates in time to all

our customers.

Standard Grades Of Laminates

Product : High Pressure Decorative Laminates

High Pressure Industrial Laminates

Size : 2440mm X 1220 mm

Thickness : Decorative Laminates available from 0. 5 mm to 1. 5 mm

Compact Laminates available from 4.0 mm to 12.00 mm

Electrical Insulation Boards available in 2.5 mm & 3.0 mm

Quality

Standard :

As per BS EN 438

IS:2036 - GRADE P1

IS:2046

NEMA LD-3

Finishes : Higloss (HG), SatinMatt (SM), Suede (SF), WoodTouch (WT), Silky Matt

(SK), Oak (OK), Diamond (DD), Paraline (PL), Leather (LR), Fabric

(FK), Quartz (QZ), Droplet (DP), Bevel (BL), UV, Stone Touch (ST),

Veneer Touch'e(VN)

Other Grades

SUN ' FOIL

THE REAL METAL FOIL LAMINATES

The foil laminates are made using Real Metal foils of different

colours and textures. To provide real metal look Real Foil Laminates

are preferred.

SUN ' COLOUR

THE SANDWICH LAMINATES

The sandwich grade laminates are thick laminates, formed using

various combinations of Kraft paper and Base paper of different

colours. With process of filling and milling, the Sandwich grade

laminates give highly decorative look. These types of sheets are

used to Make switchboards, counter tops, table tops, cabinets etc.

SUN ' SCREEN

THE HI SCREEN GRADE LAMINATES

This screen-printed laminates are ideal for innovative personalized

furniture designs. All Type of surface decoration is possible on any

of the basic colours in the standard range. Choose your own design,

colours and the quantity that you need. The design must be Screen

printable and not offset or gravure printing. Maximum ten different

colours can be Used. Give us your coloured work or black & white

artwork with colour specifications in the hard copy or in the

floppies. We will give you specific offer against your inquiry.

SUN 'MARK

THE MARKER GRADE LAMINATES

The white Marker Grade Laminates are used to make White Writing

Boards. It has excellent properties of mark less writing and rubbing

and this ideally replaces the black board, Oil painted White Boards.

Acrylic sheets etc. Used extensively in schools, colleges, Banks,

Railway stations, Bus stands, Restaurants, Tuition Classes and other

public places.

SUN 'LINER & SUN 'BALANCE

THE LINER GRADE LAMINATES/ THE BACKER/

BALANCING GRADE LAMINATES

The white Marker Grade Laminates are used to make White Writing

Boards. It has excellent properties of mark less writing and rubbing

and this ideally replaces the black board, Oil painted White Boards.

Acrylic sheets etc. Used extensively in schools, colleges, Banks,

Railway stations, Bus stands, Restaurants, Tuition Classes and other

public places.

SUN' BOARD

THE DECORATIVE ELECTRICAL INSULATION GRADE

LAMINATES

The Electrical Insulation Boards are used for making electrical

panels and switchboards. Bearing the properties as a good conductor

of electricity these thick laminates. Which are Available in various

colours and designs, are excellent to make electrical accessories to

Match the colour of walls and interiors. They are highly decorative,

easy to clean and have lifelong beauty.

The product conforms to IS: 2036 Grade P1 For technical details

and samples please Contact our nearest dealer or write back to us.

SUN ' ANTI STATIC

THE ANTI STATIC GRADE LAMINATES

Anti Static Grade of Laminates eliminate static rays, which develop

upon friction of any of two elements. Anti Static Grade of laminates

are widely used in Electronic and Data Processing Department -

Computer Rooms, Laboratories, Electrical items Assembling And

Storing Rooms, Electronic P.C.B. designing and framing rooms etc.

SUN 'TOP

THE COUNTER TOP GRADE LAMINATES

With capacity to bear heavy wear and tear, these High Abrasion-

Counter Top grade Laminates are used to make furniture which has

to resist heavy wear and tear. About I times more wear resistant with

more than 3000 Abrasion Cycles the sheets Are excellent to be used

as table top, desk top, drawer fronts etc. In restaurants, banks,

Kitchens, office tables, schools, retail counter etc.

SUN 'PACT

THE COMPACT GRADE LAMINATES

The compact grade laminates are the thick laminates having

excellent dimensional Stability. As the product itself bears self -

supportive properties can be used as vertical As well as horizontal

partitions at various places like bathrooms, kitchens, laboratories,

Hospitals etc.

Being the product waterproof. .termite proof, weather proof and

unbreakable is an Ideal replacement of plywood to overcome all its

shortcomings.

SUN' FORM

THE POST FORMING GRADE LAMINATES

The post Forming Grade Laminates are used to eliminate the seams

of the substrate, The sheets are heated and rolled over the substrate

to give smooth and edge free look And finish. The sheets are

extended length and width through or the balancing sheets Are used

on the backside of the substrate to balance the products.

SUN 'CORE

THE COLOUR CORE LAMINATES

The colour core laminates are made out of layers of same or

matching colour through The thickness of the laminate.

Colour Core Laminates are used to avoid the black colour seams

which appears on the Edges/joints of the normal laminates. It is used

to give an even look to the surface and the Edge through.

The colour core sheets are used to make table, desk, counter tops,

drawers, cabinets fronts Etc.Which are designed to be made by not

using the bidding or molding at edges.

SUN' FRAME

THE FIRE RETARDANT GRADE LAMINATES

The Fire Retardant Laminates are used at the places like Banks, Industries and

Office Furniture, Hospitals, Schools, Railways, Life and Marine Application

where retardancy To heat and fire is required high.

SUN' CHALKWRITE

SUN' CHALKWRITE

The Chalk Grade Laminates are used to make writing Boards where our normal

white Chalks can be used for writing. The chalk Grade Laminates are generally

available in fast Colours like Dark Green, Navy Blue, Coffee or Burgundy

colour.

Awards & Credentials

We have acclaimed The Top Exporter Award on National

Level and many Export Awards from State Government of

Gujarat as well. Furniture Industries Research Association

of UK (FIRA) has tested and confirmed that Sundek

Laminate conforms to British European standard BS EN

438

The stringent quality control maintained by Sundek has led

to a reputation other laminates can only envy. In India, the

Central Government has awarded Sundek with the Top

Exporters Award. It has also received many state awards

for excellence in exports.

OUR CLIENTS We have been a prominent player in our industry since last 3 decades & during the tenure have served many valuable clients from diversified industry.

What's New?

SUNDEK LAUNCHED DINFINITY, A RANGE OF CUSTOM DESIGNED LAMINATES

DINFINITY- A cool range of custom designed laminates made using high

resolution digital customized laminate with advance technology, was launched

amidst much fanfare on 8th October in Ahmedabad.

LAUNCHES PREMIUM "ERA " - PURE INDULGENCE

Sundek India Limited Launches Ultra-Premium Luxurious Range of High

Pressure Decorative Laminates range called "ERA" - Pure Indulgence.

Technical Information

Quality Standards

To attain the highest standard in quality, papers are specially selected,

impregnated with melamine and phenolic resins and then pressed and hardened

together under high temperature and pressure to ensure better bonding. A special

finish makes the laminates water and scratch resistant. Over and above, the unique

Anti-Ageing Formula gives the laminates high resistance to various kinds of wear

and tear.

With a client base spread across the globe, Sundek quality is truly international.

The Furniture Industries Research Association (FIRA) of UK has tested and found

Sundek laminate quality as equal to or exceeding British European Standard "BS

EN 438". Sundek laminates also meet ISI, American NEMA LD -3 and other

international standards.

Our products are made in conformity to IS: 2046. Also, the electrical insulation

sheets conform to IS: 2036, grade P1. Sundek is also an ISO 9001 -2000 certified

company. The laboratory conducts tests at each stage to ensure superior quality.

Raw Materials: Each raw material is thoroughly tested as per required standards

and is accepted only if it meets the same.

Goods in Process: Elaborate process norms have been fixed in each stage of the

manufacturing process. The goods are tested at the end of each process to check

whether they meet the process norms.

Finished Product: Samples from each and every batch of production are

subjected to strict quality tests like.

Boiling Water Test: The laminate is kept in boiling water for 2 hours in order to

check whether it has become a homogenous mass that will not delaminate for a

lifetime.

Dry Heat Resistance Test: The laminate is subjected to indirect heat temperature

of 1800 C for 20 minutes by a cup of hot oil. This checks the laminate's resistance

to heat on a day to day basis.

Surface Wear Test: Emery paper with specific weight is rubbed against the

laminate in a circular motion. A machine records the number of circles a laminate

can endure before it gives in to wear and tear.

Scratch Resistance Test: A diamond point is pushed over the laminate to check

how resistant it is to scratches and whether it is tough enough to face daily usage.

Stain Resistance Test: A variety of chemicals are spilled over and kept for a long

time on the surface of the laminate to make sure that it is easy to clean after

staining.

Crack Resistance Test: The laminate is fixed on a stand at an angle. It is then

kept in a heated oven at 1800⁰C for 24 hours to check if laminate cracks in

extreme temperatures.

Steam Resistance: The laminate is directly exposed to hot steam for one hour and

tested for its colour fastness.

Ball Impact Resistance Test: A solid ball is thrown on to the laminate with force

to check whether the laminate cracks if anything falls on it.

It is only after the laminates clear all these tests that they are sent out to the

market. Sundek warrants that its products are devoid of any manufacturing defects

and meet the promised quality standards

Social Commitment

We are committed to a clean and green environment: Sundek is committed to

the cause of a clean and green environment. We have introduced many designs

that are similar to natural veneers and wood patterns in order to restrict the use

of wood and hence, restrict destruction of forests.

Care and Maintenance

Cleaning Recommendations:

To clean the surface, use a damp cloth or sponge and a mild soap or detergent.

Difficult stains such as coffee or tea can be removed using a mild household

cleaner and baking soda; mixing to achieve a paste consistency. Use a stiff

nylon bristle brush, scrubbing (approx. 15-20 strokes) the affected area. Do

not scrub so as to mar (damage, scratch) the surface finish.

Stubborn stains that resist any of the above cleaning methods may require the

use of undiluted household bleach or nail polish remover. Use a cotton ball

saturated with bleach or nail polish remover; gently rub the stain for up to two

minutes. Rinse thoroughly with warm water and wipe dry using a soft cloth.

This step may be repeated if the stain appears to be going away and the colour

of the laminate has not been affected.

Note 1: Long exposure of the laminate surface to bleach will cause discoloration.

Always rinse laminate surfaces after cleaning. Failure to rinse after cleaning

can cause damage; even if a small amount of cleaning solution remains on the

surface. A dry residue may be invisible; however, moisture from cups or

drinks can reactivate it, and result in permanently etched scars or stains over

time.

Note 2:

Acidic or abrasive cleaners can damage laminate surfaces; do not use them.

Drain cleaners containing lye will permanently damage the laminate surface. If

you spill a drain cleaner, wipe it up immediately and rinse several times with

water.

Hair, textile and food dyes can cause permanent stains. If dye should happen

to spill, wipe it up immediately with dishwashing detergent or an all-purpose

cleaner. Wipe spills away promptly and rinse several times with water.

Rust removers contain harsh chemicals, which will quickly cause permanent

damage. If a spill occurs, wipe off all residues immediately, wash thoroughly

with soapy water and rinse several times.

Steel wool and other abrasive pads will damage the laminate face. Do not use

them for cleaning and don’t store steel wool pads on your countertop; the

metal can rust and leave stains.

Toilet bowl cleaners contain harsh chemicals that can cause permanent

damage. If spills occur, wipe up immediately, wash surface with soapy water

and rinse several times.

Note 3: Harsh chemicals like Hydrochloric Acid, Sulphuric Acid, Hydrofluoric Acid,

Phosphoric Acid, Sodium Hydroxide, etc. Cause damage to the surface.

Note 4: Remember, sharp objects can damage the surface of Sundek Laminate,

marring its beauty and lowering wear and stain resistance. Although high

pressure laminates are somewhat resistant to scratch and marring, the surface

can be damaged, even under normal use.

Note 5:

Sundek laminate may need occasional dusting depending on where it’s used.

To keep the surface beautiful, use a non-oily furniture spray. (Remember to

clean the spray off several times a year to prevent build-up.) Furniture polish

can also help hide fine scratches in the surface.

The Sundek Warranty: Sundek warrants that its products are free from

manufacturing defects and are fit for normal and usual purposes. The products

must be inspected prior to installation and our liability will be limited to the

extent of the cost of the product only. No claims shall be entertained if products

are processed, damaged or altered in anyway.

A good laminate requires not only good workmanship but care and maintenance as well.

DO'S

You may wipe laminate surface with ordinary soft damp cloth to remove stains,

Household ammoniated liquid detergent can also be used. For stubborn stains first rub

with diluted organic solvent stain remover and then wipe it clean with damp soft cloth.

DON'TS

Avoid usage of abrasive cleansers and wire brushes. The care and maintenances

instructions are for our standard laminates and does not apply to Metalic & Silverene

laminates, as they are created for special optical effects and are sensitive.

DISCLAIMER

The information, data and instructions given in this site are in good faith and to the best

of our knowledge & no way binding on us and we will not be responsible for any claims

Product Range

Arising out of the damages sustained by the buyers / users due to misinterpretation of

any errors in this site. Sundek however undertakes to change the defectives, if there is

manufacturing defect our liability will be limited to the replacement of laminates only,

provided the defective laminates are brought back to our Head Office or to our

Authorised Dealer / Agent / Branch.

1. Woodgrains

2. Fancy

3. Dinfinity (Digital Series)

4. Era Premium Design

Woodgrains

Ash

Bamboo

Beech

Birch

Cherry

Engineered Wood

Exotic

Mahogany

Maple

Fancy

4488 Brown Tapiz

4487 Eco Tapiz

4486 Ivory Tapiz

View Details

View Details

View Details

4479 Earth Rayon

View Details

4478 Blush Rayon

View Details

4477 Field Rayon

View Details

4476 Ash Rayon

View Details

Dinfinity (Digital Series)

Creative Canvas

Environs

Playtime

Nostalgia

Beyond Dimensions

Era Premium Design

75001 Rosa Bahia

75001 Ros Bahia

75002 Rosa Ibiza

View Details

View Details

View Details

75003 Rosa Vegas

View Details

75004 Rosa Niagra

View Details

75000 Rosa Jacaranda

View Details

75020 Birken Hellenic

View Details

75021 Birken Babylon

View Details

75022 Birken Nordic

View Details

Furniture is not just about a beautiful home

it is about a lifetime investment

Importance of laminates in furniture: For most people, good furniture

is a luxury that comes from hard-earned money. The cost of laminates is a

very small part of the total cost of furniture. Yet, the final look of the

furniture depends entirely on the quality of the laminates. Furniture with

poor quality laminates usually begins to look old in a short time. As a

result, one has to either bear the cost of new furniture again or live with

shabby furniture. Such a situation can be easily prevented by using

laminates coated with an Anti-Ageing Formula.

What skin is to human body, laminates are to furniture: laminates

provide total protection to the furniture against all kinds of physical,

chemical, weather and other ravages of the environment. Hence, it is very

important to only use laminates which are coated with an Anti-Ageing

Formula to keep your furniture looking new for a longer period of time.

Trying to economise on your choice of laminates is a direct risk to the

look and age of your furniture.

How to choose a good laminate: Be aware! They all look the same!

Purchasing good quality laminates is not an easy job as those with poor

quality look rich on the surface. Therefore purchasing laminates on the

basis of cost is risky as you may land up buying poor quality laminates.

This will make your new furniture look shabby within a short time. It is

recommended to be careful during the selection of laminates and

purchase only those coated with an Anti-Ageing Formula.

RESEARCH METHODOLOGY

Research Design

Research is an art of scientific investigation through search for new facts in

Any branch of knowledge. It is a moment from known to unknown.

The American Marketing Association (AMA) redefined Marketing Research

as:

―Marketing Research is function that link consumer, the customer and

marketer through information used to identify and define market

opportunities and problems Generate, refine, and evaluate marketing

performance, Monitor marketing performance, improve understanding

of marketing as a process.‖

Marketing research is the systematic and objective

identification

collection

analysis

dissemination

and use of information

For the purpose of improving decision making related to the

identification and

solution of problems and opportunities in marketing

Research always starts with a question or a problem. Its purpose is to find

answers to questions through the application of the scientific method. It is a

systematic and intensive study directed towards a more complete knowledge of

the subject studied.

As marketing does not address itself to basic or fundamental question, it

Does not qualify as basic research. On the contrary, it tackles problems,

Which seem to have immediate commercial potential. In view of the major

Consideration, marketing research should be regarded as applied research.

We may also say that marketing research is of both types problem solving

and problem oriented.

Marketing research is as systematic and objectives study of the problems

pertaining to the marketing of the goods and services. It may be emphasized

that it is not restricted to any particular area of marketing, but is applied to

all the phases and aspects.

Sampling Design

Whom to collect data from choosing the sample of respondents by

studying a sub-group of population the characterties of the population

of the population can be ascertained.

While deciding to use sampling the of how many units to study arise

because the repetiline pattern in a population usually makes it

unnecessary to check it out its entirely

Once a sufficiently large scale group or sample has been approached

the pattern will demonstrate its all and another equally large sup-

group will not throw up a significant difference

The target population is the collection of elements or objects that possess the

information sought by the researcher and about which inferences are to be

made. The target population should be defined in terms of elements, sampling

units, extent, and time.

• An element is the object about which or from which the

information is desired, e.g., the respondent.

• A sampling unit is an element, or a unit containing the element,

that is available for selection at some stage of the sampling

process.

• Extent refers to the geographical boundaries.

Time is the time period under consideration.

Your marketing research project will rarely examine an entire population. It’s

more practical to use a sample—a smaller but accurate representation of the

greater population. In order to design your sample, you must find answers to

these questions:

1. From which base population is the sample to be selected?

2. What is the method (process) for sample selection?

3. What is the size of the sample?

Once you’ve established who the relevant population is (completed in the

problem formulation stage), you have a base for your sample. This will allow

you to make inferences about a larger population. There are two methods of

selecting a sample from a population: probability or non-probability sampling.

The probability method relies on a random sampling of everyone within the

larger population. Non-probability is based in part on the judgment of the

investigator, and often employs convenience samples, or by other sampling

methods that do not rely on probability.

The final stage of the sample design involves determining the appropriate

sample size. This important step involves cost and accuracy decisions. Larger

samples generally reduce sampling error and increase accuracy, but also

increase costs.

TYPE OF SAMPLE

In behavioural sciences research, samples are most often selected by the

investigator’s judgment, convenience, or other non-probabilistic (non-random)

processes. In contrast, probability samples offer the promise of bias-free

selection and permit the measurement of sampling error. Non-probability

samples offer neither of these features. In non-probability sampling, you have to

trust that the researcher had the knowledge and resources to select an unbiased

sample.

THE SAMPLING UNIT

A sampling unit is a unit of the population chosen during the sampling process.

The sampling unit may contain one or more elements describing the population.

For instance, a group medical practice may be interested in surveying past

patient behaviour of the male wage earner or his entire household. In either

case, it may be preferable to select a sample of households as sampling units.

THE SAMPLING FRAME

A sample frame is a physical listing of elements within the population. The

frame helps you to identify, assess, and select the elements to be considered in

the population. When a list doesn’t actually exist, the sampling frame would be

the procedure producing a list.

Ideally, the sample frame should identify each population element only once

and avoid elements not in the defined population. Of course, such a perfect

frame is rarely available for behavioural research purposes. As shown in Figure

7.1, a sampling frame may be incomplete, too comprehensive, or a combination

of both. In addition, the frame may include individual population elements more

than once. Any of these situations can lead to coverage error.

SAMPLE SIZE

Sample size is related to precision. Three traditional approaches can help decide

the size for any given research project:

1. Arbitrarily or judgmentally determined

2. Minimum cell size needed for analysis

3. Budget-based

Once the data has been collected using one of these approaches, precision can

be estimated by applying the appropriate standard error formula or formulas. A

fourth approach would involve specifying your desired precision before

sampling and then applying the appropriate standard error formula to determine

the sample size.

COSTS OF SAMPLING

The plan must account for the estimated costs of sampling. There are two

traditional cost categories: overhead costs, which are relatively fixed for a

sampling procedure, and variable costs, which depend on the number of

respondents contacted and interviewed in the study. In reality, costs of the

whole data collection process are usually considered together. The dashed lines

in Figure 7.1 indicate that sample design and sample size are usually considered

together. If the estimated costs are too large, you may consider either another

sample design and/or smaller-sized samples.

NON-PROBABILITY SAMPLING PROCEDURES

Non-probability sampling is distinguished from probability sampling in that

non-probability sample elements do not have a known, nonzero chance of being

selected for the sample. As such, sampling error generally cannot be measured.

Non-probability samples are widely used in exploratory research, but are also

valuable for non-exploratory research. Consider the following types of non-

probability samples.

THE QUOTA SAMPLE

The quota sample is the most commonly employed non-probability sampling

procedure. Respondents are selected to reflect proportions in the various

subclasses (or strata) of the population of interest. This might be, for example,

the proportion of the adult population who fall into various age-by-gender-by-

education groupings.

THE JUDGMENT SAMPLE

A somewhat representative sample may be provided through the use of

judgment sampling. Sound judgment and an appropriate strategy are here used

to carefully and consciously choose the elements as you develop a suitable

sample. The intent is to select respondents representative of the population in

such a way that errors of judgment in the selection will cancel each other out.

The advantages of judgment sampling include: it is inexpensive, convenient to

use, less time-consuming, and yields results as good as probability sampling.

One weakness of this approach is that without an objective basis for making the

judgments, there is no way of knowing whether the so-called typical cases are,

in fact, typical.

THE CONVENIENCE SAMPLE

Convenience sampling is a generic term that covers a wide variety of ad hoc

procedures for selecting respondents. Convenience sampling means that the

population is accessible, convenient, easily measured, cooperative and

articulate. An illustration of convenience sampling is the Mall-Intercept method

of interviewing discussed in Chapter 5. Again, the purpose is to obtain a

relatively large number of interviews quickly.

SNOWBALL SAMPLING

Snowball sampling (also known as multiplicity or chain-referral sampling) is

the rather colourful name given to the procedure where initial respondents are

selected randomly, but you collect referrals from the initial group for additional

respondents. One major advantage of snowball sampling is the ability to

estimate various characteristics that are rare in the total population. Zinkhan,

Burton, and Wallendorf (1983) provide a more complete discussion of this

technique.

PROBABILITY SAMPLING

THE SIMPLE RANDOM SAMPLE

In a simple random sample, two conditions exist: each sample element has an

equal probability of selection, and each possible sample of n elements that can

be drawn randomly from the sample frame has an equal probability of being the

sample actually selected. The sample frame is a list containing an exclusive and

exhaustive enumeration of all sample elements. One widely used process for

generating a simple random sample is to upload the elements of the sample

frame to a spreadsheet, number them, and then use the random-number

generator to select the sample members.

THE SYSTEMATIC SAMPLE

Systematic sampling involves only a slight variation from simple random

sampling. The mechanics of taking a systematic sample are rather simple. If the

population contains N ordered elements and a sample size n is desired, one

merely finds the ratio of N/n and rounds to the nearest integer to obtain the

sampling interval. For example, if there are 600 members of the population and

one desires a sample of 60, the sampling interval is 10. A random number is

then selected between 1 and 10, inclusively. Suppose the selected number turns

out to be 4. The analyst then takes as the sample elements 4, 14, 24, and so on.

THE STRATIFIED SAMPLE

It is sometimes desirable to break the population into different strata based on

one or more characteristics, such as the frequency of purchase of a product, type

of purchase (e.g., credit card versus non-credit card), or the industry in which a

company competes. In such cases, a separate sample is then taken from each

stratum. Technically, a stratified random sample is one in which a simple

random sample is taken from each stratum of interest in the population. In

practice, however, systematic and other types of random samples are sometimes

taken from each of the strata. In this case, the resulting design is still referred to

as a stratified sample.

THE CLUSTER SAMPLE

The researcher will ordinarily be interested in the characteristics of some

elementary element in the population such as an individual family. However,

when larger primary sampling units are desired, such as geographic areas,

cluster sampling may be used. For example, the researcher may choose to

sample city blocks and interview all the individual families residing therein. The

blocks, not the individual families, would be selected at random. Each block

consists of a cluster of respondents. The main advantage of a cluster sample

relative to simple random sampling is in lower interviewing costs rather than in

greater reliability

Sources of data

Generally, the first issue in the data collection process is to determine whether

the information needed for the research problem has already been

generated/collected. Only after the assessment of the data already available,

additional data needs should be specified.

All data sources available to the researcher can be classified as either secondary

or primary. Secondary data are already published data collected for purposes

other than the research problem at hand. Primary data are those generated

specifically for the purposes ' of the research problem in question.

PRIMARY AND SECONDARY DATA

The primary data are those which are collected afresh and for the first time,

and thus happen to be original in character. Such data are published by

authorities who themselves are responsible for their collection.

The secondary data, on the other hand, are those which have already been

collected by some other agency and which have already been processed.

Generally speaking, secondary data are information which have previously been

collected by some organisation to satisfy its own need but it is being used by the

department under reference for an entirely different reason. For example, the

census figures are published every tenth year by the Registrar General of India.

But the census figures are also used by demographers and other social scientists

for planning and research. Thus, the officials of the department of Registrar

General will visualise the census figures as primary data. But a demographer

using the same census figures to prepare a mortality table will consider them as

secondary data.

Data Collection tools/instruments

PRIMARY DATA:

Respondents: Respondents represent by far the most important source of

primary marketing data. Marketing decisions are characterised by the fact that

they always involve in one way or the other, prediction of the behaviour of the

market participants- be it consumer, industrial users, marketing intermediaries

or competitors. Decisions as diverse as product introduction, price or channel

modification, determination of the advertising budget or reallocation of sales

territories would require forecasting of the behaviour of one or more of the

above groups. The study of respondents therefore characterises most marketing

research situations.

The type of information that may be collected from respondents may include

data on past behaviour, intentions of likely behaviour, extent of knowledge,

attitudes and opinion and socio-economic characteristics and lifestyle data.

Past behaviour is frequently used as a predictor of future behaviour, acting on

the premise that there is a relatively stable relationship between past and future

behaviour patterns. Information or past behaviour of respondents is sought on

past consumption habits, exposure and awareness of communication tools,

experience of competitor's vis-a vis the company's products or services etc., in

order to get an idea of the consumption of the product or service.

Intention of likely action are self-prediction of planned action to be taken

sometime in future. They represent a very frequently sought information from

the respondent. However, as intention only represent concurrently valid

statements, actual behaviour ma) get modified by changes over which the

respondent has little or no control; for example- price changes or entry of a new

attractive competitive brand. The utility of intentions data is far higher as a

predictive tool, when intentions, given the conditions of purchase can be

assigned probabilities.

Attitudes and opinions represents predisposed mental state to act in a certain

way. For' example, the statement by a respondent that he prefers fresh ground

coffee to the instant" blends, gives a clue to his likely behaviour when faced

with a decision to buy coffee. Attitude research in marketing has found the

greatest use in product designs and advertising. Both qualitative and

quantitative techniques are used to collect information on attitudes and

opinions. They have been discussed under the section *Basic Method of data

collection'

Socio-economic characteristics

Whenever in a consumer research situation there is a basis for the belief that

some socio-economic characteristics like income, education occupational status

etc. are associated with the purchase of a product or service, information is

sought on these characteristics. Study on these types of variables may help

defining the target market more precisely and arriving at more accurate pricing

and promotion decisions.

Simulation: A marketing simulation is an incomplete representation of -the

marketing system or some aspect of the system. It is a relatively new data

source and is largely computer based. It involves the study of dynamics of the

marketing system by manipulating independent variables like marketing mix or

situational factors and observing their influence on the dependent variables. It

would therefore need characteristics of the phenomenon and the relationships

between variables to be represented as data inputs.

Experimentation

Experimentation also represents a fairly rich source of primary data and is used

mostly to study cause and effect relationships among marketing variables.

Marketing experiments are conducted almost like other scientific experiments.

SECONDARY DATA:

Population Statistics

Population statistics in India have been collected, every ten years since 1871-72.

Besides forming a basis for most macro planning estimates, census data in

respect of the marketing research function is the most important source of

national population statistics and its basic characteristics especially

demographic and economic. It provides factual bases for estimation of

consumer demand for various goods and services,

Statistical Abstract of India

Brought out annually by The Central Statistical Organisation, this publication

contains the statistics of various section of the Indian economy for the preceding

five years. State wise, statistics for these economic variables are also furnished

periodically.

Estimation of National Product, 'Savings and Capital formation: (White

paper on National Income)

This is also an annual publication of the Central Statistical Organisation. It

publishes annual estimates, of national income, savings and consumption,

capital formation and expenditure as well as national and public sector accounts.

Monthly Statistics on the Production of Selected Industries

To bridge the gap between the census taken and data published, the

C.S.O.publishes monthly statistics relating to production, installed capacity and

stock positions in selected industries. More than 90 industries are included in

the compilation of chosen statistics.

Trade Statistics

The Department of Commercial Intelligence and Statistics compiles monthly

statistics of commercial intelligence and statistics, publishes data on import and

export of goods in terms of their quantity and value, classified as received from

or sent to centres of consignment. In addition, this publication provides

information on value of foreign trade, balance of trade, foreign trade with each

country and currency area, foreign trade in groups of commodities with each

country and currency area, foreign trade with selected countries etc. It therefore,

furnishes a good source of data for assessment of international market trends

and potential. The Reserve Bank of India also publishes statistics on imports

and exports based on exchange control data.

Methods of data collection

The collection of primary data for business research is of paramount importance

to assist management in making decisions. Generally, information regarding a

large number of characteristics are necessary to analyse any problem pertaining

to management. For instance, a study relating to employment in rural areas

requires data on income, wages, types of crops and land holdings. The

collection of primary data thus requires a great deal of deliberation and

expertise. Depending upon the nature of information necessary the following

methods of collecting primary data are available.

1) Observation Method

The investigator collects the requisite information personally through

observation. For example, in order to study the conditions of students residing

in a university, the investigator meets the students in their hostels and collects

necessary data after a personal study.

Questionnaire Method

A popular and common method of collection of primary data is by personally

interviewing individuals, recording their answers in a structured questionnaire.

The complete enumeration of Indian decennial census is performed by this

method. The enumerators visit the dwellings of individuals and put questions to

them which elicit the relevant information about the subject of enquiry. This

information is recorded in the questionnaire. Occasionally a part of the

questionnaire is unstructured so that the interviewee can feel free to share

information about intimate matters with the interviewer. As the data are

collected by the field staff personally it is also known as personal interview

method.

Mailed Questionnaire Method

A set of questions relevant to subject of enquiry are mailed to a selected list of

persons with a request to return them duly filled in. Supplementary instructions

regarding the definitions of terms used and the methods of filling up the forms

should also accompany the questionnaire. This method can only be used when

the respondents are literate and can answer the questions in writing. The

questions should be very clear without any ambiguity keeping in mind that there

is no investigator to help the respondent

Telephone Interview

This method of collecting information consists in contacting respondents on

telephone itself. This method is inexpensive but limited in scope as respondents

must possess a telephone. The telephone interview method is used in industrial

surveys specially in developed regions.

Data Analysis & Interpretation

Once information is gathered in research, it must be organized. The

organizational strategy can be structured around observation setting, by theme

or variables, or by research questions. The procedures for organizing and

reducing data to a form that can be summarized and utilized are different for

quantitative and qualitative data. For qualitative information, explicit

procedures are used to organize summaries around common themes or

categories and then to identify patterns (content analysis).

Findings & Interpretation

Questionnaire are designed to understand the attitude of consumer towards

Sundek’s laminate these data are obtained conducting personal interview of

customer

Have you ever heard about Sundeck International Decorative Laminates? If yes,

which sources

The personal interview of consumer and dealers was conducted at jaipur ie,

Chandpol bazar, Shastrinagar, Badi Chopper, Tonk Road, Ajmer Road, Pital

Factory, and Sikar road. Personal Detail of consumer and dealers are listed

below which were interviewed.

Consumer

S.N. Name Adress Mobile

Number

1 Pankaj Patni G-5 M.S.S. Colony, Shastri Nagar, Jpr-16 8058940187

2 Kiran Gupta G-44 Major Shaitan Singh Colony Shastri Nagar

0141-2304175

3 R.D. Sharma P.N. F22, MSS Colony Shastri Nagar 9460311800

4 R.S. Agrawal Shastri Nagar, Jaipur -

5 R.N. Sharma A/23 Amani Shah Road, Shastri Nagar -

6 Naveen Meena 404 J.P. Colony, Capital Interior Shastri Nagar 8764355433

7 Sanjay Mishra A-17 Ram Nagar Shastri Nagar 8769298679

8 Ameesh Jain 76, Ramnagar Shopping Centre, Vawatiya Circle Shastri Nagar 9828469745

9 Shailura Singh F-51 H.S.S. Colony, Shastri Nagar 9166212486

10 Ram Jeewan Jatav Dhron Colony, Shahpura Jaipur 9460142907

11 Naval Kishor Soni Shyam Colony Shahpura 9829163819

12 Raju Boruah F-67 Shastrinagar 8239433064

13 Ankit Agrawal Lal Kothi Near Sodani Sweet 9929454851

14 Gourav Doda Shastri Nagar, Jaipur 9772346631

15 Deepak - 8952859610

16 Kuldeep Yadav 1/30 Heerapura, Ajmer Road, Jaipur 8890580346

17 Vijay Jangit E-a Vikas Nagar Dadi Ka Pahatak, murlipura 9352281496

18 Avdhesh Maliya Nagar 9907474838

19 Sharon A-50, Shastri Nagar 9983341168

20 Pawan Sharma Opp.P.W.D. Office, Bus Stand Shahpura 9784497939

Findings & Interpretation

Have you ever heard about Sundeck International Decorative Laminates?

If yes, which sources

Findings:

Sundek International Decorative Laminate is oldest company and having a

largest market share before 2008 in laminate market. Afterwards its popularity

was goes down due to increasing the competition.

In the research were found that more than half people had not heard about

Sundek and 45% people heard about sundek laminate through friend and

relative not any electronic media. So Sundek need to create brand awareness

and promote to retailer to keep sundek laminate

Sundeck offers laminate to customer in many variety with high quality at

average cost

35%

20%

5%

55%

Popularity of Sundek Laminate

Friends & relative News Paper T.V. Magazine Internet No

Findings:

The laminates industry in India is largely a market segment where customer

involvement and knowledge about the product is very low. More than half

respondent are not aware about the quality standard and price of the laminate.

Firstly need to create awareness among the people. According to graph more

than half people are not aware about sundek laminate’s price and quality, 30%

respondent are Strongly agree that Sundek laminate is serve as high quality at

optimum cost.

Which design of product attracts you to buy the products? i.e.

30%

15%

55%

0% 0% 0%

10%

20%

30%

40%

50%

60%

Strongly Agree Agree Neutral Disagree Strongly Disagree

Perception of consumer towards Sundek's laminate price and quality

Simple: D1 or texture: D1?

Findings

There are many choice available in laminate is categories as regular and texture.

Both are provided by companies in various design. The price of regular

laminate are same but in case of texture price is to be changed according to

texture design. ERA is the new categories which is sell by Sundek international

Decorative laminate. It is copyright. During the survey 60% respondent are

most prefer Simple rather than regular in case of Sundek’s product and 40% are

like texture design of Sundek.

Which digital laminate attract you to buy product?

60%

40%

Simple Texture

Findings:

Digital Print Laminate turns high-resolution images into a striking graphic

laminate that can be applied to doors, shelving, cabinets, tabletops in modern

house digital laminate are mostly used. It is provided by many companies it can

be get in many attractive format such as natural wallpaper it is also designed as

a family photo or favourite image. 50% out of total respondent are likely to

consider customized and half respondent are prefer natural wallpaper.

0%

20%

40%

60%

80%

100%

Customized Natural wallpaper Kitchen wallpapers Other

50% 50%

0% 0%

WHICH TYPE OF DIGITAL LAMINATE ARE

MOST PREFER BY CONSUMER?

Rate the factor which affects your buying behaviour most... (Rated

factor 10 denote very good and 1 very bad)

Findings: There are many factor which influence the buying behaviour customer i.e.

design, price, quality, brand and availability. According to graph price, and

quality are got highest score 155 and 154 which affect the consumer behaviour

after that design and brand is most important. Availability get the lowest score

in product feature.

0

20

40

60

80

100

120

140

160

Design Price Quality Brand Availability

153 155 154 150

98

WHICH FACTOR AFFECT MOST TO CONSUMER BEHAVIOUR?

How many laminate shops do you visit while purchasing the

laminates?

Findings:

When a consumer go to market how many times he visit the shop for purchasing

the laminate. Pie chart explained that 10% people visit the shop at one time,

75% people visit the shop 2-3 times and 10% are visit shop 4-5 times, 10%

respondent visit greater than 5.

Discount and Gift offers affects your purchase decision?

10%

75%

10% 5%

Sincerity of consumer towards laminate

1 2 to 3 4 to 5 Greater than 5

Findings:

There are many sales promotions tools which are used by companies to increase

the sales.

Discount is important tools one of them. In laminate market most of people

agree with buy when discount is worked. 40% respondent are not sure that its

affect that buying behaviour and 10% are disagree discount can’t help to buy

0%

10%

20%

30%

40%

50%

StronglyAgree Agree

NeutralDisagree

StronglyDisagree

5%

45%

40%

10%

0%

Role of sales promotion tools in laminate

Strongly Agree Agree Neutral Disagree Strongly Disagree

When you go to purchase laminates, you see for Sundek laminates

in the store?

Findings:

Availability is the important factor in laminate market. This graph shows the

availability of Sundek’s laminate in the market. 50% are not sure that is

available or not

Does brand influence your purchasing decision?

Series1

0%

20%

40%

60%

Strongly AgreeAgree

Neutral

Disagree

StronglyDisagree

10%

40% 50%

0%

0%

Avalability of Sundek's laminate

Strongly Agree Agree Neutral Disagree Strongly Disagree

Findings: Brand is important which help in selling the product. Well-known brand is

denote good quality, durability. It create the trust in market. But in most of

consumer agree with brand as an important element which influence our buying

behaviour.

Advertisement of product in print and visual media attracts you

to buy laminate

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

StronglyAgree Agree

Neutral

Disagree

StronglyDisagree

35% 45%

20%

0%

0%

Importance of brand in Laminate market

Strongly Agree Agree Neutral Disagree Strongly Disagree

Findings:

This graph show the effectiveness of advertisement how it influence the buying

behaviour of consumer. Many people buy the product when it is known by

them. 30% respondent are agree that advertisement attract to consume the

product, 40% are agree and 25% are not sure advertisement work or not. 5%

people are says that it not work.

Where do you generally go for purchasing the laminate?

0%

10%

20%

30%

40%

StronglyAgree Agree

NeutralDisagree

StronglyDisagree

30% 40%

25%

5%

0%

Role of promotion in laminate market

Strongly Agree Agree Neutral Disagree Strongly Disagree

Findings:

Graph shows that more than half people go to purchase laminate in convenience

stores. And 15% are go to dealers, 20% are go to distributors.

65%

15%

20%

0%

Which place are most prefer for buying laminate

Convenience stores Dealers Exclusive showroom Distributors

Various festival discounts on product induces purchase of Product.

Findings:

There many festival discounts also affect the consumer behaviour but in

laminate market it can’t work. Most of people is not agree that it motivate to

buy the laminate.

Dealer

0%

10%

20%

30%

40%

StronglyAgree Agree

NeutralDisagree

StronglyDisagree

10% 20%

35%

30%

5%

Role of Promotional tools in laminate market

Strongly Agree Agree Neutral Disagree Strongly Disagree

After the consumer, the dealers were also interviewed in the similar manner.

About 50 representative dealers were chosen for the purpose through

convenience sampling.

Dealers

S.N. Store Name Dealer's Name Ph. Number

1 Agrawal Plywood Rohit Agrawal 9887535545

2 Shri Krishna International Deepak Tiwari 9314455542

3 Bhawani Plywood Madan Mohan Soni 9314510770

4 Ganpati Plaza Ravi Prasad 9829030359

5 India Plywood House Rahul Arora 9414953555

6 Aakarti Plywood Kamlesh Khandeelueal 9461629253

7 Bothra Plywood Rohit Jain 0141-2329494

8 M/s Megta International Amit Sarda 9829378197

9 Ridhi Sidhi Plywood Kamal 0141-2312247

10 Naveen Plywood Madan Mohan 0141-2322908

11 Vikas Wood Works Vikas Sureka 0141-2709362

12 Aashiyana Playwood & Laminate Bord Munshi Mannu Singh 0141-2309823

13 Paliwal Plywood Lokesh Paliwal 9602543374

14 Bihari Timbers Indra 0141-2322662

15 G.S. Plywood Govind Gupta 9829086539

16 R. B. Timber & Plywood Umesh Kumar Rawat 0141-2314987

17 National Plywood Co. Amit Kumar Gupta 0141-2321470

18 National Plywood & Timbers Sundeep Choudhary 9782206070

19 SARAF AGENCIES Rohit Saraf 0141-2321852

20 Shiv Hanumant Hardware & Plywood Santosh Singhal 9414069940

21 Mahadev Décor P.C. Sharma 0141-2283660

22 Deepak Plywood Nand Kishore 0141-2711593

23 Jain Plywood House Ajay Singh Parmar 0141-2708198

24 MARUTI NANDAN LEMINATES Takhat Singh 0141-6511251

25 Nirman Plywood and Hardware inod Sharma 9460615029

26 Yash Enterprise Om Prakash Yadav 0141-2301121

27 Ply Home Prem Verma 982863293

28 Ambika Timber and Plywood Shankar Lal Agrawal 9314027342

29 Ply Zone Mahesh Kumar 9694312529

30 Krishna Timber Radheshyam Yadav 0141-2331880

31 Shri Nirman Plywood Mahesh Kumar 8740000555

Do you know about Sundek Laminates?

Findings:

There are more than half dealer which have heard about sundek, it is to be

found that some people consider that they have sold the sundek laminate but

now days they think sundek is not working. So Sundek need to create

awareness

Sundek offers high quality laminates at average cost…

0%

10%

20%

30%

40%

50%

60%

70%

Yes No

Findings

Now day’s sundek is properly working most. Most of dealer are not aware

about the Sundek’s laminate quality and price. They also replied that they were

part of sundek family but now day’s sundek is not working with us. In our

research we found that more than half people is not sure that how is sundek

quality and price because they not deal with sundek. But now who is dealing

with sundek said that its high quality on average cost.

Series1

0

5

10

15

20

StronglyAgree Agree

Neutral

Disagree

StronglyDisagree

Chart Title

Findings:

Most of dealer to say now the consumer is demanding texture most rather than

simple. In our research we found that most of dealer agree with consumer

demanding texture.

Findings

Price, design and variety is got the highest score which influence buying

behaviour most. After that quality got high score and availability and durability

got the lowest score in rating.

0

5

10

15

20

25

30

Regular

Texture

19%

81%

Which type of laminate is most prefer by consumer?

0

20

40

60

80

100

120

140

160

180

200

Price Quality Design Durability Variety Availabilty

Which factor is influecne most buying behaviour

Findings:

There are many companies are exiting in laminate market some are domestic

and international. According to dealer Century ply is the biggest player in

laminate market. Sun Mica and Royal touch got second rank in rating.

Findings:

Discount is the important tools which influence to consumer but in laminate it

does not work is said by some dealer. There are many reason. In our research

most of dealer agree with discount work. More than half respondent not sure it

work or not. Some of respondent are said it does not work

0

2

4

6

8

10

12

14

16

Green Ply Sun Mica Century Ply Royal Touch Merino

Which brand of lamianate is buy most by consumer

0

5

10

15

StronglyAgree Agree

NeutralDisagree

StronglyDisagree

Discount offer affects the consumers purchase decision?

Strongly Agree Agree Neutral Disagree Strongly Disagree

What do you think about Sundek Laminates? (Rated factor 10

denote very good and 1 very bad)

Findings:

These factor considered as a Sundek’s product feature. Quality is got the highest

score in rating after that price and durability got second highest rank. Variety

and availability got lowest rank in rating.

0

10

20

30

40

50

60

70

Price Quality Design Durability Variety Availabilty

Chart Title

APPENDICES

Laminate Brands in India

Sunmica

Sunmica is one of the foremost brands in the Indian Laminate Industry that has

become a household name and has the highest brand recall amongst Indian

customers. In fact when most Indians say 'Sunmica' what they mean to say is

'Laminates'. The two words have become so synonymous with each other in

India.

The Sunmica business division was earlier a part of the Wadia group company,

Bombay Burmah Trading Company. However recently in the year 2011, it has

been acquired by Japanese company AICA that manufactures and markets

various kinds of building materials including laminates. The Sunmica laminate

manufacturing unit in India is located at Rudrapur in the northern state of

Uttaranchal.

Formica

Formica International a US-based company has been the pioneer of the

laminates industry in the world. The company started its operations in the US

and later spread to Europe and Asia. The company operated in India for about

10+ years (from 1963-64 to 1975), after which they had made an exit from the

Indian market.

Formica which is now owned by New Zealand based company Fletcher

Building Products Ltd.has recently made an entry into the Indian market once

again, and has acquired a laminate manufacturing unit at Ahmedabad, in

Gujarat, India.

GreenLam Laminates - from the makers of GreenPly

GreenPly Industries Ltd. is an India based multi-national company that has

strong presence in the plywood, veneers, particle board and decorative

laminates market in India. Laminates manufactured by Greenply are sold in

India under the brand name of GreenLam Laminates. The company

manufactures decorative laminate sheets at its factories located at Behror in

Rajasthan and at Nalagarh in Himachal Pradesh.

Merino Laminates

Merino is the third largest manufacturer of decorative laminates in the world. It

entered the Interior design solutions sector in India in the year 1974, with the

manufacturing of plywood. Soon HPL (High-pressure decorative laminates)

was also added to its product range when the company set-up laminate

manufacturing factories at Hapur and later at Rohad, near Delhi.

Century

This is another popular company in India that has been in operation in the

industry for over 25 years. The company makes plywood of different grades,

decorative laminates, particle boards, medium density fibre boards (MDF),

wood veneers, as well as sells readymade furniture through retail outlets under

the brand name of Nesta.

Few more well-known laminate companies/brands in India are listed below.

Asis

Virgo

Durian

Delta Laminates

Products & Services

Sun mica, high pressure decorative laminated sheets, decorative laminates,

decorative sheets

Company Profile

Profile Details

Business Type Exporter / Importer / Manufacturer /

Wholesaler/Distributor / Supplier / Trading Company

Year Established 1970

No. Of Employees 150

Annual Turnover Rs 80 Crores

Member Affiliates GCCI

Bankers HDFC BANK

Standard Certification ISO 9001

Products Distributing

and Exporting and

Supplying and Trading

Sun mica, high pressure decorative laminated sheets,

decorative laminates, decorative sheets

and Manufacturing

Contact Details

Contact Details

Company Name Sundek India Ltd.

Address 203-204, LALITA COMPLEX, OPP. HDFC BANK,

RASALA MARG, NAVRANGPURA, Ahmedabad -

380009, Gujarat, India

Phone No 91-79-26426840//26463319/49/91-2764-278562

Fax 91-79-26426477/91-2464-278561

Contact Person Mr. Shashi Kant Gupta (Proprietor)

Conclusion

This project was about the laminate segment of Sundek which nowadays the

popularity of sundek is goes down. So in this project different parameters on

consumer buying behaviour are studied and analysed from the dealers and

consumers perspective. The final outcome of the project is that the parameters

which make decision regarding the purchase of laminate are Price, Quality,

Variety, Availability, Advertisement and Awareness.

The laminates industry in India is largely a market segment where customer

involvement and knowledge about the product is very low, with most customers

not being very aware of the various choices available. Usually in India, when

people have any furniture requirements, they just approach the local carpenter in

their area, and ask for a quote.

Due to this lack of end-user awareness prevalent in the plywood and laminate

industry in India, the sales of plywood and laminates are often driven by the

carpenters and the local shopkeepers in the area, and the customers involvement

is usually restricted to choosing a laminate colour and design from the catalogue

that the carpenter brings with him and shows to them

Most of the top laminate brands in India conform to the Indian standards that

are set by BIS (Bureau of Indian Standards) and which are specified in detail in

the Indian Standard document numbered IS: 2046 -1995. Several Indian

laminate companies also export their products to other countries and conform to

international standards such as the British Standard specifications for laminates.

Other than being overlaid on plywood, the laminates industry also plays an

important role in the case of readymade furniture these days (which is made

using pre-laminated particle boards and MDF).

The combined worth of the plywood and laminates industry is believed to be to

the tune of Rs. 21000 crore per year, with laminates accounting for a share of

approximately Rs.3300 crore, and the industry is expected to keep on growing

further in the years to come

India’s laminates market is valued at Rs. 40 billion in FY12. Organized players

controlled 42% of market with the rest Controlled by un-organized players. It is

expected to grow in line with growth of wood panel market. Organized players

have increased their presence on account of rising aspirations and brand

consciousness. Continuous improvement in quality, reliability, strong

distribution network, cost-effectiveness and brand strategy has enabled Sundek

to increase its market share.

Bibliography

en.wikipedia.org

www.google.com

blog.positiveindians.in/laminates/laminates-industry-india.html

www.sundekintl.com/

www.sundekintl.com/oldsite/about.htm

www.sundekintl.com/product.aspx?task=New%20Designs

www.sundekintl.com/standardgrade.asp