Summer Training Project Report

SUMMER TRAINING PROJECT REPORT(MBA - 035)

ON

“STUDY OF RETAIL OUTLET COVERAGE IN RESPECT OF SUPPLIES OF PRIYAGOLD

BISCUITS’’ AT

SURYA FOODS AND AGRO PVT.LTD.LOCATION- NOIDA

Submitted in Partial Fulfillments of Master of Business Administration (MBA)

Programme: 2009 -11Of

Uttar Pradesh Technical University,Lucknow

SUBMITTED BY

NAME-ROHIT PATHAK MBA - 3rd SEMESTER

ROLL NO. - 0901470045

Faculty of Management ScienceShri Ram Murti Smarak College of Engineering & Technology,

Bareilly

Shri Ram Murti Smarak College of Engineering & Technology, Bareilly (U.P.)

Faculty of Management Science

Certificate

This is to certify that Mr. ROHIT PATHAK a regular student of MBA 2009 Batch has

undergone Summer Training in SURYA FOODS AND AGRO PVT. LTD. AT NOIDA

on the topic of “STUDY OF RETAIL OUTLET COVERAGE IN RESPECT OF

SUPPLIES OF PRIYAGOLD BISCUITS” for a period of 6 week commencing from

10-06-09 to 24-07-09.

This Summer Training Project Report embodies the facts and figure collected and

interpreted by him during the course of Training.

(MR. RAJEEV GUPTA)

Faculty Guide

(Anant Kumar Srivastava) (Prof. S. P. Gupta)Head - MBA Director General

DECLARATION

I, ROHIT PATHAK, hereby declare that the project, which is being

presented in this report, entitled “RETAIL OUTLETS COVERAGE IN RESPECT

OF SUPPLIES OF PRIYAGOLD BISCUITS IN SURYA FOODS AND AGRO

LTD. AT NOIDA” Is an authentic record of my own work during the period of 6

weeks from 10-06-10 to 24-07-10 as a part of my MBA course of UPTU Lucknow.

The information which is given by me in this report is exclusively for the

concerned organization and the institute would not be submitted by me anywhere else.

ROHIT PATHAK

MBA (III Semester)

SRMS CET, Bareilly

ACKNOWLEDGEMENT

I am extremely thankful to our Venerable H.O.D Mr. Anant Kumar Srivastava whose

encouragement, moral support provides the valuable guidance, which has been a source

of Inspiration to us.

I am also grateful to my project guide Mr. Rajeev Gupta who helped me lot for

completing my summer training project report.

I would like to thank to all faculty members, my friends who helped me in my project of

our institute SRMSCET, BAREILLY.

I express my sincere gratitude to my industry guide Mr. Arun Sharma for his able

guidance, continuous support and cooperation throughout my project without which the

present work would not have been possible.

I pay my sincere thanks to entire team of, Surya Foods &Agro Pvt. Ltd. , for the constant

support and helping in the successful completion of my project.

(Rohit Pathak)

MBA

PREFACE

In today’s scenario, it is not possible that we get knowledge about the market without

practical training. By the practical training a management student can understand the

management working in the area of there specialization. Actually practical knowledge

increases the knowledge of students in real field of market & also integrates the theoretical

concepts with the practical working of the organization.

Accepting the above factors the management programs of our institute (SRMSCET

BAREILLY) has made practical training must for their management students. As a part of

the partial fulfillment of the requirement of the course of masters of business

administration (MBA), summer training was undertaken with SURYA FOODS AND

AGRO PVT. LTD. at NOIDA city for the period of six weeks starting from 10-06-10 to

24-07-10. The purpose of the training was to study about the Retail Outlet Coverage In

Respect To Supplies at DELHI city only.

The tools & techniques used in the study are standard & modified according to the report

requirements. I used the primary and secondary data for collection of information. I had

enjoyed my summer training from the very first day. I tried to come across all the initial

steps related with my project in SURYA FOODS &AGRO PVT. LTD.

TABLE OF CONTENTS

PART-1

CHAPTER- I :ABOUT THE ORGANIZATION PAGE NO.

1: INDUSTRIAL PROFILE

1.1: Profile

1.4: Facts & Data

2: COMPANY PROFILE.

2.1: About the company

2.2: Organizational structure

2.3: SWOT Analysis

CHAPTER-II

3: PROJECT

3.1: Introduction of the project

3.2: Scope of study

3.3: Research Methodology

3.3.1: Research design, Sample size

3.3.2: Data collection

PART 2

CHAPTER III

3: DATA ANALYSIS

3.1: Data Analysis & Interpretation

3.2: Conclusion

3.3: Suggestion

3.4: Bibliography

3.5: Annexure

PART 1

INDUSTRY PROFILE

It gives me great pleasure to introduce the Summer Training Report. It is

based on the survey conducted in New Delhi on Biscuit industry. The applicability

of various branding strategies play crucial role in marketing in product. The

applicability has grown due to the liberalization, competition and technological

changes taking place in corporate world.

In this project the various branding strategies adopted by the company has been

studied and compared on the basis of current market scenario. It gives the idea

about the market share enjoyed by the different companies in the Biscuit Industry.

It provides the adequate coverage of many issues related to biscuit industry. The

objective of this report is to give the market share of PRIYAGOLD biscuits in the

Indian capital (New Delhi). It has been made possible by knowing the consumer's

behavior and by studying the patterns adopted by the retailers. It gives us very

precise view about the existing demand of PRIYAGOLD biscuits and demand of

their products as compared to other competitors.

Biscuits derive its name from a French word meaning twice backed bread, Biscuits

in general have a good shelf life, which is higher than all other snack items

available in the market.

India is the second largest producer of biscuits in the world after the U.S.A.

but still the per capita consumption is only 2.3 kg/year of developed countries. As

per the latest survey done by N.C.A.E.R., 49 biscuits are consumed in rural areas.

The penetration of biscuits into households stands at an average of 83.2% with the

rural penetration at 77% and urban penetration at 88%.

Overview :

The total production of biscuits in India is estimated to be around 30 lakh

MT, the organized sector accounts for 65% and the unorganized sector

accounts for 35% of the total industry volume.

• The organized sector is valued at above Rs 8000 crores.

• The biscuit industry is estimated to grow over 15-17% in the next few years.

The per capita consumption of biscuits in India is 2.0 kg.

India is ranked 3rd after US and China amongst the global biscuits

producers.

The export of biscuits is approximately 17% of the annual production, the

export of sweet biscuits for year 2007-08 was Rs 145.93 Cr and for year

2008-09(April-Dec) was Rs 280 Cr, the major exporting regions were Haiti,

Angola, USA, Ghana, UAE.

The imports are not significant amount as compared to the total

consumption.

The penetration of biscuits in urban and rural market is 85% and 55%

respectively.

The Biscuit industry employs almost 3.5 lakh people directly and 30 lakh

people indirectly.

The organized biscuit manufacturing industries annual production

Year 2003-04 2004-05 2005-06 2006-07 2007-08 2008-09

Annual Production(Lakh MT) 11.00 12.54 14.29 16.14 17.14 19.5

Main Categories of Biscuits : Glucose, Marie, Sweet, Salty, Cream & Milk.

Glucose biscuits accounts for more than 50% of the total biscuit market value,

Parle G dominate this market with more than 60% share followed by Britannia and

ITC.

Brands :-

Major brands The Indian biscuit industry is dominated by major brands like

Parle, Britannia, and Sunfeast. Also the category has strong regional brands such as

Priya Gold-North, Cremica-North & West, Dukes-South and Anmol-East & North.

Other popular brands Horlicks, Biskfarm-East, Rose-Andhra Pradesh & South,

Sobisco-East and North East also launched in Andhra Pradesh and Madhya

Pradesh., Nezone- North East, Bakewell.

Market Share Breakdown The Indian biscuit industry is dominated by brands

like Parle, Britannia and Sunfeast.

Consumption Pattern across Various Regions

Consumption of biscuits is even across the regions

2009 – New Prospects in the Indian Biscuit Industry

GlaxoSmithKline Consumer Healthcare: Junior Horlicks Biscuits-toddler

biscuit category.

PepsiCo India Launched biscuit brand Aliva, it will be produced by food

division Frito Lay India.

United Biscuits (UK), world’s third largest biscuit company, is set to enter

India market.

Shakti Bhog plans to enter biscuits segment.

Major Players

Britannia Industries Ltd. : Net sales for FY 2008-09 are Rs 3,112.2 Cr.

Key Products Tiger, Good Day, Bourbon, 50-50, Treat, Milk Bikis, Marie

Gold, NutriChoice, Timepass, Little Hearts

Parle Products Pvt. Ltd : Established In 1929, company has factories in

Mumbai, Bangalore, Bahadurgarh in Haryana and Neemrana in Rajasthan,

Additionally, Parle Products also has 7 manufacturing units and 51

manufacturing units on contract. Company has about approximate market

share of 30-35% of the total biscuit market. Parle-G accounts for the major

volume turnover it accounts for approximately 80% of the total biscuit

tonnage for the company.

Key Products : Parle - G , Hide and Seek ,Krackjack ,Hide & Seek

Milano ,Magix ,Digestive Marie ,Monaco ,Parle Marie ,Kreams ,Milk Shakti

,Parle 20-20 Cookies ,Golden arcs ,Nimkin ,Kreams Gold ,Chox ,Monaco

Jeera

Surya Food & Agro Ltd : Manufacturing & selling of biscuits under

brand “Priyagold”. Company has three plants located in Greater Noida,

Lucknow & Surat. They also outsource some of our requirements to

another plant located in Hyderabad. Capacities have reached 1, 50,000

MT p.a.

Key Products : Classic Cream , Butter Bite ,Kids Cream ,Bourbon ,Big

Boss ,Marie Lite ,Magic Gold ,CNC ,Cheese Cracker ,Snacks Zig

Zag ,Don ,Coconut Crunch ,Cheez Bit Classic Salt ,Chatpata

ITC Ltd : In July 2003, ITC forayed into the Biscuits market with the

Sunfeast range of Glucose, Marie and Cream Biscuits. Sunfeast with a

current market share of ~10% is now clearly established as a credible third

brand.

Key Products : Sunfeast Milky Magic ,Sunfeast Marie Light ,Sunfeast

Golden Bakery ,Sunfeast Dark Fantasy ,Sunfeast Dream Cream ,Sunfeast

Snacky ,Sunfeast sweet 'n salt ,Sunfeast Nice ,Sunfeast Benne Vita Flaxseed

Biscuits ,Sunfeast Special

Anmol Biscuits Ltd : Anmol is a popular brand of eastern & northern

region, having manufacturing facilities in W.B & U.P.

Key Products : Lemon Mazaa , Funfill Choco Vanilla , Yummy - Milk

Cream , Tip Top Kajoo Kurkure Masala, Coconutty , Thin Arrowroot ,

Marie,2 in 1, Butter Bake , Cream Cracker , Dil Khush , Dream Lite , E-

Time , Funfill Orange , Funfill Rich Chocolate ,Golmol ,Jadoo ,Marie Time ,

Snackles ,Milk Made

I hope that this project will clear all the doubts and perception, which come

up in your minds occasionally and I hope that my data analysis and key findings

will throw some more light on Biscuit industry. At the end I am very much

confident and pleased to state this project will solve the purpose of PRIYAGOLD

BISCUITS.

ABOUT BISCUITS

HISTORY OF BISCUITS:

Sweet or salty. Soft or crunchy. Simple or exotic. Everybody loves

munching on biscuits, but do they know how biscuits began?

The history of biscuits can be traced back to a recipe created by the Roman

chef Apicius, in which "a thick paste of fine wheat flour was boiled and

spread out on a plate. When it had dried and hardened it was cut up and then

fried until crisp, then served with honey and pepper."

The word 'Biscuit' is derived from the Latin words 'Bis' (meaning

'twice') and 'Coctus' (meaning cooked or baked). The word 'Biscotti' is also

the generic term for cookies in Italian. Back then, biscuits were unleavened,

hard and thin wafers which, because of their low water content, were ideal

food to store. As people started to explore the globe, biscuits became the

ideal traveling food since they stayed fresh for long periods. The seafaring

age, thus, witnessed the boom of biscuits when these were sealed in airtight

containers to last for months at a time. Hard track biscuits (earliest version

of the biscotti and present-day crackers) were part of the staple diet of

English and American sailors for many centuries. In fact, the countries

which led this seafaring charge, such as those in Western Europe, are the

ones where biscuits are most popular even today. Biscotti is said to have

been a favorite of Christopher Columbus who discovered America.

Making good biscuits is quite an art, and history bears testimony to

that. During the 17th and 18th Centuries in Europe, baking was a carefully

controlled profession, managed through a series of 'guilds' or professional

associations. To become a baker, one had to complete years of

apprenticeship - working through the ranks of apprentice, journeyman, and

finally master baker. Not only this, the amount and quality of biscuits baked

were also carefully monitored.

The English, Scotch and Dutch immigrants originally brought the first

cookies to the United States and they were called teacakes. They were often

flavored with nothing more than the finest butter, sometimes with the

addition of a few drops of rose water. Cookies in America were also called

by such names as "jumbles", "plunkets" and "crybabies".

As technology improved during the Industrial Revolution in the 19th

century, the price of sugar and flour dropped. Chemical leavening agents,

such as baking soda, became available and a profusion of cookie recipes

occurred. This led to the development of manufactured cookies.

Interestingly, as time has passed and despite more varieties becoming

available, the essential ingredients of biscuits haven't changed - like 'soft'

wheat flour (which contains less protein than the flour used to bake bread)

sugar, and fats, such as butter and oil. Today, though they are known by

different names the world over, people agree on one thing - nothing beats the

biscuit.

Some interesting facts on the origin of other forms of biscuits:

The recipe for oval shaped cookies (that are also known as boudoir biscuits,

sponge biscuits, sponge fingers, Naples biscuits and Savoy biscuits) has changed

little in 900 years and dates back to the house of Savoy in the 11th century France.

Peter the Great of Russia seems to have enjoyed an

Oval-shaped cookie called "lady fingers" when visiting Louis XV of France.

The macaroon - a small round cookie with crisp crust and a soft interior - seems to

have originated in an Italian monastery in 1792 during the French Revolution.

SPRING-uhr-lee, have been traditional Christmas cookies in Austria and Bavaria

for centuries. They are made from a simple egg, flour and sugar dough and are

usually rectangular in shape. These cookies are made with a leavening agent called

ammonium carbonate and baking ammonia.

The inspiration for fortune cookies dates back to the 12th and

13th Centuries, when Chinese soldiers slipped rice paper messages into moon

cakes to help co-ordinate their defense against Mongolian invaders.

Biscuit making process :

MIXING: This is a process where all ingredients are put together in right

proportion for dough formation. These ingredients are then fed into Mixers where mixing is done and dough is prepared for moulding/cutting .Major ingredients are flour, fat, sugar and others as per the product one would like.

MOULDING:

In this section we laminate the dough into sheet, which then passes down to gauge

rollers, and sheet thickness is achieved for moulder/cutter. Here we have a cutter or

moulder as per the variety where one gets the shape and sizes of biscuits

BAKING:

This is the area where we pass these moulded wet biscuit into baking oven.

The biscuits are baked on desired temperatures. Various type of heating are

available now days as per the convenience and cost. Different type ovens are

available.

COOLING:

These baked biscuits are then passed on to cooling conveyors for natural cooling

prior too packing .The temperatures are brought down to room temperatures

PACKING:

These biscuit are then stacked and fed into packing machine for packing

Different packing material are available for packing of these biscuit in different packs slug packs , pouch pack or family packs etc.

These packs are then put into secondary packaging like cartons to be transported to retailers

COMPANY PROFILE

Company was established in December 1993 and brought out its value and

cherished project - Biscuits under the brand name PRIYAGOLD. "PRIYAGOLD"

is one of the leading manufactures of biscuits in Northern India having wide

distribution network in Northern and Western parts of India. PRIYAGOLD

manufacture 22 varieties of Biscuits both Sweet and Salt, Widely accepted and

appreciated by millions of domestic and international consumers. The companies

mercurial growth is attributed to Mr. B.P. Aggarwal who have got years of rich

experience and depth of knowledge in the field of biscuit, made it possible to

penetrate the nook and the corner of Northern and Western parts of India labeling

PRIYAGOLD biscuits a household name. The company has capacity of 70 tonnes

a day production. The company has planned to achieve turnover of Rs. 1100

crores by 2011. PRIYAGOLD has been pioneering in economy packs.The

company has an existing dealer network of over 1500 distributors spread over in

the North and the West. It is planning to increase it distribution strength to 2000

distributors by the end of the year 2011

Since the foundation of company SURYA FOOD & AGRO LTD. in October

1993, it has become one of the leading company of biscuit in northern India within

very short span of time. The brand PRIYAGOLD in now a household name to

reckon with not only that its widespread distribution network has also made inroad

in the western part of India. To future consolidate its position, it is significantly

enhancing its dealership network. Company’s key objective is to make finest

quality biscuit available to consumer. It has been company’s endeavor to

constantly innovate while maintaining the taste and flavor that is uniquely

PRIYAGOLD.

So whether its developing new process, improving system or raising quality

standard, company has made concerned efforts towards achieving the same, while

taking almost care of hygiene and that thinking reflect in what its brand reflect for

“HAQ SE MANGO” a position that was formulated to drive home the fact that

everyone has the right to good taste and right to task for it. After all PRIYAGOLD

was conceived to satisfy the discerning palate while offering good nutritional

value. Company has done it by adapting to the latest technology. Fully automated

ovens bake the biscuit round the clock as they find their way into automatic

packing units of the company plant at Surajpur, Greater Noida to cater to the ever

growing demand of PRIYAGOLD biscuit.

With its unwavering commitment towards quality, nutrition and hygiene,

company has tried to ensure the PRIYAGOLD always strives hard to provide

quality for its esteemed consumer. This compile is an effort to case that must

charised product that it has in PRIYAGOLD portfolio.

“TOWARDS THE GOOD HEALTH IS THE EFFORT OF PRIYAGOLD.”

ORGANIZATIONAL STRUCTURE

Board Of Directors

Managing Director

Ex. director F. Director Director Director Director Director

Secretary

Chief Executive

Administration Manager

Labour Officer

Material &Packaging Manager

Sales Manager

Store Manager

Production Manager

Sales Supervisor

Sales Personnel

FIRST BOARD OF DIRECTORS

1. Shekhar agarwal

2. Manoj agarwal

TOP LEVEL MANAGEMENT

1. MR. Naveen agarwal ( managing director )

2. MR. D D Tyagi ( factory manager )

3. MR. Chandra chekhar ( maintanence incharge )

4. MR. Anil sharma (production manager )

5. MR. Amitabh ghosh (Quqlity incharge )

6.MR. Sunil agarwal ( corrugation incharge )

7. MR. VC Dhyani,

8. MR. N N Shukla ( production incharge )

9. MR. Rishabh Chauhan (marketing manager)

10. MR. Arun Sharma (sales manager)

PRIYAGOLD is headed by Mr. B.P. Aggarwal.

HIS FUNCTION ARE AS FOLLOWS

Overall responsibility of operations of the company which includes business

services, corporate planning, procurement, manufacturing quality, human

resources development and customer support services.

Ultimate responsibility for the product quality, overall responsibility for the

implementation and maintenance of the quality management system.

MANAGEMENT REPRESENTATIVES

The MD appoints management representatives and he has defined authority and

responsibility for ensuring that quality system requirement of the company are

implemented and maintained.

The responsibilities are:

- Responsible for co-ordination and implementation of the quality system.

- Convening management review committee meetings.

- Coordinating with HRD for the training requirement relating to the quality

management system of the company.

DEPARTMENTAL HEADS

Various departmental heads are appointed who are responsible for the following:

- Developing and maintaining quality system.

- Document and data control.

- Identify and control of nonconforming products/process/system in the dept.

- Taking timely corrective and preventive action for the non-conformity

observed.

- Identifying training needs of the personnel in the department.

MARKETING AND SALES ORGANIZATION (MSO)

Marketing and sales organization of PRIYAGOLD is directly responsible for all

product management and sales operation for both domestic and overseas market.

RESEARCH AND DEVELOPMENT (R & D)

PRIYAGOLD has R & D setup at Noida and is actively pursuing several projects.

At present PRIYAGOLD has more than 140 R & D Engineers. In addition to

internal projects, R & D is also executing several projects, both onshore and

offshore, for overseas clients.

PROFESSIONAL SERVICES ORGANIZATION (PSO):

PSO of PRIYAGOLD provides solutions in the area of development, integration,

facilities management and training. PRIYAGOLD strengthened its PSO to meet

the growing demand for enterprise solution in key vertical segments comprising

industries in telecommunication, manufacturing, finance and banking, government,

utilities and transportation.

MANAGEMENT INFORMATION SYSTEMS (MIS):

The MIS department handles information system needs of PRIYAGOLD. All

major functions like sales order processing and invoicing, Finance, HRD,

inventory, Call maintenance etc are fully computerized and integrated with each

other having electronic mail facilities, all customer orders are transferred

electronically to the plant for execution.

FINANCE & ACCOUNTS

Finance and Accounts department is responsible for keeping accounts of the

company, arranging and managing the funds, credit control etc.

Finance department is under the control of CFO. It comprises of Accounts

Executives. Account section generates information/data relating to operational

activities of the firm. The end product of accounting is financial statement such as

the Balance Sheet, Income statement and statement of changes in financial

position.

These statements and reports assist the Finance Manager in assessing the past

performance and future planning for the firm.

Finance manager deals with cash and Bank. The company has well-developed

system of accounts. The responsibility of recording the day to day transaction is

vested with the deputy general manager. Under the finance manager, there are the

executives.

STRUCTURE OF PLANT

The total area of plant is 18 acre; out of which 12 acres are covered and is used for

the production storage and offices, auditorium, effluent treatment plant (ETP),

L.P.G. area, electricity generation plant etc. There are three plants for the

production of priyagold , Sweet plant ( butter bite , classic cream, cookies , kids

cream , marie lite etc. ) Namkeen plant ( CNC, snacks zig zag, chees cracker,

chees bits etc.) And the third one is Juice plant which is apart from these two

plants .

Priyagold cake and chocolate are the future products of surya food and agro ltd. A

deep study of these is going on right now.

This company is being managed by general manager who is over all in-charge with

a team of managers like Personal Manager, Financial Manager, system manager

and production manager. In addition to the above there are other officers, like

supervisor, office staff and workers. The total number of staff including

supervisors, workers and office staff is about 2100.

The plant is well ventilated and lighted. Almost all the machine of this are

indigenous like vertical mixers, laminator ovens, cooling, conveyor, stackers etc.

most of the machinery is from New Era Industry, at china..Some machines namely

Benton’s Burner for priyagold oil spray for zig zag snacks and CNC and some

computerized parts of these plant have been imported.

The machines used for packaging butter bite and classic cream are developed by

engineers of this company itself. These packing machines are working efficiently.

They pack 120-150 biscuits per minute.

FUTURE PLANS

As part of company’s expansion plan this year, it is diversifying its product portfolio and are

launching chocolates, cookies and toffee. Company has have already invested Rs 300 million for

this and have set up state of the art facility at Sidcul, Haridwar for the production of chocolates,

cookies and toffee which is spread over an area of 10 acres of land. In chocolates, company is

initially launching hard chocolate and wafer coated chocolate.

Company has also set up a new plant in Haridwar for the production of juices in order to expand

the capacity of the juice manufacturing. Further to their investment plan, they have also set-up a

biscuit manufacturing capacity in Hyderabad within n to cater to southern market. Moreover,

company is also planning to upgrade all of their existing manufacturing facilities. They are

exporting biscuits, fruit juices, fruit drinks to Middle East, South African countries but presently,

their contribution of exports to their total revenues accounts for about 4 to 5 per cent, therefore

they are rapidly focusing on increasing the same.

Company hopes that its new products will add significantly to their revenue during 2009-10 as

they are targeting Rs 11 billion turnover mark by the year 2011.

PRODUCT PROFILE

1. BUTTER BITE

2. CLASSIC CREAM

3. KIDS CREAM

4. BOURBON

5. BIG BOSS

6. MARIE LITE

7. MAGIC GOLD

8. CNC

9. CHEEZE CRACKER

10.ZIG ZAG

11.DON

12.COCONUT CRUNCH

13.CHEESEBIT CLASSIC SALT

14.CHATPATA

Classic Cream Biscuits

Classic Cream Chocolate biscuit is filled with mouth watering choco,orange,elaichi and milk cream to make you experience delightful forever. So, go for a bite which you will savor always.

Ingredients Wheat Flour, Sugar, Edible Refined Hydrogenated Vegetable Oils (Palm Oil/ Soya Bean Oil/ Cotton Seed Oil And Sesame Oil), Cocoa Powder, Skim Milk Powder, Permitted Emulsifiers ( Glycerly Mono Stearate), Invert Syrup, Leavening Agents (Ammounium Bi-Carbonate & Sodium Bi-Carbonate), Iodised Salt, Coffee, Soya Lecithin, Dough Conditioners (Sodium Meta Bi Sulphite), Contains Permitted Synthetic Food Colors (I) Tatrazine, (F D & C Yellow No. 5, Eec Serial No. E102, L – Gebbs2, Ci Food Yellow 4 Ci No. 19140) (Ii) Ponceau 4 R (Ci Food Red 7, L – Rot No. 4, Coccine Nouvelle, Cochineal Red A, Eec Serial No. E.124), (Iii) Carmeline, And Added Flavours (Chocolate & Vanilla).

Available in Varieties:-- Orange, Elaichi, Chocolate, Milk and in Packing:-- 65g, & 130g packs

Marie Lite Biscuits

Marie Lite is all goodness of natural fiber and quality wheat to give you nutrition with 89.9% fat free. So, all you calorie conscious people delight with Priyagold’s Marielite

Ingredients Wheat Flour, Sugar, Edible Refined Hydrogenated Vegetable Oils (Palm oil/Soya bean Oil/Cotton seed oil and Sesame oil), Liquid Glucose, Invert Syrup, Sweetened Condensed Milk, Leavening Agents (Ammonium Bi Carbonate & Sodium Bicarbonate), Iodized Salt, Permitted Emulsifiers (Sodium Stearoy 1-2-Lactylate), Dough Conditioners (Sodium Meta Bi Sulphite), Contains Added Flavors.

Available inPackings:--16g, 75g, 150g, 250g & 350g packs

Bourbon Biscuits A delectable combination of chocolate biscuit and chocolate cream, Bourbon is a perfect experience for those who treasure taste. Chocolate connoisseurs, enjoy!

Ingredients Wheat Flour, Edible Refined Hydrogenated Vegetable Oils (Palm Oil/ Soya Bean Oil/ Cotton Seed Oil And Sesame Oil), Sugar, Sweetened Condensed Milk, Butter, Liquid Glucose, Invert Syrup, Leavening Agents (Ammounium Bi-Carbonate & Sodium Bi-Carbonate), Processed Cheese, Iodised Salt, Dough Conditioners (Sodium Meta Bi Sulphite), Mono Acid Calcium Phosphate, Contains Added Flavours.

Available in Packings:--100g, & 200g packs

CNC Biscuits Priyagold’s CNC brings to you the ultimate balance of sugar and salt in the form of crispy biscuit. So, taste CNC, as often you want to cheers.

Ingredients

Wheat Flour, Sugar, Edible Refined Hydrogenated Vegetable Oils (Palm oil/Soya bean Oil/Cotton seed oil and Sesame oil),Dessicated Coconut Powder, Liquid Glucose, Invert Syrup, Sweetened Condensed Milk, Leavening Agents (Ammonium Bi Carbonate & Sodium Bicarbonate), Iodized Salt, Soya lecithin, Permitted Emulsifiers (Datem, Diacetyl Tartaric Acid, Ester of Mono Digly Cerides), Dough Conditioners (Sodium Meta Bi Sulphite), Contains Added Flavors

Available inPackings:--14g, 25g, 60g, 120g & 240g packs

Snacks Zig Zag Biscuits Priyagold’s Snacks Zig Zag allows you to experience the ultimate topping biscuit. Now, your biscuit will turn your wish true, as make it pizza, burger or anything else you want. So, make a wish!

Ingredients Wheat Flour, Edible Refined Hydrogenated Vegetable Oils (Palm Oil/ Soya Bean Oil/ Cotton Seed Oil/ Palm Kernel Oil And Sesame Oil), Sugar, Leavening Agents (Ammounium Bi-Carbonate & Sodium Bi-Carbonate), Iodised Salt, Invert Syrup, Liquid Glucose, Skim Milk Powder, Yeast, Permitted Emulsifiers ( Sodium Stearoy 1-2-Lactylate), Malt, Papain, Soya Lecithin, Lactic Acid, Dough Conditioners (Sodium Meta Bi Sulphite), Protease Enzymes, Contains Added Flavours.

Available in

Packings:--60g, 120g & 240g packs

Coconut Crunch Biscuits Coconut Crunch is the perfect combination of coconut, butter and flour which makes the biscuit real crunchy and tasty. So, to taste the buttery coconut, have a bite of Priyagold’s Coconut Crunch.

Ingredients Wheat Flour, Sugar, Edible Refined Hydrogenated Vegetable Oils (Palm oil/Soya bean Oil/Cotton seed oil and Sesame oil),Dessicated Coconut Powder, Liquid Glucose, Invert Syrup, Sweetened Condensed Milk, Leavening Agents (Ammonium Bi Carbonate & Sodium Bicarbonate), Iodized Salt, Soya lecithin, Permitted Emulsifiers (Datem, Diacetyl Tartaric Acid, Ester of Mono Digly Cerides), Dough Conditioners (Sodium Meta Bi Sulphite), Contains Added Flavors.

Available in Packings:--16g, 75g, 150g & 350g packs

Cheese Cracker Biscuits Cheese Cracker is piece of mouth watering cheese, wrapped in crispy flour biscuit, just to give a plunge into the river of taste. So, dive to explore it.

Ingredients Wheat Flour, Edible Refined Hydrogenated Vegetable Oils (Palm Oil/ Soya Bean Oil/ Cotton Seed Oil/ Palm Kernel Oil And Sesame Oil), Sugar, Liquid Glucose, Leavening Agents (Ammounium Bi-Carbonate & Sodium Bi-Carbonate), Butter, Permitted Emulsifiers (Sodium Stearoy 1-2- Lactylate), Malt, Iodised Salt, Processed Cheese, Mono Acid Calcium Phosphate, Soya Lecithin, Papain, Dough Conditioners (Sodium Meta Bi Sulphite), Contains Added Flavour

Available in Packings:--70g & 200g packs

Big Boss Milk Biscuits Priyagold’s Big Boss with milk is enriched with the healthy combination of Vitamins, Iron and Calcium which are necessary for the total health which leads to a perfect growth. Baked to stay Crisp and Fresh for long. So, have it to believe it.

Ingredients Wheat Flour, Sugar, Edible Refined Hydrogenated Vegetable Oils (Palm oil/Soya bean Oil/Cotton seed oil and Sesame oil), Liquid Glucose, Invert Syrup, Sweetened Condensed Milk, Leavening Agents (Ammonium Bi Carbonate & Sodium Bicarbonate), Iodized Salt, Permitted Emulsifiers (Sodium Stearoy 1-2-Lactylate), Dough Conditioners (Sodium Meta Bi Sulphite), Contains Added Flavors.

Available in Packings:--75, & 150g packs

Butter Bite BiscuitsPriyagold’s Butter Bite Premium will fill you with a buttery experience with crispy & fresh taste. It’s a combination of pure butter and fresh flour to give you perfect health IngredientsWheat flour, Edible Refined hydrogenated vegetable oils (Palm oil/ Soya bean Oil/ cottonseed oil and sesame oil), Sugar, Sweetened Condensed Milk, Butter, Desiccated Coconut Powder, Invert Syrup, Liquid Glucose, Pistachio, Almond Nuts, Leavening Agents (Ammonium Bi-carbonate & Sodium Bi-Carbonate), Processed Cheese, Iodized Salt, Dough Conditioners (Sodium Meta Bi Sulphite), Contains added flavors (Butter).

Available inVarieties: Premium,Badam pista,Cashew,Kesar,Nice Packings: 50g, 100g & 230g packs

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SWOT ANALYSIS

STRENGTHS

Leading FMCG product.

Strong market potential.

High demand of the product.

Big budget and willingness to invest in long term phases.

Glamorous attractive and effective advertising company.

Quality maintenance.

Wide brand variety of the competitor and serve the massage.

Biscuit is becoming a very essential food habit of our people.

WEAKNESS

Focusing on bulk order rather than the small ones.

Schemes and strategies formulated are national and not locally adopted.

Inability to retain target consumers.

In effective team of redistribution stockist.

Lacking to cater the low-income segment.

Work marketing policy.

OPPORTUNITY

Further effective utilization of the post distribution network.

Competing companies are not getting due success.

Increase in the target consumers every year.

Increase market share by improving services.

THREATS

Advent of MNCs with their new product.

Lucrative schemes offered by the competitors to the retailers.

Loosing market share due to inefficient work force.

Decline in market reputation due to ineffective and delaying services.

CERTIFICATION

Chairman of Surya Food & Agro Ltd. receives the International Quality Crown Award in London.

Brand Equity Award -The Economic Times, Thursday 11 June 2008 "Priyagold is the highest debutant at No. 10