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1 Sustainability for Survival Sujata Karandikar, Unscrabble AFR Retail Summit, September 2016
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Sujata Karandikar - Unscrabble

Jan 21, 2017

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Page 1: Sujata Karandikar - Unscrabble

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Sustainability for SurvivalSujata Karandikar, Unscrabble

AFR Retail Summit, September 2016

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• Where was it made?

• What is it made from?

• What processes turned it from raw material to finished product?

• What was the social, ethical and environmental impact of production?

• What are the sustainability policies of the company that made it?

• How many times will I use/wear it?

• What will happen to it at the end of it’s life?

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• Brand: Zara, Made in Spain

• 63% polyester, 33% viscose, 4% elastane

• Pioneer of fast fashion

• Inditex/Zara produce >800M garments/year

• Purchased 2007, worn 50-60 times

• Synthetic fibres = landfill

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SUSTAINABILITY FOR SURVIVAL:The sustainability imperatives set to reshape retail

1. Sustainability issues facing retailers

2. Trends

• Legislation

• Impact of social media

• Rise of the conscious consumer

3. The conscious retailer - preparing for the future

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THE ISSUES

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FORCED LABOUR AND HUMAN TRAFFICKING

Any work or services which people are forced to perform

against their will under the threat of some form of punishment.

21M people estimated by ILO to be

in forced labour

11.7M in bonded labour

2.5M victims of human trafficking

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CHILD LABOUR

168M child labourers estimated by the ILO

85M in hazardous work

Children are aged as young as 5

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HEALTH AND SAFETY

EVERY 15 SECONDSA worker dies from a work related accident or disease

EVERY 15 SECONDS153 workers have a work related accident

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ANIMAL WELFARE

The mistreatment of animals in the supply

chain relating to:

• Animal testing

• Routine mutilations

• Factory farming and housing

• Animal skins and fur

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ENVIRONMENTAL ISSUES IN THE PRODUCT LIFECYCLE

DESIGN & MANUFACTURE

PACKAGING

DISTRIBUTION & RETAIL

LANDFILL

FIBRE/RAW MATERIAL

TEXTILE/COMPONENT PRODUCTION

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THE TRENDS

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THE CONSCIOUS CONSUMER

1. Always learning

2. Considers sustainability from cradle-to-grave

• Sustainability of product

• Sustainability of manufacture

• Company social responsibility

3. Unimpressed by ‘greenwashing’ or token CSR

4. Prepared to (and does!) pay more

5. Values transparency

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7 SINS OF GREENWASHING

1. Sin of the hidden tradeoff

2. Sin of no proof

3. Sin of vagueness

4. Sin of worshipping false labels

5. Sin of irrelevance

6. Sin of lesser of two evils

7. Sin of fibbing

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THE SIN OF FIBBING

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THE FUTURE

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THE CONSCIOUS RETAILER

1. Know your supply chain

2. Build knowledge internally

3. Consider impacts at all points in the supply chain

4. Innovate

5. Be open and transparent

6. Educate the consumer

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Contact:[email protected] /0433135298