1 Sustainability for Survival Sujata Karandikar, Unscrabble AFR Retail Summit, September 2016
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Sustainability for SurvivalSujata Karandikar, Unscrabble
AFR Retail Summit, September 2016
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• Where was it made?
• What is it made from?
• What processes turned it from raw material to finished product?
• What was the social, ethical and environmental impact of production?
• What are the sustainability policies of the company that made it?
• How many times will I use/wear it?
• What will happen to it at the end of it’s life?
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• Brand: Zara, Made in Spain
• 63% polyester, 33% viscose, 4% elastane
• Pioneer of fast fashion
• Inditex/Zara produce >800M garments/year
• Purchased 2007, worn 50-60 times
• Synthetic fibres = landfill
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SUSTAINABILITY FOR SURVIVAL:The sustainability imperatives set to reshape retail
1. Sustainability issues facing retailers
2. Trends
• Legislation
• Impact of social media
• Rise of the conscious consumer
3. The conscious retailer - preparing for the future
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THE ISSUES
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FORCED LABOUR AND HUMAN TRAFFICKING
Any work or services which people are forced to perform
against their will under the threat of some form of punishment.
21M people estimated by ILO to be
in forced labour
11.7M in bonded labour
2.5M victims of human trafficking
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CHILD LABOUR
168M child labourers estimated by the ILO
85M in hazardous work
Children are aged as young as 5
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HEALTH AND SAFETY
EVERY 15 SECONDSA worker dies from a work related accident or disease
EVERY 15 SECONDS153 workers have a work related accident
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ANIMAL WELFARE
The mistreatment of animals in the supply
chain relating to:
• Animal testing
• Routine mutilations
• Factory farming and housing
• Animal skins and fur
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ENVIRONMENTAL ISSUES IN THE PRODUCT LIFECYCLE
DESIGN & MANUFACTURE
PACKAGING
DISTRIBUTION & RETAIL
LANDFILL
FIBRE/RAW MATERIAL
TEXTILE/COMPONENT PRODUCTION
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THE TRENDS
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THE CONSCIOUS CONSUMER
1. Always learning
2. Considers sustainability from cradle-to-grave
• Sustainability of product
• Sustainability of manufacture
• Company social responsibility
3. Unimpressed by ‘greenwashing’ or token CSR
4. Prepared to (and does!) pay more
5. Values transparency
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7 SINS OF GREENWASHING
1. Sin of the hidden tradeoff
2. Sin of no proof
3. Sin of vagueness
4. Sin of worshipping false labels
5. Sin of irrelevance
6. Sin of lesser of two evils
7. Sin of fibbing
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THE SIN OF FIBBING
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THE FUTURE
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THE CONSCIOUS RETAILER
1. Know your supply chain
2. Build knowledge internally
3. Consider impacts at all points in the supply chain
4. Innovate
5. Be open and transparent
6. Educate the consumer
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Contact:[email protected] /0433135298