Suggestive illustrations for an AV script

Suggestive illustrations I created the following illustrations to help the VFX team understand a product marketing AV

script (written by me)

Explaining transactional email and its significance

When a message is relevant and expected, the recipient is bound to take notice and interest.

Explaining transactional email and its significance

Hence, businesses today are focusing on using email communication to address customer needs through

direct request from them…

Signed up for a new account

Purchased your

product online

Send me a daily copy of your stock market report by

9am sharp

Explaining transactional email and its significance

And by tracking customer activity

and behavioral changes…

Explaining transactional email and its significance

To send them timely, tailored and relevant information with

attractive offers, which is useful to them...

And good for the business…

Highlighting few critical issues/challenges

However, with your email communication now becoming so valuable and important to your customers as well…

Highlighting few critical issues/challenges

What happens when these much anticipated communication do not get delivered on time, or worse,

when they don’t get delivered at all?

Indian Air Mumbai-Delhi

Updating

Please wait

GoIndia Air Last few seats

available Mumbai-Delhi

Dept:13:45

Booking counter will close at 13:00

Highlighting few critical issues/challenges

You will either lose out on business opportunities…

Highlighting few critical issues/challenges

Or your customer complaints will gradually escalate, diminishing your reputation amongst your customers first and

eventually amongst your potential customers.

When are you

shipping my

product?

I think I have been

overcharged. Where is my

monthly itemized bill?

Where is my monthly statement?

I have not received any complaint

acknowledgement email, as advised.

How long should I wait to receive the

requested information?

Advising on a possible solution but discouraging its use with reasons

To ensure that

doesn’t happen, you

could build and

maintain your own

infrastructure to

manage delivery of

your email

communications.

Advising on a possible solution but discouraging its use with reasons

But, managing the complexities of an email delivery

infrastructure will significantly increase your cost and take away

your focus from your core business objectives.

Advising on a possible solution but discouraging its use with reasons

Instead, switch to a robust cloud based email delivery engine -

X… And eliminate the need to create your infrastructure to

manage your email delivery.

Emphasizing on the 3 Rs

By taking care of all essential measures like ISP monitoring,

feedback loop monitoring, assigning dedicated IP addresses,

email reputation monitoring and email authentication…

X offers reliability…

ISP monitoring

Email Authentication

Feedback loop

Assigning IP address

Monitoring Email Reputation

R

Emphasizing on the 3 Rs

To ensure that

your customer

receives every

email on time.

Emphasizing on the 3 Rs

X also monitors and scores IP reputation, to

optimize your email deliverability.

R

Emphasizing on the 3 Rs

To provide

actionable multi-

dimensional reports

and analytics…

Emails delivered

Emails bounced Emails dropped

Emails clicked

Emails spammed Unsubscribed

And it tracks performance of every email in real time…

Which will help you:

Tailor your subsequent messages,

Increase your target audience size,

Revise your email delivery time,

Optimize message frequency, and

To spot many new opportunities to engage your customers.

Send by 9am, not

10 am

Send shipping status ones in every 24hrs, if product delivery takes over 5 days

Emphasizing on the 3 Rs

Introducing Webhooks as a significant feature and explaining its use / benefit with an example

Sign up

confirmation

Message from X server

XYZ opened monthly catalogue sign up confirmation email just

now. Send a thank you note with this month’s catalogue?

Message from X server

Sign up

confirmation

Monthly

catalogue

Customer opened the new catalogue

Introducing triggerware as an advanced feature and explaining its use /benefit with an example

Message from X server

X successfully responded to 2 customers

X server response rules

1 2 3 4

Emphasizing on automated rule based delivery

Despite offering such advanced features and allowing you to

dictate the rules of delivery, X automates the entire process of email delivery, thus demanding much less of your valuable time.

Highlighting easy API integration capability and scalability feature

It offers simple and easy API integration, enabling application developers to run as

many unique campaigns as required…

And being a cloud based application, X can scale on demand to easily manage

delivery of any email volume.

Directly endorsing

So, switch to X to increase your business process efficiency in managing delivery of your relevant emails

to your customers…

And maximize your ROI.