SUELLEN SOUZA PLANNING
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SUELLEN SOUZAPLANNING
Suellen Souza, 24 years old dreamer. I live in Bela Vista with my two dogs and have an inexplicable passion for good music and bad movies.
WHAT I LIKE#PHOTOGRAPHY
#DRAWING
#MUSIC
#MOVIES
#ART
#DANCE
#ANIMALS
#DOITYOURSELF
I am quite a curious person. I like to understand how things work and how
they're made. So I end up finding interesting all sorts of things that may
not even look relevant, but that are quite useful.
!
And very cool. #LITERATURE
#TECHNOLOGY
EDUCATION
2006 to 2007 — CEFET/SP Technical Education: Programming and System Development
2008 to 2010 — FATEC/SBC Information Technology with a focus on Business Management
2014 — Panamericana Planning for Trade Marketing
WHERE I'VE BEEN STUDYING
My first words were in Portuguese, but shortly after that I started adventuring myself through English. I never took a class and learned by myself, but I'm proud of my domain of the language. !
When it was needed, I started learning Spanish. I'm not that good at speaking, but I can read and write quite well. Now I'm trying to learn French and German as my fourth and fifth languages. !
We shall see how this goes.
MY LANGUAGES
WHAT I CAN DOKEYNOTE
POWERPOINT
HTML CSS
JAVASCRIPT
WRITING
TEXT REVIEWTRANSLATION
DIGITAL MARKETING
SOCIAL MEDIA ONLINE MEDIA
TRADE MARKETING
ON + OFF
WEB DEVELOPMENTCONTENT MANAGEMENT
MONITORING
SAC 2.0
WORDPRESS
ADOBE CREATIVE SUITE
EXPERIENCE
W2 GRÁFICA Webdesigner Jan/2008 to Jul/2008
WHERE I'VE BEEN WORKING
YAHOO! BRASIL Technical Partner Manager Aug/2008 to Dec/2010
M.M.C.A. Digital Communication Jan/2011 to Jul/2011
TERRAMAR EVENTOS Social Media Analyst Oct/2011 to Dec/2011
DUEE BRASIL Social Media Analyst Mar/2012 to Dec/2012
DUEE BRASIL Planning Jan/2013 to Jan/2015
CASES
We created the brand's identity for social networks as well as the positioning for brazilian
consumers, always considering that Vedett is a beer that opens the consumer's mind for
premium beers. !
We kept our focus on the page's engagement, creating a bond with the consumers and, in less
than 6 months, we reached the anual goal set by the brand administrators.
VEDETT
With the channel's arrival in Brazil, its social networks had to adapt to the brazilian public. We
created a strategy to adapt the channel's language and estimulate the organic growth of
the social networks. In addition to that, we covered several events, most of them about
Doctor Who, a series with an enormous fandom.
Through a fan profile, we created content for Nicklovers, the Nickelodeon's official blog, and for its social networks, always creating a relationship with the channel's viewers and bringing Nickelodeon even more close to its public. !
This relationship was essential in crisis management, and also gave excellent insights about the perception of the channel's image.
We monitored the Bauducco brand, along with all its properties, from toasts to panettones, in all social
networks. !
All the reports were analysed and each post was classified according to the sentiment it expresses,
identifying potential content amplifiers or even detecting crisis before they became a problem.
BAUDUCCO
Planning of activations for all sorts of Mondelez's products, such as Halls Soft and Clight. !
The activations could include sampling, gift exchange or tasting, always according to the target consumer.
FOX FILM
We built the Fox Film booth at Comic Con Experience, and planned the activations that happened during the four days of the event.
Planning of activations to reverse the consumer flow from the store to the Farmácias Walmart. The activations happened monthly, in stores across the country. !
We also attended the Corrida e Caminhada Walmart, with activations integrating online and offline.
WALMART
THAT'S IT. THANKS FOR ALL THE FISH.
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