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storytelling PoV :

Feb 08, 2016

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STORY design. storytelling PoV : authentic, character-driven drama that captures all your learnings in 3 minutes. STORY design. STORY design. dramatic arc. event. conflict. action. STORY design. POV/solution. insight. event. conflict. need. action. What are we looking for?. - PowerPoint PPT Presentation
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Page 1: storytelling  PoV :
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storytelling PoV:

authentic, character-driven drama that captures all your learnings in 3 minutes

STORY design

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STORY design

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STORY design

dramatic arc

action

conflict event

Page 7: storytelling  PoV :

STORY design

action

conflict event

need

insight POV/solution

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What are we looking for?• A story that connects user needs to

your prototypes• A bit of your story: failure, learning,

change• Humor + insight• Can be a skit or a play…• 3 min presentation + 5 minute

question and answer

Page 9: storytelling  PoV :

storytelling TIPS

straightforward clearly state your insight(s) & intent

quick shorter is better, only necessary details

concrete use examples, details, scenarios

surprising describe the “obvious” in a new way

dramatic leave tension + unanswered questions

authentic be honest

personal focus on a character, 1st person voice

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character action

conflict

event

resolutionreaction

user

need

solutionWhat is the focus of your solution?

What is missing from their life?

Who are they? What do they want?

What kind of response did you get?

Instructions5 min PREP You have 5 min to prepare your story . Make sure to hit all

four points above.5 min SHARE You’ll have 5 minutes to tell your story to your group. 3 min FEEDBACK Capture feedback using the +, delta,?, ideas capture

sheet.

Sharing Stories

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Feedback for the groupQuestions to answer:-What’s the headline of their idea?-Did you get a sense of who the user is? -Was the need clear and compelling?-How did they do on the criteria below?

straightforward clearly state your insight(s) & intent

quick shorter is better, only necessary details

concrete use examples, details, scenarios

surprising describe the “obvious” in a new waydramatic

leave tension + unanswered questions

authentic be honest

personal focus on a character, 1st person voice

Page 13: storytelling  PoV :

fold here

Write a simple / active sentence…

noun verb nounThe policeman climbed the fence .

PLACE 3 POST-IT’s IN THIS SPACE

Respond here:

noun verb noun.