STEPHEN HAMBLINSTEPHEN HAMBLINExecutive DirectorExecutive DirectorAmerican Junior Golf AssociationAmerican Junior Golf Association
JESSICA TURNWALDJESSICA TURNWALDUSGA FoundationUSGA FoundationCoordinator, Fellowship & GrantsCoordinator, Fellowship & Grants
GOLF 20/20 Junior InitiativeGOLF 20/20 Junior Initiative
JuniorLinks Breakout Session Objectives:JuniorLinks Breakout Session Objectives:
• Refine the objectives of the siteRefine the objectives of the site
• Discuss content and promotion Discuss content and promotion strategiesstrategies
• Develop global strategy for program Develop global strategy for program registrationregistration
Objectives:Objectives:
• Quantify the scope of junior golf Quantify the scope of junior golf in this countryin this country
• Establish communication mechanisms Establish communication mechanisms that will enable and engage kids, their that will enable and engage kids, their parents, and program administratorsparents, and program administrators
• Impact more kids through golfImpact more kids through golf
GOLF 20/20 Junior InitiativeGOLF 20/20 Junior Initiative
GOLF 20/20 Junior InitiativeGOLF 20/20 Junior Initiative
• Develop and maintain a global junior golf Develop and maintain a global junior golf website hosting a searchable database of website hosting a searchable database of junior initiatives and featuring content for junior initiatives and featuring content for kids, parents and program administratorskids, parents and program administrators
Strategies:Strategies:JuniorLinks.comJuniorLinks.com
SummitsSummits
• Empower local communities to assess junior Empower local communities to assess junior golf needs and serve as a catalyst for the golf needs and serve as a catalyst for the exchange of best practices.exchange of best practices.
GOLF 20/20 Junior InitiativeGOLF 20/20 Junior Initiative
• Content StrategiesContent Strategies
– Submission of relevant articles Submission of relevant articles
– Creation of “original” articlesCreation of “original” articles
– Adding to the resourcesAdding to the resources
– Press Releases Press Releases
– Nominations of storiesNominations of stories
– Message BoardsMessage Boards
GOLF 20/20 Junior InitiativeGOLF 20/20 Junior Initiative
• Promotional StrategiesPromotional Strategies– Word of Mouth!Word of Mouth!
– Print Ads/FlyersPrint Ads/Flyers
– LinksLinks
– Industry PublicationsIndustry Publications
– Trade Shows/Conferences Trade Shows/Conferences
– 30-second PSA 30-second PSA
– Beyond Golf IndustryBeyond Golf Industry
GOLF 20/20 Junior InitiativeGOLF 20/20 Junior Initiative
• Registration StrategiesRegistration Strategies
– Promoting the BenefitsPromoting the Benefits
• Free, online, and easy to useFree, online, and easy to use
– Offering IncentivesOffering Incentives
– Existing/New ProgramsExisting/New Programs
– Keeping the database up-to-dateKeeping the database up-to-date
GOLF 20/20 Junior InitiativeGOLF 20/20 Junior Initiative
Benchmarks of Success…Benchmarks of Success…
• Transcending the game and its life Transcending the game and its life lessonslessons
• Non-commercial and non-political Non-commercial and non-political nature of sitenature of site
• Collaboration/PartnershipsCollaboration/Partnerships
GOLF 20/20 Junior InitiativeGOLF 20/20 Junior Initiative
JuniorLinks Breakout Session Objectives:JuniorLinks Breakout Session Objectives:
• Refine the objectives of the siteRefine the objectives of the site
• Discuss content and promotion Discuss content and promotion strategiesstrategies
• Develop global strategy for program Develop global strategy for program registrationregistration
JuniorLinks USAJuniorLinks USAJohn EnghJohn Engh
Vice President, Youth DevelopmentVice President, Youth Development
National Alliance for Youth SportsNational Alliance for Youth Sports
JuniorLinks USAJuniorLinks USA
JuniorLinks USA would be a division of GOLF JuniorLinks USA would be a division of GOLF
20/20, under the umbrella of the World Golf 20/20, under the umbrella of the World Golf
Foundation. It would be staffed, housed and Foundation. It would be staffed, housed and
managed by the WGF, and funded through managed by the WGF, and funded through
an industry funding mechanism to be an industry funding mechanism to be
determined.determined.
MISSIONMISSION
The mission of JuniorLinks USA is to ensure that The mission of JuniorLinks USA is to ensure that
by the year 2020 every kid in the United States by the year 2020 every kid in the United States
ages 5-18 has the access and the opportunity to ages 5-18 has the access and the opportunity to
learn golf, and the values that golf stands for, learn golf, and the values that golf stands for,
impacting the game by contributing to its impacting the game by contributing to its
growth, and impacting society by introducing growth, and impacting society by introducing
kids to positive attributes that will make them kids to positive attributes that will make them
better citizens.better citizens.
GOALSGOALS • Significantly increase the number of junior Significantly increase the number of junior
participants and junior golfers by 2020 beyond participants and junior golfers by 2020 beyond standard demographic growth, reaching 10 million standard demographic growth, reaching 10 million junior participants and 8.5 million junior golfers.junior participants and 8.5 million junior golfers.
• Junior golf programs in every community in Junior golf programs in every community in America with a population of 10,000 or more by America with a population of 10,000 or more by 2020.2020.
• Golf as part of the in-school curriculum in every Golf as part of the in-school curriculum in every state in the U.S. by the year 2020.state in the U.S. by the year 2020.
OBJECTIVESOBJECTIVES • To know precisely what every golf organization To know precisely what every golf organization
is currently doing in the area of junior golf, and is currently doing in the area of junior golf, and to develop alliances with those organizations.to develop alliances with those organizations.
• To develop alliances with non-golf To develop alliances with non-golf organizations (Boys & Girls Clubs, PAL, YMCA, organizations (Boys & Girls Clubs, PAL, YMCA, etc.) and develop mutually beneficial programs.etc.) and develop mutually beneficial programs.
• To gather information from as many sources as To gather information from as many sources as possible and shape it for easy dissemination.possible and shape it for easy dissemination.
• To promote Juniorlinks USA as THE source for To promote Juniorlinks USA as THE source for information about Junior Golf.information about Junior Golf.
OBJECTIVESOBJECTIVES • To build a national database of junior golfers.To build a national database of junior golfers.
• To produce educational materials in a manner to To produce educational materials in a manner to support educators and others who teach support educators and others who teach youngsters the game.youngsters the game.
• To manage, enhance and promote the website To manage, enhance and promote the website JuniorLinks.com.JuniorLinks.com.
• To coordinate with organizations on the To coordinate with organizations on the development of youth leagues nationwide.development of youth leagues nationwide.
• To develop and research several in-school golf To develop and research several in-school golf programs and facilitate their implementation as programs and facilitate their implementation as broadly as possible.broadly as possible.
RESPONSIBILITIESRESPONSIBILITIES • Create alliances inside of golf and out. Unify the Create alliances inside of golf and out. Unify the
associations, involve all aspects of the golf associations, involve all aspects of the golf industry, connect with youth organizations, civic industry, connect with youth organizations, civic organizations, etc.organizations, etc.
• Become THE clearinghouse of information on Become THE clearinghouse of information on junior golf. Facilitate communication and junior golf. Facilitate communication and information exchange.information exchange.
• Develop and implement an in-school strategy.Develop and implement an in-school strategy.
• Identify, consolidate and distribute all Identify, consolidate and distribute all educational materials.educational materials.
Phase OnePhase One
RESPONSIBILITIESRESPONSIBILITIES • Manage JuniorLinks.com.Manage JuniorLinks.com.
• Promote local and regional junior golf summits.Promote local and regional junior golf summits.
• Identify champions nationwide.Identify champions nationwide.
• Identify where there is a need for a program and Identify where there is a need for a program and stimulate its development.stimulate its development.
• Develop and distribute profiles of model Develop and distribute profiles of model programs.programs.
Phase OnePhase One
RESPONSIBILITIESRESPONSIBILITIES Phase TwoPhase Two • Develop and activate a research Develop and activate a research
strategy.strategy.
• Create standards for leagues and Create standards for leagues and tournaments.tournaments.
RESPONSIBILITIESRESPONSIBILITIES Phase ThreePhase Three
• Build a national database of junior Build a national database of junior golfers. golfers.
• Create a national system of Create a national system of achievement with appropriate awardsachievement with appropriate awards
• Create a national “card”.Create a national “card”.
• Consider establishing an annual Consider establishing an annual conference.conference.