©2012 STARWOOD HOTELS & RESORTS WORLDWIDE, INC. | Proprietary & Confidential FRITS VAN PAASSCHEN // CHIEF EXECUTIVE OFFICER STARWOOD STRATEGY 75
©2012 STARWOOD HOTELS & RESORTS WORLDWIDE, INC. | Proprietary & Confidential
FRITS VAN PAASSCHEN // CHIEF EXECUTIVE OFFICER
STARWOOD STRATEGY
75
FORWARD-LOOKING STATEMENTS These presentations contain forward-looking statements within the meaning of federal securities regulations. These forward-looking statements generally can be identified by phrases such as Starwood or its management “believes,” “expects,” “anticipates,” “foresees,” “forecasts,” “estimates” or other words or phrases of similar import. Similarly, statements in this release that describe the Company’s business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. Forward-looking statements are not guarantees of future performance and involve risks and uncertainties and other factors that may cause actual results to differ materially from those anticipated at the time the forward-looking statements are made. Future results, performance and achievements may be affected by general economic conditions including the severity and duration of any downturn in the US or global economy, the impact of war and terrorist activity, business and financing conditions, including the availability of mortgage financing, foreign exchange fluctuations, cyclicality of the real estate, including the sale of residential units, and the hotel and vacation ownership businesses, operating risks associated with the sale of residential units, hotel and vacation ownership businesses, relationships with associates, customers and property owners, the impact of the internet reservation channels, our reliance on technology, domestic and international political and geopolitical conditions, competition, governmental and regulatory actions (including the impact of changes in U.S. and foreign tax laws and their interpretation), travelers’ fears of exposure to contagious diseases, risk associated with the level of our indebtedness, risk associated with potential acquisitions and dispositions, and other circumstances and uncertainties. There can also be no assurance that agreements will be entered into for the hotels in the Company’s pipeline and, if entered into, the timing of any agreement and the opening of the related hotel. These risks and uncertainties are presented in detail in our filings with the Securities and Exchange Commission. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be attained or that results will not materially differ. We undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise. Please note that these presentations include non-GAAP financial measures. For definitions of certain terms used herein and a presentation of the most directly comparable financial measure calculated and presented in accordance with GAAP and a reconciliation of the differences between the non-GAAP financial measure disclosed and the most comparable financial measure calculated and presented in accordance with GAAP, please refer to the Company’s web site at www.starwoodhotels.com.corporate/investor_relations.html.
INDIVIDUAL SPIRIT, COLLECTIVE STRENGTH » Starwood’s brands lie at
the heart of our competitive advantage
» Distinguished by a combination of Lifestyle Concepts, Design Leadership and Innovation
» Collective strength of SPG and Starwood centralized services (Sales, Revenue Management, Web) unify our brands and drive performance
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NINE DISTINCT GLOBAL LIFESTYLE BRANDS »Renowned lifestyle
hospitality brands with four and five star focus
»1,134 properties »335,415 rooms »Nearly 100 countries » In 2012, signed most
deals since before the economic crisis
» Uncompromising, Address, Bespoke
» 30 hotels » 6413 rooms » 15 countries
» Exceptional, Indigenous, Experience
» 85 hotels » 16,366 rooms » 29 countries
» Flirty, Insider, Escape
» 44 hotels » 12,369 rooms » 18 countries
LUXURY
» Personal, Instinctive, Renewal
» 192 hotels » 74,626 rooms » 35 countries
» Warm, Connected, Community
» 427 hotels » 149,784 rooms » 69 countries
» Chic, Cultured, Discovery
» 96 hotels » 25,347 rooms » 41 countries
UPPER UPSCALE
» Sassy, Savvy, Space » 62 hotels » 9,859 rooms » 10 countries
» Smart, Alive, Balance
» 10 hotels » 1,641 rooms » one country
» Honest, Uncomplicated, Comfort
» 171 hotels » 30,924 rooms » 29 countries
SELECT SERVICE
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STARWOOD INNOVATES WITH A PASSION »Innovation is the
heartbeat of our brands and our design. It is how we deepen our relationships with our guests and our customers and stand apart from the rest
»One great idea creates another, giving Starwood the ability to build upon our success across nine compelling brands
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STARWOOD CREATES EMOTION BY DESIGN
»Our guests don’t just check in to a hotel. They are immersed in an experience
»At Starwood, design doesn’t begin with a blueprint. It begins with a story. And for each of our nine brands, that story captures the emotions and aspirations of our guests
»Design That Can Only Be Starwood
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ST. REGIS Redefining Luxury, Leading the Competition
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BEYOND EXPECTATION INSPIRED BY THE NEW GLOBAL ELITE
» Global leader in luxury » More than doubled to 30
hotels since 2007 –tripling to almost 40 hotels by 2015
» Global expansion – 3 new hotels in China (2011), entry into the Middle East with 3 new hotels & first hotel in Africa (2012)
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ST. REGIS BUTLER SERVICE IRIDIUM SPA
ST. REGIS AFICIONADO WORLD-CLASS RESTAURANTS AND CHEFS
UNPARALLELED EXPERIENCES » St. Regis Aficionado™
» Privileged access to unique experiences
» St. Regis Butler Service » World-class restaurants » Award-winning chefs » Rituals
» Bloody Mary & Afternoon Tea
» St. Regis Connoisseurs » Polo » Jazz
» Jazz at Lincoln Center at The St. Regis Doha
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2013 – 2015 Abu Dhabi, Amman, Cairo, Changsha, Chengdu, Kuala Lumpur, Lijiang, Riviera Maya, Zhuhai
13 HOTELS 62% NORTH AMERICAN
OPERATING & PIPELINE 49 HOTELS 24% NORTH AMERICAN
2007
Aspen, Atlanta, Bahia Beach, Bal Harbour, Bali, Bangkok, Beijing, Bora Bora, Deer Valley, Doha, Florence, Houston, Lhasa, Mardavall, Mallorca, Mexico City, Monarch Beach, New York, Osaka, Princeville, Punta Mita, Rome, Saadiyat Island, San Francisco, Sanya Sanya Yalong Bay, Shenzhen, Singapore, Tianjin, Washington D.C.
NOW
UNPRECEDENTED GLOBAL GROWTH
SOURCE: STARWOOD INTERNAL PIPELINE REPORTING AS OF 12/31/12
GLOBAL GROWTH
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THE LUXURY COLLECTION 85 Unique and Celebrated Hotels
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THE DESTINATION AUTHORITY INSPIRED BY GLOBAL EXPLORERS
» Blending distinction and global strength
» Combining locally relevant properties with the strength of Starwood’s systems and high-end focus
» Over 80 unique and celebrated hotels in 29 countries
» Added 6,800 rooms since 2007
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THE LAND ROVER EXPERIENCE DRIVING SCHOOL, THE EQUINOX GOLF RESORT & SPA, VERMONT, USA
FALCONRY, AL MAHA DESERT RESORT & SPA, DUBAI, UAE
EXPLORE AND EXPERIENCE » Market-driven, locally relevant
experiences » The Luxury Collection Concierge » The Cocktail Collection
» Global Explorers, Brand Advocates, Travel Provocateurs
» Destination Guides by Assouline
» Journeys by The Luxury Collection
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2013 – 2015 Cusco, Dalian, Dubai, Hangzhou, Koh Samui, Nanjing, Nanning, San Antonio, Seminyak, Suzhou, Xiamen
57 HOTELS 18% NORTH AMERICAN
OPERATING & PIPELINE 105 HOTELS 16% NORTH AMERICAN
2007
WITH 85 HOTELS IN 29 COUNTRIES, LUXURY COLLECTION MAINTAINS EXCLUSIVITY WITH INCREASING GLOBAL PRESENCE
NOW
GLOBAL GROWTH THE LUXURY COLLECTION MAINTAINS EXCLUSIVITY WITH INCREASING GLOBAL PRESENCE
SOURCE: STARWOOD INTERNAL PIPELINE REPORTING AS OF 12/31/12
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W HOTELS A Global Brand No One Comes Close to Replicating
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INSIDER ACCESS TO A WORLD OF WOW INSPIRED BY TRENDSETTERS
» Category innovator born in NYC and transformed into a global design powerhouse
» Outperforming the global competition for the last 10+ years
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CREATING EXPERIENCES TO SHOWCASE WHAT’S NEW AND NEXT Dynamic guest experiences through signature programming » W Happenings (W’s Signature
Event Series) » Living Room » W Insider » Passion Point Activations –
Design, Fashion, Music » Wet Deck » B&F vs. F&B » Bliss Spa, Away Spa » Whatever / Whenever Service
W HAPPENINGS
WET DECK
LIVING ROOM
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GLOBAL GROWTH EXPANDING IN THE WORLD’S HOTTEST CITIES AND MOST EXCLUSIVE RESORT LOCATIONS 2013–2015 Abu Dhabi, Beijing, Goa, Guangzhou, Mexico, Milan, Muscat, Riviera Maya, Santa Fe de Bogota, Shanghai, Tel Aviv, Verbier
20 HOTELS 85% NORTH AMERICAN
OPERATING & PIPELINE 71 HOTELS 39% NORTH AMERICAN
2007
Atlanta, Austin, Bali, Bangkok, Barcelona, Boston, Chicago, Dallas, Doha, Fort, Lauderdale, Hoboken, Hollywood, Hong Kong, Istanbul, Koh, London, Los Angeles, Maldives, Mexico City, Minneapolis, Montreal, New Orleans, New York, Paris, San Diego, San Francisco, Singapore, Samui, Santiago, Scottsdale, Seattle, Seoul, Silicon Valley South Beach, St. Petersburg, Taipei, Vieques, Washington, D.C.
NOW
SOURCE: STARWOOD INTERNAL PIPELINE REPORTING AS OF 12/31/12
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LE MERIDIEN The Power of Starwood Transforms a Brand
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A NEW PERSPECTIVE INSPIRED BY CREATIVE MINDS
» Over seven years with Starwood has led to the brand’s best portfolio ever
» Reinvented Le Méridien, turning a disparate collection of hotels into a strong and compelling brand
» $2.5B invested in new builds and renovations since Starwood took over the brand in 2005
» Opened 30 new hotels » 50%+ renovated » 50 hotels removed from
the system
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COFFEE CULTURE LE MERIDIEN HUB
HIGH-IMPACT ARRIVAL ARTWORK UNLOCK ART
CREATING AN ENVIRONMENT THAT STIMULATES CURIOSITY AND DIALOGUE » Built brand positioning &
delivery around the arts & culture: » Curated art experiences » Le Méridien Hub
lobby concept » Coffee culture » Art partnerships
» Targeting over 150 million affluent, well-traveled people worldwide, including artists, musicians, media managers, consultants and more
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EUROPE
NORTH AMERICA
AFRICA & MIDDLE EAST
ASIA PACIFIC
11 Hotels 4 Pipeline
28 Hotels 3 Pipeline
26 Hotels 1 Pipeline
29 Hotels 17 Pipeline
LATIN AMERICA
2 Hotels
GLOBAL GROWTH AN INTERNATIONAL PORTFOLIO OF ~ 100 HOTELS, WITH GLOBAL DEVELOPMENT OPPORTUNITY
SOURCE: STARWOOD INTERNAL PIPELINE REPORTING AS OF 12/31/12
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WESTIN Category Killer in North America Growing Globally
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WESTIN. FOR A BETTER YOU INSPIRED BY THE ACHIEVER
» One of the industry’s most distinctively positioned and innovative global brands, which perennially outperforms the competition
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SLEEP WELL Heavenly Bed
EAT WELL SuperFoodsRX
MOVE WELL WestinWORKOUT Gear Lending
FEEL WELL Guestroom Design Sensory Welcome Heavenly Bath Breathe
WORK WELL Clutter-free Meetings Performance Meeting Chair
PLAY WELL Westin Kids Club Heavenly Spa
CREATING EXPERIENCES »Westin provides
innovative programs and instinctive services that transform every aspect of a guest’s stay into a revitalizing experience, so they leave feeling better than when they arrived
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GLOBAL GROWTH » Expect to open 200th
hotel this year » 50%+ footprint growth
over the last 12 years
121 HOTELS 16 PIPELINE
10 HOTELS 1 PIPELINE
21 HOTELS 4 PIPELINE
40 HOTELS 25 PIPELINE
SOURCE: STARWOOD INTERNAL PIPELINE REPORTING AS OF 12/31/12
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SHERATON Global Powerhouse in its Best Shape Ever
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THE WORLD’S GATHERING PLACE INSPIRED BY THE SOCIAL TRAVELER
» Fueling Starwood’s growth and market share gains
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SHERATON CLUB
LINK@SHERATON
SHERATON FITNESS
CREATING EXPERIENCES » Distinguishing Sheraton globally with distinctive
initiatives » Sheraton Club » Link@Sheraton experienced with Microsoft » Sheraton Fitness programmed by Core Performance
» Continuing to build momentum with new experiences and revenue-driving initiatives » Social programming – Sheraton Social Hour » F&B initiatives – Link@Sheraton Café, Color Your Plate
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427 Sheraton Hotels by the end of 2012; 416 currently open and 11 more scheduled to open in 2012 Source: Starwood internal pipeline reporting as of 12/31/12
*Global Upscale Hotel Study, Jan. 2011, Lrw
LEADING STARWOOD’S GLOBAL GROWTH STARWOOD’S LARGEST BRAND, WITH LARGEST PIPELINE WITHIN STARWOOD » 90%+ awareness among
upscale hotel guests* » 76 years » 427 hotels » 66 resorts » 69 countries
» 1st international hotel brand in China, India & Middle East
» 101 deals in the pipeline » On track to open 500 hotels
by 2015
EAME 93 HOTELS 26 PIPELINE
NA 207 HOTELS 6 PIPELINE
AP 97 HOTELS 63 PIPELINE LA
30 HOTELS 6 PIPELINE
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FOUR POINTS BY SHERATON A Brand with Global Momentum
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COMFORT ISN’T COMPLICATED INSPIRED BY SELF-SUFFICIENTS
» Great Hotels. Great Rates.
» What matters most.
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COFFEE & BREAKFAST BEST BREWS
AUTHENTIC SERVICE GUESTROOM / WORK SPACE
CREATING EXPERIENCES » Friendly, authentic
service » Stylish guestrooms
with comfortable beds » Local craft beer on tap » Productive
workspaces » Free internet &
bottled water » Great coffee » Delicious breakfast
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NORTH AMERICA
LATIN AMERICA
EUROPE, AFRICA, AND MIDDLE EAST
ASIA PACIFIC
112 Open 26 Pipeline
12 Open 3 Pipeline
29 Open 39 Pipeline
18 Open 21 Pipeline
WITH 171 HOTELS OPEN AND 89 IN THE PIPELINE, FOUR POINTS IS THE DEFINITION OF GLOBAL GROWTH
» 70% change in the portfolio since 2005, and $1B invested in renovations, conversions and new hotels
» The portfolio has increased by more than 40% in the past five years
» Conversion-friendly format fueling continued rapid growth
» 55% of rooms outside the U.S.
Source: Starwood internal pipeline reporting as of 12/31/12 107
ALOFT As Disruptive in its Category as W, Addressing a Global Need
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URBAN COOL IN UNEXPECTED PLACES INSPIRED BY SELF-EXPRESSERS
» Redefining the segment. Innovative design combined with programs & services that reflect travelers’ lifestyle
» Designed for the next generation of travelers
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FASTEST EVER LAUNCH OF A NEW BRAND » Aloft hotels: Any town,
anywhere. » Fastest brand launch
ever…17 in 2008, 39 in 2009, 46 in 2010…55 in 2011, 62 in 2012…126 operating + pipeline at end of 2012
» Launched Globally » Aloft Portland Airport at
Cascade Station and Aloft Nashville-Cool Springs named to TripAdvisor’s Top 10 Trendiest Hotels in the USA
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GLOBAL GROWTH WITH 60+ HOTELS IN 10 COUNTRIES, ALOFT IS READY FOR ANY TOWN, ANYWHERE » We bring urban cool to
unexpected places, with a global appeal that drives global growth
NORTH AMERICA
LATIN AMERICA
EUROPE, AFRICA, AND MIDDLE EAST
ASIA PACIFIC
47 Open 23 Pipeline
2 Open 6 Pipeline
10 Open 21 Pipeline
3 Open 14 Pipeline
Source: Starwood internal pipeline reporting as of 12/31/12
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ELEMENT Groundbreaking Approach Gaining Momentum
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SPACE TO LIVE YOUR LIFE INSPIRED BY HEALTHY ACTIVES
» Natural light. Open spaces. Healthy options.
» Outdoor-inspired, vibrant living and smart, fresh thinking
» Green without compromise. No compromise in comfort, quality, convenience or price
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ELEMENT ARUNDEL MILLS, HANOVER, MARYLAND, USA
EXCEEDING OUR CUSTOMERS DEMANDS » Guest Loyalty Score at 8.55 for
2012, one of the highest ratings of Starwood brands
» 81% of guests are much more or somewhat more positively influenced by Element’s green initiatives versus the competition
» First major hotel brand to show its commitment to the environment by mandating that every hotel pursue LEED certification
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ELEMENT HOUSTON, VINTAGE PARK, TEXAS, USA
ELEMENT’S FOOTPRINT TODAY Lexington, MA Las Vegas Summerlin, NV Houston Vintage Park, TX Arundel Mills, MD Denver Park Meadows, CO Dallas Ft. Worth Airport North, TX Ewing Princeton, NJ New York Times Square West, NY Omaha Midtown Crossing, NE Miami International Airport, FL TOMORROW Vaughan Southwest, ON, 2013 Harrison, NJ, 2013 Frankfurt, Germany, 2014 Vancouver Metrotown, BC, 2014 Miami Doral, 2015 Flushing, 2015 Muscat, 2016 115
THE POWER OF STARWOOD
OPERATIONS REVENUE
MANAGEMENT SALES
CENTRAL MARKETING DELIVERY SPG
BRAND / FIELD MARKETING
& PARTNERSHIPS
INDIVIDUAL SPIRIT, COLLECTIVE STRENGTH
The Individual Spirit of our Brands Set them Apart Our Systems, Infrastructure and Global Reach Make them Unstoppable
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STARWOOD DRIVES RESULTS Starwood Centrally influences 71% of Room Nights
STARWOOD INFLUENCED PROPERTY DIRECT
GLOBAL DISTRIBUTION SERVICES (GDS)
DIGITAL CHANNELS
CUSTOMER CONTACT CENTERS (CCC)
22% 10%
25%
13%
23% - Industry leading loyalty program - 50% occupancy share - elite
benefits drive incremental stays and stretch for status
- Global sales team directly drives over $5B in annual revenue
- Suite of processes, programs management, tools and resources
SPG
- Distinctive lifestyle hotel brands - Best in class field marketing programs
- Comprehensive digital marketing platform
MARKETING
SALES
SOURCE: STARWOOD INTERNAL REPORTS YEAR END 2012 * All owned, managed, and franchise hotels of all Starwood brands whether franchised or not. For information regarding a specific franchised brand, see the Franchise Disclosure Document for that Brand.
STARWOOD INFLUENCE: Starwood influences roomnights that are delivered through central channels (centralized call centers, MARS, internal web, external web, GDS), the Starwood Sales Organization (SSO), TeamHot, and/or SPG. The first-time stays of SPG members who are enrolled by the property are not counted in the Starwood influenced roomnights, unless the roomnights can also be attributed to Starwood central channels, SSO, and/or TeamHot. See end of presentation for Starwood Influence Calculation Assumptions.
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KELLY – SPG PLATINUM MEMBER
STARWOOD PREFERRED GUEST
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SPG – THE BEST LOYALTY PROGRAM IN THE BUSINESS » 54% growth in members
since 2007 » SPG Share of Occupancy
is greater than 50% » Richest elite tier benefits » Innovative programming
strengthens member loyalty
AWARD-WINNING HOTEL COLLECTION
SPG AMEX
» More luxury and upscale hotels than other programs
» 50+ Gold List awards
» 70 Travel + Leisure award winners
» Multiple “best travel/affinity card” awards
UNIQUE REDEMPTION OPTIONS
» SPG Flights: Hundreds of airlines, no blackouts
» SPG Moments: Once in a lifetime experiences that members bid on
» SPG Cash + Points
RICH PROMOTIONS
» Campaigns designed to shift share and drive transaction volume
» iPhone App: First hotel loyalty program to offer
» Social Media: Presence on Twitter, Facebook, etc.
CUTTING EDGE COMMUNICATIONS
Differentiation Builds Customer Loyalty
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SPG MOMENTS
Clinics with professional athletes
The Fray Exclusive Member After Party @ The W NY
Premium concert tickets with LiveNation
VIP tickets and exclusive meet and greets
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SPG GROWTH – MEMBERS NOW FILL 50% OF ROOMS
40% 45% 50%
2008 2010 2012
SPG Share of Occupancy
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GLOBAL GROWTH LOCKING IN LOYALTY AHEAD OF CHANGING TRAVEL PATTERNS »54% growth in members
since 2007 »47% of SPG members
are from outside the U.S. » Increased Chinese
member base 64% in 2012
»Consumers gravitate toward the brands they know and trust – our global presence is a major advantage
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SPG MEMBERS ARE VALUABLE
» ADR Premium $38 (25%) » Incidental F&B spend of
$11 (34%) » Platinum SPG members are
26x as profitable as non-members
» Ambassador SPG members are 44x as profitable as non-members
» Enrolled members are 3x more likely to return to our hotels the following year
» Members are more resilient in a downturn
Source: SPG internal data, Dec 2012
3.2%
15.8%
-9.3%
6.2%
-20%
-10%
0%
10%
20%
2009 2010
SPG Nights Non-SPG Nights
RESILIENCE DURING THE DOWNTURN
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BRAND/ FIELD MARKETING & PARTNERSHIPS
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FIELD MARKETING: STARWOOD’S INTERNAL MARKETING AGENCY » Starwood’s internal marketing agency
provides localized support dedicated to individual hotel business needs
» Mobilizes internal and external marketing channels against short-term need periods
» Currently, 94% of the Starwood hotels in North America participate in this opt in program
» Delivers on average $25 for every $1 spent on investment for participating hotels
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THE POWER OF GLOBAL PARTNERS
LIFESTYLE & ENTERTAINMENT TRAVEL SPORTS & FITNESS FINANCIAL PARTNERS FOOD & BEVERAGE RETAIL
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CENTRAL MARKETING DELIVERY
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ROBUST BRANDED WEBSITES » Fifteen deep interactive
websites in nine languages bring brands and hotels to life
» Advanced reservation capability
» Intelligent merchandising to maximize awareness and increase conversion
» Industry-leading customer service
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SOCIAL MEDIA FOSTERS RELATIONSHIPS WITH GUESTS
» Over 3.7M fans across leading social platforms around the world » Industry-leading presence with
Facebook pages for every brand and hotel, over 1,100 in all
» Deep integration with Foursquare and Jeipang
» Presence on Twitter and Weibo » Ratings & Reviews meets key
guest need and improves conversion
» Global social monitoring 24/7
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MOBILE IS FASTEST- GROWING PLATFORM » Acclaimed iOS App
» Integrated Booking capability » Robust hotel and resort
content » Personalized support » State-aware functionality
» Mobile web platform delivers branded experience and supports reservations on all devices
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CUSTOMER CONTACT CENTERS LEAD WITH INNOVATIVE SOLUTIONS » Flexible platforms available 24/7 in
24 languages to drive revenue and guest satisfaction » Voice, chat, e-mail, social, Facetime
video and other emerging platforms » Global presence supports
objectives across distribution, loyalty, sales, revenue management and more
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STARWOOD SALES ORGANIZATION
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70% OF STARWOOD’S ROOM REVENUE COMES FROM B2B CHANNELS » More than our fair share of high-value/
high-volume customers’ business across all corporate and leisure segments
» Structured the way our clients buy with greater scale of coverage and deeper reach
» Established organization in mature and growth markets, set up to capitalize on new travel landscape and globalization – revenue up 12% YOY
» Innovative programming focused on driving new business and strengthening customer loyalty
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SELLING THE WAY OUR CUSTOMERS BUY, LEADING TO INCREASED SHARE » 5,000+ sellers deployed
against customers’ teams and buying patterns
» Global » Divisional » Cluster (metro-market) » Property
» Global reach with local expertise allowing for personal solutions, increased customer loyalty, and incremental growth
» Seamless and flexible experience at every point in the selling process
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GROWING WITH OUR CUSTOMERS AND PORTFOLIO
» Adding resources in key markets, including BRIC, Eastern Europe, South Africa and more
» Driving business across borders: » Over 50% of business
from our largest multinational customers occurs outside their home regions
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REVENUE MANAGEMENT AND OPERATIONS
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ANALYTICS TRAINING AND COMMUNICATION
TOOLS AND PRODUCTS GLOBAL TECHNOLOGY INITIATIVE
REVENUE MANAGEMENT » Multi-million
investment in cutting-edge revenue management technology
» Implementation of effective pricing and inventory strategies
» Corporate, divisional, regional and area-based RM experts work directly with the hotels
» Tools and detailed analytics, including market share analysis
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NEW BUILDS AND TRANSITIONS TRANING AND SERVICE CULTURE
LEAN HOTEL OPERATIONS ARCHITECTURE AND ENGINEERING
Closet
Bed
Bed
Bath-
room
TV
Desk
Cart
Hallw
ay
Coffee/
Glass
OPERATIONAL EXCELLENCE » Architecture and
engineering support » Focus on strong
openings with operational planning, support and supervision
» Lean Operations » Centralized staffing,
performance management and benefits administration
» Tools, technology, strategy and detailed analytics / reporting
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BRANDED CONCEPTS & PROGRAMS TALENT DEVELOPMENT
REVENUE GROWTH COST CONTAINMENT
FOOD & BEVERAGE » $4.5 billion in annual
revenue (over 30% of total hotel revenue) at company-operated hotels
» 3,500 restaurants and bars systemwide
» Enhanced procurement, optimized pricing and innovative formats and partnerships
» Large potential source of incremental revenue and profits for our properties
» Dedicated F&B team & support structure for hotels
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UNLOCKING POTENTIAL IN OUR COMMUNITIES [DIVISIONAL INSERT]
ENVIRONMENTAL COMMITMENT – 30/20 by 20 DIFFERENTIATORS WITH IMPACT
SUSTAINABILITY & GLOBAL CITIZENSHIP
» 30% energy reduction target and 20% water reduction target by 2020
» Deliver programs and tools to manage energy and water consumption
» Guidance, programming and coordination of community involvement / philanthropic work (UNICEF, Conservation International)
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STARWOOD STRATEGY: INDIVIDUAL SPIRIT, COLLECTIVE STRENGTH
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