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Jul 19, 2020



The term “startup” has been bandied around with increasing frequency over the past few years

to describe scrappy young ventures, hip San Francisco apps and huge tech companies. But

what is a startup, really?

“A startup is a company working to solve a problem where the solution is not obvious and

success is not guaranteed,” says Neil Blumenthal, cofounder and co-CEO of Warby Parker.

A startup is a young company founded by one or more entrepreneurs to develop a unique

product or service and bring it to market. By its nature, the typical startup tends to be a

shoestring operation, with initial funding from the founders or their friends and families.

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The online presence helps you expand the borders. A small local startup has all chances to become a well-established company selling globally, which means that it’s better to make your website multilingual. Whatever online presence you have, it lets you maintain relations with existing clients and build effective marketing campaigns. You can email your clients about discounts, big events, new comings, product updates and plenty of other things.