Startcelerate Pitch & Match London - Sponsorship packages

www.startcelerate.com

For early-stage startups, fund-raising can be time-consuming and difficult, leading

to lost opportunities and strongly impacting the entire business ecosystem.

On the other side of the spectrum, many established companies have unused

or badly-used internal resources that are trapped inside their businesses’

operations. More, many of those companies are in a constant search for innovation,

entrepreneurial talent and competitive advantages.

After studying hundreds of startups and interacting with dozens of startup founders,

we realized that in a great deal of cases in the early days of a startup - where the

founding team are trying to get problem/ solutions fit and product/ market fit - it’s

not money that is needed but development capacities (coding, design, marketing,

tech resources, relationships etc.). While going for fundraising is one option to solve

that issue, another one would be to access those resources directly.

Putting all these insights together made us create Startcelerate, an alternative

framework for investing in startups, where, instead of money, companies can

allocate seed resources to interesting startups in exchange for equity.

Why YouShould Care

Startcelerate allows early stage

startups and founding teams to find

suitable resource partners, pitch them

their projects and then facilitate the

entire matching process between the

investment partners. All we do all these

rather quickly and in a highly cost-

effective way for both parties.

For now, we do this by organizing a local

Pitch & Match Event in cities with strong

startup ecosystems in Europe and

next year we’ll also launch an online

matching and monitoring platform.

We strongly believe that there is a great

opportunity to create a better world

if different kind of resources that are

trapped inside established companies

would be readily available for smart

and creative entrepreneurs as direct

investments based on a partnership

framework. Collaboration and

partnerships are at the core of this.

The European initiative of increasing the early

stage investment market from 7.5bn EUR today

to 15bn EUR until 2015 shows the potential for

this market. European Commision initiatives (e.g.

Horizon 2020 with a 80bn EUR budget), and the

UK SEIS/EIS regulation only reinforce the growing

importance of investments in innovative startups.

Arguably, it has never been easier to get a

business off the ground as it is today. This

however poses a problem for investors: as

more startups are created, it gets more difficult

to manage inherent risks and spot potential

winners. This also translates into a higher

difficulty for startups access capital and talent.

MacroTrends

Large and multinational corporations started to follow on the high growth

potential of technology startups. There are a few notable initiatives through which

corporations dedicate resources to startups: BBC Labs (media), Wayra (telecom),

Barclays Accelerator (fintech), KPMG Capital (data analytics).

Other companies (IT predominantly) are tapping into the growth potential startups

posses, by experimenting with switching their business model from invoicing

startups to considering the value of their services as capital contributions. To size

the potential, the Romanian custom software development market was 378mm

USD in 2012, out of which 83% in exports. This trend is supported by the diminishing

returns offered by the traditional IT outsourcing model and startups increasingly

choosing to work with remote development teams. One notable example is the

Russian development team behind Whatsapp (acquired by Facebook for 18bn

USD).

For legal, tax, and accounting players who recognised the potential of working with

startups there are a different set of challenges. While startups require their services

and can make great clients, building a relationship with them is difficult as in the

early stages they lack funds and therefore there has to be a different approach. For

example, KPMG, Deloitte and Pinsent Masons started building relationships with

startups by organizing events, creating tailored services, facilitating introductions to

their clients, and providing free tools and support. Early relationship building with

startups provides access to innovation, additional value creation for existing clients

and involvement in future large deals (e.g. partnerships, joint-ventures, M&A).

CorporateInterests

Problem vs. Solution

For startups fundraising is difficult and time consuming.

IT companies profit margins are shrinking due to competition.

Many companies have trapped and inefficient resources inside

their operations.

Companies can invest unused resources in startups and

therefore access geometric ROI.

Startups can access directly the resources they need, avoiding

fundraising.

Click Play or use the video link: http://goo.gl/hRPi4Q

What is Startcelerate?Watch a 2 min video

Participants → Companies

Since May 2014 our focus has been on validating Startcelerate’s business model,

creating a team and testing our capacity to implement.

To do this, we created Startcelerate Pitch & Match, a three days direct interaction

event that brings together a selected number of startups, a curated panel of

companies as investors, high-profile speakers and a handful of special guests.

It functions as a counter-hackathon focused on four components - Learning,

Pitching, Collaboration and Feedback - and has as its main objective at the end of

the event the creation of investment partnerships between the selected startups

and investors.

Companies participating in Startcelerate Pitch & Match Events belong to two

groups. First, we have companies that already use a similar investment model but

wanted to have a rigorous valuation, contractual and management model. Also,

discovering promising startups is cost-intensive, therefore by attending to our

international events they save money.

The other group is comprised of companies that want to adopt our investment

model and use our services as a mean to de-risk their investments. Secondary

benefits for companies are introductions to other companies and professionals as

potential partners, employees or clients.

Validations

Partnerships

Team and advisors

Validation came also from a series of significant partnerships that sponsored and

supported our efforts. These partnerships are in 3 specific fields: business (Microsoft,

Atracore, Gemini Foundry, Qual Media Group), institutional (The British Embassy,

UKTI, ANIS, ARIES) and academic (“Babes-Bolyai” University Cluj, Polytechnic

Institute Bucharest).

Our team grew from 2 founders in May 2014 to 8 team members and 3 advisors

(from UK, Belgium and Germany). All software development needs are covered by a

partnership with a Romanian development company.

Participants → StartupsThe following types of startups are the usual participants in Startcelerate:

+ establish startups in need of further development either to create technology

demos or scale their business

+ founders without technology capabilities but who have a strong idea for a market

where they have a relevant experience

+ tech enabled startups in need of developing the technology side

Startups are incentivised by the ease of access to the resources they need, additional

support from experienced business professionals and the simplified, non-diluting,

investment model.

Fundraising can be time-consuming and difficult for seed and early-stage startups,

while many established companies have unused or ineffectively used internal

resources. Startcelerate’s solution for the two parties is to provide them with an

investment framework that facilitates the matching between a startup needing

resources and a company wanting to invest resources. The functionality of the

framework is based on a series of products: pitch & match event, valuation

workshop, legal tools & services, and progress monitoring platform.

For Startcelerate the next steps are organizing the London Pitch & Match event

(Level39 in October 2014), launching the online platform (Q2 2015), and preparing

the next 6 Pitch & Match events for next year (London, Berlin, Dublin, Amsterdam,

Brussels, and Paris).

Startcelerate Business Model

Market size

Competitive Landscape

+ 700mm GBP invested in UK start-up and early-stage companies between 2010 and 2012.

+ 1.47Bn GBP invested between 2010 and 2013 in 340 London-based companies.

+ Romanian custom software development in 2012 reached 378mm USD (83% exported)

+ Monitoring: Alice, StartupGenome, Seederboard

+ Investing online: Angel List, Seedrs, Gust

+ Matching events: Startup Weekend, Launch48, Angel’s Den

+ Partnerships/ corporate support: BBC Labs, Barclays Accelerator, Wayra

(Telefonica), Founders Forum

Next steps

Competitive Advantages

Products & Revenue Streams

Go to market Strategy

Existing players

+ Existing platforms facilitate only fundraising;

+ Resources are invested individually.

Startcelerate

+ Agnostic approach to matching companies to startups;

+ Startups to raise directly any resource they need, as capital contribution;

+ Companies have a single external point for discovery, filtering, valuation,

investing and monitoring.

+ Discovery & Matching: Startcelerate Pitch & Match Event – pay to attend

+ Valuation: Workshop / Consultancy – paid services

+ Partnership Creation: Legal Kit / Consultancy – paid services

+ Monitoring: Online Platform – premium services

+ Post-Starcelerate: Accelerators // VCs network – affiliation fee

+ Direct contact: Pitch & Match events

+ Strategic partnerships: Incubators, Accelerators, IT industry clusters,

multinational corporations

+ Workshops: in startup, companies and IT&C industry events

+ Inbound: self & partners tools, knowledge base, social media

+ Outbound: PR & digital marketing tactics

Done & Validated

+ May 2014: organized the first Pitch & Match event in Cluj-Napoca, Romania [10

startups, 4 investors, 7 speakers, 16 partners]

+ July 2014: organized the second Pitch & Match event in Bucharest, Romania [7

startups, 7 investors, 10 speakers, 4 sponsors, 14 partners]

+ Partners: Microsoft, UK Embassy, ANIS, ARIES, TechHub, How to Web.

Next for 2014

+ October: New website startcelerate.com

+ October: the third Pitch & Match event, in London [20 startups, 10 investors, 8

speakers, 4 sponsors, 20 partners]

+ Q3 2014: Valuation Workshop

+ Q4 2014: Legal Kit

Next for 2015

+ Online Platform (beta) – Q2 2015

+ 6 Pitch & Match Events (Europe-wide) – starting with Q1 2015

Milestones& Validation

Event Overview

Main Partners

Participants:+ Startups: 20 projects (40 to 60 founders)+ Investors: 10 (software development companies, marketing and design agencies)+ Speakers: 10 internationally renowned entrepreneurs and business professionals+ Guest: 20 managers, investors and business professionals

Previously securedBusiness Days, Raiffeisen Bank, Today Software Magazine, Romanian Startups, DeKlausen, Burcash, Kwanji London, ANIS, ARIES, How to Web, TechHub, IAA-YP, Salad Box, Sugar & Lime.

In progressCity University, TechCity, PayPall, TWilio, DreamStake, UKTI, HealthBox, Innovation Warehouse, Baker Tilly, Pinsent Mason, KPMG High Growth Tech Group, Metropolitan University, UCL Advance, Romanian Embassy London, TechCityNews.

Pitch & MatchLondon

When Where31st October – 1st November 2014 Level39, One Canada Square, Canary Wharf,

London, E14 5AB

+ Tech entrepreneurs and startup founders + Industry professionals from Tech, Media, Telco, FinTech, FashTech+ IT&C managers and software developers+ Angel investors and VCs+ Students from four major London universities+ Incubators, accelerators and workspaces communities+ Startup communities in Shoreditch & Canary Wharf

+ UK and Europe based startups, entrepreneurs, and business owners+ Startup communities from London, Berlin, and Tel Aviv, including accelerators and incubators (over 120)+ Potential investors (angels and VCs) from Europe and US+ European software development companies (UK, Holland, Russia, Estonia, etc.)

EventAudience

Audience in UK

International audience

SponsorshipPackages

GoldAvailability: 6 spotsDeadline: 20th September 2014

Benefits

+ Direct exposure among an entrepreneurial and tech network in the UK and

Romania (over 15,000 startups only in the Silicon Roundabout area in London, with

over 70 accelerators and incubators)

+ Mentioning as partners in all the communication materials before, during and

after the event, both in our direct communication and in the media

+ Mentioning of the brand as partner during the event by the event moderator

+ The possibility to display a rollup in the event room during the event

+ 2 free tickets for the company representatives during the event (at request)

providing direct access to high profile participants (investment companies, startups

and other partners)

+ The opportunity to offer a branded prize at the end of the event

+ Mentioning in the newsletters send by us before and during the event

+ 1 mentioning in our social media channels before the event

- £1000

Platinum - £2400

Co-branding partner - £9000

Availability: 4 spotsDeadline: 20th September 2014

Availability: 1 spotsDeadline: 20th September 2014

Benefits

All Gold benefits, plus:

+ You can delegate a company representative as speaker at the event*

+ You can have a stand during the event [2 x 1,5 m in the hallway of the location]

+ 2 Free Intros to any member from our network in the UK, Romania, Germany and

Belgium

+ 1 additional free ticket at the event for a company representative or a guest

+ 2 invitations to the special dinner/ cocktail with investors, software development

companies, startup founders and special industry guests

+ 4 mentionings in our social media channels before, during and after the event

* Upon agreeing a speech theme with us

Benefits

All Gold benefits, plus:

+ The entire event will be co-branded and communicated as Powered by

+ Presence in all the interviews and press interactions together with the founding

team

from Startcelerate

+ Mentioning in all the communication about the event on our social media

channels

before, during and after the event

www.startcelerate.com

cluj.startcelerate.com

bucharest.startcelerate.com

london.startcelerate.com

Facebook: https://www.facebook.com/startcelerate

Twitter: https://twitter.com/startcelerate

Google Plus: https://plus.google.com/+Startcelerate

Angel List: https://angel.co/startcelerate

Startcelerate Team

Tudor [email protected]

Gabriel [email protected]

Andreea ThellmannPartner [email protected]

Oana KordaCommunication [email protected]

Stefan AsaftiArt Director

Tudor CutusLocal Operations Coordinator

Ioana DanciuOperations [email protected]

Anca DinuMedia [email protected]

Tudor BabtanInvestors Coordinator

Anca DunaveteSocial Media Executive