Star Reports Sdsu

Revenue Management Today:

A Look at What is Working

Steve HoodSenior Vice President, Research

Smith Travel Research

AgendaAgenda• Introduction to STR

• Introduction to the STAR Reports

• Monthly STAR Reports

• Weekly STAR ReportsWeekly STAR Reports

• US Industry Update

• San Diego Industry Update

Introduction to STR

Who is Smith Travel Research?

• The recognized leader in hotel benchmarkingg g

• Founded in 1985

W l 70% f t t l U S l (95% f• We sample over 70% of total U.S. room supply (95% of chain hotels and most significant independent hotels) as well as almost 45% of total global room supply

• Provide monthly, weekly, and daily STAR reports to over 40,000 hotels (over 600,000 emails per month)

• Impartial, timely, confidential, and accurate

Benchmarking 101: my hotel vs. the competition

15%20% 20%

7%10%

ange

10%

ange

-10%

0%

YOY

Cha

-3%-10%

0%

YOY

Cha

-20%

10%-10%

-20%

10%

Manager AA's Competitors

Manager BB's Competitors

Who does STR serve?

• Hotel companies• Hotels• Hotels• Convention & Visitor Bureaus, Tourism & travel

organizationsg• Developers, Consultants, Appraisers• Wall Street/Accounting firms, Financial institutions• Media (including HNN, www.hotelnewsnow.com)• Hotel vendors (Census database)• Educators • Government (including GSA)

What data does STR track?What data does STR track?

• Hotel Census data – US & WW• Pipeline data – under construction & in planning• Rooms Sales data (Supply, Demand, & Revenue)( pp y )

– Monthly (back to 1987)

– Daily (back to 2000)

• Segmented Sales data – group, transient, contract• Additional Revenue data – F&B, other, total• Profit & Loss numbers (Hotel Operating Statistics)

What services do we provide?What services do we provide?• Subscription reports

– STAR reports for hotelsSTAR reports for hotels– Corporate reports and data files for HQs– Destination reports for CVBs

• Publications – US and WW Hotel Reviews and Country Reports– Market Forecasts

• Ad-Hoc Reports– Trend reports

Custom HOST reports– Custom HOST reports– Market Pipeline reports

• Special Projectsp j

STR Geographic Categorizationg p g• World• Continents: Americas, Europe, Mideast/Africa, Asia Pacific• Sub-continents – subsets of continents

(Americas: North Am., South Am., Central Am., & Caribbean)

• Countries – based on ISO/WTO definitions• Countries – based on ISO/WTO definitions• Regions – for certain countries such as US, Canada, UKM

(US: New England, Mid Atlantic, Southeast, East North Central, …)

M k t• Markets – for major cities, also non-metro areas(US: 162 markets)

• Tracts – subsets of markets(US: 612 tracts)

• (additional geo. fields: state, county, MSA, lat/long, user-defined)

STR Markets and Tracts• STR markets represent

both metro and non-metro areasmetro areas

• Each market contains at least two sub-at least two subdivisions called tracts (or submarkets outside North America)

• There are 162 US markets and 613 tracts. Over 500 markets worldwide

STR Non-geographic Categorization• Scale – 7 groups, based on average ADR of entire chain

Luxury, Upper Upscale, Upscale, Midscale w/ & w/o F&B, Economy, & Independents (a list of all chains by scale is available)

• Class – scale groups with independents included

• Location: Urban Suburban Airport Interstate Resort Small Town• Location: Urban, Suburban, Airport, Interstate, Resort, Small Town

• Price – 5 groups, based on ADR relative to specific market

• Size – based on number of roomsSize based on number of rooms

• Types: Extended Stay, Resort, Boutique, Casino, Golf, Ski, Spa, Convention, Conference, All-suites, Full/Limited Service, Waterpark

• (additional non-geo. fields: Age, User-defined, Corporate Housing, Condotel, Star Rating for WW)

Hotel Affiliation-Related Definitions• Chain

P t C• Parent Company• Management Company• Owner• Asset Management Company• Membership or Marketing Group

STR Competitive Sets• Which hotels directly compete with my property?

– Usually similar hotels in price levelUsually similar hotels in price level– Usually hotels in close proximity– Can include or exclude the subject property

• Hotels can have more than one comp set– Local comp set and a 2nd with a broader geographic areap g g p– Weekday vs. weekend or group vs. transient– Chain has one comp set and management company may have

thanother– In between two towns

STR Competitive Sets Continued• There are strict rules to ensure confidentiality

– There must be 4 or more reporting hotelsp g– No more than 40% of rooms in a single chain– No more than 60% of rooms in a parent company– Changes to comp sets must be made in pairs to prevent

isolation

• Comp sets chosen by the hotel or by corporate• Comp sets chosen by the hotel or by corporate – Or some combination– Often managers are bonused on performance relative toOften managers are bonused on performance relative to

comp set

Hotel Metrics 101• Supply = rooms available

D d ld• Demand = rooms sold• Occupancy = demand / supply (percentage)• ADR = room revenue / demand ($)• RevPAR = room revenue / supply (per available pp y (p

room) ($)• Percent Change = (this year # - last year #) / lastPercent Change (this year # last year #) / last

year # (%)

Hotel Metrics 101 Continued• Index = property # / comp set #

Number greater than 100 means subject property out– Number greater than 100 means subject property out-performed the comp set

– Number less than 100 means comp set out-performed the p psubject property

– “Penetration” = Occupancy Index

– “Yield” = RevPAR Index

• Rank = property’s position among the comp set – For example “2 of 7” means subject property had the 2nd

highest value (Occ, ADR, RevPAR) in the comp set

Hotel Date & Time Definitions• Week = Sunday through Saturday

C bl D d f k• Comparable Day = same day of same week last year, most daily percent changes are based on comparable days (“day to day”) versus “dateon comparable days ( day to day ), versus date to date” (MTD would be based on date to date)

Weekday = Sunday through Thursday• Weekday = Sunday through Thursday

• Weekend = Friday and Saturday

Date & Time Definitions Continued

• MTD = from first to current day of month

• YTD = from January to current month

• Running #-month = last # months including the g gcurrent month, valuable for comparing current month to longer time period or for graphing (3 or 12 months)

• Running #-day = last # days including the current day, same advantage as above (28 days)

Segmentation and Additional

• Group = rooms sold in block of ten or more and

Revenue DefinitionsGroup rooms sold in block of ten or more and corresponding revenue

• Transient = rooms sold at rack, corporate, package, or p p ggovernment rates and corresponding revenue

• Contract = rooms sold at rates stipulated by contracts including airline crews and permanent guests

• Food & Beverage Revenue = revenue from any F&B establishmentestablishment

• Other Revenue = all revenue excluding room & F&B revenuerevenue

Introduction to the

STAR Reports

What is the STAR Report?

• The STAR Report analyzes your hotel’s performance:Occupancy ADR and RevPAR– Occupancy, ADR, and RevPAR

• Provides comparison to competitors:– Index numbers (GT 100 = subject winning, LT 100 = comp winning)Index numbers (GT 100 subject winning, LT 100 comp winning)– Ranking information (# of #, i.e.: “2 of 7” = 2nd best in comp of 7)

• Provides comparison to various market/industry segments

• Tracks performance for multiple time periods (current month/week/day, YTD/MTD, running 12 month/running 28 day)

• Tracks year-over-year performance (TY vs. LY percent change)

STAR Reports – how and when?

• Excel workbooks (or PDF documents) with multiple tabs

I l d d bl h d l i• Includes data tables, graphs, and explanations

• Monthly, weekly, and daily STAR reports are generated

• Delivered to most subscribers via email (or FTP)– Monthly: on or around the 17th

Weekly: Tuesday night– Weekly: Tuesday night– Daily: each day (for WW and select US markets)

• Some reports are delivered to HQ for download by hotel• Some reports are delivered to HQ for download by hotel from corporate website

Why do I need the STAR Report?• Benchmarks your performance

• Allows you to keep an eye on your competitors and your• Allows you to keep an eye on your competitors and your market

• Lends perspective to good and bad performanceLends perspective to good and bad performance

• Aids pricing decisions, help improve profitability

• Allows you to monitor the effect of your business• Allows you to monitor the effect of your business strategies

• View Supply, Demand, & Revenue changes in yourView Supply, Demand, & Revenue changes in your market

Who am I compared to on my STAR report?• Competitive Set: a set of 4 or more properties p p p• Market: for example Memphis or Nashville• Market Class: subset of market with similar chain

affiliated and independent hotels (6 groups)• Tract: geographic subset of market such as Memphis

Airport or Nashville South• Tract Scale: subset of tract with similar chain or

independent hotels (4 groups)independent hotels (4 groups)• WW reports vary slightly

Segmentation and Additional Revenue pages in STAR Reports

• Hotels or companies can subscribe to obtain additionalHotels or companies can subscribe to obtain additional pages (tabs) in their monthly and weekly STAR reports

• Segmentations pages display Occupancy, ADR, and RevPAR for Transient, Group, and Contract segments, also related percent changes, indexes, day of week, and ranking informationg

• Additional Revenue pages display Revenue Per Rooms Sold for Room, F&B, Other, and Total Revenue

• A Segmentation Response page displays Segmentation participation for the comp set

Monthly STAR ReportsMonthly STAR Reports

Table of Contents• First tab of the workbook

• Lists all the pages/tabs that are included

• Will list two additional pages for DailyWill list two additional pages for Daily participants (dark grey)

• Will list eleven additional pages for• Will list eleven additional pages for Segmentation participants (light grey)

W ld i l d dditi l f h t l ith• Would include additional pages for hotels with 2nd, 3rd, or 4th comp sets

United Kingdom United StatesBlue Fin Building 735 East Main Street

110 Southwark Street HendersonvilleLondon SE1 0TA TN 37075

Phone: +44 (0)20 7922 1930 Phone: +1 (615) 824 8664Phone: +44 (0)20 7922 1930 Phone: +1 (615) 824 8664Fax: +44 (0)20 7922 1931 Fax: +1 (615) 824 3848

www.strglobal.com www.strglobal.com

Monthly STAR Report Sample (US & Canada)February 2008 STR #: 98765 Date Created: March 28, 2008

TabTable of Contents 1Monthly Performance at a Glance 2STAR Summary 3Competitive Set Report 4Co pet t e Set epo tResponse Report 5Segmentation Summary 6Segmentation Occupancy Analysis 7Segmentation ADR Analysis 8Segmentation RevPAR Analysis 9Segmentation Index Analysis 10S SSegmentation Ranking Analysis 11Segmentation Day of Week - Current Month 12Segmentation Day of Week - Year to Date 13Additional Revenue ADR Analysis 14Additional Revenue RevPAR Analysis 15Segmentation Reponse Report 16Daily Data for the Month 17

Available to Segmentation participants only

Daily Data for the Month 17Day of Week & Weekday/Weekend 18Help 19

Available to Weekly STAR participants only

1 - Monthly Performance at a Glancey• Provides a quick one-page overview of

performance relative to your comp setperformance relative to your comp set

• Displays Occupancy, ADR, and RevPAR for t d t l I dyour property and your comp set, also Index

numbers and Percent Changes

• For four points in time: Current Month, Year to Date, Running 3-month, and Running 12-month

• Also displays basic information for the subject property and the report settings at the top

Monthly Performance at a GlanceTab 2 - Monthly Performance at a Glance - My Property vs. Competitive SetAny Hotel 123 Any Street Any City, Any State 99999 (555) 555-5555

July 2006

Occupancy (%) ADR ($) RevPAR ($)

y y y y, y ( )

STR # 98765 ChainID: 999999 MgtCo: None Owner: None

For the Month of: July 2006 Date Created: August 24, 2006 Monthly Competitive Set Data Excludes Subject Property

My Prop Comp Set Index My Prop Comp Set Index My Prop Comp Set Index

Current Month 89.8 90.5 99.3 234.89 229.88 102.2 210.89 207.93 101.4

Year To Date 80.9 86.5 93.4 248.55 241.02 103.1 201.01 208.60 96.4

Running 3 Month 82.0 91.5 89.6 266.87 255.11 104.6 218.75 233.50 93.7

Running 12 Month 84.9 87.7 96.8 259.98 254.12 102.3 220.81 222.92 99.1

July 2006 vs. 2005 Percent Change (%)

My Prop Comp Set Index My Prop Comp Set Index My Prop Comp Set Index

Current Month 2.7 0.7 2.0 10.0 8.8 1.1 12.9 9.5 3.1

ADR RevPAROccupancy

Year To Date -8.5 3.2 -11.3 14.3 10.8 3.2 4.6 14.3 -8.5

Running 3 Month -9.8 1.1 -10.7 15.2 11.7 3.1 3.9 12.9 -7.9

Running 12 Month -5.6 2.4 -7.7 15.2 13.8 1.2 8.8 16.5 -6.6

2 – STAR Summaryy• Provides a detailed comparison of your property

to various industry segments and your comp setto various industry segments and your comp set

• Displays Occupancy, ADR, and RevPAR, as ll t h f hwell as percent changes for each group

• For four points in time: Current Month, Year to Date, Running 3-month, and Running 12-month

• Also shows Supply, Demand, and Revenue pp y, ,Percent Changes; Census and Sample property and room counts; and a Pipeline overview

STAR SummaryTab 3 - STAR Summary - My Property vs. Comp Set and Industry SegmentsSTR # 98765 ChainID: 999999 MgtCo: None Owner: None

Any Hotel 123 Any Street Any City, Any State 99999 (555) 555-5555


89.8 2.7 80.9 -8.5 82.0 -9.8 84.9 -5.6 0.0 0.0 0.0 0.0

84.6 -0.3 81.2 -1.1 85.6 -0.5 82.4 -0.4 -0.3 -0.8 -0.6 -1.1

88.1 3.6 84.3 1.5 88.5 1.5 85.1 1.6 0.3 -1.7 -1.2 -1.5

87.6 0.3 84.4 -0.6 88.4 -0.4 85.4 -0.4 1.1 -0.7 0.8 -1.4Tract: Any Tract

Market Class: Any Market Upscale

Market: Any Market

YTD % Chg Run 12 Mon % Chg% Chg

y g , y p j p y

Any Hotel

Occupancy (%)

Running 3 Month

Supply

Month % Chg

Run 3 Mon % Chg% ChgCurrent

Month % Chg Year to Date % Chg Running 12 Month

88.8 2.1 85.0 0.8 88.9 0.1 86.0 0.4 1.3 -4.1 0.1 -4.9

90.5 0.7 86.5 3.2 91.5 1.1 87.7 2.4 0.0 0.0 0.0 0.4

234.89 10.0 248.55 14.3 266.87 15.2 259.98 15.2 2.7 -8.5 -9.8 -5.6

205.50 10.9 215.06 12.6 228.69 13.3 226.23 14.7 -0.6 -1.8 -1.1 -1.5

Tract Scale: Upscale Chains

% Chg Running 12 Month % Chg

Average Daily Rate ($)

Market: Any Market

Competitive Set: Competitors

Any Hotel

YTD % Chg Run 3 Mon % Chg

Run 12 Mon % Chg

Demand

Month % Chg

Current Month % Chg Year to Date % Chg Running 3

Month

210.02 8.3 221.89 12.2 237.71 12.1 235.76 16.1 3.9 -0.2 0.2 0.1

222.40 10.1 232.32 12.2 248.61 12.9 246.89 14.8 1.4 -1.3 0.3 -1.8

258.03 8.7 270.02 9.7 285.94 10.6 286.00 12.1 3.5 -3.3 0.2 -4.5

229.88 8.8 241.02 10.8 255.11 11.7 254.12 13.8 0.7 3.2 1.1 2.8

Tract: Any Tract




Revenue

Month % Chg YTD % Chg Run 3 Mon %

ChgRun 12 Mon

% Chg

RevPAR ($)

% ChgRunning 3 Month % Chg Running 12

MonthCurrent Month % Chg Year to Date % Chg

210.89 12.9 201.01 4.6 218.75 3.9 220.81 8.8 12.9 4.6 3.9 8.8

173.89 10.5 174.66 11.4 195.79 12.7 186.32 14.2 10.2 10.5 12.1 13.0

185.04 12.2 187.10 13.9 210.44 13.7 200.59 18.0 12.5 12.0 12.3 16.2

194.77 10.4 196.01 11.5 219.76 12.4 210.97 14.4 11.6 10.7 13.3 12.8

229.07 11.0 229.61 10.6 254.14 10.7 245.83 12.6 12.5 6.0 10.8 7.0

207.93 9.5 208.60 14.3 233.50 12.9 222.92 16.5 9.5 14.3 12.9 17.0


Market: Any Market

Any Hotel



Tract: Any Tract

PipelineCensus/Sample - Properties & Rooms

Rooms Rooms

78844 59398 Properties

21762 20182 34

28152 22772

14579 13913

6865 6865

Market: Any Market



Tract: Any Tract

Market Class: Any Market Upscale 7302613948

Rooms Properties Rooms

Planning

Market: Any Market

Pipeline

Census

100.0

95.4

Sample %

6

383

59

77

23

Properties

Sample

See Help page for pipeline definitions.

Under ConstructionProperties

6

21

49

48

204

80.9

75.3

92.7

Rooms

Census/Sample Properties & Rooms

6865 6865Competitive Set: Competitors 100.06 6

STAR Summary – My Property vs. Comp Set and Industry Segments

RevPAR ($)

% ChgRunning 3 Month % Chg Running 12

MonthCurrent Month % Chg Year to Date % Chg

210.89 12.9 201.01 4.6 218.75 3.9 220.81 8.8

173.89 10.5 174.66 11.4 195.79 12.7 186.32 14.2

185.04 12.2 187.10 13.9 210.44 13.7 200.59 18.0Market Class: Any Market Upscale

Market: Any Market

Any Hotel

Month MonthMonth

194.77 10.4 196.01 11.5 219.76 12.4 210.97 14.4

229.07 11.0 229.61 10.6 254.14 10.7 245.83 12.6

207.93 9.5 208.60 14.3 233.50 12.9 222.92 16.5Competitive Set: Competitors


Tract: Any Tract

• Rows display data for your hotel, 4 industry segments, and your comp set

Columns display values and percent changes for the current month• Columns display values and percent changes for the current month, YTD, running 3 month, and running 12 month time periods

• Sections for Occupancy, ADR and RevPAR

STAR Summary – Supply, Demand, and Revenue SectionSupply Percent changes for multiple time periods are

0.0 0.0 0.0 0.0

-0.3 -0.8 -0.6 -1.1

0.3 -1.7 -1.2 -1.5

1 1 0 7 0 8 1 4


Month % Chg

Run 3 Mon % Chg

Percent changes for multiple time periods are displayed

Supply: The number of rooms in the segment multiplied by the number of days in the period

1.1 -0.7 0.8 -1.4

1.3 -4.1 0.1 -4.9

0.0 0.0 0.0 0.4


Run 12 Mon % Chg

Demand

Month % Chg

Demand: The number of rooms sold (excludes complimentary rooms)

2.7 -8.5 -9.8 -5.6

-0.6 -1.8 -1.1 -1.5

3.9 -0.2 0.2 0.1

1.4 -1.3 0.3 -1.8

3 5 -3 3 0 2 -4 5

Chg % ChgChg

Revenue: Total room revenue generated from the sale (rental) of rooms

3.5 3.3 0.2 4.5

0.7 3.2 1.1 2.8

Revenue

Month % Chg YTD % Chg Run 3 Mon %

ChgRun 12 Mon

% Chg

o e sa e ( e a ) o oo s12.9 4.6 3.9 8.8

10.2 10.5 12.1 13.0

12.5 12.0 12.3 16.2

11.6 10.7 13.3 12.8

12.5 6.0 10.8 7.0

9 5 14 3 12 9 17 09.5 14.3 12.9 17.0

STAR Summary – Census and Participation Information

Census/Sample - Properties & Rooms

Census Sample Sample %

Properties Rooms Properties Rooms Rooms

Market: Any Market 383 78844 204 59398 75.3

Market Class: Any Market Upscale 59 21762 48 20182 92.7

Tract: Any Tract 77 28152 49 22772 80 9Tract: Any Tract 77 28152 49 22772 80.9

Tract Scale: Upscale Chains 23 14579 21 13913 95.4

Competitive Set: Competitors 6 6865 6 6865 100.0

Participation information is displayed for the industry segments and comp set

Census: Total number of properties / rooms in a segment

Sample: The number of properties / rooms that report data to STR

Sample %: Percentage of rooms in each segment that report data to STR

STAR Summary – Pipeline Information

Under construction: Ground has been broken or the owner is finalizing bids for the general Market: Any Market

Pipeline

contracting

Planning: Project will go out

Properties

34 7302613948

Rooms Properties Rooms

PlanningUnder Construction

g j gfor bids, construction will start within 4 months, or an architect as been selected and plans are underway

See Help page for pipeline definitions.

plans are underway

Provides a quick snapshot of pipeline activity in the marketProvides a quick snapshot of pipeline activity in the market

Pipeline data is detailed further in the STR Market Pipeline Report

3 – Competitive Set Reportp p• Provides a historic comparison of your property to

your comp set over timeyour comp set over time

• Displays Occupancy, ADR, and RevPAR, as well P t Ch I d b das Percent Changes, Index numbers, and

Ranking information

• Shows 18 months of monthly data and 3 years of Year to Date, Running 3-month, and Running 12-monthmonth

• Graphs monthly indexes and RevPAR % Change

Competitive Set ReportTab 4 - Competitive Set ReportAny Hotel 123 Any Street Any City, Any State 99999 (555) 555-5555STR # 9850 ChainID: 000026566 MgtCo: None Owner: NoneFor the Month of: July 2006 Date Created: August 24, 2006 Monthly Competitive Set Data Excludes Subject Property

Monthly Indexes

97

107

117

RevPAR Percent Change - 2006

4

9

14

19

Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul 2004 2005 2006 2004 2005 2006 2004 2005 2006My Property 85 2 94 1 91 4 94 1 91 0 87 5 87 4 92 3 89 9 93 7 89 8 74 8 78 2 84 3 82 7 75 1 81 0 89 8 85 9 88 4 80 9 88 9 90 8 82 0 86 9 89 9 84 9

Occupancy (%) Running 3 MonthYear To Date Running 12 Month2005 2006

77

87

Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul

Occupancy ADR RevPAR 100 %

-1Year to Date Running 3 Month Running 12 Month

My Property Competitive Set

My Property 85.2 94.1 91.4 94.1 91.0 87.5 87.4 92.3 89.9 93.7 89.8 74.8 78.2 84.3 82.7 75.1 81.0 89.8 85.9 88.4 80.9 88.9 90.8 82.0 86.9 89.9 84.9Competitive Set 75.7 84.5 86.9 90.8 91.1 89.9 89.1 89.7 88.9 91.3 87.7 78.4 77.1 84.8 90.3 92.1 92.1 90.5 83.9 83.9 86.5 89.8 90.6 91.5 83.3 85.7 87.7

Index 112.6 111.3 105.1 103.6 99.9 97.3 98.1 102.8 101.1 102.6 102.3 95.5 101.4 99.4 91.6 81.6 87.9 99.3 102.4 105.4 93.4 98.9 100.3 89.6 104.4 105.0 96.8Rank 2 of 7 1 of 7 3 of 7 1 of 7 4 of 7 4 of 7 5 of 7 2 of 7 2 of 7 2 of 7 3 of 7 5 of 7 3 of 7 6 of 7 6 of 7 7 of 7 7 of 7 6 of 7 2 of 7 2 of 7 6 of 7 4 of 7 4 of 7 7 of 7 2 of 7 2 of 7 5 of 7

% ChgMy Property 9.6 6.1 -1.9 3.2 6.4 -2.7 -3.4 1.1 -3.1 0.1 -3.0 -0.7 -8.2 -10.4 -9.4 -20.2 -11.0 2.7 4.9 2.9 -8.5 3.3 2.2 -9.8 2.5 3.5 -5.6

Competitive Set -0.4 1.4 0.0 2.9 -0.7 0.3 1.7 -0.8 -2.0 2.8 4.6 15.7 1.9 0.4 3.9 1.4 1.1 0.7 13.0 0.0 3.2 8.4 0.8 1.1 8.8 2.9 2.4Index 10.0 4.7 -1.9 0.3 7.1 -2.9 -5.1 1.9 -1.2 -2.5 -7.3 -14.2 -10.0 -10.7 -12.9 -21.3 -12.0 2.0 -7.1 2.9 -11.3 -4.8 1.4 -10.7 -5.8 0.5 -7.7Rank 3 of 7 3 of 7 6 of 7 3 of 7 1 of 7 7 of 7 6 of 7 3 of 7 6 of 7 6 of 7 7 of 7 7 of 7 5 of 7 7 of 7 7 of 7 7 of 7 7 of 7 3 of 7 6 of 7 3 of 7 7 of 7 5 of 7 3 of 7 7 of 7 6 of 7 4 of 7 7 of 7

Running 12 Month2006 Running 3 MonthYear To DateADR ($) 2005Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul 2004 2005 2006 2004 2005 2006 2004 2005 2006

My Property 192.91 210.16 230.88 235.01 246.28 213.62 203.79 268.37 285.03 305.36 305.85 219.85 214.76 233.08 265.79 280.23 290.72 234.89 192.40 217.45 248.55 201.36 231.75 266.87 198.80 225.66 259.98Competitive Set 199.79 210.74 225.94 233.05 241.04 211.33 205.11 275.40 273.81 294.54 310.55 211.98 214.75 235.64 249.42 263.19 272.36 229.88 189.64 217.61 241.02 196.98 228.41 255.11 195.32 223.24 254.12

Index 96.6 99.7 102.2 100.8 102.2 101.1 99.4 97.4 104.1 103.7 98.5 103.7 100.0 98.9 106.6 106.5 106.7 102.2 101.5 99.9 103.1 102.2 101.5 104.6 101.8 101.1 102.3Rank 4 of 7 3 of 7 2 of 7 2 of 7 2 of 7 2 of 7 3 of 7 4 of 7 2 of 7 3 of 7 2 of 7 3 of 7 3 of 7 3 of 7 1 of 7 2 of 7 2 of 7 2 of 7 2 of 7 2 of 7 2 of 7 2 of 7 2 of 7 2 of 7 2 of 7 2 of 7 2 of 7

% ChgMy Property 7.8 7.6 19.5 10.4 22.9 12.1 11.4 19.2 17.8 19.1 11.2 19.0 11.3 10.9 15.1 19.2 18.0 10.0 7.0 13.0 14.3 9.9 15.1 15.2 3.9 13.5 15.2

Competitive Set 14.8 11.0 18.2 13.4 18.1 16.4 12.2 27.2 16.9 18.8 14.3 11.0 7.5 11.8 10.4 12.9 13.0 8.8 8.5 14.7 10.8 12.4 16.0 11.7 3.5 14.3 13.8Index -6.1 -3.1 1.1 -2.6 4.1 -3.7 -0.7 -6.3 0.8 0.2 -2.7 7.2 3.6 -0.8 4.3 5.6 4.5 1.1 -1.3 -1.5 3.2 -2.3 -0.7 3.1 0.4 -0.7 1.2Rank 7 of 7 6 of 7 2 of 7 7 of 7 2 of 7 6 of 7 5 of 7 6 of 7 3 of 7 3 of 7 6 of 7 2 of 7 3 of 7 5 of 7 2 of 7 2 of 7 2 of 7 4 of 7 5 of 7 6 of 7 3 of 7 5 of 7 5 of 7 2 of 7 5 of 7 5 of 7 3 of 7

ADR ($)

Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul 2004 2005 2006 2004 2005 2006 2004 2005 2006My Property 164.38 197.68 210.94 221.07 224.01 186.83 178.09 247.59 256.27 286.01 274.51 164.53 167.96 196.43 219.91 210.46 235.42 210.89 165.25 192.16 201.01 178.95 210.49 218.75 172.84 202.97 220.81

Competitive Set 151.21 178.06 196.34 211.53 219.51 189.89 182.70 247.16 243.55 269.01 272.41 166.12 165.68 199.80 225.29 242.33 250.80 207.93 159.02 182.47 208.60 176.92 206.84 233.50 162.61 191.31 222.92Index 108.7 111.0 107.4 104.5 102.0 98.4 97.5 100.2 105.2 106.3 100.8 99.0 101.4 98.3 97.6 86.9 93.9 101.4 103.9 105.3 96.4 101.1 101.8 93.7 106.3 106.1 99.1Rank 2 of 7 2 of 7 2 of 7 2 of 7 2 of 7 2 of 7 3 of 7 4 of 7 2 of 7 2 of 7 3 of 7 4 of 7 3 of 7 4 of 7 5 of 7 7 of 7 4 of 7 2 of 7 2 of 7 2 of 7 3 of 7 2 of 7 2 of 7 5 of 7 2 of 7 2 of 7 3 of 7

% ChgMy Property 18.1 14.1 17.3 13.9 30.8 9.1 7.6 20.5 14.1 19.2 7.9 18.2 2.2 -0.6 4.2 -4.8 5.1 12.9 12.3 16.3 4.6 13.5 17.6 3.9 6.5 17.4 8.8

Competitive Set 14.3 12.5 18.2 16.6 17.3 16.8 14.1 26.2 14.6 22.1 19.6 28.4 9.6 12.2 14.7 14.6 14.3 9.5 22.5 14.7 14.3 21.9 16.9 12.9 12.6 17.7 16.5Index 3.3 1.5 -0.8 -2.4 11.5 -6.6 -5.8 -4.5 -0.4 -2.3 -9.8 -7.9 -6.7 -11.4 -9.1 -16.9 -8.0 3.1 -8.3 1.3 -8.5 -6.9 0.6 -7.9 -5.4 -0.2 -6.6R k 3 f 7 5 f 7 4 f 7 6 f 7 1 f 7 7 f 7 7 f 7 7 f 7 5 f 7 5 f 7 7 f 7 6 f 7 6 f 7 7 f 7 7 f 7 7 f 7 7 f 7 3 f 7 6 f 7 5 f 7 7 f 7 6 f 7 3 f 7 7 f 7 6 f 7 4 f 7 7 f 7

Running 12 Month2006RevPAR ($) Running 3 MonthYear To Date2005

Rank 3 of 7 5 of 7 4 of 7 6 of 7 1 of 7 7 of 7 7 of 7 7 of 7 5 of 7 5 of 7 7 of 7 6 of 7 6 of 7 7 of 7 7 of 7 7 of 7 7 of 7 3 of 7 6 of 7 5 of 7 7 of 7 6 of 7 3 of 7 7 of 7 6 of 7 4 of 7 7 of 7

Competitive Set Report – Graph of Indexes

Dotted Line Represents an Index of 100

Monthly Indexes

107112117

82879297

102

77Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul


18 month graph of Occupancy, ADR, and RevPAR indexes by month

Competitive Set Report – Data Tables

18 th f ADR d R PAR f h t l th18 months of occupancy, ADR and RevPAR for your hotel versus the competitive set

3 years of YTD, running 3-month and running 12-month data

Includes % change calculations, index numbers, and ranking information

Index = Property performance / competitive set performance X 100

4 – STAR Response Reportp p• Provides monthly calendars for this year and last

year including special eventsyear, including special events

• Lists your hotel and every property in your comp t ith b i i f ti d d t ti i tiset with basic information and data participation

detail for the last three years

• Empty circles indicate monthly only; filled in circles indicate monthly and daily; no circle means no datameans no data

• Check to be sure all properties are participating

STAR Response ReportTab 5 - Response Report

STR # 98765 ChainID: 999999 MgtCo: None Owner: NoneAny Hotel 123 Any Street Any City, Any State 99999 (555) 555-5555

This YearJul 4th - Independence Day

14 15 16

1 28 9

21 22 2318 19 20

4 5 6 711 12

July 2005 (Last Year)Sun Mon Tue Wed Thu Fri Sat

51038762

1912119

16

43

17 18

FriMonSun ThuWedTueJuly 2006 (This Year)

1Sat

10 1421 22

152013

For the Month of: July 2006 Date Created: August 24, 2006

1317

Last YearJul 4th - Independence Day

21 22 2318 19 2026 272524

1916 17 182330 31

2625 2721 2220

24

28 29 31

29 30

1728

STR# Name City, State Zip Phone Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

Jun

Jul

98765 Any Hotel Any City, Any State 99999 (555) 555-5555 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●99876 Hotel A Any City, Any State 99999 (555) 555-5555 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Open Date

190002

100 190001Rooms

200

2004 2005 2006

99987 Hotel B Any City, Any State 99999 (555) 555-5555 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●99998 Hotel C Any City, Any State 99999 (555) 555-5555 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●99999 Hotel D Any City, Any State 99999 (555) 555-5555 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●98876 Hotel E Any City, Any State 99999 (555) 555-5555 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●98887 Hotel F Any City, Any State 99999 (555) 555-5555 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●700 190007

2800

500 190005

600 190006

300

190004400

190003

Data received:

○ = Monthly Only

● = Monthly & Daily

Displays info and participation for hotels in the comp set, also months and eventsp y p p p ,

5 – Daily Data for the Month y• Provides a recap of all the daily data for the

current monthcurrent month

• Helps you reconcile the daily data to the monthly ltresults

• Graphs daily index values during the month

• Should be similar to the daily data from your weekly reports although there may be minor y p g ychanges due to adjustments

Daily Data For Month – My Property vs. Competitive SetTab 17 - Daily Data for the Month

For the Month of: July 2006 Date Created: August 24, 2006 Daily Competitive Set Data Excludes Subject PropertySTR # 98765 ChainID: 999999 MgtCo: None Owner: NoneAny Hotel 123 Any Street Any City, Any State 99999 (555) 555-5555

Daily Indexes for the Month of July

108

118

128

Sa S Mo T We Th Fr Sa S Mo T We Th Fr Sa S Mo T We Th Fr Sa S Mo T We Th Fr Sa S Mo

78

88

98

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31


Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su MoJuly

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31My Property 91.3 83.6 76.9 77.0 88.3 91.9 93.1 93.2 91.7 96.3 96.3 95.1 96.3 95.4 95.5 79.3 95.4 95.1 93.0 88.2 79.6 88.8 88.2 93.2 93.6 93.6 92.4 90.3 94.4 65.5 89.5

Competitive Set 94.5 91.3 79.5 74.7 86.7 92.6 87.9 93.9 91.3 99.0 99.2 98.6 93.2 93.0 96.3 83.9 91.3 97.6 98.4 96.8 93.5 91.0 76.9 91.9 95.8 91.6 89.0 87.3 93.9 74.9 84.9Index 96.6 91.5 96.7 103.1 101.9 99.2 105.9 99.3 100.4 97.2 97.1 96.4 103.3 102.6 99.2 94.5 104.5 97.5 94.5 91.1 85.2 97.7 114.7 101.4 97.7 102.2 103.8 103.5 100.6 87.4 105.5

% ChgMy Property 1.1 -4.9 -8.9 -13.4 9.9 6.1 9.2 3.4 3.5 5.5 5.4 3.6 12.8 27.6 14.6 -6.9 8.4 7.5 4.8 0.2 -2.0 0.1 10.4 4.4 -0.1 0.4 0.3 -3.2 1.0 -27.6 -4.6

Competitive Set 7.2 6.3 0.9 -6.8 15.0 12.1 0.5 -2.5 1.3 1.1 1.0 0.8 3.4 8.7 5.7 2.0 -4.3 -0.8 -0.1 7.8 8.8 -4.6 -9.9 -3.2 -2.5 -5.9 -4.3 -6.6 -4.5 -14.5 -13.9Index -5.7 -10.5 -9.7 -7.0 -4.4 -5.4 8.7 6.1 2.2 4.3 4.4 2.8 9.1 17.5 8.4 -8.7 13.3 8.3 4.9 -7.0 -9.9 4.9 22.5 7.9 2.5 6.7 4.8 3.6 5.8 -15.4 10.7

Occupancy (%)

July1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

My Property 215.37 208.51 205.70 208.29 214.27 212.71 213.05 215.03 229.63 256.85 268.54 271.65 244.64 223.84 220.49 235.18 255.71 263.83 273.14 249.58 215.09 208.13 252.77 263.16 271.60 270.66 267.76 243.20 236.43 225.32 249.51Competitive Set 198.15 193.46 197.18 203.07 206.99 205.39 204.46 214.26 216.87 243.50 258.67 261.45 237.32 210.38 217.94 218.55 246.80 263.03 262.22 246.20 221.00 225.57 220.01 240.46 259.18 268.32 252.66 230.65 228.10 212.45 230.63

Index 108.7 107.8 104.3 102.6 103.5 103.6 104.2 100.4 105.9 105.5 103.8 103.9 103.1 106.4 101.2 107.6 103.6 100.3 104.2 101.4 97.3 92.3 114.9 109.4 104.8 100.9 106.0 105.4 103.7 106.1 108.2

% ChgMy Property 14.7 10.6 7.7 -3.3 6.4 6.1 7.1 12.6 13.9 16.5 20.3 21.9 12.3 13.9 6.4 2.8 8.5 12.0 13.7 9.1 -10.5 -15.8 2.5 7.5 12.4 15.3 49.4 18.8 17.3 34.8 21.5

Competitive Set 4.3 4.5 7.1 3.5 3.0 2.5 5.0 7.9 6.3 10.4 13.9 14.1 8.2 1.8 4.7 4.8 7.8 11.3 11.7 10.8 4.1 2.8 4.9 10.5 14.1 17.2 18.7 10.4 9.3 7.1 4.0Index 10.0 5.8 0.6 -6.5 3.3 3.5 2.0 4.4 7.2 5.5 5.6 6.8 3.8 11.9 1.6 -1.9 0.6 0.6 1.8 -1.5 -14.0 -18.1 -2.3 -2.8 -1.5 -1.6 25.8 7.6 7.3 25.8 16.9

ADR ($)

July1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

My Property 196.55 174.29 158.12 160.43 189.27 195.53 198.31 200.48 210.61 247.25 258.64 258.20 235.49 213.55 210.58 186.48 243.95 250.90 253.96 220.21 171.31 184.90 222.90 245.22 254.18 253.30 247.34 219.62 223.17 147.48 223.42Competitive Set 187.24 176.72 156.75 151.73 179.39 190.25 179.76 201.18 198.10 241.16 256.56 257.79 221.24 195.70 209.91 183.36 225.29 256.59 258.09 238.34 206.58 205.19 169.10 220.98 248.23 245.68 224.90 201.24 214.10 159.15 195.75

Index 105.0 98.6 100.9 105.7 105.5 102.8 110.3 99.7 106.3 102.5 100.8 100.2 106.4 109.1 100.3 101.7 108.3 97.8 98.4 92.4 82.9 90.1 131.8 111.0 102.4 103.1 110.0 109.1 104.2 92.7 114.1

% ChgMy Property 16.0 5.2 -1.8 -16.2 17.0 12.6 17.0 16.4 18.0 22.8 26.8 26.3 26.7 45.4 22.0 -4.3 17.6 20.4 19.1 9.3 -12.3 -15.8 13.1 12.2 12.3 15.8 49.8 15.0 18.4 -2.5 15.9

Competitive Set 11.8 11.2 8.1 -3.6 18.5 14.9 5.5 5.1 7.7 11.6 15.0 15.0 11.9 10.6 10.7 6.9 3.2 10.4 11.6 19.4 13.2 -1.9 -5.5 7.0 11.2 10.2 13.6 3.1 4.4 -8.4 -10.4Index 3 8 5 3 9 2 13 1 1 3 2 1 10 9 10 7 9 5 10 0 10 2 9 9 13 2 31 4 10 2 10 4 13 9 9 0 6 7 8 5 22 5 14 1 19 7 4 9 1 0 5 1 31 8 11 5 13 5 6 5 29 4

RevPAR ($)

Index 3.8 -5.3 -9.2 -13.1 -1.3 -2.1 10.9 10.7 9.5 10.0 10.2 9.9 13.2 31.4 10.2 -10.4 13.9 9.0 6.7 -8.5 -22.5 -14.1 19.7 4.9 1.0 5.1 31.8 11.5 13.5 6.5 29.4

Daily Data For Month – Data Tables

July1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

My Property 196 55 174 29 158 12 160 43 189 27 195 53 198 31 200 48 210 61 247 25 258 64 258 20 235 49 213 55 210 58 186 48 243 95 250 90 253 96 220 21 171 31 184 90 222 90 245 22 254 18 253 30 247 34 219 62 223 17 147 48 223 42

RevPAR ($)My Property 196.55 174.29 158.12 160.43 189.27 195.53 198.31 200.48 210.61 247.25 258.64 258.20 235.49 213.55 210.58 186.48 243.95 250.90 253.96 220.21 171.31 184.90 222.90 245.22 254.18 253.30 247.34 219.62 223.17 147.48 223.42

Competitive Set 187.24 176.72 156.75 151.73 179.39 190.25 179.76 201.18 198.10 241.16 256.56 257.79 221.24 195.70 209.91 183.36 225.29 256.59 258.09 238.34 206.58 205.19 169.10 220.98 248.23 245.68 224.90 201.24 214.10 159.15 195.75Index 105.0 98.6 100.9 105.7 105.5 102.8 110.3 99.7 106.3 102.5 100.8 100.2 106.4 109.1 100.3 101.7 108.3 97.8 98.4 92.4 82.9 90.1 131.8 111.0 102.4 103.1 110.0 109.1 104.2 92.7 114.1

% ChgMy Property 16.0 5.2 -1.8 -16.2 17.0 12.6 17.0 16.4 18.0 22.8 26.8 26.3 26.7 45.4 22.0 -4.3 17.6 20.4 19.1 9.3 -12.3 -15.8 13.1 12.2 12.3 15.8 49.8 15.0 18.4 -2.5 15.9

Competitive Set 11.8 11.2 8.1 -3.6 18.5 14.9 5.5 5.1 7.7 11.6 15.0 15.0 11.9 10.6 10.7 6.9 3.2 10.4 11.6 19.4 13.2 -1.9 -5.5 7.0 11.2 10.2 13.6 3.1 4.4 -8.4 -10.4Index 3.8 -5.3 -9.2 -13.1 -1.3 -2.1 10.9 10.7 9.5 10.0 10.2 9.9 13.2 31.4 10.2 -10.4 13.9 9.0 6.7 -8.5 -22.5 -14.1 19.7 4.9 1.0 5.1 31.8 11.5 13.5 6.5 29.4

• Compares subject property data to competitive setp j p p y p• Occupancy, ADR and RevPAR shown for each day of

the entire month. • Includes Index numbers and percent changes• Graph display index data for each day of the month

6 – Day of Week and Weekdayy yWeekend Report

D ill d i t d il d t b h d f k• Drills down into daily data by each day of week and subtotals by Weekday and Weekend

• Provides Occupancy, ADR, and RevPAR for property and comp set, plus Index numbers and Percent ChangesPercent Changes

• Allows you to compare DOW and WD/WE performance for Current Month, YTD, Running 3 and Running 12-month

Day of Week and Weekday/Weekend Report Tab 18 - Day of Week and Weekday/Weekend ReportAny Hotel 123 Any Street Any City, Any State 99999 (555) 555-5555STR # 98765 ChainID: 999999 MgtCo: None Owner: NoneFor the Month of: July 2006 Date Created: August 24, 2006 Monthly Competitive Set Data Excludes Subject Property

Current Month Occupancy Current Month ADR

Occupancy (%) Average Daily Rate ($) RevPAR ($)

Current Month Occupancy

77

82

87

92

97

Sunday Monday Tuesday Wednesday Thursday Friday Saturday Weekday Weekend

My PropertyCompetitive Set

Current Month ADR

207217227237247257

Sunday Monday Tuesday Wednesday Thursday Friday Saturday Weekday Weekend

Day of Week Time Period % Chg % Chg % Chg % Chg % Chg % Chg % Chg % Chg % ChgSunday Current Month 81.7 -5.4 83.5 -2.9 97.8 -2.6 226.49 10.2 212.02 5.4 106.8 4.6 185.01 4.2 177.01 2.4 104.5 1.8

Year To Date 70.1 -9.6 74.0 2.6 94.8 -11.9 239.08 12.7 224.23 9.1 106.6 3.3 167.66 1.9 165.92 12.0 101.0 -9.0Running 3 Month 73.6 -12.6 81.0 0.4 90.8 -13.0 248.03 12.2 230.61 7.9 107.6 4.0 182.49 -2.0 186.82 8.4 97.7 -9.5Running 12 Month 73.4 -8.9 74.9 0.3 98.0 -9.2 249.03 14.3 235.08 12.1 105.9 1.9 182.86 4.1 176.16 12.4 103.8 -7.4

Monday Current Month 90.3 2.4 89.1 -2.5 101.3 5.1 243.23 8.8 233.01 8.8 104.4 0.0 219.63 11.4 207.66 6.0 105.8 5.1Year To Date 81.3 -7.7 84.7 2.7 96.0 -10.1 258.73 18.8 246.66 11.8 104.9 6.3 210.42 9.7 208.93 14.8 100.7 -4.5Running 3 Month 81.8 -9.7 90.7 0.3 90.2 -10.0 276.29 15.0 263.40 13.0 104.9 1.8 225.88 3.7 238.86 13.3 94.6 -8.4Running 12 Month 84.8 -5.4 86.2 2.1 98.4 -7.4 263.50 17.5 255.52 14.0 103.1 3.1 223.39 11.1 220.15 16.4 101.5 -4.5

Occupancy (%) Average Daily Rate ($) RevPAR ($)My Property Competitive Set Index My Property IndexCompetitive Set Index My Property Competitive Set

Tuesday Current Month 90.5 0.0 91.6 -1.9 98.8 2.0 250.63 9.4 248.81 11.6 100.7 -2.0 226.94 9.3 227.92 9.4 99.6 -0.1Year To Date 84.0 -8.6 90.2 2.5 93.1 -10.8 265.19 15.5 257.36 13.2 103.0 2.1 222.84 5.7 232.19 16.1 96.0 -9.0Running 3 Month 83.6 -10.8 95.2 0.0 87.8 -10.8 290.84 18.1 278.49 15.0 104.4 2.8 243.09 5.4 265.25 15.0 91.6 -8.4Running 12 Month 88.1 -5.3 91.2 2.0 96.5 -7.2 270.96 15.6 265.79 15.3 101.9 0.2 238.59 9.5 242.51 17.6 98.4 -6.9

Wednesday Current Month 92.5 4.6 93.6 1.8 98.9 2.7 253.38 12.3 250.91 11.6 101.0 0.7 234.46 17.5 234.87 13.6 99.8 3.4Year To Date 85.1 -7.8 91.2 3.7 93.3 -11.1 263.60 16.0 257.86 12.8 102.2 2.9 224.25 7.0 235.15 17.0 95.4 -8.6Running 3 Month 85.1 -9.1 95.8 1.0 88.8 -10.0 293.78 19.5 278.81 14.6 105.4 4.3 249.88 8.7 267.02 15.8 93.6 -6.1Running 12 Month 88.9 -4.2 92.2 3.1 96.5 -7.1 273.82 15.2 269.25 15.6 101.7 -0.3 243.48 10.3 248.22 19.1 98.1 -7.4

Thursday Current Month 92.2 4.8 92.7 4.7 99.5 0.1 239.22 16.0 235.50 10.0 101.6 5.4 220.66 21.6 218.34 15.2 101.1 5.5Year To Date 82.8 -7.7 88.5 4.4 93.6 -11.6 250.14 14.8 245.53 11.5 101.9 3.0 207.20 6.0 217.27 16.4 95.4 -8.9R i 3 M th 83 6 9 8 92 7 1 6 90 2 11 2 272 10 19 0 260 25 13 1 104 6 5 2 227 58 7 3 241 36 14 9 94 3 6 6Running 3 Month 83.6 -9.8 92.7 1.6 90.2 -11.2 272.10 19.0 260.25 13.1 104.6 5.2 227.58 7.3 241.36 14.9 94.3 -6.6Running 12 Month 87.1 -4.7 89.7 3.3 97.1 -7.8 263.90 15.2 260.02 14.8 101.5 0.3 229.96 9.8 233.25 18.7 98.6 -7.5

Friday Current Month 89.7 8.6 90.2 5.7 99.4 2.8 219.90 8.1 216.72 7.5 101.5 0.6 197.14 17.4 195.51 13.6 100.8 3.4Year To Date 79.3 -9.9 86.9 3.3 91.3 -12.7 230.06 11.0 225.48 8.2 102.0 2.6 182.41 0.1 195.91 11.8 93.1 -10.5Running 3 Month 81.5 -9.0 91.2 2.0 89.3 -10.8 242.48 10.5 234.64 8.5 103.3 1.9 197.68 0.6 214.10 10.7 92.3 -9.1Running 12 Month 84.4 -5.6 88.3 3.0 95.6 -8.3 247.51 14.0 243.95 11.5 101.5 2.3 208.92 7.7 215.41 14.8 97.0 -6.2

Saturday Current Month 92.7 3.9 93.7 0.2 98.9 3.8 215.27 4.1 216.87 5.7 99.3 -1.5 199.54 8.2 203.21 5.9 98.2 2.2Year To Date 83.8 -8.3 90.8 3.4 92.2 -11.3 230.47 10.0 227.03 7.7 101.5 2.1 193.10 0.9 206.23 11.4 93.6 -9.4Running 3 Month 84.6 -7.9 94.1 1.4 90.0 -9.2 241.10 9.6 234.57 7.5 102.8 2.0 204.07 0.9 220.67 9.0 92.5 -7.4Running 12 Month 87.8 -5.5 91.6 2.2 95.9 -7.5 248.73 14.2 245.52 12.6 101.3 1.4 218.45 7.9 224.80 15.1 97.2 -6.3

Weekday/WeekendWeekday Current Month 89.1 1.1 89.8 -0.3 99.3 1.4 242.27 11.4 235.37 9.5 102.9 1.7 215.98 12.5 211.27 9.1 102.2 3.1(Sun-Thu) Year To Date 80.6 -8.2 85.6 3.2 94.1 -11.1 255.85 15.7 247.05 11.8 103.6 3.5 206.25 6.1 211.57 15.4 97.5 -8.0

Running 3 Month 81.5 -10.3 91.1 0.8 89.5 -11.0 276.95 17.1 263.32 13.1 105.2 3.5 225.78 5.1 239.85 14.0 94.1 -7.8Running 12 Month 84.5 -5.6 86.8 2.3 97.3 -7.7 264.79 15.6 257.99 14.5 102.6 1.0 223.66 9.2 224.04 17.1 99.8 -6.8

Weekend Current Month 91.3 6.4 92.1 3.0 99.1 3.3 217.29 5.9 216.81 6.5 100.2 -0.6 198.47 12.7 199.79 9.7 99.3 2.7(Fri-Sat) Year To Date 81.5 -9.1 88.9 3.3 91.8 -12.0 230.27 10.5 226.28 8.0 101.8 2.3 187.75 0.5 201.07 11.5 93.4 -9.9


Total Current Month 89.8 2.7 90.5 0.7 99.3 2.0 234.89 10.0 229.88 8.8 102.2 1.1 210.89 12.9 207.93 9.5 101.4 3.1Year To Date 80.9 -8.5 86.5 3.2 93.4 -11.3 248.55 14.3 241.02 10.8 103.1 3.2 201.01 4.6 208.60 14.3 96.4 -8.5

Weekday/Weekend


Day of Week and Weekday/Weekend Report – Day of Week Data

• Occupancy, ADR and RevPAR shown for each day of the week for the current month, year-to-date, running 3 month and 12 month periods. , y , g p

Day of Week and Weekday/Weekend Report – WD/WE Data

• Occupancy, ADR and RevPAR shown for weekday/weekend for theOccupancy, ADR and RevPAR shown for weekday/weekend for the current month, year-to-date, running 3 month and 12 month periods.

7 – Segmentation Pages g g

• Summary page provides at-a-glance overview• Analysis pages provide historic view, separate tab

for Occupancy, ADR, and RevPARS t I d d R ki h• Separate Index and Ranking pages shows property performance relative to comp set

• Day of Week pages show Segmentation numbersDay of Week pages show Segmentation numbers for each day for Current Month and YTD

• Additional Revenue pages show ADR and p gRevPAR for F&B, Other, and Total Revenue

• Response page display comp set participation

Segmentation SummaryTab 6 - Segmentation Summary - My Property vs. Competitive Set


% Chg % Chg % Chg % Chg

Occupancy (%) My Property 64 2 51 5 My Property 21 3 48 6 My Property 4 2 18 9 My Property 89 8 2 7

Transient Group Contract Total

For the Month of: July 2006 Date Created: August 24, 2006 Monthly Competitive Set Data Excludes Subject PropertySTR # 98765 ChainID: 999999 MgtCo: None Owner: None

July 2006

Occupancy (%) My Property 64.2 51.5 My Property 21.3 -48.6 My Property 4.2 18.9 My Property 89.8 2.7Comp set 60.6 10.4 Comp set 28.2 -13.8 Comp set 1.7 -26.0 Comp set 90.5 0.7Index 106.0 37.2 Index 75.6 -40.3 Index 254.1 60.6 Index 99.3 2.0

ADR ($) My Property 235.63 0.7 My Property 232.92 17.2 My Property 233.65 62.8 My Property 234.89 10.0Comp set 243.95 7.1 Comp set 203.06 7.4 Comp set 173.25 30.2 Comp set 229.88 8.8Index 96.6 -6.0 Index 114.7 9.1 Index 134.9 25.0 Index 102.2 1.1

RevPAR ($) My Property 151.28 52.5 My Property 49.71 -39.8 My Property 9.90 93.5 My Property 210.89 12.9Comp set 147.71 18.2 Comp set 57.33 -7.5 Comp set 2.89 -3.6 Comp set 207.93 9.5Index 102.4 29.0 Index 86.7 -34.9 Index 342.7 100.8 Index 101.4 3.1

Year To Date

% Chg % Chg % Chg % Chg

Occupancy (%) My Property 53.8 20.5 My Property 23.7 -41.4 My Property 3.4 2.2 My Property 80.9 -8.5Comp set 58.8 11.1 Comp set 26.2 -4.5 Comp set 1.6 -54.9 Comp set 86.5 3.2Index 91.5 8.4 Index 90.5 -38.6 Index 210.6 126.4 Index 93.4 -11.3



RevPAR ($) My Property 139.04 29.4 My Property 55.26 -31.0 My Property 6.71 43.9 My Property 201.01 4.6Comp set 147.01 20.1 Comp set 58.90 6.9 Comp set 2.68 -45.8 Comp set 208.60 14.3Index 94.6 7.8 Index 93.8 -35.5 Index 250.2 165.5 Index 96.4 -8.5

Segmentation Summary

Transient Group Contract Total% Chg % Chg % Chg % Chg

Occupancy (%) My Property 64.2 51.5 My Property 21.3 -48.6 My Property 4.2 18.9 My Property 89.8 2.7Comp set 60.6 10.4 Comp set 28.2 -13.8 Comp set 1.7 -26.0 Comp set 90.5 0.7Index 106.0 37.2 Index 75.6 -40.3 Index 254.1 60.6 Index 99.3 2.0

ADR ($) My Property 235.63 0.7 My Property 232.92 17.2 My Property 233.65 62.8 My Property 234.89 10.0



RevPAR ($) My Property 151.28 52.5 My Property 49.71 -39.8 My Property 9.90 93.5 My Property 210.89 12.9Comp set 147.71 18.2 Comp set 57.33 -7.5 Comp set 2.89 -3.6 Comp set 207.93 9.5Index 102.4 29.0 Index 86.7 -34.9 Index 342.7 100.8 Index 101.4 3.1

Provides “At a Glance” numbers for the current month and YTD

Transient: Includes rooms occupied by guests with reservations at rackTransient: Includes rooms occupied by guests with reservations at rack, corporate, corporate negotiated, package, government or foreign travelers rates. Also includes occupied rooms booked via third-party websites.

Group: Includes rooms occupied which were sold simultaneously in blocks of tten or more.

Contract: Includes rooms sold at rates stipulated by contracts including airline crews and permanent guests.

Segmentation RevPAR AnalysisTab 9 - Segmentation RevPAR Analysis

For the Month of: July 2006 Date Created: August 24 2006 Monthly Competitive Set Data Excludes Subject Property


My Prop Comp SetMarket Scale My Prop Comp Set

Market Scale My Prop Comp Set






Market Scale

2005 Feb 94.84 104.24 125.59 65.25 41.64 31.44 4.29 5.33 5.79 164.38 151.21 162.82 14.9 13.3 23.5 16.1 16.3 -6.5 788.3 20.7 61.8 18.1 14.3 17.2

Mar 99.59 120.03 132.91 93.97 52.46 47.18 4.12 5.57 6.29 197.68 178.06 186.38 -3.2 28.0 15.3 34.6 -12.4 -2.5 730.0 20.3 70.1 14.1 12.5 11.4

Apr 123.91 127.65 142.07 82.74 62.90 55.37 4.29 5.79 5.34 210.94 196.34 202.78 15.4 21.4 19.9 17.4 11.5 13.9 111.8 27.9 18.6 17.3 18.2 18.1


Percent Change (%)RevPAR ($)Transient Group Contract TotalTransient TotalContractGroup

Current Month

May 119.72 143.84 152.09 96.10 62.87 56.09 5.25 4.82 5.82 221.07 211.53 214.01 -0.5 27.0 22.7 37.9 -0.7 0.3 30.0 1.5 4.1 13.9 16.6 15.4

Jun 131.78 146.06 156.38 87.05 68.42 59.23 5.17 5.03 6.10 224.01 219.51 221.70 27.2 23.0 19.7 38.1 9.2 15.3 12.8 -11.7 -0.9 30.8 17.3 17.8

Jul 99.17 124.93 135.52 82.54 61.97 47.24 5.12 3.00 5.95 186.83 189.89 188.72 31.5 28.4 24.5 -9.1 4.6 -1.6 1.2 -50.8 5.4 9.1 16.8 16.1

Aug 104.50 137.89 139.17 68.43 41.56 38.92 5.16 3.25 5.96 178.09 182.70 184.06 19.5 37.8 30.6 -4.9 -23.1 -20.1 -15.7 -44.8 5.8 7.6 14.1 14.4

Sep 125.52 165.01 175.79 117.63 79.02 76.36 4.44 3.13 4.39 247.59 247.16 256.54 28.1 43.2 39.3 13.5 5.5 14.9 16.8 -45.0 -37.6 20.5 26.2 28.5

Oct 173.33 173.17 187.28 78.25 66.90 62.98 4.69 3.48 4.34 256.27 243.55 254.60 32.5 25.2 29.0 -12.9 -3.3 0.5 20.2 -31.9 -45.9 14.1 14.6 17.9

Nov 173.59 173.39 194.51 106.19 92.05 74.95 6.23 3.57 4.65 286.01 269.01 274.11 31.8 27.1 31.2 2.2 16.8 17.0 46.3 -30.8 -41.0 19.2 22.1 24.5

Dec 185.60 213.19 215.42 83.71 55.97 51.13 5.20 3.25 4.65 274.51 272.41 271.19 14.1 18.3 26.0 -4.7 31.6 13.8 28.8 -35.5 -38.9 7.9 19.6 21.4

2006 Jan 97.65 114.49 124.06 61.59 49.01 42.13 5.29 2.62 4.11 164.53 166.12 170.31 17.7 27.9 20.4 18.9 41.3 29.6 20.4 -49.5 -25.0 18.2 28.4 20.8

Feb 108.68 125.57 134.86 54.87 37.68 34.77 4.42 2.42 4.37 167.96 165.68 174.00 14.6 20.5 7.4 -15.9 -9.5 10.6 3.1 -54.5 -24.5 2.2 9.6 6.9

Mar 139.33 143.63 154.70 52.66 53.73 44.58 4.44 2.44 4.54 196.43 199.80 203.81 39.9 19.7 16.4 -44.0 2.4 -5.5 7.7 -56.2 -27.9 -0.6 12.2 9.4

Apr 158.82 149.79 162.27 54.66 72.69 59.50 6.42 2.81 4.71 219.91 225.29 226.47 28.2 17.3 14.2 -33.9 15.6 7.5 49.6 -51.4 -11.9 4.2 14.7 11.7

May 152.80 168.75 175.12 50.91 70.84 58.51 6.76 2.74 4.80 210.46 242.33 238.43 27.6 17.3 15.1 -47.0 12.7 4.3 28.9 -43.1 -17.5 -4.8 14.6 11.4

Jun 163.22 178.17 185.19 62.57 69.79 59.83 9.63 2.84 5.36 235.42 250.80 250.38 23.9 22.0 18.4 -28.1 2.0 1.0 86.1 -43.5 -12.1 5.1 14.3 12.9

Jul 151.28 147.71 153.85 49.71 57.33 45.64 9.90 2.89 5.48 210.89 207.93 204.96 52.5 18.2 13.5 -39.8 -7.5 -3.4 93.5 -3.6 -8.1 12.9 9.5 8.6

2004 94.11 99.78 112.29 68.68 54.28 46.01 2.46 4.96 4.70 165.25 159.02 163.00 12.9 19.1 20.7 7.6 30.3 16.5 0.0 14.1 132.7 12.3 22.5 21.2

2005 107.41 122.44 135.27 80.08 55.08 47.08 4.67 4.95 5.83 192.16 182.47 188.18 14.1 22.7 20.5 16.6 1.5 2.3 89.3 -0.2 23.9 16.3 14.7 15.4

2006 139.04 147.01 155.37 55.26 58.90 49.25 6.71 2.68 4.76 201.01 208.60 209.38 29.4 20.1 14.9 -31.0 6.9 4.6 43.9 -45.8 -18.3 4.6 14.3 11.3

2004 99 75 109 68 121 05 74 64 61 73 51 77 4 56 5 51 5 79 178 95 176 92 178 61 8 7 16 8 21 2 13 2 34 9 18 1 0 0 0 0 103 2 13 5 21 9 21 9

Running 3 Month

Year To Date

2004 99.75 109.68 121.05 74.64 61.73 51.77 4.56 5.51 5.79 178.95 176.92 178.61 8.7 16.8 21.2 13.2 34.9 18.1 0.0 0.0 103.2 13.5 21.9 21.9

2005 116.73 138.19 147.90 88.58 64.37 54.13 5.18 4.27 5.95 210.49 206.84 207.98 17.0 26.0 22.2 18.7 4.3 4.6 13.6 -22.4 2.8 17.6 16.9 16.4

2006 155.68 164.73 171.12 54.31 65.95 54.55 8.75 2.82 5.21 218.75 233.50 230.89 33.4 19.2 15.7 -38.7 2.4 0.8 69.0 -33.9 -12.5 3.9 12.9 11.0

2004 104.04 107.50 117.52 67.32 50.14 45.29 1.48 4.97 4.34 172.84 162.61 167.15 7.7 14.8 14.3 5.5 7.1 5.9 -24.8 25.1 88.7 6.5 12.6 13.1

2005 113.61 127.47 137.14 84.79 58.72 51.28 4.57 5.13 6.41 202.97 191.31 194.83 9.2 18.6 16.7 25.9 17.1 13.2 207.7 3.1 47.8 17.4 17.7 16.6

2006 144.70 157.73 167.31 70.06 62.24 54.31 6.05 2.96 4.78 220.81 222.92 226.40 27.4 23.7 22.0 -17.4 6.0 5.9 32.6 -42.3 -25.5 8.8 16.5 16.2

Running 12 Month

Segmentation Index AnalysisTab 10 - Segmentation Index AnalysisSTR # 98765 ChainID: 999999 MgtCo: None Owner: NoneAny Hotel 123 Any Street Any City, Any State 99999 (555) 555-5555

For the Month of: July 2006 Date Created: August 24 2006 Monthly Competitive Set Data Excludes Subject Property

Occ ADR RevPAR Occ ADR RevPAR Occ ADR RevPAR Occ ADR RevPAR Occ ADR RevPAR Occ ADR RevPAR Occ ADR RevPAR Occ ADR RevPAR

2005 Feb 93.3 97.5 91.0 164.5 95.2 156.7 74.2 108.2 80.3 112.6 96.6 108.7 3.4 -1.9 1.4 9.3 -8.6 -0.1 559.2 11.7 636.0 10.0 -6.1 3.3

Mar 78.5 105.7 83.0 184.1 97.3 179.1 73.4 100.7 74.0 111.3 99.7 111.0 -27.0 3.5 -24.4 59.1 -3.3 53.7 536.7 8.3 589.8 4.7 -3.1 1.5

Apr 92.6 104.9 97.1 132.0 99.7 131.6 72.8 101.9 74.1 105.1 102.2 107.4 -5.3 0.4 -4.9 0.1 5.1 5.2 62.7 1.8 65.5 -1.9 1.1 -0.8

Contract TotalPercent Change (%)Indexes

Current Month


Transient TotalContractGroup Transient Group

May 76.3 109.0 83.2 155.6 98.2 152.9 108.2 100.6 108.8 103.6 100.8 104.5 -24.7 4.1 -21.7 43.1 -3.0 38.9 27.8 0.2 28.1 0.3 -2.6 -2.4

Jun 84.7 106.5 90.2 124.2 102.4 127.2 119.7 85.9 102.9 99.9 102.2 102.0 -3.0 6.7 3.4 18.4 6.8 26.5 49.8 -14.8 27.7 7.1 4.1 11.5

Jul 77.3 102.7 79.4 126.7 105.1 133.2 158.2 107.9 170.7 97.3 101.1 98.4 6.8 -4.1 2.4 -12.6 -0.5 -13.1 94.4 5.8 105.7 -2.9 -3.7 -6.6

Aug 71.5 106.0 75.8 164.7 100.0 164.7 164.6 96.3 158.5 98.1 99.4 97.5 -17.0 4.5 -13.3 23.2 0.4 23.7 58.5 -3.6 52.8 -5.1 -0.7 -5.8

Sep 72.7 104.7 76.1 152.2 97.8 148.9 142.5 99.5 141.8 102.8 97.4 100.2 -11.6 1.1 -10.6 16.0 -7.3 7.5 111.3 0.4 112.3 1.9 -6.3 -4.5

Oct 94.1 106.4 100.1 114.8 101.9 117.0 134.6 100.3 135.0 101.1 104.1 105.2 3.1 2.7 5.8 -9.0 -1.1 -10.0 80.5 -2.2 76.4 -1.2 0.8 -0.4

Nov 94.9 105.5 100.1 111.4 103.6 115.4 158.5 110.0 174.3 102.6 103.7 106.3 3.8 -0.1 3.7 -14.6 2.4 -12.5 101.8 4.7 111.3 -2.5 0.2 -2.3

Dec 84.8 102.7 87.1 164.9 90.7 149.5 164.7 97.2 160.1 102.3 98.5 100.8 -7.4 4.2 -3.5 -16.0 -13.8 -27.6 113.7 -6.6 99.5 -7.3 -2.7 -9.8

2006 Jan 77.5 110.0 85.3 126.3 99.5 125.7 212.8 95.1 202.3 95.5 103.7 99.0 -15.7 9.1 -8.0 -22.7 8.8 -15.9 159.3 -7.9 138.7 -14.2 7.2 -7.9

Feb 83.6 103.6 86.5 152.0 95.8 145.6 194.6 93.6 182.1 101.4 100.0 101.4 -10.4 6.2 -4.9 -7.6 0.6 -7.1 162.2 -13.5 126.7 -10.0 3.6 -6.7

Mar 99.0 98.0 97.0 94.1 104.1 98.0 200.4 90.7 181.8 99.4 98.9 98.3 26.1 -7.3 16.9 -48.9 7.1 -45.3 172.9 -9.9 145.8 -10.7 -0.8 -11.4

Apr 99.0 107.1 106.0 73.0 103.1 75.2 192.7 118.4 228.1 91.6 106.6 97.6 7.0 2.1 9.2 -44.7 3.4 -42.8 164.8 16.2 207.7 -12.9 4.3 -9.1

May 85.9 105.4 90.5 67.2 106.9 71.9 172.2 143.1 246.3 81.6 106.5 86.9 12.6 -3.3 8.8 -56.8 8.9 -53.0 59.2 42.2 126.3 -21.3 5.6 -16.9

Jun 87.6 104.6 91.6 79.5 112.8 89.7 244.7 138.5 339.0 87.9 106.7 93.9 3.4 -1.8 1.5 -36.0 10.1 -29.5 104.4 61.2 229.6 -12.0 4.5 -8.0

Jul 106.0 96.6 102.4 75.6 114.7 86.7 254.1 134.9 342.7 99.3 102.2 101.4 37.2 -6.0 29.0 -40.3 9.1 -34.9 60.6 25.0 100.8 2.0 1.1 3.1

2004 91.9 102.6 94.3 127.9 98.9 126.5 49.2 101.0 49.7 102.4 101.5 103.9 -8.1 3.2 -5.2 -14.8 -3.1 -17.4 0.0 0.0 0.0 -7.1 -1.3 -8.3

2005 84.4 103.9 87.7 147.4 98.6 145.4 93.0 101.3 94.2 105.4 99.9 105.3 -8.2 1.3 -7.0 15.2 -0.3 14.9 89.2 0.3 89.7 2.9 -1.5 1.3

2006 91.5 103.3 94.6 90.5 103.6 93.8 210.6 118.8 250.2 93.4 103.1 96.4 8.4 -0.6 7.8 -38.6 5.0 -35.5 126.4 17.2 165.5 -11.3 3.2 -8.5

2004 87 2 104 3 91 0 120 2 100 6 120 9 81 9 101 1 82 8 98 9 102 2 101 1 -10 2 3 6 -7 0 -13 1 -3 4 -16 1 0 0 0 0 0 0 -4 8 -2 3 -6 9

Year To Date

Running 3 Month2004 87.2 104.3 91.0 120.2 100.6 120.9 81.9 101.1 82.8 98.9 102.2 101.1 -10.2 3.6 -7.0 -13.1 -3.4 -16.1 0.0 0.0 0.0 -4.8 -2.3 -6.9

2005 79.4 106.4 84.5 135.1 101.9 137.6 125.4 96.6 121.2 100.3 101.5 101.8 -9.0 2.1 -7.1 12.4 1.2 13.8 53.2 -4.4 46.4 1.4 -0.7 0.6

2006 93.2 101.5 94.5 73.9 111.4 82.4 223.3 138.8 309.9 89.6 104.6 93.7 17.4 -4.7 11.9 -45.3 9.3 -40.2 78.1 43.7 155.8 -10.7 3.1 -7.9

2004 94.7 102.2 96.8 135.9 98.8 134.3 29.5 101.3 29.9 104.4 101.8 106.3 -9.0 3.0 -6.2 -0.7 -0.8 -1.4 5.5 -43.0 -39.9 -5.8 0.4 -5.4

2005 86.3 103.3 89.1 143.2 100.8 144.4 87.5 101.8 89.1 105.0 101.1 106.1 -8.9 1.0 -7.9 5.4 2.1 7.5 197.0 0.5 198.3 0.5 -0.7 -0.2

2006 88.1 104.1 91.7 110.7 101.7 112.6 182.4 112.3 204.7 96.8 102.3 99.1 2.1 0.8 2.9 -22.7 0.8 -22.0 108.3 10.3 129.8 -7.7 1.2 -6.6

Running 12 Month

Segmentation Ranking AnalysisTab 11 - Segmentation Ranking Analysisg g y

Occ ADR RevPAR Occ ADR RevPAR Occ ADR RevPAR Occ ADR RevPAR Occ ADR RevPAR Occ ADR RevPAR Occ ADR RevPAR Occ ADR RevPARCurrent Month


Transient TotalContractGroup Transient Group Contract Total


Percent Change (%)Ranking

2005 Feb 5 of 7 3 of 7 5 of 7 1 of 7 4 of 7 2 of 7 4 of 7 1 of 7 4 of 7 2 of 7 4 of 7 2 of 7 2 of 7 6 of 7 4 of 7 5 of 7 7 of 7 5 of 7 1 of 7 1 of 7 1 of 7 3 of 7 7 of 7 3 of 7

Mar 6 of 7 2 of 7 6 of 7 1 of 7 6 of 7 1 of 7 4 of 7 2 of 7 4 of 7 1 of 7 3 of 7 2 of 7 7 of 7 2 of 7 7 of 7 1 of 7 7 of 7 2 of 7 1 of 7 1 of 7 1 of 7 3 of 7 6 of 7 5 of 7

Apr 6 of 7 2 of 7 5 of 7 2 of 7 5 of 7 2 of 7 4 of 7 2 of 7 4 of 7 3 of 7 2 of 7 2 of 7 5 of 7 2 of 7 5 of 7 4 of 7 2 of 7 4 of 7 2 of 7 2 of 7 2 of 7 6 of 7 2 of 7 4 of 7

May 7 of 7 2 of 7 7 of 7 1 of 7 5 of 7 1 of 7 3 of 7 3 of 7 4 of 7 1 of 7 2 of 7 2 of 7 7 of 7 1 of 7 7 of 7 1 of 7 4 of 7 1 of 7 1 of 7 3 of 7 1 of 7 3 of 7 7 of 7 6 of 7

Jun 6 of 7 2 of 7 5 of 7 1 of 7 2 of 7 1 of 7 3 of 7 4 of 7 3 of 7 4 of 7 2 of 7 2 of 7 3 of 7 1 of 7 2 of 7 3 of 7 2 of 7 3 of 7 2 of 7 3 of 7 3 of 7 1 of 7 2 of 7 1 of 7

Jul 6 of 7 2 of 7 6 of 7 2 of 7 3 of 7 1 of 7 3 of 7 1 of 7 3 of 7 4 of 7 2 of 7 2 of 7 2 of 7 5 of 7 2 of 7 5 of 7 4 of 7 6 of 7 4 of 7 3 of 7 2 of 7 7 of 7 6 of 7 7 of 7

Aug 7 of 7 2 of 7 7 of 7 1 of 7 4 of 7 1 of 7 3 of 7 3 of 7 3 of 7 5 of 7 3 of 7 3 of 7 7 of 7 2 of 7 7 of 7 2 of 7 4 of 7 3 of 7 4 of 7 3 of 7 4 of 7 6 of 7 5 of 7 7 of 7

Sep 7 of 7 3 of 7 7 of 7 1 of 7 6 of 7 1 of 7 3 of 7 3 of 7 3 of 7 2 of 7 4 of 7 4 of 7 7 of 7 4 of 7 5 of 7 3 of 7 7 of 7 4 of 7 2 of 7 3 of 7 2 of 7 3 of 7 6 of 7 7 of 7

Oct 6 of 7 2 of 7 3 of 7 2 of 7 3 of 7 2 of 7 3 of 7 3 of 7 3 of 7 2 of 7 2 of 7 2 of 7 3 of 7 4 of 7 2 of 7 6 of 7 6 of 7 6 of 7 3 of 7 2 of 7 3 of 7 6 of 7 3 of 7 5 of 7

Nov 5 of 7 2 of 7 5 of 7 3 of 7 4 of 7 3 of 7 3 of 7 2 of 7 3 of 7 2 of 7 3 of 7 2 of 7 3 of 7 4 of 7 2 of 7 5 of 7 5 of 7 5 of 7 1 of 7 2 of 7 2 of 7 6 of 7 3 of 7 5 of 7

Dec 6 of 7 2 of 7 5 of 7 1 of 7 7 of 7 1 of 7 3 of 7 3 of 7 3 of 7 3 of 7 2 of 7 3 of 7 6 of 7 2 of 7 3 of 7 5 of 7 7 of 7 6 of 7 1 of 7 3 of 7 2 of 7 7 of 7 6 of 7 7 of 7

Ranking: STR utilizes ranking to measure a property's performance in three key areas: Occupancy, ADR and RevPAR. Property performance is ranked versus hotels in the competitive set Example: "3 of 6" ADR ranking means theversus hotels in the competitive set. Example: 3 of 6 ADR ranking means the subject hotel's absolute ADR is the third highest of the six competitors.

Segmentation Day of Week – Current MonthTab 12 - Segmentation Day Of Week - Current MonthAny Hotel 123 Any Street Any City, Any State 99999 (555) 555-5555STR # 98765 ChainID: 999999 MgtCo: None Owner: None









Market Scale

57.4 50.9 53.2 19.7 31.2 21.2 4.6 1.7 3.2 81.7 83.5 77.6 72.3 4.2 5.0 -59.6 -10.7 -14.1 8.9 -23.1 -25.8 -5.4 -2.9 -2.5

63.3 60.9 62.0 22.8 26.7 20.9 4.3 1.5 3.0 90.3 89.1 86.0 73.7 17.2 11.2 -52.8 -28.9 -21.7 23.0 -29.5 -28.9 2.4 -2.5 -0.8

59.3 65.0 64.0 26.6 24.8 21.4 4.6 1.6 3.2 90.5 91.6 88.6 38.1 15.2 6.7 -39.9 -28.9 -16.7 38.3 -25.5 -25.3 0.0 -1.9 -1.5

SundayMondayTuesday

Occupancy (%)

Percent Change (%)Current MonthTransient Group Contract TotalTransient TotalContractGroup

64.4 67.8 67.1 23.8 23.8 20.5 4.3 1.6 3.2 92.5 93.6 90.8 28.4 11.7 4.4 -31.5 -17.6 -6.8 21.7 -26.2 -27.8 4.6 1.8 -0.1

69.3 64.6 63.5 19.5 26.5 23.2 3.4 1.4 3.1 92.2 92.7 89.8 28.2 11.4 4.0 -36.5 -6.3 7.1 6.4 -35.7 -28.8 4.8 4.7 3.0

62.5 61.3 61.6 22.4 26.8 21.4 4.3 1.6 3.1 89.1 89.8 86.1 45.7 11.7 6.2 -46.4 -18.8 -11.5 18.6 -27.9 -27.3 1.1 -0.3 -0.4

67.1 57.0 60.6 18.6 31.6 23.8 4.0 1.9 3.1 89.7 90.2 87.6 50.9 6.1 6.2 -46.4 7.9 7.6 15.9 -19.7 -27.8 8.6 5.7 4.7

69.3 60.1 63.7 19.0 31.9 23.4 4.4 1.9 3.1 92.7 93.7 90.2 81.9 7.7 6.4 -59.9 -9.7 -13.8 21.1 -22.3 -28.3 3.9 0.2 -1.2

68.3 58.7 62.3 18.8 31.8 23.6 4.2 1.9 3.1 91.3 92.1 89.1 65.5 7.2 6.6 -54.2 -1.7 -4.3 19.2 -21.0 -28.0 6.4 3.0 1.8

64.2 60.6 61.8 21.3 28.2 22.0 4.2 1.7 3.1 89.8 90.5 87.0 51.5 10.4 6.3 -48.6 -13.8 -9.4 18.9 -26.0 -27.5 2.7 0.7 0.2Total

y

Saturday Weekend

Wednesday

Friday

Thursday Weekday

223.91 221.13 228.79 231.70 199.21 205.06 236.39 174.37 174.36 226.49 212.02 220.06 -1.2 4.8 5.0 17.7 3.9 5.1 68.9 31.7 27.0 10.2 5.4 6.6

246.96 246.72 258.29 234.92 205.19 214.54 232.28 174.56 173.77 243.23 233.01 244.66 -4.0 4.4 5.8 15.3 9.1 8.7 59.6 33.3 27.5 8.8 8.8 9.0

257.60 264.35 272.99 237.77 213.38 220.84 235.02 172.07 186.21 250.63 248.81 257.26 -1.4 6.0 7.7 16.4 14.8 10.9 60.2 31.9 35.1 9.4 11.6 10.6

261.75 267.25 275.19 234.55 210.03 216.20 232.39 174.60 171.59 253.38 250.91 258.21 6.8 10.5 9.9 14.2 6.8 7.1 59.2 34.6 25.1 12.3 11.6 10.8

243.02 247.63 255.44 226.38 209.71 209.33 235.52 175.28 170.21 239.22 235.50 240.62 11.8 8.5 7.4 16.5 9.6 6.4 76.4 28.4 25.6 16.0 10.0 8.1

245.97 249.59 258.09 233.47 206.58 212.82 234.32 174.17 175.18 242.27 235.37 243.81 2.4 7.1 7.3 16.2 8.4 7.6 64.8 31.9 28.0 11.4 9.5 9.1

SundayMondayTuesday

ADR ($)

WednesdayThursday Weekday

215.54 230.35 229.77 233.07 194.47 194.76 231.85 172.23 171.44 219.90 216.72 218.17 0.0 7.2 6.1 20.7 6.4 5.0 57.4 28.3 24.1 8.1 7.5 6.9

210.18 228.94 224.97 229.97 196.84 194.12 232.09 170.69 172.62 215.27 216.87 215.15 -7.3 4.7 3.0 17.7 4.2 3.5 59.6 25.8 24.6 4.1 5.7 4.8

212.52 229.55 227.05 231.33 195.79 194.40 231.99 171.37 172.10 217.29 216.81 216.47 -3.7 5.9 4.4 18.9 5.2 4.2 58.5 27.0 24.4 5.9 6.5 5.7

235.63 243.95 249.00 232.92 203.06 207.09 233.65 173.25 174.28 234.89 229.88 235.68 0.7 7.1 6.8 17.2 7.4 6.7 62.8 30.2 26.9 10.0 8.8 8.4

128.44 112.65 121.65 45.68 62.08 43.43 10.89 3.02 5.63 185.01 177.01 170.72 70.2 9.2 10.3 -52.5 -7.2 -9.8 84.0 1.3 -5.8 4.2 2.4 4.0

156.24 150.20 160.21 53.51 54.70 44.83 9.88 2.60 5.29 219.63 207.66 210.33 66.8 22.4 17.7 -45.6 -22.4 -14.9 96.4 -6.0 -9.3 11.4 6.0 8.1

Total

RevPAR ($)

FridaySaturday Weekend

SundayMonday

152.88 171.74 174.66 63.31 52.84 47.23 10.75 2.78 5.96 226.94 227.92 227.83 36.2 22.2 14.9 -30.0 -18.5 -7.6 121.5 -1.7 0.9 9.3 9.4 8.9

168.54 181.23 184.66 55.82 49.99 44.40 10.10 2.85 5.44 234.46 234.87 234.48 37.1 23.4 14.7 -21.8 -12.1 -0.3 93.7 -0.6 -9.6 17.5 13.6 10.7

168.39 160.02 162.27 44.21 55.57 48.58 8.06 2.44 5.22 220.66 218.34 216.07 43.3 20.9 11.7 -26.0 2.7 14.0 87.6 -17.4 -10.5 21.6 15.2 11.4

153.76 153.01 158.89 52.24 55.34 45.55 9.98 2.74 5.50 215.98 211.27 209.94 49.3 19.6 13.9 -37.7 -11.9 -4.8 95.5 -4.9 -7.0 12.5 9.1 8.6

144.67 131.30 139.29 43.28 61.41 46.41 9.20 3.26 5.37 197.14 195.51 191.08 50.9 13.7 12.6 -35.4 14.8 13.0 82.3 3.1 -10.3 17.4 13.6 11.9

145.67 137.52 143.28 43.74 62.85 45.43 10.13 3.24 5.44 199.54 203.21 194.16 68.6 12.8 9.6 -52.9 -5.9 -10.8 93.3 -2.3 -10.7 8.2 5.9 3.5

145.22 134.75 141.51 43.53 62.21 45.87 9.72 3.24 5.41 198.47 199.79 192.79 59.3 13.5 11.3 -45.5 3.4 -0.3 88.9 0.3 -10.4 12.7 9.7 7.6

151 28 147 71 153 85 49 71 57 33 45 64 9 90 2 89 5 48 210 89 207 93 204 96 52 5 18 2 13 5 -39 8 -7 5 -3 4 93 5 -3 6 -8 1 12 9 9 5 8 6

WednesdayThursday

Total

Weekday


Tuesday

151.28 147.71 153.85 49.71 57.33 45.64 9.90 2.89 5.48 210.89 207.93 204.96 52.5 18.2 13.5 -39.8 -7.5 -3.4 93.5 -3.6 -8.1 12.9 9.5 8.6Total

Segmentation Day of Week – Year to DateTab 13 - Segmentation Day Of Week - Year to DateAny Hotel 123 Any Street Any City, Any State 99999 (555) 555-5555STR # 98765 ChainID: 999999 MgtCo: None Owner: None









Market Scale

45.5 48.9 48.8 21.0 23.5 18.1 3.6 1.6 2.9 70.1 74.0 69.7 24.2 11.4 4.0 -44.0 -5.0 -5.9 4.7 -53.1 -32.6 -9.6 2.6 -1.0

53.5 57.7 59.3 24.4 25.4 20.9 3.4 1.6 2.8 81.3 84.7 83.0 18.5 10.8 5.7 -38.2 -5.9 -5.8 -0.8 -52.7 -32.9 -7.7 2.7 0.6

55.8 62.8 64.6 24.8 25.8 21.9 3.4 1.6 2.8 84.0 90.2 89.3 14.1 10.0 4.7 -37.6 -6.0 -5.5 4.6 -53.5 -33.4 -8.6 2.5 0.2

Percent Change (%)Year To DateTransient Group Contract TotalTransient TotalContractGroup

Occupancy (%)SundayMondayTuesday

57.3 64.1 65.7 24.4 25.5 22.1 3.4 1.6 2.8 85.1 91.2 90.7 16.3 10.3 4.7 -38.6 -3.1 -2.5 3.4 -55.0 -35.0 -7.8 3.7 0.9

56.4 59.5 60.9 23.5 27.4 23.0 3.0 1.6 2.8 82.8 88.5 86.7 22.2 12.7 5.9 -42.0 -3.6 -2.6 -3.0 -56.0 -35.6 -7.7 4.4 1.5

53.7 58.5 59.8 23.6 25.5 21.2 3.4 1.6 2.8 80.6 85.6 83.8 18.8 11.0 5.0 -40.1 -4.7 -4.4 1.9 -54.1 -33.9 -8.2 3.2 0.5

52.0 57.4 57.0 24.2 27.9 23.1 3.1 1.6 3.0 79.3 86.9 83.0 24.9 12.1 3.9 -44.1 -4.6 -5.9 -0.1 -56.4 -31.2 -9.9 3.3 -0.8

56.3 61.3 61.7 23.8 27.9 22.8 3.6 1.6 2.8 83.8 90.8 87.3 25.3 11.1 4.2 -44.5 -3.4 -6.2 5.9 -56.9 -36.2 -8.3 3.4 -0.7

54.1 59.4 59.4 24.0 27.9 22.9 3.4 1.6 2.9 81.5 88.9 85.2 25.0 11.5 4.0 -44.3 -4.0 -6.0 3.0 -56.6 -33.8 -9.1 3.3 -0.8

53.8 58.8 59.7 23.7 26.2 21.7 3.4 1.6 2.8 80.9 86.5 84.2 20.5 11.1 4.7 -41.4 -4.5 -5.0 2.2 -54.9 -33.9 -8.5 3.2 0.1

Weekend

Wednesday

Friday

Thursday Weekday

Saturday

y

Total

245.83 228.83 239.16 231.69 218.51 222.48 197.33 168.06 167.21 239.08 224.23 231.84 3.5 6.4 7.3 19.5 10.5 9.4 39.7 20.6 24.1 12.7 9.1 9.3

270.29 256.03 269.92 241.89 230.36 236.03 197.73 167.87 168.19 258.73 246.66 257.90 13.2 9.2 11.0 21.2 12.9 11.3 30.8 20.2 24.7 18.8 11.8 12.4

276.00 268.79 283.70 249.74 235.17 241.56 200.94 168.02 168.86 265.19 257.36 269.77 8.7 10.7 12.9 20.8 14.0 12.1 42.2 20.0 25.1 15.5 13.2 14.1

277.01 269.65 284.17 240.66 233.87 239.45 201.30 167.51 166.31 263.60 257.86 269.62 11.8 10.6 13.1 15.2 12.8 11.1 42.1 20.7 24.6 16.0 12.8 14.0

262.52 256.64 267.52 226.96 225.90 228.61 198.56 167.75 166.95 250.14 245.53 253.97 9.3 8.8 10.0 14.3 12.2 9.8 44.1 20.7 24.2 14.8 11.5 11.4

267.04 257.16 270.34 238.48 228.84 233.91 199.14 167.85 167.51 255.85 247.05 257.67 9.4 9.3 11.1 18.3 12.5 10.8 39.5 20.5 24.6 15.7 11.8 12.5 Weekday

ADR ($)

WednesdayThursday

SundayMondayTuesday

237.08 231.68 235.76 219.28 216.07 213.39 196.82 166.14 164.79 230.06 225.48 226.99 4.2 4.9 5.6 13.8 10.9 8.3 43.2 18.3 20.9 11.0 8.2 7.5

236.88 233.63 234.82 219.92 216.00 210.15 200.55 167.44 168.02 230.47 227.03 226.20 0.5 4.4 5.3 17.1 10.8 7.8 44.9 20.0 21.5 10.0 7.7 7.2

236.97 232.69 235.27 219.60 216.04 211.78 198.82 166.80 166.36 230.27 226.28 226.58 2.2 4.6 5.4 15.4 10.8 8.0 44.1 19.2 21.2 10.5 8.0 7.4

258.47 250.17 260.47 233.07 224.98 227.29 199.05 167.55 167.18 248.55 241.02 248.77 7.4 8.0 9.7 17.7 12.0 10.1 40.8 20.1 23.6 14.3 10.8 11.1

111.90 112.01 116.61 48.56 51.27 40.20 7.19 2.76 4.82 167.66 165.92 161.58 28.5 18.5 11.6 -33.1 5.0 2.9 46.3 -43.5 -16.4 1.9 12.0 8.2

144.65 147.63 159.97 59.06 58.61 49.32 6.72 2.66 4.77 210.42 208.93 214.08 34.1 21.0 17.2 -25.1 6.1 4.8 29.7 -43.1 -16.3 9.7 14.8 13.1

SundayMonday


Total

RevPAR ($)

154.08 168.76 183.16 61.85 60.68 52.87 6.92 2.68 4.73 222.84 232.19 240.83 24.0 21.8 18.3 -24.6 7.2 5.9 48.8 -44.2 -16.7 5.7 16.1 14.4

158.82 172.85 186.73 58.66 59.55 52.96 6.77 2.64 4.66 224.25 235.15 244.43 30.1 22.0 18.4 -29.3 9.3 8.4 47.0 -45.7 -19.0 7.0 17.0 15.0

148.00 152.72 162.87 53.33 61.92 52.65 5.88 2.60 4.65 207.20 217.27 220.18 33.6 22.6 16.5 -33.7 8.1 7.0 39.8 -46.8 -20.0 6.0 16.4 13.0

143.29 150.52 161.54 56.26 58.36 49.53 6.70 2.67 4.73 206.25 211.57 215.83 30.0 21.3 16.7 -29.1 7.2 5.9 42.2 -44.7 -17.7 6.1 15.4 13.0

123.22 132.99 134.47 52.99 60.30 49.21 6.19 2.68 4.92 182.41 195.91 188.50 30.1 17.6 9.7 -36.4 5.8 1.9 43.0 -48.4 -16.8 0.1 11.8 6.7

133.35 143.26 144.96 52.44 60.27 47.88 7.31 2.75 4.77 193.10 206.23 197.58 25.9 16.0 9.7 -35.0 7.0 1.1 53.4 -48.3 -22.4 0.9 11.4 6.5

128.29 138.13 139.72 52.71 60.29 48.54 6.75 2.72 4.84 187.75 201.07 193.04 27.8 16.7 9.7 -35.7 6.4 1.5 48.4 -48.3 -19.7 0.5 11.5 6.5

139 04 147 01 155 37 55 26 58 90 49 25 6 71 2 68 4 76 201 01 208 60 209 38 29 4 20 1 14 9 -31 0 6 9 4 6 43 9 -45 8 -18 3 4 6 14 3 11 3

Tuesday

Total

Weekday


WednesdayThursday

139.04 147.01 155.37 55.26 58.90 49.25 6.71 2.68 4.76 201.01 208.60 209.38 29.4 20.1 14.9 -31.0 6.9 4.6 43.9 -45.8 -18.3 4.6 14.3 11.3Total

Additional Revenue RevPAR AnalysisTab 15 - Additional Revenue RevPAR AnalysisAny Hotel 123 Any Street Any City, Any State 99999 (555) 555-5555










Market Scale Room F&B Other Total

2005 Feb 164.38 151.21 162.82 62.04 56.68 52.66 33.57 8.97 11.39 260.00 216.86 226.88 18.1 14.3 17.2 51.1 -1.5 10.5 30.6 4.7 7.1 26.2 9.3 15.1 2 of 7 3 of 7 1 of 7 2 of 7

Mar 197.68 178.06 186.38 50.85 69.59 60.65 36.34 7.48 15.78 284.87 255.13 262.81 14.1 12.5 11.4 -12.4 -2.8 0.0 21.6 -23.8 19.5 9.1 6.4 9.0 2 of 7 3 of 7 1 of 7 3 of 7

Percent Change (%)

TotalF&B Other

Current Month

Room

Revenue Per Rooms Available ($)

Room F&B Other Total

Ranking

My Prop vs. Comp Set

Apr 210.94 196.34 202.78 69.77 80.85 74.10 32.91 8.63 12.88 313.63 285.83 289.75 17.3 18.2 18.1 32.6 14.4 21.1 54.2 -2.3 33.5 23.5 16.4 19.5 2 of 7 3 of 7 1 of 7 3 of 7

May 221.07 211.53 214.01 69.37 91.96 77.76 33.38 9.84 11.97 323.81 313.33 303.73 13.9 16.6 15.4 2.2 24.7 17.5 -0.3 9.4 3.4 9.6 18.6 15.4 2 of 7 4 of 7 1 of 7 3 of 7

Jun 224.01 219.51 221.70 59.42 90.04 79.88 54.00 11.39 17.07 337.44 320.95 318.66 30.8 17.3 17.8 43.9 23.4 24.8 17.8 31.4 22.3 30.6 19.4 19.7 2 of 7 4 of 7 1 of 7 3 of 7

Jul 186.83 189.89 188.72 39.75 51.68 49.87 22.00 8.54 10.85 248.57 250.12 249.44 9.1 16.8 16.1 -7.6 18.6 26.1 33.9 6.2 42.5 7.7 16.7 18.9 2 of 7 3 of 7 1 of 7 3 of 7

Aug 178.09 182.70 184.06 43.90 44.20 46.51 27.47 9.33 12.41 249.45 236.23 242.98 7.6 14.1 14.4 53.0 6.6 25.7 34.9 2.8 44.3 16.2 12.2 17.6 3 of 7 2 of 6 1 of 6 2 of 6

Sep 247.59 247.16 256.54 62.47 81.33 83.05 32.44 11.32 15.06 342.50 339.81 354.65 20.5 26.2 28.5 15.5 29.1 47.0 17.6 -7.7 33.5 19.3 25.4 32.6 4 of 7 3 of 6 1 of 6 2 of 6

Oct 256.27 243.55 254.60 62.54 88.52 86.83 34.43 7.92 14.81 353.23 339.99 356.24 14.1 14.6 17.9 -6.7 5.8 20.6 23.5 -17.8 28.8 10.6 11.1 19.0 2 of 7 3 of 6 1 of 6 2 of 6

Nov 286.01 269.01 274.11 78.58 105.26 98.70 38.99 10.21 16.42 403.58 384.48 389.23 19.2 22.1 24.5 -10.2 14.7 30.5 -1.0 6.5 26.0 10.0 19.5 26.0 2 of 7 3 of 6 1 of 6 2 of 6o 86 0 69 0 8 58 05 6 98 0 38 99 0 6 03 58 38 8 389 3 9 5 0 30 5 0 6 5 6 0 0 0 9 5 6 0 3 6 6 6

Dec 274.51 272.41 271.19 82.36 103.73 95.26 34.09 9.38 14.82 390.96 385.52 381.27 7.9 19.6 21.4 -6.1 12.7 26.7 -70.1 -17.9 -43.7 -14.3 16.4 17.3 3 of 7 2 of 6 1 of 6 2 of 6

2006 Jan 164.53 166.12 170.31 46.16 71.57 67.42 25.27 8.43 12.35 235.96 246.11 250.07 18.2 28.4 20.8 -8.9 31.8 34.9 -2.7 -0.1 13.7 9.3 28.1 23.9 4 of 7 4 of 7 1 of 7 3 of 7

Feb 167.96 165.68 174.00 36.54 65.27 60.01 14.00 8.59 9.92 218.50 239.54 243.93 2.2 9.6 6.9 -41.1 15.2 14.0 -58.3 -4.2 -12.9 -16.0 10.5 7.5 3 of 7 4 of 7 2 of 7 3 of 7

Mar 196.43 199.80 203.81 45.92 83.75 75.42 42.42 8.57 14.92 284.77 292.12 294.16 -0.6 12.2 9.4 -9.7 20.3 24.4 16.7 14.6 -5.4 0.0 14.5 11.9 4 of 7 6 of 7 1 of 7 3 of 7

Apr 219.91 225.29 226.47 61.87 85.57 79.54 29.06 7.94 11.90 310.84 318.80 317.90 4.2 14.7 11.7 -11.3 5.8 7.3 -11.7 -8.0 -7.6 -0.9 11.5 9.7 5 of 7 4 of 7 1 of 7 3 of 7

May 210.46 242.33 238.43 67.15 98.99 91.82 32.39 9.12 13.06 310.00 350.44 343.31 -4.8 14.6 11.4 -3.2 7.6 18.1 -3.0 -7.3 9.1 -4.3 11.8 13.0 7 of 7 3 of 7 1 of 7 3 of 7

Jun 235.42 250.80 250.38 60.01 98.97 88.42 41.21 11.67 15.13 336.63 361.43 353.93 5.1 14.3 12.9 1.0 9.9 10.7 -23.7 2.4 -11.4 -0.2 12.6 11.1 4 of 7 4 of 7 1 of 7 3 of 7

Jul 210 89 207 93 204 96 26 85 53 78 45 62 26 31 17 97 10 76 264 06 279 68 261 35 12 9 9 5 8 6 32 4 4 1 8 5 19 6 110 4 0 9 6 2 11 8 4 8 2 of 7 5 of 7 2 of 7 4 of 7Jul 210.89 207.93 204.96 26.85 53.78 45.62 26.31 17.97 10.76 264.06 279.68 261.35 12.9 9.5 8.6 -32.4 4.1 -8.5 19.6 110.4 -0.9 6.2 11.8 4.8 2 of 7 5 of 7 2 of 7 4 of 7

2004 165.25 159.02 163.00 49.37 63.98 55.59 27.63 8.79 10.84 242.25 231.79 229.44 12.3 22.5 21.2 10.9 25.6 26.7 -11.4 55.1 11.6 8.7 24.4 22.0 2 of 7 3 of 6 1 of 6 2 of 6

2005 192.16 182.47 188.18 57.28 70.79 63.54 33.94 9.03 12.96 283.39 262.30 264.68 16.3 14.7 15.4 16.0 10.6 14.3 22.9 2.8 19.6 17.0 13.2 15.4 2 of 7 3 of 7 1 of 7 3 of 7

2006 201.01 208.60 209.38 49.28 79.78 72.53 30.28 10.36 12.59 280.57 298.74 294.50 4.6 14.3 11.3 -14.0 12.7 14.1 -10.8 14.7 -2.9 -1.0 13.9 11.3 3 of 7 4 of 7 1 of 7 3 of 7

Year To Date

Running 3 Month

2004 178.95 176.92 178.61 50.82 63.33 56.51 31.76 8.57 11.02 261.52 248.81 246.14 13.5 21.9 21.9 11.5 5.8 20.6 -9.9 10.4 -0.2 9.7 16.9 20.4 2 of 7 3 of 6 1 of 6 2 of 6

2005 210.49 206.84 207.98 56.14 77.76 69.06 36.27 9.91 13.24 302.90 294.52 290.29 17.6 16.9 16.4 10.5 22.8 22.2 14.2 15.6 20.1 15.8 18.4 17.9 2 of 7 4 of 7 1 of 7 3 of 7

2006 218.75 233.50 230.89 51.24 83.75 74.96 33.22 12.94 12.94 303.20 330.18 318.79 3.9 12.9 11.0 -8.7 7.7 8.5 -8.4 30.6 -2.2 0.1 12.1 9.8 5 of 7 5 of 7 2 of 7 4 of 7

2004 172.84 162.61 167.15 51.32 65.34 54.31 28.02 9.35 10.40 252.18 237.30 231.85 6.5 12.6 13.1 3.5 33.3 17.4 -4.8 68.2 8.6 4.5 19.3 13.8 2 of 7 3 of 6 1 of 6 2 of 6

2005 202.97 191.31 194.83 60.48 72.41 63.48 39.01 9.61 13.51 302.45 273.33 271.82 17.4 17.7 16.6 17.9 10.8 16.9 39.2 2.8 29.9 19.9 15.2 17.2 2 of 7 2 of 7 1 of 7 2 of 7

2006 220 81 222 92 226 40 56 25 81 76 76 69 31 61 10 05 13 52 308 67 314 73 316 61 8 8 16 5 16 2 7 0 12 9 20 8 19 0 4 6 0 1 2 1 15 1 16 5 3 f 7 4 f 7 1 f 7 3 f 7

Running 12 Month

2006 220.81 222.92 226.40 56.25 81.76 76.69 31.61 10.05 13.52 308.67 314.73 316.61 8.8 16.5 16.2 -7.0 12.9 20.8 -19.0 4.6 0.1 2.1 15.1 16.5 3 of 7 4 of 7 1 of 7 3 of 7

Additional Revenue RevPAR AnalysisTab 15 - Additional Revenue RevPAR AnalysisAny Hotel 123 Any Street Any City, Any State 99999 (555) 555-5555



Percent Change (%)

TotalF&B OtherRoom

Revenue Per Rooms Available ($)

Room F&B Other Total

Ranking

My Prop vs. Comp Set








Market Scale Room F&B Other Total

2005 Feb 164.38 151.21 162.82 62.04 56.68 52.66 33.57 8.97 11.39 260.00 216.86 226.88 18.1 14.3 17.2 51.1 -1.5 10.5 30.6 4.7 7.1 26.2 9.3 15.1 2 of 7 3 of 7 1 of 7 2 of 7

Mar 197.68 178.06 186.38 50.85 69.59 60.65 36.34 7.48 15.78 284.87 255.13 262.81 14.1 12.5 11.4 -12.4 -2.8 0.0 21.6 -23.8 19.5 9.1 6.4 9.0 2 of 7 3 of 7 1 of 7 3 of 7

Apr 210.94 196.34 202.78 69.77 80.85 74.10 32.91 8.63 12.88 313.63 285.83 289.75 17.3 18.2 18.1 32.6 14.4 21.1 54.2 -2.3 33.5 23.5 16.4 19.5 2 of 7 3 of 7 1 of 7 3 of 7

May 221.07 211.53 214.01 69.37 91.96 77.76 33.38 9.84 11.97 323.81 313.33 303.73 13.9 16.6 15.4 2.2 24.7 17.5 -0.3 9.4 3.4 9.6 18.6 15.4 2 of 7 4 of 7 1 of 7 3 of 7

Jun 224.01 219.51 221.70 59.42 90.04 79.88 54.00 11.39 17.07 337.44 320.95 318.66 30.8 17.3 17.8 43.9 23.4 24.8 17.8 31.4 22.3 30.6 19.4 19.7 2 of 7 4 of 7 1 of 7 3 of 7

Jul 186 83 189 89 188 72 39 75 51 68 49 87 22 00 8 54 10 85 248 57 250 12 249 44 9 1 16 8 16 1 7 6 18 6 26 1 33 9 6 2 42 5 7 7 16 7 18 9 2 of 7 3 of 7 1 of 7 3 of 7

Current Month

Jul 186.83 189.89 188.72 39.75 51.68 49.87 22.00 8.54 10.85 248.57 250.12 249.44 9.1 16.8 16.1 -7.6 18.6 26.1 33.9 6.2 42.5 7.7 16.7 18.9 2 of 7 3 of 7 1 of 7 3 of 7

Aug 178.09 182.70 184.06 43.90 44.20 46.51 27.47 9.33 12.41 249.45 236.23 242.98 7.6 14.1 14.4 53.0 6.6 25.7 34.9 2.8 44.3 16.2 12.2 17.6 3 of 7 2 of 6 1 of 6 2 of 6

Sep 247.59 247.16 256.54 62.47 81.33 83.05 32.44 11.32 15.06 342.50 339.81 354.65 20.5 26.2 28.5 15.5 29.1 47.0 17.6 -7.7 33.5 19.3 25.4 32.6 4 of 7 3 of 6 1 of 6 2 of 6

Oct 256.27 243.55 254.60 62.54 88.52 86.83 34.43 7.92 14.81 353.23 339.99 356.24 14.1 14.6 17.9 -6.7 5.8 20.6 23.5 -17.8 28.8 10.6 11.1 19.0 2 of 7 3 of 6 1 of 6 2 of 6

Nov 286.01 269.01 274.11 78.58 105.26 98.70 38.99 10.21 16.42 403.58 384.48 389.23 19.2 22.1 24.5 -10.2 14.7 30.5 -1.0 6.5 26.0 10.0 19.5 26.0 2 of 7 3 of 6 1 of 6 2 of 6

Dec 274.51 272.41 271.19 82.36 103.73 95.26 34.09 9.38 14.82 390.96 385.52 381.27 7.9 19.6 21.4 -6.1 12.7 26.7 -70.1 -17.9 -43.7 -14.3 16.4 17.3 3 of 7 2 of 6 1 of 6 2 of 6

Monthly revenue analysis for room, F&B, other and total for the past 18 months. Revenue shown is divided by number of rooms available. Compares subject property data to competitive set and market scale.

Other Revenue: Includes all other revenue excluding room revenue and F&B revenue.

Total Revenue – (Room Revenue + F&B Revenue)

Segmentation Response ReportTab 16 - Segmentation Response Report

STR # 98765 Ch i ID 999999 M tC N O NAny Hotel 123 Any Street Any City, Any State 99999 (555) 555-5555

This YearJul 4th - Independence Day

For the Month of: July 2006 Date Created: August 24, 2006STR # 98765 ChainID: 999999 MgtCo: None Owner: None

131722

15201310 14

July 2006 (This Year)

1SatFriMonSun ThuWedTue

2

1912119

16

43

17 18 21

5103876

July 2005 (Last Year)Sun Mon Tue Wed Thu Fri Sat

11 124 5 6 7

21 22 2318 19 2014 15 16

1 28 9

Last YearJul 4th - Independence Day

1728

25

29 30

28 29 31

2220

24

2330 31

2625 271916 17 18 21

24

26 2721 22 2318 19 20

STR# Name City, State Zip Phone Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

Jun

Jul

98765 Any Hotel Any City, Any State 99999 (555) 555-5555 B B B B B B B B B B B B B B B B B B B B B B B B

99876 Hotel A Any City, Any State 99999 (555) 555-5555 B B B B B B B B B B B B B B B B B B B B B B B B200

190003

100 190001

300

190002

Rooms Open Date

2004 2005 2006

99987 Hotel B Any City, Any State 99999 (555) 555-5555 s s s s s B B B B B B B s s s s s B B B B B B B

99998 Hotel C Any City, Any State 99999 (555) 555-5555 B B B B B B B B B B B B B B B B B B B B B B B B

99999 Hotel D Any City, Any State 99999 (555) 555-5555 B B B B B B B B B B B B B B B B B B B B B B B B

98876 Hotel E Any City, Any State 99999 (555) 555-5555 B B B B B B B B B B B B B B B B B B B B B B B B

98887 Hotel F Any City, Any State 99999 (555) 555-5555 B B B B B B B B B B B B B B B B B B B B B B B B

Data received:

400 190004

190003300

500 190005

600 190006

700 190007

2800

s = Segmentation (Transient, Group, Contract) Only

r = Additional Revenue Only

B = Both Segmentation & Additional Revenue

Segmentation participation info is displayed for hotels in the comp setg p p p y p

Weekly STAR ReportsWeekly STAR Reports

Table of Contents• First tab of the workbook

• Lists all the pages/tabs that are included

• Will list five additional pages for SegmentationWill list five additional pages for Segmentation participants (light grey)

• Would include additional pages for hotels with• Would include additional pages for hotels with 2nd, 3rd, or 4th comp sets

Di l h d d d f h• Displays the start and end date of the current week, STR number, and date created

United Kingdom United StatesBlue Fin Building 735 East Main Street

110 Southwark Street HendersonvilleLondon SE1 0TA TN 37075

Phone: +44 (0)20 7922 1930 Phone: +1 (615) 824 8664Fax: +44 (0)20 7922 1931 Fax: +1 (615) 824 3848

www.strglobal.com www.strglobal.com

Weekly STAR Report Sample (US & Canada)Weekly STAR Report Sample (US & Canada)August 20, 2006 - August 26, 2006 STR #: 98765 Date Created: August 30, 2006

TabTable of Contents 1Table of Contents 1Weekly STAR Summary 2Segmentation Summary 3Daily Data For Month 4Occupancy Perspectives 5Occupancy Analysis 6ADR Perspectives 7 Available to Segmentation participants onlyADR Perspectives 7ADR Analysis 8RevPAR Perspectives 9RevPAR Analysis 10Other Revenue 11Response Report 12Help 13Help 13

1 – Weekly STAR Summaryy y• Provides a quick one-page overview of weekly

performance relative to your comp setperformance relative to your comp set

• Displays Occupancy, ADR, and RevPAR for t d t l I dyour property and your comp set, also Index

numbers and Percent Changes

• For each day of the prior week plus a total for all seven days

• Also displays Running 28-day data to compare current week to historic performance

Weekly STAR Summary – My Hotel vs. Comp Set

Tab 2 - Weekly STAR Summary - My Hotel vs. Comp SetAny Hotel 123 Any Street Any City, Any State 99999 (555) 555-5555

STR # 98765 Chain ID: 999999 Mgt Co: None Owner: NonePeriod ending: September 02, 2006 Date Created: September 06, 2006

August 27, 2006 - September 02, 2006

Sunday Monday Tuesday Wednesday Thursday Friday Saturday Total% Chg % Chg % Chg % Chg % Chg % Chg % Chg% Chg

My Property 67.4% -9.5 98.8% 13.8 98.9% 16.3 97.2% 18.6 97.4% 13.5 98.9% 13.0 99.0% 6.6 94.0% 10.6Comp Set 73.5% -9.6 87.5% -1.5 95.9% 8.0 94.8% 16.9 93.1% 18.2 95.9% 1.7 97.8% -0.1 91.2% 4.5

Index 91.8 0.1 112.9 15.6 103.1 7.7 102.6 1.5 104.6 -4.0 103.1 11.0 101.2 6.7 103.0 5.8

My Property $221.45 11.1 $220.48 9.6 $222.59 31.3 $223.49 -21.7 $221.88 17.4 $221.25 12.0 $219.66 9.8 $221.54 7.8

Comp Set $205.72 6.6 $220.64 12.7 $231.59 15.7 $221.29 13.2 $222.48 16.5 $226.10 13.1 $232.66 12.0 $223.59 13.0

Index 107.6 4.3 99.9 -2.7 96.1 13.5 101.0 -30.8 99.7 0.8 97.9 -1.0 94.4 -2.0 99.1 -4.6

ADR

Occupancy

My Property $149.31 0.6 $217.91 24.8 $220.11 52.6 $217.28 -7.1 $216.05 33.3 $218.91 26.5 $217.44 17.1 $208.14 19.2Comp Set $151.17 -3.6 $193.09 11.0 $222.07 25.0 $209.68 32.2 $207.12 37.7 $216.91 15.1 $227.51 11.9 $203.94 18.0

Index 98.8 4.4 112.9 12.5 99.1 22.1 103.6 -29.7 104.3 -3.2 100.9 9.9 95.6 4.6 102.1 1.0

RevPAR

Running 28 Days (by Day of Week)

My Property 81.4% 15.6 97.9% 8.3 99.2% 8.3 98.6% 10.3 98.0% 18.7 97.2% 13.5 98.7% 9.4 95.9% 11.8Comp Set 81.8% 5.3 91.7% 3.3 95.4% 2.8 95.1% 4.3 91.3% 8.5 91.5% 3.1 94.6% 0.7 91.6% 3.9

Index 99.5 9.8 106.8 4.9 104.0 5.4 103.7 5.8 107.3 9.4 106.3 10.1 104.4 8.6 104.6 7.6

Occupancy

g y ( y y )

Sunday Monday Tuesday Wednesday Thursday Saturday Total% Chg % Chg % Chg % Chg % Chg % Chg % Chg % Chg

Friday

My Property $219.23 7.3 $231.28 11.8 $237.05 18.2 $236.79 5.0 $229.34 13.5 $217.90 12.5 $213.05 7.4 $226.58 10.7Comp Set $209.56 9.1 $231.05 12.7 $235.43 13.7 $234.30 12.7 $223.91 10.8 $215.90 8.4 $218.41 8.3 $224.40 10.9

Index 104.6 -1.7 100.1 -0.8 100.7 3.9 101.1 -6.9 102.4 2.5 100.9 3.8 97.5 -0.8 101.0 -0.1

My Property $178.48 24.0 $226.34 21.1 $235.11 28.0 $233.53 15.7 $224.76 34.7 $211.82 27.8 $210.28 17.5 $217.19 23.8Comp Set $171.46 14.9 $211.76 16.4 $224.62 16.9 $222.87 17.5 $204.50 20.1 $197.44 11.7 $206.51 9.0 $205.60 15.2

Index 104.1 7.9 106.9 4.0 104.7 9.6 104.8 -1.5 109.9 12.1 107.3 14.4 101.8 7.8 105.6 7.5

ADR

RevPAR

2 – Daily Data for the Month y• Provides a recap of all the daily data for the

current month so far as of last week also graphscurrent month so far as of last week, also graphs daily index values

I l d R i M th t D t bt t l hi h• Includes a Running Month-to-Date subtotal which can serve as a “preliminary” indication of monthly results; will always show prior month if it ends inresults; will always show prior month if it ends in current week

Can still differ from “final” monthly data due to• Can still differ from “final” monthly data due to adjustments and possible participation differences

Daily Data For MonthTab 4 - Daily Data For MonthAny Hotel 123 Any Street Any City, Any State 99999 (555) 555-5555STR # 98765 Chain ID: 999999 Mgt Co: None Owner: NonePeriod ending: September 02, 2006 Date Created: September 06, 2006

August 27, 2006 - September 02, 2006Daily Indexes for the Month of August

107

112

117

122

87

92

97

102

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

Occupancy Index ADR Index RevPAR Index 100 %

Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We ThAug Run

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 MTDMy Property 98.3 98.6 98.4 98.7 98.6 85.7 98.7 99.2 100.0 99.2 96.5 98.7 83.7 99.2 99.3 97.9 99.0 96.6 98.2 88.8 94.7 99.3 99.3 96.5 96.8 98.9 67.4 98.8 98.9 97.2 97.4 96.1

Comp Set 95.0 94.4 87.2 91.7 97.3 87.4 98.7 98.8 97.8 93.2 94.2 97.7 87.6 95.6 97.1 95.2 89.0 85.5 91.9 78.8 84.8 89.9 92.7 90.0 90.2 90.9 73.5 87.5 95.9 94.8 93.1 91.5Index 103.5 104.5 112.9 107.7 101.3 98.0 100.0 100.5 102.2 106.4 102.5 101.1 95.6 103.8 102.3 102.8 111.2 113.0 106.9 112.8 111.6 110.5 107.2 107.1 107.3 108.8 91.8 112.9 103.1 102.6 104.6 105.0

% ChangeMy Property 4.7 6.6 6.3 8.4 5.7 19.5 10.8 6.1 7.3 15.3 4.8 6.8 15.6 7.1 6.0 7.5 24.8 26.0 14.5 40.6 2.0 5.7 8.6 21.9 12.3 10.2 -9.5 13.8 16.3 18.6 13.5 10.7

Comp Set -3.9 -4.0 -1.7 2.6 2.8 7.0 3.6 -0.1 -0.9 0.8 0.5 -0.6 4.2 2.2 0.1 -1.0 0.7 0.3 4.2 23.4 9.9 3.6 4.2 16.6 10.5 -0.4 -9.6 -1.5 8.0 16.9 18.2 2.5

Occupancy (%)

Index 9.0 11.0 8.1 5.6 2.9 11.7 6.9 6.2 8.2 14.3 4.2 7.4 10.9 4.9 5.9 8.7 23.9 25.6 9.9 13.9 -7.2 2.0 4.2 4.5 1.7 10.6 0.1 15.6 7.7 1.5 -4.0 7.9

Aug Run1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 MTD

My Property 243.60 236.72 241.88 216.10 216.15 230.75 254.76 262.68 261.05 251.48 234.71 222.76 223.00 235.84 236.82 235.91 228.04 205.91 198.78 202.87 213.28 226.08 226.26 215.42 209.67 210.90 221.45 220.48 222.59 223.49 221.88 227.69Comp Set 236.49 239.97 232.72 215.67 221.12 219.88 249.57 255.07 258.78 238.87 219.98 220.36 212.70 233.86 235.22 234.16 217.42 209.13 210.06 198.17 217.04 218.16 221.93 216.32 207.21 209.44 205.72 220.64 231.59 221.29 222.48 224.84

Index 103.0 98.6 103.9 100.2 97.8 104.9 102.1 103.0 100.9 105.3 106.7 101.1 104.8 100.8 100.7 100.8 104.9 98.5 94.6 102.4 98.3 103.6 101.9 99.6 101.2 100.7 107.6 99.9 96.1 101.0 99.7 101.3

% ChangeMy Property 16.1 11.0 16.7 13.9 13.3 8.8 16.2 17.2 19.9 23.7 27.6 11.6 8.7 15.5 16.1 18.2 10.0 5.3 1.3 1.0 5.0 12.1 9.8 2.6 5.8 6.8 11.1 9.6 31.3 -21.7 17.4 11.0

Comp Set 5.1 5.8 10.6 7.4 9.4 14.0 18.2 26.2 23.9 15.3 9.2 9.0 10.2 10.1 10.1 7.8 4.0 2.8 2.7 5.2 9.2 2.7 6.8 8.3 8.1 9.0 6.6 12.7 15.7 13.2 16.5 9.6

ADR ($)

Index 10.5 4.9 5.5 6.0 3.6 -4.6 -1.7 -7.2 -3.2 7.3 16.8 2.4 -1.3 4.9 5.4 9.6 5.8 2.4 -1.4 -4.0 -3.8 9.1 2.8 -5.3 -2.2 -2.0 4.3 -2.7 13.5 -30.8 0.8 1.3

Aug Run1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 MTD

My Property 239.54 233.38 238.09 213.37 213.10 197.65 251.54 260.69 261.05 249.45 226.54 219.83 186.74 233.93 235.14 231.03 225.74 198.83 195.17 180.23 201.97 224.48 224.77 207.81 203.00 208.66 149.31 217.91 220.11 217.28 216.05 218.79Comp Set 224.60 226.44 202.88 197.76 215.23 192.20 246.37 251.98 253.08 222.61 207.22 215.19 186.36 223.50 228.40 223.00 193.47 178.75 192.95 156.10 184.09 196.03 205.73 194.79 186.89 190.40 151.17 193.09 222.07 209.68 207.12 205.78

Index 106.7 103.1 117.4 107.9 99.0 102.8 102.1 103.5 103.1 112.1 109.3 102.2 100.2 104.7 103.0 103.6 116.7 111.2 101.1 115.5 109.7 114.5 109.3 106.7 108.6 109.6 98.8 112.9 99.1 103.6 104.3 106.3

% ChangeMy Property 21.6 18.3 24.0 23.5 19.8 30.0 28.7 24.3 28.6 42.6 33.7 19.3 25.7 23.8 23.1 27.1 37.3 32.7 16.0 42.0 7.1 18.5 19.2 25.0 18.8 17.7 0.6 24.8 52.6 -7.1 33.3 22.9

Comp Set 1.0 1.6 8.8 10.3 12.5 22.0 22.4 26.1 22.8 16.2 9.8 8.4 14.9 12.5 10.2 6.7 4.7 3.2 7.0 29.9 19.9 6.5 11.4 26.3 19.5 8.6 -3.6 11.0 25.0 32.2 37.7 12.4

RevPAR ($)

Index 20.4 16.5 14.0 12.0 6.5 6.6 5.1 -1.4 4.8 22.7 21.8 10.0 9.4 10.0 11.7 19.1 31.1 28.7 8.4 9.3 -10.7 11.3 7.1 -1.0 -0.6 8.4 4.4 12.5 22.1 -29.7 -3.2 9.3

3 – Perspective Pages p g• Separate page for Occupancy, ADR, and RevPAR

• Provides a recap of daily data performance for the last 28 days, including Index numbers, Percent Ch d R kiChanges, and Ranking

• Graphs weekly numbers for the last 10 weeks for the property, comp set, and an industry segment, such as Market Scale

• Includes subtotals for the current Week, Running MTD, and Running 28-day time periods

Perspective PagesTab 9 - RevPAR PerspectivesAny Hotel 123 Any Street Any City, Any State 99999 (555) 555-5555STR # 98765 Chain ID: 999999 Mgt Co: None Owner: NonePeriod ending: September 02, 2006 Date Created: September 06, 2006

Weekly RevPAR ($) - Jun 11, 2006 to Sep 02, 2006

219

239

259

159

179

199

17-Jun 24-Jun 1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-Aug 12-Aug 19-Aug 26-Aug 2-Sep

My Property Comp Set Market Scale

Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr SaRevPAR ($) Aug Sep Current Run Run

6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 1 2 Week 28 MTDMy Property 197.65 251.54 260.69 261.05 249.45 226.54 219.83 186.74 233.93 235.14 231.03 225.74 198.83 195.17 180.23 201.97 224.48 224.77 207.81 203.00 208.66 149.31 217.91 220.11 217.28 216.05 218.91 217.44 208.14 217.19 218.79

Comp Set 192.20 246.37 251.98 253.08 222.61 207.22 215.19 186.36 223.50 228.40 223.00 193.47 178.75 192.95 156.10 184.09 196.03 205.73 194.79 186.89 190.40 151.17 193.09 222.07 209.68 207.12 216.91 227.51 203.94 205.60 205.78Market Scale 187.87 241.86 253.18 251.53 217.09 195.21 206.50 177.99 220.59 233.32 225.11 190.16 170.31 182.21 154.61 187.40 207.67 211.11 195.06 181.62 186.56 153.17 200.46 221.97 215.36 198.45 212.53 222.95 203.56 203.64 203.85

R PAR % Ch A S

Current Week

RevPAR % Chg Aug Sep Current Run Run6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 1 2 Week 28 MTD

My Property 30.0 28.7 24.3 28.6 42.6 33.7 19.3 25.7 23.8 23.1 27.1 37.3 32.7 16.0 42.0 7.1 18.5 19.2 25.0 18.8 17.7 0.6 24.8 52.6 -7.1 33.3 26.5 17.1 19.2 23.8 22.9Comp Set 22.0 22.4 26.1 22.8 16.2 9.8 8.4 14.9 12.5 10.2 6.7 4.7 3.2 7.0 29.9 19.9 6.5 11.4 26.3 19.5 8.6 -3.6 11.0 25.0 32.2 37.7 15.1 11.9 18.0 15.2 12.4

Market Scale 19.5 16.3 15.3 14.6 9.1 7.4 5.4 10.0 10.0 7.0 7.5 6.4 4.4 4.8 20.5 6.8 4.3 5.9 16.6 11.8 6.3 4.5 15.3 24.2 19.3 24.4 14.4 8.5 15.8 11.3 9.1

Index Aug Sep Current Run Run6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 1 2 Week 28 MTD

Comp Set 102.8 102.1 103.5 103.1 112.1 109.3 102.2 100.2 104.7 103.0 103.6 116.7 111.2 101.1 115.5 109.7 114.5 109.3 106.7 108.6 109.6 98.8 112.9 99.1 103.6 104.3 100.9 95.6 102.1 105.6 106.3Market Scale 105.2 104.0 103.0 103.8 114.9 116.0 106.5 104.9 106.0 100.8 102.6 118.7 116.8 107.1 116.6 107.8 108.1 106.5 106.5 111.8 111.9 97.5 108.7 99.2 100.9 108.9 103.0 97.5 102.3 106.7 107.3

Index % Chg Aug Sep Current Run Run6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 1 2 Week 28 MTD

Comp Set 6.6 5.1 -1.4 4.8 22.7 21.8 10.0 9.4 10.0 11.7 19.1 31.1 28.7 8.4 9.3 -10.7 11.3 7.1 -1.0 -0.6 8.4 4.4 12.5 22.1 -29.7 -3.2 9.9 4.6 1.0 7.5 9.3Market Scale 8.8 10.6 7.8 12.3 30.7 24.5 13.2 14.3 12.5 15.0 18.2 29.0 27.1 10.7 17.8 0.2 13.6 12.6 7.3 6.3 10.7 -3.7 8.2 22.9 -22.2 7.1 10.6 7.9 3.0 11.3 12.6

Rank Aug Sep Current Run Run6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 1 2 Week 28 MTD

Your rank 3 of 7 2 of 7 3 of 7 2 of 7 2 of 7 2 of 7 2 of 7 3 of 7 2 of 7 3 of 7 2 of 7 1 of 7 1 of 7 2 of 7 2 of 7 2 of 7 1 of 7 1 of 7 3 of 7 2 of 7 1 of 7 3 of 7 1 of 7 3 of 7 2 of 7 2 of 7 3 of 7 3 of 7 2 of 7 2 of 7 2 of 7RevPAR change 4 of 7 1 of 7 2 of 7 2 of 7 1 of 7 1 of 7 1 of 7 2 of 7 1 of 7 1 of 7 1 of 7 1 of 7 2 of 7 2 of 7 2 of 7 6 of 7 3 of 7 3 of 7 4 of 7 3 of 7 2 of 7 4 of 7 2 of 7 1 of 7 7 of 7 4 of 7 1 of 7 3 of 7 5 of 7 1 of 7 1 of 7

4 – Weekly STAR Response Reporty p p• Provides calendars for this year and last year,

including special eventsincluding special events

• Lists your hotel and every property in your comp t ith b i i f ti d d t ti i tiset with basic information and data participation

detail (X=both years, T=this year, L=last year)

• Segmentation versions shows prior week participation for three different types of data

• Non-segmentation version shows STAR participation for prior 28 days

Weekly STAR Response Report

T b 12 R R tTab 12 - Response ReportAny Hotel 123 Any Street Any City, Any State 99999 (555) 555-5555STR # 98765 Chain ID: 999999 Mgt Co: None Owner: NonePeriod ending: September 02, 2006 Date Created: September 06, 2006

This YearAug 29th - Hurricane Katrina (First Anniversary)

Jul JulJul/Aug Jul/Aug

2005 (Last Year)Sun Mon Tue Wed Thu Fri Sat

1 630

30 31 1 2 3 4 5 31 2 3 4 52927 28 29 24 25 26 27 2823 24 25 26

2006 (This Year)Sun Mon Tue Wed Thu Fri Sat

Jul/Aug Jul/AugAug AugAug AugAug Aug

Aug/Sep Aug/SepLast Year

Aug 29th - Hurricane KatrinaSep 5th - Labor DaySep 11th - 9/11 (4th Anniversary)Sep 24th Hurricane Rita

2 31 2 28 29 30 31

15 2020 21 22 23 24 25 26 21

8 1313 14 15 16 17 18 19 14

1 66 7 8 9 10 11 12 730 31 1 2 3 4 5 31 2

25 26 2727

2228 29 30 31 1

23 2416 17 18 199 10 11 12

3 4 5

Sep 24th - Hurricane Rita Oct 4th - Rosh HashanahOct 5th - First Day of Ramadan

STR ID Name City, State Zip Phone Rooms Open Date Aug

27

Aug

28

Aug

29

Aug

30

Aug

31

Sep

01

Sep

02

Aug

27

Aug

28

Aug

29

Aug

30

Aug

31

Sep

01

Sep

02

Aug

27

Aug

28

Aug

29

Aug

30

Aug

31

Sep

01

Sep

02

Weekly STAR Data Segmented Data F & B Data

98765 Any Hotel Any City, Any State 99999 (555) 555-5555 100 X X X X X X X X X X X X X X X X X X X X X

99876 Hotel A Any City, Any State 99999 (555) 555-5555 200 X X X X X X X X X X X X X X X X X X X X X

99987 Hotel B Any City, Any State 99999 (555) 555-5555 300 X X X X X X X X X X X X X X T T T T T T T

99998 Hotel C Any City, Any State 99999 (555) 555-5555 400 X X X X X X X X X X X X X X X X X X X X X99999 Hotel D Any City, Any State 99999 (555) 555-5555 500 X X X X X X X X X X X X X X X X X X X X X

98876 Hotel E Any City, Any State 99999 (555) 555-5555 600 X X X X X X X X X X X X X X X X X X X X X

98886 Hotel F Any City Any State 99999 (555) 555 5555 700 X X X X X X X X X X X X X X X X X X X X X

Jan 1904

Jan 1905

Jan 1906

Jan 1900

Jan 1901

Jan 1902

Jan 1903

98886 Hotel F Any City, Any State 99999 (555) 555-5555 700 X X X X X X X X X X X X X X X X X X X X X2800

Data received: X = Both years, T = This year only, L = Last year only, blank = No data

Jan 1906

5 – Segmentation Pages g g

• Summary page provides at-a-glance overview• Analysis pages provide historic view, separate tab

for Occupancy, ADR, and RevPARp y• Separate Index and Ranking pages shows

property performance relative to comp setp p y p p• Additional Revenue pages show ADR and

RevPAR for F&B, Other, and Total Revenue, ,• Response page display comp set participation

Segmentation SummaryTab 3 - Segmentation Summary - My Hotel vs. Comp SetAny Hotel 123 Any Street Any City, Any State 99999 (555) 555-5555STR # 98765 Chain ID: 999999 Mgt Co: None Owner: NonePeriod ending: September 02, 2006 Date Created: September 06, 2006

% Chg % Chg % Chg % ChgOccupancy My Property 55.3% 18.0 My Property 35.0% 2.0 My Property 3.7% -2.1 My Property 94.0% 10.6

August 27, 2006 - September 02, 2006


Comp set 64.6% 18.4 Comp set 24.8% -19.0 Comp set 1.8% -13.2 Comp set 91.2% 4.5Index 85.5 -0.3 Index 140.8 25.9 Index 213.7 12.8 Index 103.0 5.8

ADR My Property $232.97 -0.8 My Property $201.89 17.2 My Property $236.30 62.4 My Property $221.54 7.8Comp set $239.65 12.7 Comp set $184.40 5.6 Comp set $186.67 22.9 Comp set $223.59 13.0Index 97.2 -11.9 Index 109.5 11.0 Index 126.6 32.2 Index 99.1 -4.6

RevPAR My Property $128.72 17.1 My Property $70.57 19.5 My Property $8.85 59.1 My Property $208.14 19.2Comp set $154.89 33.4 Comp set $45.78 -14.5 Comp set $3.27 6.7 Comp set $203.94 18.0Index 83.1 -12.2 Index 154.2 39.7 Index 270.5 49.1 Index 102.1 1.0

Running 28 Days

% Chg % Chg % Chg % ChgOccupancy My Property 65.5% 46.3 My Property 26.4% -29.6 My Property 4.0% 13.8 My Property 95.9% 11.8

Comp set 63.7% 3.1 Comp set 26.2% 7.9 Comp set 1.7% -19.3 Comp set 91.6% 3.9Index 102.8 41.9 Index 100.5 -34.7 Index 234.5 40.9 Index 104.6 7.6

ADR My Property $237 41 2 5 My Property $198 12 11 4 My Property $236 75 63 1 My Property $226 58 10 7


ADR My Property $237.41 2.5 My Property $198.12 11.4 My Property $236.75 63.1 My Property $226.58 10.7Comp set $239.24 11.5 Comp set $191.49 8.9 Comp set $176.69 17.4 Comp set $224.40 10.9Index 99.2 -8.1 Index 103.5 2.3 Index 134.0 38.9 Index 101.0 -0.1

RevPAR My Property $155.42 49.9 My Property $52.23 -21.6 My Property $9.54 85.5 My Property $217.19 23.8Comp set $152.34 15.0 Comp set $50.22 17.4 Comp set $3.04 -5.2 Comp set $205.60 15.2Index 102.0 30.4 Index 104.0 -33.2 Index 314.2 95.7 Index 105.6 7.5

Analysis PagesTab 10 - RevPAR AnalysisAny Hotel 123 Any Street Any City, Any State 99999 (555) 555-5555STR # 98765 Chain ID: 999999 Mgt Co: None Owner: None

Period ending: September 02, 2006 Date Created: September 06, 2006Period ending: September 02, 2006 Date Created: September 06, 2006








Market Scale

Aug 6 Su 132.88 155.48 147.24 54.24 33.85 35.09 10.52 2.87 5.55 197.65 192.20 187.87 54.1 27.6 22.7 -10.4 4.4 11.6 99.2 -13.4 -5.2 30.0 22.0 19.57 Mo 187.95 197.87 195.14 55.37 45.58 41.13 8.23 2.92 5.59 251.54 246.37 241.86 64.8 29.1 21.0 -27.6 2.3 1.5 67.2 -15.1 -8.8 28.7 22.4 16.38 Tu 201.04 203.33 212.48 51.17 45.87 35.36 8.49 2.78 5.34 260.69 251.98 253.18 62.8 24.7 23.7 -37.0 37.4 -15.7 70.1 -18.4 -9.0 24.3 26.1 15.39 We 209 44 204 98 212 67 42 52 45 22 33 28 9 09 2 89 5 59 261 05 253 08 251 53 71 8 23 3 23 5 44 2 23 7 19 9 87 4 13 0 4 3 28 6 22 8 14 6

RevPAR ($) Percent Change from same period last yearContract TotalTransient Group Contract Total Transient Group

9 We 209.44 204.98 212.67 42.52 45.22 33.28 9.09 2.89 5.59 261.05 253.08 251.53 71.8 23.3 23.5 -44.2 23.7 -19.9 87.4 -13.0 -4.3 28.6 22.8 14.610 Th 195.77 175.79 177.76 42.97 43.90 33.57 10.72 2.92 5.77 249.45 222.61 217.09 74.5 16.4 13.3 -26.3 17.7 -7.4 142.6 -9.1 -0.8 42.6 16.2 9.111 Fr 165.67 147.36 147.38 50.37 57.00 42.48 10.49 2.87 5.35 226.54 207.22 195.21 63.4 0.2 4.3 -20.3 48.6 22.2 116.3 -13.5 -5.6 33.7 9.8 7.412 Sa 163.13 149.26 154.20 46.36 63.06 46.48 10.34 2.87 5.83 219.83 215.19 206.50 51.7 -4.7 3.3 -35.6 61.3 14.0 116.3 4.4 -1.3 19.3 8.4 5.413 Su 145.79 131.27 129.59 30.35 52.17 42.66 10.60 2.92 5.73 186.74 186.36 177.99 62.5 11.2 8.5 -43.0 27.1 16.5 90.1 -8.4 -0.5 25.7 14.9 10.014 Mo 201.11 167.36 170.85 24.04 53.01 44.43 8.79 3.13 5.31 233.93 223.50 220.59 118.4 15.0 16.1 -73.8 5.9 -6.5 66.2 -0.2 -7.6 23.8 12.5 10.015 Tu 199.80 167.03 185.28 27.40 58.34 42.51 7.94 3.03 5.53 235.14 228.40 233.32 132.7 8.2 12.7 -72.6 17.5 -10.5 48.3 -7.2 -8.1 23.1 10.2 7.016 We 198.31 167.65 179.33 21.51 52.19 39.86 11.21 3.15 5.91 231.03 223.00 225.11 138.6 9.1 15.2 -77.0 0.0 -16.8 127.6 0.0 0.6 27.1 6.7 7.517 Th 198.04 143.96 148.10 19.95 46.59 36.62 7.75 2.92 5.44 225.74 193.47 190.16 86.6 6.5 8.5 -62.9 0.5 1.1 72.6 -10.8 -9.4 37.3 4.7 6.418 Fr 176 90 136 39 133 99 11 22 39 16 30 64 10 72 3 20 5 67 198 83 178 75 170 31 69 7 10 2 7 5 -72 4 -15 2 -5 9 117 7 -3 2 -4 0 32 7 3 2 4 418 Fr 176.90 136.39 133.99 11.22 39.16 30.64 10.72 3.20 5.67 198.83 178.75 170.31 69.7 10.2 7.5 72.4 15.2 5.9 117.7 3.2 4.0 32.7 3.2 4.419 Sa 161.89 142.22 139.81 22.69 47.50 36.51 10.60 3.22 5.90 195.17 192.95 182.21 82.6 7.9 7.0 -69.5 5.5 -2.4 100.5 -7.4 0.5 16.0 7.0 4.820 Su 99.03 98.48 102.06 70.72 54.67 46.72 10.48 2.95 5.82 180.23 156.10 154.61 28.0 2.6 2.1 58.5 161.5 107.0 112.8 -9.1 2.0 42.0 29.9 20.521 Mo 114.71 124.78 131.76 76.79 56.39 50.14 10.48 2.92 5.50 201.97 184.09 187.40 32.0 2.8 -0.9 -20.7 95.2 37.0 116.0 -8.8 -5.0 7.1 19.9 6.822 Tu 134.92 134.43 150.64 78.98 58.67 51.27 10.58 2.93 5.76 224.48 196.03 207.67 59.3 -8.7 0.2 -20.7 74.8 18.7 108.8 -10.7 2.4 18.5 6.5 4.323 We 133.88 135.57 155.88 81.10 67.22 49.82 9.79 2.95 5.42 224.77 205.73 211.11 31.8 -3.2 2.9 -0.3 62.0 18.3 75.6 -7.1 -5.8 19.2 11.4 5.924 Th 118.37 120.14 138.16 78.96 71.79 51.78 10.48 2.87 5.11 207.81 194.79 195.06 2.6 -2.1 5.6 70.8 152.0 68.3 126.1 -4.2 -11.1 25.0 26.3 16.625 Fr 132.08 127.71 127.85 60.39 56.29 48.14 10.52 2.89 5.62 203.00 186.89 181.62 12.3 8.2 5.8 25.0 60.4 34.9 110.7 -12.5 -6.0 18.8 19.5 11.826 Sa 179.86 150.30 146.92 21.41 37.17 34.31 7.39 2.92 5.32 208.66 190.40 186.56 35.1 15.5 11.5 -45.3 -11.1 -8.9 45.8 -15.1 -11.9 17.7 8.6 6.327 Su 112.35 115.32 114.87 26.44 32.96 32.68 10.52 2.89 5.61 149.31 151.17 153.17 21.6 23.4 15.3 -48.0 -45.5 -20.9 104.8 0.2 0.8 0.6 -3.6 4.528 Mo 121.55 151.07 151.06 87.08 39.13 43.77 9.28 2.89 5.63 217.91 193.09 200.46 16.9 38.8 23.8 35.7 -36.9 -4.8 44.0 -8.4 -3.5 24.8 11.0 15.329 Tu 101.82 179.31 168.29 109.34 39.73 48.03 8.96 3.03 5.65 220.11 222.07 221.97 25.7 53.3 30.9 92.9 -31.2 8.1 37.5 0.5 -2.0 52.6 25.0 24.230 We 113.58 166.73 163.23 93.17 40.09 46.55 10.52 2.87 5.59 217.28 209.68 215.36 -34.5 47.9 18.9 72.4 -6.5 25.2 63.4 -4.1 -5.9 -7.1 32.2 19.331 Th 142.59 154.68 148.03 62.94 48.87 44.93 10.52 3.57 5.49 216.05 207.12 198.45 47.9 43.2 25.7 3.1 24.0 28.9 124.7 20.1 -20.8 33.3 37.7 24.4

Sep 1 Fr 155.87 161.83 156.73 56.97 51.48 50.62 6.07 3.60 5.18 218.91 216.91 212.53 44.9 20.6 11.4 -6.5 0.7 28.8 34.8 11.3 -11.5 26.5 15.1 14.42 Sa 153.28 155.28 159.03 58.09 68.17 58.79 6.07 4.05 5.13 217.44 227.51 222.95 33.6 11.8 2.7 -11.7 11.5 31.1 16.2 26.0 -11.9 17.1 11.9 8.5

Last 4 Sundays 122.51 125.14 123.44 45.44 43.41 39.29 10.53 2.91 5.68 178.48 171.46 168.41 41.7 16.6 12.5 -13.1 12.1 19.1 101.3 -7.9 -0.8 24.0 14.9 13.4Last 4 Mondays 156 33 160 27 162 20 60 82 48 53 44 87 9 19 2 96 5 51 226 34 211 76 212 58 57 5 21 2 15 1 -26 1 4 6 5 2 71 0 -8 3 -6 2 21 1 16 4 12 2Last 4 Mondays 156.33 160.27 162.20 60.82 48.53 44.87 9.19 2.96 5.51 226.34 211.76 212.58 57.5 21.2 15.1 -26.1 4.6 5.2 71.0 -8.3 -6.2 21.1 16.4 12.2

Last 4 Tuesdays 159.39 171.03 179.17 66.72 50.66 44.29 8.99 2.94 5.57 235.11 224.62 229.04 70.0 17.6 16.5 -20.9 16.2 0.1 64.0 -9.2 -4.3 28.0 16.9 12.4Last 4 Wednesdays 163.81 168.73 177.78 59.58 51.18 42.37 10.15 2.96 5.63 233.53 222.87 225.78 36.5 17.8 15.3 -21.9 18.3 0.4 86.4 -6.1 -3.9 15.7 17.5 11.7

Last 4 Thursdays 163.69 148.64 153.01 51.20 52.79 41.73 9.87 3.07 5.45 224.76 204.50 200.19 52.2 15.0 12.9 -6.6 39.3 20.9 116.5 -1.4 -11.0 34.7 20.1 13.7Last 4 Fridays 157.63 143.32 141.49 44.74 50.98 42.97 9.45 3.14 5.46 211.82 197.44 189.92 46.4 9.6 7.3 -16.0 19.4 20.8 96.2 -4.6 -6.7 27.8 11.7 9.6

Last 4 Saturdays 164.54 149.27 149.99 37.14 53.98 44.02 8.60 3.27 5.55 210.28 206.51 199.56 48.2 7.1 5.9 -40.9 15.4 9.6 68.9 1.4 -6.2 17.5 9.0 6.3

Current Week 128.72 154.89 151.61 70.57 45.78 46.48 8.85 3.27 5.47 208.14 203.94 203.56 17.1 33.4 17.8 19.5 -14.5 13.0 59.1 6.7 -8.2 19.2 18.0 15.8Running 28 Days 155.42 152.34 155.30 52.23 50.22 42.79 9.54 3.04 5.55 217.19 205.60 203.64 49.9 15.0 12.4 -21.6 17.4 10.0 85.5 -5.2 -5.6 23.8 15.2 11.3

MTD 151 05 155 59 156 99 57 95 47 28 41 28 9 78 2 91 5 58 218 79 205 78 203 85 44 6 12 5 10 1 15 3 13 9 7 5 89 7 9 8 4 4 22 9 12 4 9 1MTD 151.05 155.59 156.99 57.95 47.28 41.28 9.78 2.91 5.58 218.79 205.78 203.85 44.6 12.5 10.1 -15.3 13.9 7.5 89.7 -9.8 -4.4 22.9 12.4 9.1

Other RevenueTab 11 - Other RevenueAny Hotel 123 Any Street Any City, Any State 99999 (555) 555-5555STR # 98765 Chain ID: 999999 Mgt Co: None Owner: None

P i d di S t b 02 2006 D t C t d S t b 06 2006Period ending: September 02, 2006 Date Created: September 06, 2006







Market Scale

Aug 6 Su 230.75 219.88 227.09 15.92 30.20 38.52 14.33 6.30 6.75 260.99 256.38 272.36 88.4 85.8 83.4 6.1 11.8 14.1 5.5 2.5 2.57 Mo 254.76 249.57 257.36 35.67 61.89 51.16 24.73 9.58 10.66 315.16 321.04 319.19 80.8 77.7 80.6 11.3 19.3 16.0 7.8 3.0 3.38 Tu 262.68 255.07 265.69 83.39 63.71 67.19 10.64 9.72 8.86 356.71 328.49 341.74 73.6 77.6 77.7 23.4 19.4 19.7 3.0 3.0 2.69 W

Revenue Per Room Sold ($) % of Total RevenueRoom F&B Other Total Room F&B Other

9 We 261.05 258.78 267.58 64.26 45.43 54.99 33.80 11.24 11.97 359.12 315.44 334.54 72.7 82.0 80.0 17.9 14.4 16.4 9.4 3.6 3.610 Th 251.48 238.87 246.59 62.51 84.95 65.56 0.00 79.08 44.22 313.99 402.89 356.37 80.1 59.3 69.2 19.9 21.1 18.4 0.0 19.6 12.411 Fr 234.71 219.98 218.72 34.64 65.75 50.89 17.54 8.28 9.61 286.90 294.01 279.23 81.8 74.8 78.3 12.1 22.4 18.2 6.1 2.8 3.412 Sa 222.76 220.36 220.40 84.26 39.58 54.62 23.14 6.67 8.74 330.16 266.61 283.76 67.5 82.7 77.7 25.5 14.8 19.2 7.0 2.5 3.113 Su 223.00 212.70 220.25 13.23 55.50 49.49 24.39 6.56 9.35 260.62 274.77 279.09 85.6 77.4 78.9 5.1 20.2 17.7 9.4 2.4 3.314 Mo 235.84 233.86 243.56 13.55 58.83 46.82 19.13 10.40 9.76 268.52 303.10 300.15 87.8 77.2 81.1 5.0 19.4 15.6 7.1 3.4 3.315 Tu 236.82 235.22 250.39 37.28 72.76 66.79 17.83 7.42 8.72 291.93 315.40 325.90 81.1 74.6 76.8 12.8 23.1 20.5 6.1 2.4 2.716 We 235.91 234.16 248.09 38.78 61.42 54.41 51.86 9.04 16.35 326.56 304.62 318.85 72.2 76.9 77.8 11.9 20.2 17.1 15.9 3.0 5.117 Th 228.04 217.42 231.37 4.36 55.44 48.45 5.31 7.93 5.81 237.71 280.79 285.62 95.9 77.4 81.0 1.8 19.7 17.0 2.2 2.8 2.018 Fr 205 91 209 13 206 02 16 02 54 92 44 29 19 53 13 63 10 91 241 45 277 68 261 22 85 3 75 3 78 9 6 6 19 8 17 0 8 1 4 9 4 218 Fr 205.91 209.13 206.02 16.02 54.92 44.29 19.53 13.63 10.91 241.45 277.68 261.22 85.3 75.3 78.9 6.6 19.8 17.0 8.1 4.9 4.219 Sa 198.78 210.06 206.01 19.20 37.32 48.65 30.61 8.13 10.92 248.59 255.51 265.59 80.0 82.2 77.6 7.7 14.6 18.3 12.3 3.2 4.120 Su 202.87 198.17 207.71 12.36 39.20 48.13 19.23 5.46 8.62 234.46 242.83 264.45 86.5 81.6 78.5 5.3 16.1 18.2 8.2 2.2 3.321 Mo 213.28 217.04 226.71 14.99 56.33 37.11 16.39 12.80 8.85 244.66 286.17 272.67 87.2 75.8 83.1 6.1 19.7 13.6 6.7 4.5 3.222 Tu 226.08 218.16 233.58 28.33 59.00 53.34 3.36 7.61 8.69 257.77 284.76 295.61 87.7 76.6 79.0 11.0 20.7 18.0 1.3 2.7 2.923 We 226.26 221.93 234.48 21.80 63.57 36.21 5.32 11.50 6.53 253.37 297.00 277.21 89.3 74.7 84.6 8.6 21.4 13.1 2.1 3.9 2.424 Th 215.42 216.32 227.76 19.72 73.74 42.27 10.99 11.06 7.27 246.13 301.12 277.31 87.5 71.8 82.1 8.0 24.5 15.2 4.5 3.7 2.625 Fr 209.67 207.21 208.50 84.58 55.26 52.07 0.00 11.26 4.68 294.25 273.73 265.25 71.3 75.7 78.6 28.7 20.2 19.6 0.0 4.1 1.826 Sa 210.90 209.44 207.68 13.75 53.41 48.51 12.42 6.93 7.17 237.08 269.78 263.36 89.0 77.6 78.9 5.8 19.8 18.4 5.2 2.6 2.727 Su 221 45 205 72 210 83 37 69 36 16 43 45 47 86 8 63 14 71 307 00 250 52 268 99 72 1 82 1 78 4 12 3 14 4 16 2 15 6 3 4 5 527 Su 221.45 205.72 210.83 37.69 36.16 43.45 47.86 8.63 14.71 307.00 250.52 268.99 72.1 82.1 78.4 12.3 14.4 16.2 15.6 3.4 5.528 Mo 220.48 220.64 230.48 12.68 59.19 41.72 18.95 8.08 8.33 252.10 287.92 280.54 87.5 76.6 82.2 5.0 20.6 14.9 7.5 2.8 3.029 Tu 222.59 231.59 239.39 73.30 60.97 56.37 15.66 10.91 9.31 311.55 303.46 305.06 71.4 76.3 78.5 23.5 20.1 18.5 5.0 3.6 3.130 We 223.49 221.29 234.27 32.67 42.94 43.80 16.46 7.10 9.10 272.62 271.33 287.17 82.0 81.6 81.6 12.0 15.8 15.3 6.0 2.6 3.231 Th 221.88 222.48 228.16 0.00 89.61 57.38 49.17 111.77 26.23 271.05 423.87 311.78 81.9 52.5 73.2 0.0 21.1 18.4 18.1 26.4 8.4

Sep 1 Fr 221.25 226.10 224.83 19.19 48.53 41.61 13.77 7.60 12.68 254.21 282.23 279.11 87.0 80.1 80.6 7.5 17.2 14.9 5.4 2.7 4.52 Sa 219.66 232.66 227.51 26.96 42.63 44.05 17.31 6.04 7.35 263.93 281.32 278.92 83.2 82.7 81.6 10.2 15.2 15.8 6.6 2.1 2.6

Last 4 Sundays 219.23 209.56 216.86 18.77 40.48 44.83 25.19 6.69 9.74 263.19 256.72 271.43 83.3 81.6 79.9 7.1 15.8 16.5 9.6 2.6 3.6Last 4 Mondays 231 28 231 05 240 08 19 26 59 16 44 46 19 83 10 18 9 44 270 37 300 39 293 97 85 5 76 9 81 7 7 1 19 7 15 1 7 3 3 4 3 2Last 4 Mondays 231.28 231.05 240.08 19.26 59.16 44.46 19.83 10.18 9.44 270.37 300.39 293.97 85.5 76.9 81.7 7.1 19.7 15.1 7.3 3.4 3.2

Last 4 Tuesdays 237.05 235.43 247.53 55.56 64.21 61.05 11.87 8.93 8.90 304.48 308.58 317.48 77.9 76.3 78.0 18.2 20.8 19.2 3.9 2.9 2.8Last 4 Wednesdays 236.79 234.30 246.28 39.46 53.23 47.43 26.84 9.72 11.00 303.09 297.26 304.71 78.1 78.8 80.8 13.0 17.9 15.6 8.9 3.3 3.6

Last 4 Thursdays 229.34 223.91 233.56 21.77 76.19 53.57 16.26 53.31 21.22 267.36 353.41 308.35 85.8 63.4 75.7 8.1 21.6 17.4 6.1 15.1 6.9Last 4 Fridays 217.90 215.90 214.87 38.52 56.12 47.16 12.71 10.09 9.52 269.12 282.10 271.54 81.0 76.5 79.1 14.3 19.9 17.4 4.7 3.6 3.5

Last 4 Saturdays 213.05 218.41 215.75 36.04 43.14 48.91 20.85 6.92 8.51 269.94 268.48 273.18 78.9 81.4 79.0 13.4 16.1 17.9 7.7 2.6 3.1

Current Week 221.54 223.59 228.43 28.57 54.69 46.94 24.50 23.16 12.33 274.61 301.44 287.70 80.7 74.2 79.4 10.4 18.1 16.3 8.9 7.7 4.3Running 28 Days 226.58 224.40 231.03 33.16 56.28 49.75 18.93 15.13 11.14 278.67 295.81 291.92 81.3 75.9 79.1 11.9 19.0 17.0 6.8 5.1 3.8

MTD 227 69 224 84 231 90 35 91 56 75 50 94 17 57 15 46 11 07 281 18 297 06 293 92 81 0 75 7 78 9 12 8 19 1 17 3 6 3 5 2 3 8MTD 227.69 224.84 231.90 35.91 56.75 50.94 17.57 15.46 11.07 281.18 297.06 293.92 81.0 75.7 78.9 12.8 19.1 17.3 6.3 5.2 3.8

Total USIndustry Update

Total US - Key Performance IndicatorsOctober YTD 2008 2009 and 2010

108.221102008

October YTD 2008, 2009, and 2010

•2-yr diff: -$10

98.67 98.22

90

100

200820092010

80

90

2 diff 3•2-yr diff: -$9

62.2

67.31

56.2 55 42

59.2 58.1360

70•2-yr diff: -3

y

55.42

50Occupancy ADR RevPAR

•2010 Smith Travel Research, Inc.

Occ rebound halfway back, RevPAR rebound all Occ driven

Total US - Key Performance Percent Change Indicators October YTD 2008 2009 and 2010

7.65 3 4 9

10


•1-yr diff: +22

2.43.8

-0 4

3.12.1

5.3 4.9

0

5

•1-yr diff: -1-1.8

-4.0

-0.4

-6.9

-0.5

-5

1 yr diff: 1

-9.6-8.8

-15

-10•1-yr diff: +15

•1-yr diff: +15•1-yr diff: +8

-17.7-20

Supply Demand Occ ADR RevPAR

2008 2009 2010


Big Demand & Occ turn around, YTD ADR still negative

Total US - Historic Supply & Demand Percent ChangeTwelve Month Moving Average – Jan 1989 to Oct 2010

6 0

8.0 • Supply:3 0% (J l 09)

2.0

4.0

6.0 •3.0% (Jul 09)•2.2% (Oct 10)

-2.0

0.0

-6.0

-4.0 • Demand:-6.9% (Aug 09)

•-0.9%

•- 4.7%

-8.0 1989 1991 1993 1995 1997 1999 2001 2003 2005 2007 2009

Supply Demand

2010 S ith T l R h I

( g )•6.4% (Oct 10)


Supply growth turning, Strongest demand rebound in history

Total US – Historic Occupancy & ADR % ChangeTwelve Month Moving Average – Jan 1989 to Oct 2010 • ADR:

10Occupancy ADR

Twelve Month Moving Average Jan 1989 to Oct 2010 • ADR:•-8.8% (Jan 10)•-1.4% (Oct 10)

5

p y•-4.7%

•0.1%

0

-5•-3.4% • Occupancy:

• 9 6% (Aug 09)

-101989 1991 1993 1995 1997 1999 2001 2003 2005 2007 2009

•-6.7%•-9.6% (Aug 09)• 4.2% (Oct 10)


Occ recovered, ADR slow; 2 pt diff in 2001, .8 diff in 2009

Total US – Current Occupancy Percent ChangeMonthly Numbers – Jan 2005 to Oct 2010

10

Monthly Numbers Jan 2005 to Oct 2010

0

5

-5

0

-10

-152005 2006 2007 2008 2009 2010

2010 Occupancy % Chg - positive for most months

Total US – Current ADR Percent ChangeMonthly Numbers – Jan 2005 to Oct 2010

8

10

Monthly Numbers Jan 2005 to Oct 2010

2

4

6

-4

-2

0

10

-8

-6

4

-12

-10

2005 2006 2007 2008 2009 2010

2010 ADR % Chg – 4 months negative, 6 months positive

Total US - Historic Occupancy & ADR Actual ValuesTwelve Month Moving Average – Jan 1997 to Oct 2010

110.0 Occupancy (%)ADR ($)

Peak $107.52Sep 2008

Twelve Month Moving Average Jan 1997 to Oct 2010

90.0

100.0 ADR ($)

ADR:41 months to regain $3.70

80.0

$96.88 (Apr 10, off $11)$97.65 (Oct 10)24 months so far

60.0

70.0

Occupancy:

Peak 63.6%Jun 2006

50.0 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

54.5% (Jan 10, off 9 pts)57.1% (Oct 10)

2010 S ith T l R h I•2010 Smith Travel Research, Inc.

Current challenge of the hotel industry – recovering the ADR

0

Transient Demand Outpacing Prior YearsTotal US Monthly Transient Demand – Jan 2007 to Oct 2010

65

70

55

60

ions

+4 mm Rooms

50

55

Mill

i

40

45

35Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2007 2008 2009 2010

•2010 Transient Demand surpasses 2009 for entire year

Group Demand Still LaggingTotal US Monthly Group Demand – Jan 2007 to Oct 2010

35

40

-2 mm Rooms

30

ons

20

25Mill

io

15

20

10Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2007 2008 2009 2010

•2010 Group Demand higher than 2009, still lower than 2007-8

Transient ADR: Trolling for DemandTotal US Monthly Transient ADR – Jan 2007 to Oct 2010

$120Total US Monthly Transient ADR Jan 2007 to Oct 2010

$110$8 50

$100

-$8.50

$100

$90Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2007 2008 2009 2010

•2010 Transient ADR higher than 2009, still lower than 2007-8

Group ADR: A Rough Road AheadTotal US Monthly Group ADR – Jan 2007 to Oct 2010

$110

Total US Monthly Group ADR Jan 2007 to Oct 2010

-$6.00

$100

$105

$95

$100

$90

$85Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2007 2008 2009 2010

•2010 Group ADR back close to 2009, still lower than 2007-8

Chain Scale ADR Compression: Threat or Opportunity?US Chain Scales, Actual ADRs, Peak (2008) vs. Valley (2009‐10)

$295 Lux

UpUp

Up

$220

$161

Up

Mid with

Mid w/o

Econ

$133

$89$161

$131$120

$100$89 $90

$

Econ$89

$41

$31$30$21$89

$76$

$79

$55 $45

$21

08-0

9

08-0

9

08-0

9

08-1

0

08-1

1

-10

009-

07

009-

08

009-

12

010-

01

009-

12

-01

Peak Valley

20 20 20 20 20 08 20 20 20 20 20 10

The Impact of Discounting• Budgets and forecasts impossible to manage

• Risk cannibalising existing business and damage to brand

• In an upmarket everyone follows the best practices of the market leader• In an upmarket, everyone follows the best practices of the market leader, in a downturn everyone follows the first person to panic

• Smaller properties cannot make up in volume what they lose in rate

• Decisions are based on competitors’ actions rather than hotel’s strategic initiatives and revenue needs

• Ability to manipulate behaviour using price severely limited in a falling market

• Discounting often ‘doubles up’ the loss of occupancy and rate

• Profitability is often overlooked and can be adversely affected by• Profitability is often overlooked and can be adversely affected by reductions

• Markets take years to recover

Th i G d N !There is Good News!

In July of 2010, there was a hi t i d t f th h t l i d thistoric record set for the hotel industry …

Number of Rooms Sold: 102,233,758(Largest number in history for a single month)(Largest number in history for a single month)

San DiegoIndustry Update

San Diego Key Performance IndicatorsOctober 2010 YTD Values, (also rank among 162 markets)October 2010 YTD Values, (also rank among 162 markets)

% ChangeNumber of Hotels 464 (35)Number of Hotels 464 (35)

Number of Rooms 57,891 (12)

Room Supply 17,563,733 0.9% (111)pp y , , % ( )

Room Demand 12,067,649 (11) 6.4% (99)

Occupancy 68.7% (13) 5.4% (83)

Average Daily Rate $123.61 (12) -3.2% (131)

RevPAR $84.93 (10) 2.1% (114)

Room Revenue $1.492 billion (9) 3.0% (134)


Ranked near top 10 in most Actuals, Percent changes lowerKeep ADR % Chg rank in perspective (US, top markets)

San Diego - Historic Supply & Demand Percent ChangeTwelve Month Moving Average – Jan 1989 to Oct 2010

8.0 10.0

2 04.0 6.0

-2.0 0.0 2.0

-8.0 -6.0 -4.0

SD Supply SD Demand

-10.0 1989 1991 1993 1995 1997 1999 2001 2003 2005 2007 2009

US Supply US Demand


SD versus US - Supply: varied in past, similar in recent cycleDemand: SD more extreme than US, note 2001 vs. 2009

San Diego – Historic Occupancy & ADR % ChangeTwelve Month Moving Average – Jan 1989 to Oct 2010

15

Twelve Month Moving Average Jan 1989 to Oct 2010

5

10

0

-10

-5

SD Occupancy SD ADR

-151989 1991 1993 1995 1997 1999 2001 2003 2005 2007 2009

SD Occupancy SD ADRUS Occupancy US ADR


SD vs. US – Occ: SD slightly more extreme than USADR: mixed, higher than US in 2001, lower than US in 2009

California Markets – Occupancy Percent ChangeOctober 2010 YTD

5.4

Los Angeles/Long

San Diego

6.8

6.3

Anaheim/Santa Ana

Los Angeles/LongBeach

14.9

4.2

San Jose/Santa Cruz

Riverside/SanBernadino

14.9

5.6San Francisco

San Jose/Santa Cruz

10.8

0 4 8 12 16

Oakland


San Diego comparable with other California markets

California Markets – ADR Percent ChangeOctober 2010 YTD

-3.2

Los Angeles/Long

San Diego

-1.4

1.2

Anaheim/Santa Ana

Los Angeles/LongBeach

-0.6

-3.5

San Jose/Santa Cruz

Riverside/SanBernadino

0.6

1.3San Francisco

San Jose/Santa Cruz

-4.4

-6 -4 -2 0 2

Oakland


CA markets very mixed, San Diego toward low end

Comparative SD Markets - Occupancy % ChangeOctober 2010 YTD

6.9

5.4

Seattle

San Diego

6.7

6.5

Dallas

Phoenix

5 9

10.1

9

New York

Chicago

Denver

4

5.9

5Orlando

Washington, DC

New York

8.2

0 3 6 9 12

Miami


San Diego comparable with other US markets

Comparative SD Markets – ADR Percent ChangeOctober 2010 YTD

-2.7

-3.2

Seattle

San Diego

-3.1

-5.5

Dallas

Phoenix

7 4

-1.8

0.3

New York

Chicago

Denver

-1.5

7.4

-2.8Orlando

Washington, DC

New York

2.9

-8 -4 0 4 8

Miami


San Diego slightly lower than other US markets

San Diego Market3 Downtown tracts – San Diego Downtown , Mission Valley, Sea World/Old Town/Airportp

San Diego Market4 Surround-ing tracts:San Diego/San Diego/ La Jolla, Carlsbad/Oceanside, SD NE/Escondido, SD South& East& East

San Diego Hotel Census Statistics by TractOctober 2010 YTDOctober 2010 YTD

Tract Census Sample

Props Rooms Props RoomsProps Rooms Props Rooms

San Diego Downtown (over 1/3 rooms & revenue)

78 16,996 45 14,888

Mission Valley 31 6,731 29 6,480

Sea World / Old Town / Airport 65 7,437 41 6,362

San Diego / La Jolla 52 6,993 41 6,492

Carlsbad / Oceanside 64 5,761 44 4,936


San Diego NE / Escondido 79 7,929 41 4,925

San Diego South & East 95 6,044 43 3,614


San Diego Past Pipeline – Opens (7 props and 1,119 rooms)and Closes (4 props and184 rooms) in 2009 & 2010( p p )

Stage Hotel City Rms Date

Open Se San Diego San Diego 181 Jan-09Open Se San Diego San Diego 181 Jan 09

Open Best Western National City 172 Jun-09

Open Hotel Indigo San Diego 210 Jul-09

Open Residence Inn San Diego 240 Nov-09

Open Holiday Inn Oceanside 110 Nov-09

Open TownePlace Suites Vista 94 Jun-10p

Open Residence Inn San Marcos 112 Jul-10

Closed Independent Seacoast Inn Imperial Beach 38 Sep-09

Closed Rodeway Inn San Diego 49 Jan-10

Closed Knights Inn San Ysidro 34 Jan-10

Closed Borrego Ranch Resort & Spa Borrego Springs 63 Jan-10

San Diego Future Pipeline – Under Construction (2props), Final Planning (4 props), and Planning (22 props)p p ), g ( p p ), g ( p p )

Stage Hotel City Rms DateUnder C t ti Valley View Hotel Valley Center 108 Mar-11Construction y y

Under Construction Courtyard Oceanside 140 Oct-11

Final Planning Hyatt Place Vista 151 Oct-11

Final Planning InterContinental San Diego 525 Jan-12

Final Planning Residence Inn San Diego 118

Final Planning Aviana Suites Harbor Island San Diego 100

Planning Aviana Suites Lane Field San Diego 275 Dec-11

Planning Holiday Inn Express San Marcos 100 Apr-12

Planning Viejas Casino Resort Hotel Alpine 600 Jun-12

Planning Hilton Carlsbad 150 Jun-12

Planning Marriott Escondido 198 Jul-12

Planning Holiday Inn Express San Diego 89 Jul-12Planning Holiday Inn Express San Diego 89 Jul 12

San Diego Tracts - Room Supply % ChangeOctober 2010 YTD

2.42

2

3

October 2010 YTD

0.40.9 0.91

2

-0.5

0

-0.2-1

0

-1

Diego Downtown

Mission Valley

Old Town/Airport

La Jolla

sbad/Oceanside

Escondido

go South & East

an Diego Market

San Dieg M

Sea World/Old

Carlsb

San Diego

Total San


Downtown & Carlsbad/Oceanside highest, others close to flat

San Diego Tracts - Room Demand % ChangeOctober 2010 YTD

9

11.2

10

12

October 2010 YTD

7.89

5.64 5

6.46

8

10

4

1.2

4.5

2

4

0

o Downtown

Mission Valley

Town/Airport

La Jolla

d/Oceanside

Escondido

South & East

Diego Market

San Diego Mis

Sea World/Old To

Carlsbad/

San Diego So

Total San Die


Downtown, La Jolla, & Escondido highest, Sea World/OT/Airport lowest

San Diego Tracts – Occupancy Percent ChangeOctober 2010 YTD

11.512

14

October 2010 YTD

5.3 4 6 4 65.46

8

10

5.3 4.6

0.7

4.63.4 3.6

2

4

6

0

go Downtown

Mission Valley

d Town/Airport

La Jolla

ad/Oceanside

Escondido

South & East

Diego Market

San Diego Mis

Sea World

/Old To

Carlsbad

San Diego S

Total San Di


Escondido high, Sea World/OT/Airport low, others similar

San Diego Tracts – ADR Percent ChangeOctober 2010 YTD

00

2

October 2010 YTD

-3 -2.6-1.4

3 3 3 24

-2

0

-4.3

-3

-6.2

-3.3 -3.2

-6

-4

-8

go Downtown

Mission Valley

Town/Airport

La Jolla

ad/Oceanside

Escondido

South & East

Diego Market

San Diego Mis

Sea World/Old To

Carlsbad

San Diego So

Total San Di


SD South & East higher, Carlsbad/Oceanside lower, others similar

San Diego Tracts – RevPAR Percent ChangeOctober 2010 YTD

7.5 7.710

October 2010 YTD

0.9 1.4

3.42.1

5

-1.9-3

0

3-5

go Downtown

Mission Valley

d Town/Airport

La Jolla

ad/Oceanside

Escondido

South & East

Diego Market

San Diego Mis

Sea World

/Old T

Carlsbad

San Diego S

Total San Di


LA Jolla & Escondido higher, Sea World & Carlsbad/Oceanside lower

San Diego Hotel Census Statistics by BrandOctober 2010 YTD

Chain Census Props Census Rooms Sample Props Sample RoomsChain Census Props Census Rooms Sample Props Sample Rooms

Hilton HHC 7 3041 7 3041

Marriott Marr 6 2960 6 2960

Best Western 26 2722 19 2173

Holiday Inn IHG 10 2145 10 2145

Sheraton Hotel Starwd 5 2079 5 2079

Courtyard Marr 9 1802 9 1802

Motel 6 Accor 14 1737 14 1737

Residence Inn Marr 11 1712 11 1712

Grand Hyatt Hyatt 1 1625 1 1625

H lid I E IHG 14 1248 14 1248Holiday Inn Express IHG 14 1248 14 1248

Comfort Inn Choice 11 1141 11 1141

Days Inn Wynd 11 1117 11 1117

Doubletree HHC 4 1031 4 1031Doubletree HHC 4 1031 4 1031

Westin Starwd 2 886 2 886

Hyatt Hyatt 2 848 2 848

Hampton Inn HHC 6 824 6 824p

San Diego Hotel Census Statistics by ScaleOctober 2010 YTDOctober 2010 YTD

Scale Census Props

Census Rooms

Sample Props

Sample Roomsp p

Luxury Chains (large) 9 3729 9 3729

Upper Upscale Chains(l b f )

31 12683 31 12683(large number of rooms)

Upscale Chains 37 6780 35 6030

Midscale W/ F&B Chains 53 6659 46 6110Midscale W/ F&B Chains 53 6659 46 6110

Midscale W/O F&B Chains 49 5014 48 4934

Economy Chains 84 7279 72 6324


Economy Chains 84 7279 72 6324

Independents 201 15747 43 7887


San Diego by Scale - Occupancy % ChangeOctober 2010 YTD

10.6

12

SD US

October 2010 YTD

7.38.5

7.3

9

4.55.4 5.1 5.1 5.4

6.87.3

4.7 4.84.4

5.36

1.2

3.7

3

0Luxury Upper Up Upscale Mid w Mid w/o Economy Indep Total


Lux, Up Up, & Mid w/o lower; Upscale, Mid with, Econ, & Indep higher

San Diego by Scale – ADR % ChangeOctober 2010 YTD

1.12

October 2010 YTD

0 7

0.2

-0 51

0

1

-0.7

-2.6

-1.9

-2.6

-1.2

-2.0

-1.2 -1.2

0.5

-3

-2

-1

4 8

-4.3 -4.4

2.6-3.2

-3.5

-5

-4

-3

SD US-4.8

-6Luxury Upper Up Upscale Mid w Mid w/o Economy Indep Total

SD US


All Scale Groups lower than US, except for Upscale

San Diego Census Statistics by LocationOctober 2010 YTDOctober 2010 YTD

S l Census Census Sample Sample Scale Props Roomsp

Propsp

Rooms

Urban 65 15,015 40 13,161

Suburban 250 24,202 149 18,554

Airport 40 4,220 28 3,650

Resort 100 14,072 67 12,332


San Diego by Location – Occupancy % ChangeOctober 2010 YTD

8San Diego

October 2010 YTD

6.56.1

5 0

5.46.5 6.5

6

San DiegoUS

5.04.3

4

1.22

0Urban Suburban Airport Resort

Urban slightly lower, Airport significantly lower, Resort higher

San Diego by Location - ADR Percent ChangeOctober 2010 YTD

1 92

October 2010 YTD

1.9

0

2

-2.1-1.6

-1.9

-0.9

2 8

-2

-3.6

-4 6

-2.8

-4

4.6-6

Urban Suburban Airport Resort

San Diego US

Urban & Resort significantly lower, Suburban & Airport slightly higher

San Diego – Occupancy by Day of WeekOctober YTD 2008 2009 and 2010

807980

85

2008 2009 2010


7476

74

76 75

73

79

75

80

70

65

6766

71

69

7170

65

70

6361

59

64

60

65

56

55Sun Mon Tue Wed Thur Fri Sat


Fri & Sat dropped least in 2009, rebounded most in 2010, Sat almost back

San Diego - ADR by Day of Week October YTD 2008, 2009, and 2010

147 147146

150.02008 2009 2010

Oc obe 008, 009, a d 0 0

144147 146

144143

146

140.0

145.0

128130 129130.0

135.0

125126

124 125

121

124125 125

123121 122

120.0

125.0

115.0Sun Mon Tue Wed Thur Fri Sat


2010 ADR lower than 2009 by $4-5; except Thurs, Fri, Sat ($3)

San Diego Group versus Transient - Demand % ChangeRunning 3 Month – Jan 2007 to Oct 2010

10 0

15.0

20.0Group Transient

0.0

5.0

10.0

-10.0

-5.0

-25.0

-20.0

-15.0

-30.0Jan 07 Jul 07 Jan 08 Jul 08 Jan 09 Jul 09 Jan 10 Jul 10


Transient Demand dipped slightly, recovered quickly, now levelingGroup Demand dipped sharply, recovered slower

San Diego Group versus Transient - ADR % Change Running 3 Month – Jan 2007 to Oct 2010

10.0

15.0

0.0

5.0

-10.0

-5.0

-20.0

-15.0

-25.0Jan 07 Jul 07 Jan 08 Jul 08 Jan 09 Jul 09 Jan 10 Jul 10

Group Transient


Transient ADR dipped more sharply, but recovered quickerGroup ADR heading backing slowly

San Diego Group versus Transient - Absolute ADRRunning 3 Month– Jan 2007 to Oct 2010

160.00 Group Transient

140.00

150.00

130.00

110.00

120.00

100.00Jan 07 Jul 07 Jan 08 Jul 08 Jan 09 Jul 09 Jan 10 Jul 10


•Challenge in 2009 - Transient ADR dipped lower than Group

Industry Update TakeawaysIndustry Update Takeaways

• Good News - “Much Less Bad News”

• Supply Growth Slowing

• Demand is Back Pricing is Not• Demand is Back – Pricing is Not

• Current Recovery is Segmented

• RevPAR Growth currently Occupancy Driven

• Room Rate Growth will Determine Speed and pMagnitude of Recovery

Additional Types of DataAdditional Types of Data

• Rate Scraping/Shopping data• Rate Scraping/Shopping data

• Booking Channel data

• Booking Source data

• Booking Pace or Activity data

• Customer Satisfaction data

• Web site analytics• Web site analytics

Discussion Questions• Has the industry allowed the Revenue Management

systems to remain on “auto-pilot”?y p

• Does the hotel industry have too much information? Is pricing data too transparent and too immediately available?

• How do hoteliers respond to this type of information?

• How many new customers have come to your hotel in the recent months and what have you done to respond?respond?

• What have you done to maximize value in light of our “New Frugality”?g y

Questions?St H dSteve Hood

[email protected]

615-824-8664, extension 3315

www.strglobal.comg

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