Sports PR Lecture #1, 9 2-14

Sport PRLecture: 9.2.14

University of CincinnatiBy Jackie Reau

Editing Quiz

University of Cicninnati Sports PR Editing Assignment CINCINNATI (October 25, 2014) – The Marvin Lewis Community Fund today held its first annual Learning Is Cool in-school event featuring Cincinnati Bengals player Domato Peko at Mt. Airy Elementary School on October 25, 2014. Hosted by Head coach Marvin Lewis, the event fostered a pep rally environment in the school’s gymnasium to encourage scholastci acheivement between the 450 students attending the northwest suburban high school. “I look forward to visiting our local schools to meet with students and teachers and to learn more about how our programs can better help them”, said Marvin Lewis, head coach of the Cincinnati Browns.. 9 teachers were also honored at the fund-raiser and were given a gift certificate to dinner at LARosa’s Pizza, which will be hosted by Marvin Lewis. For more information about the Marvin Lewis Community Fund, please visit www.marvinelewis.com.

Common Writing/Editing Errors

*Write out full number from one to nine, use numerals for 0 and 10+ to infinity

*Don’t begin a sentence with a number (instead of 11, a dozen)

*Commas go inside the quotation marks for quotes

*Business writing is in third person (Jackie Reau vs. me/I am)

*Use full name in first reference (Robert Castellini) and consistency in second/third+ references (Mr. Castellini or Castellini)

CHECK AND RE/CHECK spelling and grammar

USC Football DiscussionThe injury of Joshua Shaw

USC Football DiscussionThe injury of Joshua Shaw

“I would do it again for whatever kid it was. It didn’t have to be my nephew,” Shaw said on Monday. “My ankles really hurt, but I am lucky to

be surrounded by the best trainers and doctors in the world.”

He said he was approaching his rehabilitation “one day at a time” and hoped to resume playing football soon.

Steve Sarkisian, the USC’s head football coach, described Shaw’s actions as “heroic.”

“It is unfortunate that he’ll be sidelined for a while, and we will miss his leadership and play, but I know he’ll be working hard to get back on the

field as soon as possible.”The student-athlete was named a team captain Saturday at the Trojans’

annual Salute to Troy dinner, the university said.

USC Football DiscussionBefore

USC Football DiscussionAfter

USC Football DiscussionThe injury of Joshua Shaw

“I would do it again for whatever kid it was. It didn’t have to be my nephew,” Shaw said on Monday. “My ankles really hurt, but I am lucky to

be surrounded by the best trainers and doctors in the world.”

He said he was approaching his rehabilitation “one day at a time” and hoped to resume playing football soon.

Steve Sarkisian, the USC’s head football coach, described Shaw’s actions as “heroic.”

“It is unfortunate that he’ll be sidelined for a while, and we will miss his leadership and play, but I know he’ll be working hard to get back on the

field as soon as possible.”The student-athlete was named a team captain Saturday at the Trojans’

annual Salute to Troy dinner, the university said.

New Communications Model

•Old School–Deadlines were set for an established time per section–Paper published and delivered in the morning–Reader interaction: Letter to Editor, phone call to Editor

•New School–Website updated 24/7 with live reader comments–Mobile application updated 24/7–Social media platforms updated 24/7 with constant reader interaction–Paper published and delivered in the morning

Sports Media Writing

*Professional bios (player, team)*Opinionated columns*Game wraps*Crisis statements*Customer service*Social media

New Communications Model

•Old School–Deadlines were set for an established time per section–Paper published and delivered in the morning–Reader interaction: Letter to Editor, phone call to Editor

•New School–Website updated 24/7 with live reader comments–Mobile application updated 24/7–Social media platforms updated 24/7 with constant reader interaction–Paper published and delivered in the morning

Professional bio, third person, no opinion without quote

Column with opinion, quote or no quote

Game wrap, no opinion unless in quotes

Media statement for crisis management

Customer service communications

Social Media Communications

Write Your Own Bio in Third Person

*Name*Title (education, expected education)*Desired Dream Job*Extracurricular activities that support Dream Job*Other activity that supports Dream Job

-Post this information to Linkedin.com profile