Successful Utilization of Social Media and In-Game Entertainment By: AJ Loy By: AJ Loy
Jan 21, 2015
Successful Utilization of Social Media and In-Game Entertainment
Successful Utilization of Social Media and In-Game Entertainment
By: AJ LoyBy: AJ Loy
The Importance of Social Media In SportsThe Importance of Social Media In Sports No other media platform competes in the
area of fan and player involvement The competition of sports teams mixed
with fan loyalty provides an endless level of opportunities for advertisers and sport franchises
Sports are one of the hottest topics in social circles
Forms of In-Game Social MediaForms of In-Game Social Media In-Venue Displays On-Screen TV Graphics Grouping Conversations on Certain Trending
Sport Topics Twitter/Facebook Polls Twitter Battles In-Game Player Tweets (Pro Bowl)
In-Venue DisplaysIn-Venue Displays
Fan photos, videos and tweets from attendees at the game can Fan photos, videos and tweets from attendees at the game can be captured, moderated and then displayed within the sporting be captured, moderated and then displayed within the sporting venue in real-time. This modern version of the “Fan Cam” gives venue in real-time. This modern version of the “Fan Cam” gives the same excitement for fans, but with the added value of the same excitement for fans, but with the added value of increasing social buzz for the team outside of the venueincreasing social buzz for the team outside of the venue
On-Screen TV GraphicsOn-Screen TV GraphicsAudiences can view and interact with
athlete’s, coach’s, and celebrity’s tweets to enhance involvement with that sport entity
Grouping Conversations on Trending Sport Topics Grouping Conversations on Trending Sport Topics
Twitter and Facebook PollsTwitter and Facebook Polls
Twitter polls provide a simple mechanism to engage Twitter polls provide a simple mechanism to engage fans with a direct call-to-action like “Who was MVP of fans with a direct call-to-action like “Who was MVP of the game?” with the added bonus of amplification since the game?” with the added bonus of amplification since every vote goes out as a tweet.every vote goes out as a tweet.
Twitter BattlesTwitter Battles Twitter battles engage fans in a social competition to see which team receives the highest amount of social buzz. We can track specific hashtags assigned to individual teams or a multitude of keywords that encompass the entire conversation happening around the event.
In-Game Player TweetsIn-Game Player Tweets
This innovative use of This innovative use of social media allows social media allows fans to directly fans to directly interact with players interact with players and coaches during and coaches during the actual eventthe actual event
How Sport Franchises Rank Among Social Media PlatformsHow Sport Franchises Rank Among Social Media Platforms
SourcesSources
http://www.massrelevance.com/5-ways-to-integrate-social-into-sporting-events/
http://www.sportsfangraph.com/ http://espn.go.com/espn/page2/story/_/id/7
510102/pro-bowl-nfl-allows-game-twitter-posts-page-2-previews-frenzy-tweets