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Successful Utilization of Social Media and In-Game Entertainment By: AJ Loy By: AJ Loy
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Page 1: Sport media presentation (Revised)

Successful Utilization of Social Media and In-Game Entertainment

Successful Utilization of Social Media and In-Game Entertainment

By: AJ LoyBy: AJ Loy

Page 2: Sport media presentation (Revised)

The Importance of Social Media In SportsThe Importance of Social Media In Sports No other media platform competes in the

area of fan and player involvement The competition of sports teams mixed

with fan loyalty provides an endless level of opportunities for advertisers and sport franchises

Sports are one of the hottest topics in social circles

Page 3: Sport media presentation (Revised)

Forms of In-Game Social MediaForms of In-Game Social Media In-Venue Displays On-Screen TV Graphics Grouping Conversations on Certain Trending

Sport Topics Twitter/Facebook Polls Twitter Battles In-Game Player Tweets (Pro Bowl)

Page 4: Sport media presentation (Revised)

In-Venue DisplaysIn-Venue Displays

Fan photos, videos and tweets from attendees at the game can Fan photos, videos and tweets from attendees at the game can be captured, moderated and then displayed within the sporting be captured, moderated and then displayed within the sporting venue in real-time. This modern version of the “Fan Cam” gives venue in real-time. This modern version of the “Fan Cam” gives the same excitement for fans, but with the added value of the same excitement for fans, but with the added value of increasing social buzz for the team outside of the venueincreasing social buzz for the team outside of the venue

Page 5: Sport media presentation (Revised)

On-Screen TV GraphicsOn-Screen TV GraphicsAudiences can view and interact with

athlete’s, coach’s, and celebrity’s tweets to enhance involvement with that sport entity

Page 6: Sport media presentation (Revised)

Grouping Conversations on Trending Sport Topics Grouping Conversations on Trending Sport Topics

Page 7: Sport media presentation (Revised)

Twitter and Facebook PollsTwitter and Facebook Polls

Twitter polls provide a simple mechanism to engage Twitter polls provide a simple mechanism to engage fans with a direct call-to-action like “Who was MVP of fans with a direct call-to-action like “Who was MVP of the game?” with the added bonus of amplification since the game?” with the added bonus of amplification since every vote goes out as a tweet.every vote goes out as a tweet.

Page 8: Sport media presentation (Revised)

Twitter BattlesTwitter Battles Twitter battles engage fans in a social competition to see which team receives the highest amount of social buzz. We can track specific hashtags assigned to individual teams or a multitude of keywords that encompass the entire conversation happening around the event.

Page 9: Sport media presentation (Revised)

In-Game Player TweetsIn-Game Player Tweets

This innovative use of This innovative use of social media allows social media allows fans to directly fans to directly interact with players interact with players and coaches during and coaches during the actual eventthe actual event

Page 10: Sport media presentation (Revised)

How Sport Franchises Rank Among Social Media PlatformsHow Sport Franchises Rank Among Social Media Platforms