Sponsorship Proposal - Human Chain

SponsorshipProposal

“To give away money is an easy matter in any man’s power. But to decide to whom to give it, and how large and when, and for what purpose and how, is neither in every man’s power nor an easy matter.” — Aristotle

On behalf of Bal Utsav and Joy of Giving Week, it is our pleasure to invite you to participate in the launch of the Joy of Giving Week celebrations in Bangalore, where for the first time ever children will form the longest human chain the city of Bangalore has ever witnessed.

The Human Chain to be formed by over 3000 children at the CBD (central business district) of Bangalore, Karnataka (India) on 2nd October 2013, provides an opportunity to empower in children the spirit of togetherness and showcase the joy of giving while representing solidarity.

About Bal Utsav Bal Utsav is a nonprofit, nonpartisan professional organization that provides learning opportunities for children, parents, teachers, practitioners, researchers and organizations working with children and youth based issues at the national, state, and local levels.Bal Utsav connects citizens, civil society groups, corporates, academicians, media and government through various online and offline methods.

About Joy of Giving WeekThe Joy of Giving Week held every year from October 2nd – 8th, is India's festival of giving.A platform that brings together people from all walks of life, and encourages them to celebrate giving – time, money, skills or love. It is a concerted effort across NGOs, companies, celebrities, media, schools, colleges, and the “aam junta”…Started in 2009, this year (Oct 2-8, 2013) will be the 5th edition. Last year, conservative estimates say 2 million+ people participated in 70+ cities with 800+ events registered (from small individual events to those involving >100,000 people) and Rs 30cr+ generated in donations of cash and materials along with millions of volunteer hours.

Involvement as a sponsor offers long lasting benefits well beyond the close of the event. We urge you to contact us at your earliest convenience to ensure you receive the greatest level of exposure.

Binu Verma Director - Bal Utsav

Invitation

Bal Utsav | www.balutsav.org | [email protected] | +919343360010 | Page 3

http://www.balutsav.org


mailto:[email protected]


Business sponsorship is a major source of funding for many events as more and more organizations have discovered this to be a powerful marketing tool. Building and strengthening your organizations brand through effective visibility is one of the key essentials in business strategy. To be effective, sponsorship of any event must serve the interest of four constituent groups:- It must serve the organizations interest of the sponsoring

company- It must serve the best interests of the event and its participants- It must have a positive impact upon the organizations direct

consumers- It must benefit the consumers who use the products or services

Sponsoring the Human Chain presents an opportunity for stakeholders to highlight their commitment and support to children. It offers your organization:- Marketing opportunities and excellent exposure during the entire

life of the event; leading to a year-round advantage, offering value far beyond the actual event itself

- Access to approximately 50 plus influential schools in Bangalore- Access to over 3000 children and who are engaged in the spirit

of giving; - The opportunity to support a leading organization in its

endeavor to imbibe the spirit of giving amongst children.

Keeping in mind the above points we have laid down our efforts towards achieving the same.Packages have been developed to maximize exposure and activities for all sponsors and we are more than happy to tailor any of them to suit your required benefits and budget. All packages include:- Networking and Client Engagement- Printed Material- Signage - Website and Social Media- Audio Visual - Direct mailing- Online Media- Press relations (Print and electronic media)

Other Benefits- Networking and getting to interact with representatives from

various schools.- It’s a place where business contacts are made and where

business gets done.- It’s an event of substance: a gathering of top schools in

Bangalore- It offers sponsorship packages that create a year-round

advantage, offering value far beyond the actual event itself- Extremely targeted marketing campaign

Why Sponsor






Networking and Client Engagement- Five (5) x complimentary Gala Dinner tickets for Food for Change, to

be held on 5th October 2013.- An electronic copy of the participation list* will be provided prior to the

event to allow you to target products and services - An electronic copy of the participation list* will be provided after the

event

Publicity and PromotionPrinted Materials - Organizations' logo in the Registration Forms - Organizations’ logo in the Posters to be put up in each participating

school- Organizations’ logo in the Press Kit (Pre Event and Post Event),

alongside a 500 word organizational profile - Organizations’ logo in the invitation, consent forms and participation

certificates.- Organizations’ logo on signage boards of school buses ferrying the

children to and from the venue.- Organizations’ logo on Tee Shirts provided to the children, volunteers,

staff and organizing team.Signage - Organizations’ logo on all signage boards displayed at the event,

including: - Organizations’ logo on main assembly area backdrop- Organizations’ logo on all signage boards displayed at the registration

booth and help desk- Organizations’ logo on all car, bike and shuttle bus stickers - Organizations’ logo on all direction signs and boards- Organizations’ logo on all parking signage - Organizations’ logo on Tee-Shirts and caps worn by

- Students | Teaching Staff | Volunteers | Crew

- Organizations’ logo on branded cutouts (size 10 ft X 4 ft) displayed at prominent places along the route of the human chain.

- Organizations’ logo on ‘events sponsor's’ signage displayed at the venue, website and social media properties

Website and Social Media- Organizations’ logo in the sponsor scroll on the home page of the pre

event communication website, at 5 x frequency - Organizations’ logo to be used on all collaterals across various social

media properties- Logos displayed will be linked directly to your organizations website Audio Visual - Audio visual logo recognition at the venue Marketing/advertising (sponsor supplied) - One (1) x 400 word article in an eNews format prior to Event- One (1) x full page, full color advertisement in the Program Schedule

to be given to school Principals- One (1) x 300 word article printed in an edition of a leading Daily

Newspaper- One (1) handout given to the participants at the event.

Special OpportunitiesChoice of one (1) of the following: - Speaking opportunity at the Welcome Function- Organizations’ logo prominently displayed on environmentally friendly,

participation satchel alongside product/service information- Organizations’ logo displayed on participants lanyard- Logo placed on Pocket Program distributed to all participants- Invite up to 10 delegates to join school principals for an informal

networking lunch or breakfast

We are more than happy to tailor the above package to suit your desired benefits and budget whilst maximizing your exposure.

Principal Sponsor | ₹ 600000 (Six Lakhs)






Networking and Client Engagement- Two (2) x complimentary Gala Dinner tickets for Food for Change, to

be held on 5th October 2013.- An electronic copy of the participation list* will be provided after the

event

Publicity and PromotionPrinted Materials - Organizations' logo in the Registration Forms - Organizations’ logo in the Posters to be put up in each participating

school- Organizations’ logo in the invitation and participation certificates.Signage - Organizations’ logo on all signage boards displayed at the event,

including: - Organizations’ logo on main assembly area backdrop- Organizations’ logo on all signage boards displayed at the registration

booth and help desk- Organizations’ logo on branded cutouts (size 10 ft X 4 ft) displayed at

prominent places along the route of the human chain.- Organizations’ logo on ‘events sponsor's’ signage displayed at the

venue, website and social media propertiesWebsite and Social Media- Organizations’ logo in the sponsor scroll on the home page of the pre

event communication website, at 2 x frequency - Logos displayed will be linked directly to your organizations website Audio Visual - Audio visual logo recognition at the venue Marketing/advertising (sponsor supplied) - One (1) x 400 word article in an eNews format prior to Event- One (1) x full page, full color advertisement in the Program Schedule

to be given to school Principals

We are more than happy to tailor the above package to suit your desired benefits and budget whilst maximizing your exposure.

Supporting Sponsor | ₹ 250000 (Two and a Half Lakhs)






Lanyard Sponsor | ₹ 45000As a Lanyard Sponsor, your organizations' logo will appear on the participants lanyard alongside the event name and logo, as well as the logo of the Principal Sponsor.

Name Badge Sponsor | ₹ 45000As Name Badge Sponsor, your organizations' logo will be displayed alongside the event logo on all participants name badges.

Satchel Sponsor | ₹ 45000 Satchel Sponsor allows your organizations' logo to be displayed on the environmentally friendly participant satchels, alongside the conference information and the logo of a Principal Sponsor.

Satchel Insert Sponsor | ₹ 30000 Why not consider branding a USB or pen for insertion into each participants satchel?As we do not allow insertion of paper materials into the satchels for environmental reasons, your insert will be one of only a few items that are provided to participants.

Food Sponsor | ₹ 60000 Participating as the Food Sponsor, your organization's logo will be displayed on signs located on all catering stations throughout the duration of the event.

Beverage Sponsor | ₹ 45000 Participating as the Beverage Sponsor, your organization's logo will be displayed on signs located on all catering stations throughout the duration of the event.

Drinking Water Sponsor | ₹ 45000 Participating as the Drinking Water Sponsor, your organization's logo will be displayed on signs located on all water dispensing stations throughout the duration of the event.

Satchel Insert Sponsor | ₹ 30000 Why not consider branding a USB or pen for insertion into each delegate satchel? As we no longer allow insertion of paper materials into the satchels for environmental reasons, your insert will be one of only a few items that are provided to delegates.

Additional Opportunities Don’t have the budget this year for that massive campaign you’ve been thinking about?Consider one of the following additional opportunities with their unique level of exposure, to ensure you’re in the forefront of each participants mind.






The DestinationBangalore. It’s the city du jour with its eyes set firmly on future. Positive and forward-thinking, generous and optimistic.

A youthful, energetic and cosmopolitan city, the cities burgeoning social awareness has helped established an influential foothold in the non profit community and lead the way in school education.

We’ve put the cities best persons and resources for the Human Chain and the choice of location, is one where we have converted an old powerhouse into a cutting-edge cultural space.

Welcome to Bangalore (or Bengaluru), India’s new world city.

About Bangalore






- All prices listed are in Indian Rupees. - All payments must be made in Indian Rupees. - Bank cheques, Demand Drafts and Inter Bank Fund Transfer or

National Electronic Funds Transfer payments will be accepted.

Sponsors’ Responsibilities It is the responsibility of sponsors to provide the materials listed in the package, once the commitment has been made. The companies which get the most out of their sponsorship are those who actively promote their presence at the event and provide any required materials in a timely manner.

Sponsor Agreements Once your preferred sponsorship package has been negotiated, the Event Organizers, will prepare a Sponsor Agreement for your signature. The Agreement is to be signed and returned within the timeframe specified.

Sponsorship Cancellation PolicySponsorship cancellations must be made in writing. Please note that the detailed cancellation policy will be outlined in the Terms & Conditions included with the Sponsor Agreement.

DisclaimerThe entitlements listed in this document are offered on the basis that confirmation of a sponsor’s involvement is received prior to the deadline specified by the Event Organizer (e.g. production of promotional material).

BalUtsav reserves the right to amend these packages subject to change in the program format.

Payment Conditions






Human Chain Bangalore, India

02 October 2013

Managed By Bal UtsavUnder the Aegis of Joy of Giving Week

Sponsorship Proposal - Human Chain

Education

full color

enews format

drinking water

budget whilst

signage boards

satchel insert

event communication

human chain